diff --git a/app/api/v1/admin/notifications.py b/app/api/v1/admin/notifications.py
index af426167..0d8193d6 100644
--- a/app/api/v1/admin/notifications.py
+++ b/app/api/v1/admin/notifications.py
@@ -15,12 +15,19 @@ from sqlalchemy.orm import Session
 
 from app.api.deps import get_current_admin_api
 from app.core.database import get_db
+from app.services.admin_notification_service import (
+    admin_notification_service,
+    platform_alert_service,
+)
 from models.database.user import User
 from models.schema.admin import (
+    AdminNotificationCreate,
     AdminNotificationListResponse,
+    AdminNotificationResponse,
     PlatformAlertCreate,
     PlatformAlertListResponse,
     PlatformAlertResolve,
+    PlatformAlertResponse,
 )
 from models.schema.notification import (
     AlertStatisticsResponse,
@@ -40,27 +47,115 @@ logger = logging.getLogger(__name__)
 @router.get("", response_model=AdminNotificationListResponse)
 def get_notifications(
     priority: str | None = Query(None, description="Filter by priority"),
+    notification_type: str | None = Query(None, description="Filter by type"),
     is_read: bool | None = Query(None, description="Filter by read status"),
     skip: int = Query(0, ge=0),
     limit: int = Query(50, ge=1, le=100),
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> AdminNotificationListResponse:
     """Get admin notifications with filtering."""
-    # TODO: Implement notification service
-    return AdminNotificationListResponse(
-        notifications=[], total=0, unread_count=0, skip=skip, limit=limit
+    notifications, total, unread_count = admin_notification_service.get_notifications(
+        db=db,
+        priority=priority,
+        is_read=is_read,
+        notification_type=notification_type,
+        skip=skip,
+        limit=limit,
     )
 
+    return AdminNotificationListResponse(
+        notifications=[
+            AdminNotificationResponse(
+                id=n.id,
+                type=n.type,
+                priority=n.priority,
+                title=n.title,
+                message=n.message,
+                is_read=n.is_read,
+                read_at=n.read_at,
+                read_by_user_id=n.read_by_user_id,
+                action_required=n.action_required,
+                action_url=n.action_url,
+                metadata=n.notification_metadata,
+                created_at=n.created_at,
+            )
+            for n in notifications
+        ],
+        total=total,
+        unread_count=unread_count,
+        skip=skip,
+        limit=limit,
+    )
+
+
+@router.post("", response_model=AdminNotificationResponse)
+def create_notification(
+    notification_data: AdminNotificationCreate,
+    db: Session = Depends(get_db),
+    current_admin: User = Depends(get_current_admin_api),
+) -> AdminNotificationResponse:
+    """Create a new admin notification (manual)."""
+    notification = admin_notification_service.create_from_schema(
+        db=db, data=notification_data
+    )
+    db.commit()
+
+    logger.info(f"Admin {current_admin.username} created notification: {notification.title}")
+
+    return AdminNotificationResponse(
+        id=notification.id,
+        type=notification.type,
+        priority=notification.priority,
+        title=notification.title,
+        message=notification.message,
+        is_read=notification.is_read,
+        read_at=notification.read_at,
+        read_by_user_id=notification.read_by_user_id,
+        action_required=notification.action_required,
+        action_url=notification.action_url,
+        metadata=notification.notification_metadata,
+        created_at=notification.created_at,
+    )
+
+
+@router.get("/recent")
+def get_recent_notifications(
+    limit: int = Query(5, ge=1, le=10),
+    db: Session = Depends(get_db),
+    current_admin: User = Depends(get_current_admin_api),
+) -> dict:
+    """Get recent unread notifications for header dropdown."""
+    notifications = admin_notification_service.get_recent_notifications(
+        db=db, limit=limit
+    )
+    unread_count = admin_notification_service.get_unread_count(db)
+
+    return {
+        "notifications": [
+            {
+                "id": n.id,
+                "type": n.type,
+                "priority": n.priority,
+                "title": n.title,
+                "message": n.message[:100] + "..." if len(n.message) > 100 else n.message,
+                "action_url": n.action_url,
+                "created_at": n.created_at.isoformat(),
+            }
+            for n in notifications
+        ],
+        "unread_count": unread_count,
+    }
+
 
 @router.get("/unread-count", response_model=UnreadCountResponse)
 def get_unread_count(
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> UnreadCountResponse:
     """Get count of unread notifications."""
-    # TODO: Implement
-    return UnreadCountResponse(unread_count=0)
+    count = admin_notification_service.get_unread_count(db)
+    return UnreadCountResponse(unread_count=count)
 
 
 @router.put("/{notification_id}/read", response_model=MessageResponse)
@@ -68,20 +163,48 @@ def mark_as_read(
     notification_id: int,
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> MessageResponse:
     """Mark notification as read."""
-    # TODO: Implement
-    return MessageResponse(message="Notification marked as read")
+    notification = admin_notification_service.mark_as_read(
+        db=db, notification_id=notification_id, user_id=current_admin.id
+    )
+    db.commit()
+
+    if notification:
+        return MessageResponse(message="Notification marked as read")
+    return MessageResponse(message="Notification not found")
 
 
 @router.put("/mark-all-read", response_model=MessageResponse)
 def mark_all_as_read(
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> MessageResponse:
     """Mark all notifications as read."""
-    # TODO: Implement
-    return MessageResponse(message="All notifications marked as read")
+    count = admin_notification_service.mark_all_as_read(
+        db=db, user_id=current_admin.id
+    )
+    db.commit()
+
+    return MessageResponse(message=f"Marked {count} notifications as read")
+
+
+@router.delete("/{notification_id}", response_model=MessageResponse)
+def delete_notification(
+    notification_id: int,
+    db: Session = Depends(get_db),
+    current_admin: User = Depends(get_current_admin_api),
+) -> MessageResponse:
+    """Delete a notification."""
+    deleted = admin_notification_service.delete_notification(
+        db=db, notification_id=notification_id
+    )
+    db.commit()
+
+    if deleted:
+        return MessageResponse(message="Notification deleted")
+
+    return MessageResponse(message="Notification not found")
 
 
 # ============================================================================
@@ -92,29 +215,83 @@ def mark_all_as_read(
 @router.get("/alerts", response_model=PlatformAlertListResponse)
 def get_platform_alerts(
     severity: str | None = Query(None, description="Filter by severity"),
+    alert_type: str | None = Query(None, description="Filter by alert type"),
     is_resolved: bool | None = Query(None, description="Filter by resolution status"),
     skip: int = Query(0, ge=0),
     limit: int = Query(50, ge=1, le=100),
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> PlatformAlertListResponse:
     """Get platform alerts with filtering."""
-    # TODO: Implement alert service
+    alerts, total, active_count, critical_count = platform_alert_service.get_alerts(
+        db=db,
+        severity=severity,
+        alert_type=alert_type,
+        is_resolved=is_resolved,
+        skip=skip,
+        limit=limit,
+    )
+
     return PlatformAlertListResponse(
-        alerts=[], total=0, active_count=0, critical_count=0, skip=skip, limit=limit
+        alerts=[
+            PlatformAlertResponse(
+                id=a.id,
+                alert_type=a.alert_type,
+                severity=a.severity,
+                title=a.title,
+                description=a.description,
+                affected_vendors=a.affected_vendors,
+                affected_systems=a.affected_systems,
+                is_resolved=a.is_resolved,
+                resolved_at=a.resolved_at,
+                resolved_by_user_id=a.resolved_by_user_id,
+                resolution_notes=a.resolution_notes,
+                auto_generated=a.auto_generated,
+                occurrence_count=a.occurrence_count,
+                first_occurred_at=a.first_occurred_at,
+                last_occurred_at=a.last_occurred_at,
+                created_at=a.created_at,
+            )
+            for a in alerts
+        ],
+        total=total,
+        active_count=active_count,
+        critical_count=critical_count,
+        skip=skip,
+        limit=limit,
     )
 
 
-@router.post("/alerts", response_model=MessageResponse)
+@router.post("/alerts", response_model=PlatformAlertResponse)
 def create_platform_alert(
     alert_data: PlatformAlertCreate,
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> PlatformAlertResponse:
     """Create new platform alert (manual)."""
