# Orion Store Solutions

## Overview

Orion provides e-commerce automation tools for Luxembourg stores, with a focus on marketplace integration and operational efficiency.

## Target Market

- **Primary:** Luxembourg stores selling on Letzshop.lu
- **Secondary:** Stores with their own e-commerce websites seeking automation
- **Tertiary:** Multi-channel sellers needing unified order management

## Product Offerings

### Tier 1: Letzshop Automation (Entry Point)

The easiest way to get started. Solves immediate daily pain points.

| Feature | Pain Point Solved |
|---------|-------------------|
| Order Auto-Sync | Stop manually copying orders from Letzshop |
| One-Click Confirmation | Confirm orders without logging into Letzshop |
| Tracking Sync | Automatically push tracking numbers to Letzshop |
| Exception Handling | Never lose sales due to product mismatches |

**See:** [Letzshop Automation Outreach](outreach/letzshop-automation.md)

### Tier 2: Catalog Management

For stores struggling with multi-language product management.

| Feature | Pain Point Solved |
|---------|-------------------|
| Multi-language Export | Generate EN/FR/DE catalogs automatically |
| Product Import | Bulk import from CSV/marketplace |
| Inventory Sync | Real-time stock levels across channels |

### Tier 3: Full Platform

Complete e-commerce solution for growing stores.

| Feature | Value Proposition |
|---------|-------------------|
| Team Management | Role-based access for staff |
| Customer Messaging | Unified inbox for all customer communications |
| Analytics Dashboard | Revenue and order insights |
| Multi-Marketplace | Connect multiple sales channels |

## Go-To-Market Strategy

### Phase 1: Letzshop Stores (Now)

1. **Target:** Active Letzshop sellers with >50 orders/month
2. **Offer:** Free 30-day trial of order automation
3. **Value Prop:** "Save 5+ hours/week on order management"

### Phase 2: Website Integration (Q2)

1. **Target:** Stores with WooCommerce/Shopify/custom sites
2. **Offer:** API connector or full platform migration
3. **Value Prop:** "Unified operations across all channels"

### Phase 3: Full Platform (Q3+)

1. **Target:** Growing stores needing complete solution
2. **Offer:** Full Orion platform subscription
3. **Value Prop:** "One platform for your entire e-commerce operation"

## Quick Links

- [Feature List & Roadmap](features.md)
- [Pricing Strategy](pricing.md)
- [Outreach Templates](outreach/letzshop-automation.md)