-    # TODO: Implement - return PlatformAlertResponse when service is ready
-    logger.info(f"Admin {current_admin.username} created alert: {alert_data.title}")
-    return MessageResponse(message="Platform alert creation coming soon")
+    alert = platform_alert_service.create_from_schema(db=db, data=alert_data)
+    db.commit()
+
+    logger.info(f"Admin {current_admin.username} created alert: {alert.title}")
+
+    return PlatformAlertResponse(
+        id=alert.id,
+        alert_type=alert.alert_type,
+        severity=alert.severity,
+        title=alert.title,
+        description=alert.description,
+        affected_vendors=alert.affected_vendors,
+        affected_systems=alert.affected_systems,
+        is_resolved=alert.is_resolved,
+        resolved_at=alert.resolved_at,
+        resolved_by_user_id=alert.resolved_by_user_id,
+        resolution_notes=alert.resolution_notes,
+        auto_generated=alert.auto_generated,
+        occurrence_count=alert.occurrence_count,
+        first_occurred_at=alert.first_occurred_at,
+        last_occurred_at=alert.last_occurred_at,
+        created_at=alert.created_at,
+    )
 
 
 @router.put("/alerts/{alert_id}/resolve", response_model=MessageResponse)
@@ -123,23 +300,28 @@ def resolve_platform_alert(
     resolve_data: PlatformAlertResolve,
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> MessageResponse:
     """Resolve platform alert."""
-    # TODO: Implement
-    logger.info(f"Admin {current_admin.username} resolved alert {alert_id}")
-    return MessageResponse(message="Alert resolved successfully")
+    alert = platform_alert_service.resolve_alert(
+        db=db,
+        alert_id=alert_id,
+        user_id=current_admin.id,
+        resolution_notes=resolve_data.resolution_notes,
+    )
+    db.commit()
+
+    if alert:
+        logger.info(f"Admin {current_admin.username} resolved alert {alert_id}")
+        return MessageResponse(message="Alert resolved successfully")
+
+    return MessageResponse(message="Alert not found or already resolved")
 
 
 @router.get("/alerts/stats", response_model=AlertStatisticsResponse)
 def get_alert_statistics(
     db: Session = Depends(get_db),
     current_admin: User = Depends(get_current_admin_api),
-):
+) -> AlertStatisticsResponse:
     """Get alert statistics for dashboard."""
-    # TODO: Implement
-    return AlertStatisticsResponse(
-        total_alerts=0,
-        active_alerts=0,
-        critical_alerts=0,
-        resolved_today=0,
-    )
+    stats = platform_alert_service.get_statistics(db)
+    return AlertStatisticsResponse(**stats)
diff --git a/app/services/admin_notification_service.py b/app/services/admin_notification_service.py
new file mode 100644
index 00000000..704669cf
--- /dev/null
+++ b/app/services/admin_notification_service.py
@@ -0,0 +1,701 @@
+# app/services/admin_notification_service.py
+"""
+Admin notification service.
+
+Provides functionality for:
+- Creating and managing admin notifications
+- Managing platform alerts
+- Notification statistics and queries
+"""
+
+import logging
+from datetime import datetime, timedelta
+from typing import Any
+
+from sqlalchemy import and_, func, or_
+from sqlalchemy.orm import Session
+
+from models.database.admin import AdminNotification, PlatformAlert
+from models.schema.admin import AdminNotificationCreate, PlatformAlertCreate
+
+logger = logging.getLogger(__name__)
+
+
+# ============================================================================
+# NOTIFICATION TYPES
+# ============================================================================
+
+class NotificationType:
+    """Notification type constants."""
+
+    SYSTEM_ALERT = "system_alert"
+    IMPORT_FAILURE = "import_failure"
+    EXPORT_FAILURE = "export_failure"
+    ORDER_SYNC_FAILURE = "order_sync_failure"
+    VENDOR_ISSUE = "vendor_issue"
+    CUSTOMER_MESSAGE = "customer_message"
+    VENDOR_MESSAGE = "vendor_message"
+    SECURITY_ALERT = "security_alert"
+    PERFORMANCE_ALERT = "performance_alert"
+    ORDER_EXCEPTION = "order_exception"
+    CRITICAL_ERROR = "critical_error"
+
+
+class Priority:
+    """Priority level constants."""
+
+    LOW = "low"
+    NORMAL = "normal"
+    HIGH = "high"
+    CRITICAL = "critical"
+
+
+class AlertType:
+    """Platform alert type constants."""
+
+    SECURITY = "security"
+    PERFORMANCE = "performance"
+    CAPACITY = "capacity"
+    INTEGRATION = "integration"
+    DATABASE = "database"
+    SYSTEM = "system"
+
+
+class Severity:
+    """Alert severity constants."""
+
+    INFO = "info"
+    WARNING = "warning"
+    ERROR = "error"
+    CRITICAL = "critical"
+
+
+# ============================================================================
+# ADMIN NOTIFICATION SERVICE
+# ============================================================================
+
+
+class AdminNotificationService:
+    """Service for managing admin notifications."""
+
+    def create_notification(
+        self,
+        db: Session,
+        notification_type: str,
+        title: str,
+        message: str,
+        priority: str = Priority.NORMAL,
+        action_required: bool = False,
+        action_url: str | None = None,
+        metadata: dict[str, Any] | None = None,
+    ) -> AdminNotification:
+        """
+        Create a new admin notification.
+
+        Args:
+            db: Database session
+            notification_type: Type of notification
+            title: Notification title
+            message: Notification message
+            priority: Priority level (low, normal, high, critical)
+            action_required: Whether action is required
+            action_url: URL to relevant admin page
+            metadata: Additional contextual data
+
+        Returns:
+            Created AdminNotification
+        """
+        notification = AdminNotification(
+            type=notification_type,
+            title=title,
+            message=message,
+            priority=priority,
+            action_required=action_required,
+            action_url=action_url,
+            notification_metadata=metadata,
+        )
+        db.add(notification)
+        db.flush()
+
+        logger.info(
+            f"Created notification: {notification_type} - {title} (priority: {priority})"
+        )
+
+        return notification
+
+    def create_from_schema(
+        self,
+        db: Session,
+        data: AdminNotificationCreate,
+    ) -> AdminNotification:
+        """Create notification from Pydantic schema."""
+        return self.create_notification(
+            db=db,
+            notification_type=data.type,
+            title=data.title,
+            message=data.message,
+            priority=data.priority,
+            action_required=data.action_required,
+            action_url=data.action_url,
+            metadata=data.metadata,
+        )
+
+    def get_notifications(
+        self,
+        db: Session,
+        priority: str | None = None,
+        is_read: bool | None = None,
+        notification_type: str | None = None,
+        skip: int = 0,
+        limit: int = 50,
+    ) -> tuple[list[AdminNotification], int, int]:
+        """
+        Get paginated admin notifications.
+
+        Returns:
+            Tuple of (notifications, total_count, unread_count)
+        """
+        query = db.query(AdminNotification)
+
+        # Apply filters
+        if priority:
+            query = query.filter(AdminNotification.priority == priority)
+
+        if is_read is not None:
+            query = query.filter(AdminNotification.is_read == is_read)
+
+        if notification_type:
+            query = query.filter(AdminNotification.type == notification_type)
+
+        # Get counts
+        total = query.count()
+        unread_count = (
+            db.query(AdminNotification)
+            .filter(AdminNotification.is_read == False)  # noqa: E712
+            .count()
+        )
+
+        # Get paginated results ordered by priority and date
+        priority_order = func.case(
+            (AdminNotification.priority == "critical", 1),
+            (AdminNotification.priority == "high", 2),
+            (AdminNotification.priority == "normal", 3),
+            (AdminNotification.priority == "low", 4),
+            else_=5,
+        )
+
+        notifications = (
+            query.order_by(
+                AdminNotification.is_read,  # Unread first
+                priority_order,
+                AdminNotification.created_at.desc(),
+            )
+            .offset(skip)
+            .limit(limit)
+            .all()
+        )
+
+        return notifications, total, unread_count
+
+    def get_unread_count(self, db: Session) -> int:
+        """Get count of unread notifications."""
+        return (
+            db.query(AdminNotification)
+            .filter(AdminNotification.is_read == False)  # noqa: E712
+            .count()
+        )
+
+    def get_recent_notifications(
+        self,
+        db: Session,
+        limit: int = 5,
+    ) -> list[AdminNotification]:
+        """Get recent unread notifications for header dropdown."""
+        priority_order = func.case(
+            (AdminNotification.priority == "critical", 1),
+            (AdminNotification.priority == "high", 2),
+            (AdminNotification.priority == "normal", 3),
+            (AdminNotification.priority == "low", 4),
+            else_=5,
+        )
+
+        return (
+            db.query(AdminNotification)
+            .filter(AdminNotification.is_read == False)  # noqa: E712
+            .order_by(priority_order, AdminNotification.created_at.desc())
+            .limit(limit)
+            .all()
+        )
+
+    def mark_as_read(
+        self,
+        db: Session,
+        notification_id: int,
+        user_id: int,
+    ) -> AdminNotification | None:
+        """Mark a notification as read."""
+        notification = (
+            db.query(AdminNotification)
+            .filter(AdminNotification.id == notification_id)
+            .first()
+        )
+
+        if notification and not notification.is_read:
+            notification.is_read = True
+            notification.read_at = datetime.utcnow()
+            notification.read_by_user_id = user_id
+            db.flush()
+
+        return notification
+
+    def mark_all_as_read(
+        self,
+        db: Session,
+        user_id: int,
+    ) -> int:
+        """Mark all unread notifications as read. Returns count of updated."""
+        now = datetime.utcnow()
+        count = (
+            db.query(AdminNotification)
+            .filter(AdminNotification.is_read == False)  # noqa: E712
+            .update(
+                {
+                    AdminNotification.is_read: True,
+                    AdminNotification.read_at: now,
+                    AdminNotification.read_by_user_id: user_id,
+                }
+            )
+        )
+        db.flush()
+        return count
+
+    def delete_old_notifications(
+        self,
+        db: Session,
+        days: int = 30,
+    ) -> int:
+        """Delete notifications older than specified days."""
+        cutoff = datetime.utcnow() - timedelta(days=days)
+        count = (
+            db.query(AdminNotification)
+            .filter(
+                and_(
+                    AdminNotification.is_read == True,  # noqa: E712
+                    AdminNotification.created_at < cutoff,
+                )
+            )
+            .delete()
+        )
+        db.flush()
+        return count
+
+    def delete_notification(
+        self,
+        db: Session,
+        notification_id: int,
+    ) -> bool:
+        """
+        Delete a notification by ID.
+
+        Returns:
+            True if notification was deleted, False if not found.
+        """
+        notification = (
+            db.query(AdminNotification)
+            .filter(AdminNotification.id == notification_id)
+            .first()
+        )
+
+        if notification:
+            db.delete(notification)
+            db.flush()
+            logger.info(f"Deleted notification {notification_id}")
+            return True
+
+        return False
+
+    # =========================================================================
+    # CONVENIENCE METHODS FOR CREATING SPECIFIC NOTIFICATION TYPES
+    # =========================================================================
+
+    def notify_import_failure(
+        self,
+        db: Session,
+        vendor_name: str,
+        job_id: int,
+        error_message: str,
+        vendor_id: int | None = None,
+    ) -> AdminNotification:
+        """Create notification for import job failure."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.IMPORT_FAILURE,
+            title=f"Import Failed: {vendor_name}",
+            message=error_message,
+            priority=Priority.HIGH,
+            action_required=True,
+            action_url=f"/admin/marketplace/letzshop?vendor_id={vendor_id}&tab=jobs"
+            if vendor_id
+            else "/admin/marketplace",
+            metadata={"vendor_name": vendor_name, "job_id": job_id, "vendor_id": vendor_id},
+        )
+
+    def notify_order_sync_failure(
+        self,
+        db: Session,
+        vendor_name: str,
+        error_message: str,
+        vendor_id: int | None = None,
+    ) -> AdminNotification:
+        """Create notification for order sync failure."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.ORDER_SYNC_FAILURE,
+            title=f"Order Sync Failed: {vendor_name}",
+            message=error_message,
+            priority=Priority.HIGH,
+            action_required=True,
+            action_url=f"/admin/marketplace/letzshop?vendor_id={vendor_id}&tab=jobs"
+            if vendor_id
+            else "/admin/marketplace/letzshop",
+            metadata={"vendor_name": vendor_name, "vendor_id": vendor_id},
+        )
+
+    def notify_order_exception(
+        self,
+        db: Session,
+        vendor_name: str,
+        order_number: str,
+        exception_count: int,
+        vendor_id: int | None = None,
+    ) -> AdminNotification:
+        """Create notification for order item exceptions."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.ORDER_EXCEPTION,
+            title=f"Order Exception: {order_number}",
+            message=f"{exception_count} item(s) need attention for order {order_number} ({vendor_name})",
+            priority=Priority.NORMAL,
+            action_required=True,
+            action_url=f"/admin/marketplace/letzshop?vendor_id={vendor_id}&tab=exceptions"
+            if vendor_id
+            else "/admin/marketplace/letzshop",
+            metadata={
+                "vendor_name": vendor_name,
+                "order_number": order_number,
+                "exception_count": exception_count,
+                "vendor_id": vendor_id,
+            },
+        )
+
+    def notify_critical_error(
+        self,
+        db: Session,
+        error_type: str,
+        error_message: str,
+        details: dict[str, Any] | None = None,
+    ) -> AdminNotification:
+        """Create notification for critical application errors."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.CRITICAL_ERROR,
+            title=f"Critical Error: {error_type}",
+            message=error_message,
+            priority=Priority.CRITICAL,
+            action_required=True,
+            action_url="/admin/logs",
+            metadata=details,
+        )
+
+    def notify_vendor_issue(
+        self,
+        db: Session,
+        vendor_name: str,
+        issue_type: str,
+        message: str,
+        vendor_id: int | None = None,
+    ) -> AdminNotification:
+        """Create notification for vendor-related issues."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.VENDOR_ISSUE,
+            title=f"Vendor Issue: {vendor_name}",
+            message=message,
+            priority=Priority.HIGH,
+            action_required=True,
+            action_url=f"/admin/vendors/{vendor_id}" if vendor_id else "/admin/vendors",
+            metadata={
+                "vendor_name": vendor_name,
+                "issue_type": issue_type,
+                "vendor_id": vendor_id,
+            },
+        )
+
+    def notify_security_alert(
+        self,
+        db: Session,
+        title: str,
+        message: str,
+        details: dict[str, Any] | None = None,
+    ) -> AdminNotification:
+        """Create notification for security-related alerts."""
+        return self.create_notification(
+            db=db,
+            notification_type=NotificationType.SECURITY_ALERT,
+            title=title,
+            message=message,
+            priority=Priority.CRITICAL,
+            action_required=True,
+            action_url="/admin/audit",
+            metadata=details,
+        )
+
+
+# ============================================================================
+# PLATFORM ALERT SERVICE
+# ============================================================================
+
+
+class PlatformAlertService:
+    """Service for managing platform-wide alerts."""
+
+    def create_alert(
+        self,
+        db: Session,
+        alert_type: str,
+        severity: str,
+        title: str,
+        description: str | None = None,
+        affected_vendors: list[int] | None = None,
+        affected_systems: list[str] | None = None,
+        auto_generated: bool = True,
+    ) -> PlatformAlert:
+        """Create a new platform alert."""
+        now = datetime.utcnow()
+
+        alert = PlatformAlert(
+            alert_type=alert_type,
+            severity=severity,
+            title=title,
+            description=description,
+            affected_vendors=affected_vendors,
+            affected_systems=affected_systems,
+            auto_generated=auto_generated,
+            first_occurred_at=now,
+            last_occurred_at=now,
+        )
+        db.add(alert)
+        db.flush()
+
+        logger.info(f"Created platform alert: {alert_type} - {title} ({severity})")
+
+        return alert
+
+    def create_from_schema(
+        self,
+        db: Session,
+        data: PlatformAlertCreate,
+    ) -> PlatformAlert:
+        """Create alert from Pydantic schema."""
+        return self.create_alert(
+            db=db,
+            alert_type=data.alert_type,
+            severity=data.severity,
+            title=data.title,
+            description=data.description,
+            affected_vendors=data.affected_vendors,
+            affected_systems=data.affected_systems,
+            auto_generated=data.auto_generated,
+        )
+
+    def get_alerts(
+        self,
+        db: Session,
+        severity: str | None = None,
+        alert_type: str | None = None,
+        is_resolved: bool | None = None,
+        skip: int = 0,
+        limit: int = 50,
+    ) -> tuple[list[PlatformAlert], int, int, int]:
+        """
+        Get paginated platform alerts.
+
+        Returns:
+            Tuple of (alerts, total_count, active_count, critical_count)
+        """
+        query = db.query(PlatformAlert)
+
+        # Apply filters
+        if severity:
+            query = query.filter(PlatformAlert.severity == severity)
+
+        if alert_type:
+            query = query.filter(PlatformAlert.alert_type == alert_type)
+
+        if is_resolved is not None:
+            query = query.filter(PlatformAlert.is_resolved == is_resolved)
+
+        # Get counts
+        total = query.count()
+        active_count = (
+            db.query(PlatformAlert)
+            .filter(PlatformAlert.is_resolved == False)  # noqa: E712
+            .count()
+        )
+        critical_count = (
+            db.query(PlatformAlert)
+            .filter(
+                and_(
+                    PlatformAlert.is_resolved == False,  # noqa: E712
+                    PlatformAlert.severity == Severity.CRITICAL,
+                )
+            )
+            .count()
+        )
+
+        # Get paginated results
+        severity_order = func.case(
+            (PlatformAlert.severity == "critical", 1),
+            (PlatformAlert.severity == "error", 2),
+            (PlatformAlert.severity == "warning", 3),
+            (PlatformAlert.severity == "info", 4),
+            else_=5,
+        )
+
+        alerts = (
+            query.order_by(
+                PlatformAlert.is_resolved,  # Unresolved first
+                severity_order,
+                PlatformAlert.last_occurred_at.desc(),
+            )
+            .offset(skip)
+            .limit(limit)
+            .all()
+        )
+
+        return alerts, total, active_count, critical_count
+
+    def resolve_alert(
+        self,
+        db: Session,
+        alert_id: int,
+        user_id: int,
+        resolution_notes: str | None = None,
+    ) -> PlatformAlert | None:
+        """Resolve a platform alert."""
+        alert = db.query(PlatformAlert).filter(PlatformAlert.id == alert_id).first()
+
+        if alert and not alert.is_resolved:
+            alert.is_resolved = True
+            alert.resolved_at = datetime.utcnow()
+            alert.resolved_by_user_id = user_id
+            alert.resolution_notes = resolution_notes
+            db.flush()
+
+            logger.info(f"Resolved platform alert {alert_id}")
+
+        return alert
+
+    def get_statistics(self, db: Session) -> dict[str, int]:
+        """Get alert statistics."""
+        today_start = datetime.utcnow().replace(hour=0, minute=0, second=0, microsecond=0)
+
+        total = db.query(PlatformAlert).count()
+        active = (
+            db.query(PlatformAlert)
+            .filter(PlatformAlert.is_resolved == False)  # noqa: E712
+            .count()
+        )
+        critical = (
+            db.query(PlatformAlert)
+            .filter(
+                and_(
+                    PlatformAlert.is_resolved == False,  # noqa: E712
+                    PlatformAlert.severity == Severity.CRITICAL,
+                )
+            )
+            .count()
+        )
+        resolved_today = (
+            db.query(PlatformAlert)
+            .filter(
+                and_(
+                    PlatformAlert.is_resolved == True,  # noqa: E712
+                    PlatformAlert.resolved_at >= today_start,
+                )
+            )
+            .count()
+        )
+
+        return {
+            "total_alerts": total,
+            "active_alerts": active,
+            "critical_alerts": critical,
+            "resolved_today": resolved_today,
+        }
+
+    def increment_occurrence(
+        self,
+        db: Session,
+        alert_id: int,
+    ) -> PlatformAlert | None:
+        """Increment occurrence count for repeated alert."""
+        alert = db.query(PlatformAlert).filter(PlatformAlert.id == alert_id).first()
+
+        if alert:
+            alert.occurrence_count += 1
+            alert.last_occurred_at = datetime.utcnow()
+            db.flush()
+
+        return alert
+
+    def find_similar_active_alert(
+        self,
+        db: Session,
+        alert_type: str,
+        title: str,
+    ) -> PlatformAlert | None:
+        """Find an active alert with same type and title."""
+        return (
+            db.query(PlatformAlert)
+            .filter(
+                and_(
+                    PlatformAlert.alert_type == alert_type,
+                    PlatformAlert.title == title,
+                    PlatformAlert.is_resolved == False,  # noqa: E712
+                )
+            )
+            .first()
+        )
+
+    def create_or_increment_alert(
+        self,
+        db: Session,
+        alert_type: str,
+        severity: str,
+        title: str,
+        description: str | None = None,
+        affected_vendors: list[int] | None = None,
+        affected_systems: list[str] | None = None,
+    ) -> PlatformAlert:
+        """Create alert or increment occurrence if similar exists."""
+        existing = self.find_similar_active_alert(db, alert_type, title)
+
+        if existing:
+            self.increment_occurrence(db, existing.id)
+            return existing
+
+        return self.create_alert(
+            db=db,
+            alert_type=alert_type,
+            severity=severity,
+            title=title,
+            description=description,
+            affected_vendors=affected_vendors,
+            affected_systems=affected_systems,
+        )
+
+
+# Singleton instances
+admin_notification_service = AdminNotificationService()
+platform_alert_service = PlatformAlertService()
diff --git a/app/templates/admin/notifications.html b/app/templates/admin/notifications.html
new file mode 100644
index 00000000..6e0c363c
--- /dev/null
+++ b/app/templates/admin/notifications.html
@@ -0,0 +1,361 @@
+{# app/templates/admin/notifications.html #}
+{% extends "admin/base.html" %}
+{% from 'shared/macros/headers.html' import page_header %}
+{% from 'shared/macros/alerts.html' import loading_state, error_state %}
+
+{% block title %}Notifications{% endblock %}
+
+{% block alpine_data %}adminNotifications(){% endblock %}
+
+{% block content %}
+{{ page_header('Notifications & Alerts') }}
+
+{{ loading_state('Loading notifications...') }}
+
+{{ error_state('Error loading notifications') }}
+
+<!-- Stats Cards -->
+<div x-show="!loading" class="grid gap-6 mb-8 md:grid-cols-2 xl:grid-cols-4">
+    <!-- Card: Unread Notifications -->
+    <div class="flex items-center p-4 bg-white rounded-lg shadow-xs dark:bg-gray-800">
+        <div class="p-3 mr-4 text-blue-500 bg-blue-100 rounded-full dark:text-blue-100 dark:bg-blue-500">
+            <span x-html="$icon('bell', 'w-5 h-5')"></span>
+        </div>
+        <div>
+            <p class="mb-2 text-sm font-medium text-gray-600 dark:text-gray-400">
+                Unread
+            </p>
+            <p class="text-lg font-semibold text-gray-700 dark:text-gray-200" x-text="stats.unread_count || 0">
+                0
+            </p>
+        </div>
+    </div>
+
+    <!-- Card: Active Alerts -->
+    <div class="flex items-center p-4 bg-white rounded-lg shadow-xs dark:bg-gray-800">
+        <div class="p-3 mr-4 text-orange-500 bg-orange-100 rounded-full dark:text-orange-100 dark:bg-orange-500">
+            <span x-html="$icon('exclamation-triangle', 'w-5 h-5')"></span>
+        </div>
+        <div>
+            <p class="mb-2 text-sm font-medium text-gray-600 dark:text-gray-400">
+                Active Alerts
+            </p>
+            <p class="text-lg font-semibold text-gray-700 dark:text-gray-200" x-text="alertStats.active_alerts || 0">
+                0
+            </p>
+        </div>
+    </div>
+
+    <!-- Card: Critical -->
+    <div class="flex items-center p-4 bg-white rounded-lg shadow-xs dark:bg-gray-800">
+        <div class="p-3 mr-4 text-red-500 bg-red-100 rounded-full dark:text-red-100 dark:bg-red-500">
+            <span x-html="$icon('x-circle', 'w-5 h-5')"></span>
+        </div>
+        <div>
+            <p class="mb-2 text-sm font-medium text-gray-600 dark:text-gray-400">
+                Critical
+            </p>
+            <p class="text-lg font-semibold text-gray-700 dark:text-gray-200" x-text="alertStats.critical_alerts || 0">
+                0
+            </p>
+        </div>
+    </div>
+
+    <!-- Card: Resolved Today -->
+    <div class="flex items-center p-4 bg-white rounded-lg shadow-xs dark:bg-gray-800">
+        <div class="p-3 mr-4 text-green-500 bg-green-100 rounded-full dark:text-green-100 dark:bg-green-500">
+            <span x-html="$icon('check-circle', 'w-5 h-5')"></span>
+        </div>
+        <div>
+            <p class="mb-2 text-sm font-medium text-gray-600 dark:text-gray-400">
+                Resolved Today
+            </p>
+            <p class="text-lg font-semibold text-gray-700 dark:text-gray-200" x-text="alertStats.resolved_today || 0">
+                0
+            </p>
+        </div>
+    </div>
+</div>
+
+<!-- Tabs -->
+<div x-show="!loading" class="mb-6">
+    <div class="flex border-b border-gray-200 dark:border-gray-700">
+        <button
+            @click="activeTab = 'notifications'"
+            class="px-4 py-2 text-sm font-medium border-b-2 transition-colors"
+            :class="activeTab === 'notifications'
+                ? 'border-purple-600 text-purple-600 dark:border-purple-400 dark:text-purple-400'
+                : 'border-transparent text-gray-500 hover:text-gray-700 dark:text-gray-400 dark:hover:text-gray-200'"
+        >
+            Notifications
+            <span x-show="stats.unread_count > 0"
+                  class="ml-2 px-2 py-0.5 text-xs bg-red-100 text-red-600 rounded-full dark:bg-red-600 dark:text-white"
+                  x-text="stats.unread_count"></span>
+        </button>
+        <button
+            @click="activeTab = 'alerts'; loadAlerts()"
+            class="px-4 py-2 text-sm font-medium border-b-2 transition-colors"
+            :class="activeTab === 'alerts'
+                ? 'border-purple-600 text-purple-600 dark:border-purple-400 dark:text-purple-400'
+                : 'border-transparent text-gray-500 hover:text-gray-700 dark:text-gray-400 dark:hover:text-gray-200'"
+        >
+            Platform Alerts
+            <span x-show="alertStats.active_alerts > 0"
+                  class="ml-2 px-2 py-0.5 text-xs bg-orange-100 text-orange-600 rounded-full dark:bg-orange-600 dark:text-white"
+                  x-text="alertStats.active_alerts"></span>
+        </button>
+    </div>
+</div>
+
+<!-- Notifications Tab -->
+<div x-show="!loading && activeTab === 'notifications'" class="space-y-4">
+    <!-- Filters -->
+    <div class="flex flex-wrap items-center justify-between gap-4 px-4 py-3 bg-white rounded-lg shadow-md dark:bg-gray-800">
+        <div class="flex items-center gap-4">
+            <select
+                x-model="filters.priority"
+                @change="page = 1; loadNotifications()"
+                class="px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"
+            >
+                <option value="">All Priorities</option>
+                <option value="critical">Critical</option>
+                <option value="high">High</option>
+                <option value="normal">Normal</option>
+                <option value="low">Low</option>
+            </select>
+
+            <select
+                x-model="filters.is_read"
+                @change="page = 1; loadNotifications()"
+                class="px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"
+            >
+                <option value="">All Status</option>
+                <option value="false">Unread</option>
+                <option value="true">Read</option>
+            </select>
+        </div>
+
+        <button
+            x-show="stats.unread_count > 0"
+            @click="markAllAsRead()"
+            class="px-4 py-2 text-sm font-medium text-purple-600 hover:text-purple-800 dark:text-purple-400"
+        >
+            Mark all as read
+        </button>
+    </div>
+
+    <!-- Notifications List -->
+    <div class="bg-white rounded-lg shadow-md dark:bg-gray-800 overflow-hidden">
+        <template x-if="loadingNotifications && notifications.length === 0">
+            <div class="px-4 py-8 text-center text-gray-500 dark:text-gray-400">
+                <span x-html="$icon('spinner', 'w-6 h-6 mx-auto mb-2')"></span>
+                <p>Loading notifications...</p>
+            </div>
+        </template>
+
+        <template x-if="!loadingNotifications && notifications.length === 0">
+            <div class="px-4 py-12 text-center text-gray-500 dark:text-gray-400">
+                <span x-html="$icon('bell', 'w-12 h-12 mx-auto mb-3 text-gray-300')"></span>
+                <p class="font-medium">No notifications</p>
+                <p class="text-sm mt-1">You're all caught up!</p>
+            </div>
+        </template>
+
+        <ul class="divide-y divide-gray-200 dark:divide-gray-700">
+            <template x-for="notif in notifications" :key="notif.id">
+                <li class="hover:bg-gray-50 dark:hover:bg-gray-700 transition-colors"
+                    :class="notif.is_read ? 'opacity-60' : ''">
+                    <div class="flex items-start px-4 py-4">
+                        <!-- Priority indicator -->
+                        <div class="flex-shrink-0 mr-4">
+                            <span class="inline-flex items-center justify-center w-10 h-10 rounded-full"
+                                  :class="{
+                                      'bg-red-100 text-red-600 dark:bg-red-900 dark:text-red-300': notif.priority === 'critical',
+                                      'bg-orange-100 text-orange-600 dark:bg-orange-900 dark:text-orange-300': notif.priority === 'high',
+                                      'bg-blue-100 text-blue-600 dark:bg-blue-900 dark:text-blue-300': notif.priority === 'normal',
+                                      'bg-gray-100 text-gray-600 dark:bg-gray-700 dark:text-gray-300': notif.priority === 'low'
+                                  }">
+                                <span x-html="getNotificationIcon(notif.type)"></span>
+                            </span>
+                        </div>
+
+                        <!-- Content -->
+                        <div class="flex-1 min-w-0">
+                            <div class="flex items-center justify-between">
+                                <p class="text-sm font-semibold text-gray-900 dark:text-gray-100" x-text="notif.title"></p>
+                                <span class="text-xs text-gray-400" x-text="formatDate(notif.created_at)"></span>
+                            </div>
+                            <p class="text-sm text-gray-600 dark:text-gray-400 mt-1" x-text="notif.message"></p>
+                            <div class="flex items-center gap-4 mt-2">
+                                <span class="inline-flex items-center px-2 py-0.5 text-xs font-medium rounded"
+                                      :class="{
+                                          'bg-red-100 text-red-800 dark:bg-red-900 dark:text-red-200': notif.priority === 'critical',
+                                          'bg-orange-100 text-orange-800 dark:bg-orange-900 dark:text-orange-200': notif.priority === 'high',
+                                          'bg-blue-100 text-blue-800 dark:bg-blue-900 dark:text-blue-200': notif.priority === 'normal',
+                                          'bg-gray-100 text-gray-800 dark:bg-gray-700 dark:text-gray-200': notif.priority === 'low'
+                                      }"
+                                      x-text="notif.priority"></span>
+                                <span class="text-xs text-gray-500" x-text="notif.type.replace('_', ' ')"></span>
+                            </div>
+                        </div>
+
+                        <!-- Actions -->
+                        <div class="flex items-center gap-2 ml-4">
+                            <template x-if="notif.action_url">
+                                <a :href="notif.action_url"
+                                   class="px-3 py-1 text-xs font-medium text-purple-600 bg-purple-100 rounded hover:bg-purple-200 dark:bg-purple-900 dark:text-purple-300">
+                                    View
+                                </a>
+                            </template>
+                            <template x-if="!notif.is_read">
+                                <button @click="markAsRead(notif)"
+                                        class="px-3 py-1 text-xs font-medium text-gray-600 bg-gray-100 rounded hover:bg-gray-200 dark:bg-gray-700 dark:text-gray-300">
+                                    Mark read
+                                </button>
+                            </template>
+                            <button @click="deleteNotification(notif.id)"
+                                    class="p-1 text-gray-400 hover:text-red-500 transition-colors">
+                                <span x-html="$icon('trash', 'w-4 h-4')"></span>
+                            </button>
+                        </div>
+                    </div>
+                </li>
+            </template>
+        </ul>
+
+        <!-- Pagination -->
+        <div x-show="stats.total > limit" class="flex items-center justify-between px-4 py-3 border-t dark:border-gray-700">
+            <span class="text-sm text-gray-600 dark:text-gray-400">
+                Showing <span x-text="skip + 1"></span>-<span x-text="Math.min(skip + limit, stats.total)"></span> of <span x-text="stats.total"></span>
+            </span>
+            <div class="flex items-center gap-2">
+                <button
+                    @click="page--; loadNotifications()"
+                    :disabled="page <= 1"
+                    class="px-3 py-1 text-sm font-medium text-gray-700 dark:text-gray-300 bg-white dark:bg-gray-700 border border-gray-300 dark:border-gray-600 rounded-md hover:bg-gray-50 dark:hover:bg-gray-600 disabled:opacity-50"
+                >
+                    <span x-html="$icon('chevron-left', 'w-4 h-4')"></span>
+                </button>
+                <button
+                    @click="page++; loadNotifications()"
+                    :disabled="page * limit >= stats.total"
+                    class="px-3 py-1 text-sm font-medium text-gray-700 dark:text-gray-300 bg-white dark:bg-gray-700 border border-gray-300 dark:border-gray-600 rounded-md hover:bg-gray-50 dark:hover:bg-gray-600 disabled:opacity-50"
+                >
+                    <span x-html="$icon('chevron-right', 'w-4 h-4')"></span>
+                </button>
+            </div>
+        </div>
+    </div>
+</div>
+
+<!-- Alerts Tab -->
+<div x-show="!loading && activeTab === 'alerts'" class="space-y-4">
+    <!-- Filters -->
+    <div class="flex flex-wrap items-center gap-4 px-4 py-3 bg-white rounded-lg shadow-md dark:bg-gray-800">
+        <select
+            x-model="alertFilters.severity"
+            @change="alertPage = 1; loadAlerts()"
+            class="px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"
+        >
+            <option value="">All Severities</option>
+            <option value="critical">Critical</option>
+            <option value="error">Error</option>
+            <option value="warning">Warning</option>
+            <option value="info">Info</option>
+        </select>
+
+        <select
+            x-model="alertFilters.is_resolved"
+            @change="alertPage = 1; loadAlerts()"
+            class="px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"
+        >
+            <option value="">All Status</option>
+            <option value="false">Active</option>
+            <option value="true">Resolved</option>
+        </select>
+    </div>
+
+    <!-- Alerts List -->
+    <div class="bg-white rounded-lg shadow-md dark:bg-gray-800 overflow-hidden">
+        <template x-if="loadingAlerts && alerts.length === 0">
+            <div class="px-4 py-8 text-center text-gray-500 dark:text-gray-400">
+                <span x-html="$icon('spinner', 'w-6 h-6 mx-auto mb-2')"></span>
+                <p>Loading alerts...</p>
+            </div>
+        </template>
+
+        <template x-if="!loadingAlerts && alerts.length === 0">
+            <div class="px-4 py-12 text-center text-gray-500 dark:text-gray-400">
+                <span x-html="$icon('shield-check', 'w-12 h-12 mx-auto mb-3 text-gray-300')"></span>
+                <p class="font-medium">No alerts</p>
+                <p class="text-sm mt-1">All systems are running smoothly</p>
+            </div>
+        </template>
+
+        <ul class="divide-y divide-gray-200 dark:divide-gray-700">
+            <template x-for="alert in alerts" :key="alert.id">
+                <li class="hover:bg-gray-50 dark:hover:bg-gray-700 transition-colors"
+                    :class="alert.is_resolved ? 'opacity-60' : ''">
+                    <div class="flex items-start px-4 py-4">
+                        <!-- Severity indicator -->
+                        <div class="flex-shrink-0 mr-4">
+                            <span class="inline-flex items-center justify-center w-10 h-10 rounded-full"
+                                  :class="{
+                                      'bg-red-100 text-red-600 dark:bg-red-900 dark:text-red-300': alert.severity === 'critical',
+                                      'bg-orange-100 text-orange-600 dark:bg-orange-900 dark:text-orange-300': alert.severity === 'error',
+                                      'bg-yellow-100 text-yellow-600 dark:bg-yellow-900 dark:text-yellow-300': alert.severity === 'warning',
+                                      'bg-blue-100 text-blue-600 dark:bg-blue-900 dark:text-blue-300': alert.severity === 'info'
+                                  }">
+                                <span x-html="$icon('exclamation-triangle', 'w-5 h-5')"></span>
+                            </span>
+                        </div>
+
+                        <!-- Content -->
+                        <div class="flex-1 min-w-0">
+                            <div class="flex items-center justify-between">
+                                <p class="text-sm font-semibold text-gray-900 dark:text-gray-100" x-text="alert.title"></p>
+                                <template x-if="alert.occurrence_count > 1">
+                                    <span class="px-2 py-0.5 text-xs font-medium bg-gray-100 text-gray-600 rounded dark:bg-gray-700 dark:text-gray-300"
+                                          x-text="alert.occurrence_count + 'x'"></span>
+                                </template>
+                            </div>
+                            <p class="text-sm text-gray-600 dark:text-gray-400 mt-1" x-text="alert.description"></p>
+                            <div class="flex items-center gap-4 mt-2">
+                                <span class="inline-flex items-center px-2 py-0.5 text-xs font-medium rounded uppercase"
+                                      :class="{
+                                          'bg-red-100 text-red-800 dark:bg-red-900 dark:text-red-200': alert.severity === 'critical',
+                                          'bg-orange-100 text-orange-800 dark:bg-orange-900 dark:text-orange-200': alert.severity === 'error',
+                                          'bg-yellow-100 text-yellow-800 dark:bg-yellow-900 dark:text-yellow-200': alert.severity === 'warning',
+                                          'bg-blue-100 text-blue-800 dark:bg-blue-900 dark:text-blue-200': alert.severity === 'info'
+                                      }"
+                                      x-text="alert.severity"></span>
+                                <span class="text-xs text-gray-500" x-text="alert.alert_type"></span>
+                                <span class="text-xs text-gray-400" x-text="'Last: ' + formatDate(alert.last_occurred_at)"></span>
+                            </div>
+                        </div>
+
+                        <!-- Actions -->
+                        <div class="flex items-center gap-2 ml-4">
+                            <template x-if="!alert.is_resolved">
+                                <button @click="resolveAlert(alert)"
+                                        class="px-3 py-1 text-xs font-medium text-green-600 bg-green-100 rounded hover:bg-green-200 dark:bg-green-900 dark:text-green-300">
+                                    Resolve
+                                </button>
+                            </template>
+                            <template x-if="alert.is_resolved">
+                                <span class="px-3 py-1 text-xs font-medium text-gray-500 bg-gray-100 rounded dark:bg-gray-700">
+                                    Resolved
+                                </span>
+                            </template>
+                        </div>
+                    </div>
+                </li>
+            </template>
+        </ul>
+    </div>
+</div>
+{% endblock %}
+
+{% block page_scripts %}
+<script src="{{ url_for('static', path='admin/js/notifications.js') }}"></script>
+{% endblock %}
diff --git a/docs/implementation/admin-notification-system.md b/docs/implementation/admin-notification-system.md
new file mode 100644
index 00000000..9ee7ac43
--- /dev/null
+++ b/docs/implementation/admin-notification-system.md
@@ -0,0 +1,187 @@
+# Admin Notification System
+
+## Overview
+
+The admin notification system provides real-time alerts and notifications to platform administrators for important events, errors, and system status updates.
+
+## Components
+
+### Backend
+
+#### Database Models
+
+Located in `models/database/admin.py`:
+
+- **AdminNotification**: Stores individual notifications
+  - `type`: Notification type (import_failure, order_sync_failure, etc.)
+  - `priority`: low, normal, high, critical
+  - `title`, `message`: Content
+  - `is_read`, `read_at`, `read_by_user_id`: Read tracking
+  - `action_required`, `action_url`: Optional action link
+  - `notification_metadata`: JSON for additional context
+
+- **PlatformAlert**: Stores platform-wide alerts
+  - `alert_type`: security, performance, capacity, integration, etc.
+  - `severity`: info, warning, error, critical
+  - `affected_vendors`, `affected_systems`: Scope tracking
+  - `occurrence_count`, `first_occurred_at`, `last_occurred_at`: Deduplication
+  - `is_resolved`, `resolved_at`, `resolution_notes`: Resolution tracking
+
+#### Service Layer
+
+Located in `app/services/admin_notification_service.py`:
+
+```python
+from app.services.admin_notification_service import (
+    admin_notification_service,
+    platform_alert_service,
+    NotificationType,
+    Priority,
+    AlertType,
+    Severity,
+)
+```
+
+**AdminNotificationService** methods:
+
+| Method | Description |
+|--------|-------------|
+| `create_notification()` | Create a new notification |
+| `get_notifications()` | List notifications with filters |
+| `get_recent_notifications()` | Get recent unread for header dropdown |
+| `get_unread_count()` | Count unread notifications |
+| `mark_as_read()` | Mark single notification read |
+| `mark_all_as_read()` | Mark all as read |
+| `delete_notification()` | Delete a notification |
+
+**Convenience methods** for common scenarios:
+
+| Method | Use Case |
+|--------|----------|
+| `notify_import_failure()` | Product/order import failed |
+| `notify_order_sync_failure()` | Letzshop sync failed |
+| `notify_order_exception()` | Order has unmatched products |
+| `notify_critical_error()` | System critical error |
+| `notify_vendor_issue()` | Vendor-related problem |
+| `notify_security_alert()` | Security event detected |
+
+**PlatformAlertService** methods:
+
+| Method | Description |
+|--------|-------------|
+| `create_alert()` | Create a new platform alert |
+| `get_alerts()` | List alerts with filters |
+| `resolve_alert()` | Mark alert as resolved |
+| `get_statistics()` | Get alert counts and stats |
+| `create_or_increment_alert()` | Deduplicate recurring alerts |
+
+#### API Endpoints
+
+Located in `app/api/v1/admin/notifications.py`:
+
+**Notifications:**
+- `GET /api/v1/admin/notifications` - List with filters
+- `POST /api/v1/admin/notifications` - Create (manual)
+- `GET /api/v1/admin/notifications/recent` - For header dropdown
+- `GET /api/v1/admin/notifications/unread-count` - Badge count
+- `PUT /api/v1/admin/notifications/{id}/read` - Mark read
+- `PUT /api/v1/admin/notifications/mark-all-read` - Mark all read
+- `DELETE /api/v1/admin/notifications/{id}` - Delete
+
+**Platform Alerts:**
+- `GET /api/v1/admin/notifications/alerts` - List with filters
+- `POST /api/v1/admin/notifications/alerts` - Create (manual)
+- `PUT /api/v1/admin/notifications/alerts/{id}/resolve` - Resolve
+- `GET /api/v1/admin/notifications/alerts/stats` - Statistics
+
+### Frontend
+
+#### Header Dropdown
+
+Located in `app/templates/admin/partials/header.html`:
+
+- Real-time notification bell with unread count badge
+- Polls for new notifications every 60 seconds
+- Quick actions: mark as read, view all
+- Priority-based color coding
+
+#### Notifications Page
+
+Located in `app/templates/admin/notifications.html` with `static/admin/js/notifications.js`:
+
+- Full notifications management interface
+- Two tabs: Notifications and Platform Alerts
+- Statistics cards (unread, active alerts, critical, resolved today)
+- Filtering by priority, type, read status
+- Bulk operations (mark all read)
+- Alert resolution workflow
+
+## Automatic Triggers
+
+Notifications are automatically created in these scenarios:
+
+### Import Failures
+
+**Product Import** (`app/tasks/background_tasks.py`):
+- When a product import job fails completely
+- When import completes with 5+ errors
+
+**Historical Order Import** (`app/tasks/letzshop_tasks.py`):
+- When Letzshop API returns an error
+- When import fails with an unexpected exception
+
+### Example Usage
+
+```python
+from app.services.admin_notification_service import admin_notification_service
+
+# In a background task or service
+admin_notification_service.notify_import_failure(
+    db=db,
+    vendor_name="Acme Corp",
+    job_id=123,
+    error_message="CSV parsing failed: invalid column format",
+    vendor_id=5,
+)
+db.commit()
+```
+
+## Priority Levels
+
+| Priority | When to Use | Badge Color |
+|----------|-------------|-------------|
+| `critical` | System down, data loss risk | Red |
+| `high` | Import/sync failures, action needed | Orange |
+| `normal` | Informational alerts | Blue |
+| `low` | Minor issues, suggestions | Gray |
+
+## Architecture
+
+```
+┌─────────────────┐     ┌──────────────────────┐
+│  Background     │────▶│  Notification        │
+│  Tasks          │     │  Service             │
+└─────────────────┘     └──────────┬───────────┘
+                                   │
+┌─────────────────┐                ▼
+│  API Endpoints  │◀───────────────┤
+└─────────────────┘                │
+                                   ▼
+┌─────────────────┐     ┌──────────────────────┐
+│  Header         │◀────│  Database            │
+│  Dropdown       │     │  (admin_notifications│
+└─────────────────┘     │   platform_alerts)   │
+         │              └──────────────────────┘
+         ▼
+┌─────────────────┐
+│  Notifications  │
+│  Page           │
+└─────────────────┘
+```
+
+## Future Enhancements
+
+- Email notifications for critical alerts
+- Webhook integration for external systems
+- Customizable notification preferences per admin
+- Scheduled notification digests
diff --git a/static/admin/js/notifications.js b/static/admin/js/notifications.js
new file mode 100644
index 00000000..f95159cf
--- /dev/null
+++ b/static/admin/js/notifications.js
@@ -0,0 +1,295 @@
+/**
+ * Admin Notifications Page
+ *
+ * Handles the notifications management interface including:
+ * - Notifications list with filtering and pagination
+ * - Platform alerts management
+ * - Mark as read, delete, and bulk operations
+ */
+
+const notificationsLog = window.LogConfig?.createLogger('NOTIFICATIONS') || console;
+
+/**
+ * Admin Notifications Component
+ */
+function adminNotifications() {
+    return {
+        // Loading states
+        loading: true,
+        loadingNotifications: false,
+        loadingAlerts: false,
+
+        // Tab state
+        activeTab: 'notifications',
+
+        // Notifications state
+        notifications: [],
+        page: 1,
+        skip: 0,
+        limit: 10,
+        stats: {
+            total: 0,
+            unread_count: 0
+        },
+
+        // Notifications filters
+        filters: {
+            priority: '',
+            is_read: ''
+        },
+
+        // Alerts state
+        alerts: [],
+        alertPage: 1,
+        alertSkip: 0,
+        alertLimit: 10,
+        alertStats: {
+            total: 0,
+            active_alerts: 0,
+            critical_alerts: 0,
+            resolved_today: 0,
+            by_type: {},
+            by_severity: {}
+        },
+
+        // Alerts filters
+        alertFilters: {
+            severity: '',
+            is_resolved: ''
+        },
+
+        // Resolve modal state
+        showResolveModal: false,
+        resolvingAlert: null,
+        resolutionNotes: '',
+
+        /**
+         * Initialize component
+         */
+        async init() {
+            notificationsLog.debug('Initializing notifications page');
+            await Promise.all([
+                this.loadNotifications(),
+                this.loadAlertStats()
+            ]);
+            this.loading = false;
+        },
+
+        // ============================================================================
+        // NOTIFICATIONS
+        // ============================================================================
+
+        /**
+         * Load notifications with current filters
+         */
+        async loadNotifications() {
+            this.loadingNotifications = true;
+            try {
+                this.skip = (this.page - 1) * this.limit;
+                const params = new URLSearchParams();
+                params.append('skip', this.skip);
+                params.append('limit', this.limit);
+
+                if (this.filters.priority) params.append('priority', this.filters.priority);
+                if (this.filters.is_read !== '') params.append('is_read', this.filters.is_read);
+
+                const response = await apiClient.get(`/admin/notifications?${params}`);
+                this.notifications = response.notifications || [];
+                this.stats.total = response.total || 0;
+                this.stats.unread_count = response.unread_count || 0;
+
+                notificationsLog.debug(`Loaded ${this.notifications.length} notifications`);
+            } catch (error) {
+                notificationsLog.error('Failed to load notifications:', error);
+                window.showToast?.('Failed to load notifications', 'error');
+            } finally {
+                this.loadingNotifications = false;
+            }
+        },
+
+        /**
+         * Mark notification as read
+         */
+        async markAsRead(notification) {
+            try {
+                await apiClient.put(`/admin/notifications/${notification.id}/read`);
+
+                // Update local state
+                notification.is_read = true;
+                this.stats.unread_count = Math.max(0, this.stats.unread_count - 1);
+
+                window.showToast?.('Notification marked as read', 'success');
+            } catch (error) {
+                notificationsLog.error('Failed to mark as read:', error);
+                window.showToast?.('Failed to mark notification as read', 'error');
+            }
+        },
+
+        /**
+         * Mark all notifications as read
+         */
+        async markAllAsRead() {
+            try {
+                await apiClient.put('/admin/notifications/mark-all-read');
+
+                // Update local state
+                this.notifications.forEach(n => n.is_read = true);
+                this.stats.unread_count = 0;
+
+                window.showToast?.('All notifications marked as read', 'success');
+            } catch (error) {
+                notificationsLog.error('Failed to mark all as read:', error);
+                window.showToast?.('Failed to mark all as read', 'error');
+            }
+        },
+
+        /**
+         * Delete notification
+         */
+        async deleteNotification(notificationId) {
+            if (!confirm('Are you sure you want to delete this notification?')) {
+                return;
+            }
+
+            try {
+                await apiClient.delete(`/admin/notifications/${notificationId}`);
+
+                // Remove from local state
+                const wasUnread = this.notifications.find(n => n.id === notificationId && !n.is_read);
+                this.notifications = this.notifications.filter(n => n.id !== notificationId);
+                this.stats.total = Math.max(0, this.stats.total - 1);
+                if (wasUnread) {
+                    this.stats.unread_count = Math.max(0, this.stats.unread_count - 1);
+                }
+
+                window.showToast?.('Notification deleted', 'success');
+            } catch (error) {
+                notificationsLog.error('Failed to delete notification:', error);
+                window.showToast?.('Failed to delete notification', 'error');
+            }
+        },
+
+        /**
+         * Get notification icon based on type
+         */
+        getNotificationIcon(type) {
+            const icons = {
+                'import_failure': window.$icon?.('x-circle', 'w-5 h-5') || '❌',
+                'sync_issue': window.$icon?.('refresh', 'w-5 h-5') || '🔄',
+                'vendor_alert': window.$icon?.('exclamation-triangle', 'w-5 h-5') || '⚠️',
+                'system_health': window.$icon?.('heart', 'w-5 h-5') || '💓',
+                'security': window.$icon?.('shield-exclamation', 'w-5 h-5') || '🛡️',
+                'performance': window.$icon?.('chart-bar', 'w-5 h-5') || '📊',
+                'info': window.$icon?.('information-circle', 'w-5 h-5') || 'ℹ️'
+            };
+            return icons[type] || window.$icon?.('bell', 'w-5 h-5') || '🔔';
+        },
+
+        // ============================================================================
+        // PLATFORM ALERTS
+        // ============================================================================
+
+        /**
+         * Load platform alerts
+         */
+        async loadAlerts() {
+            this.loadingAlerts = true;
+            try {
+                this.alertSkip = (this.alertPage - 1) * this.alertLimit;
+                const params = new URLSearchParams();
+                params.append('skip', this.alertSkip);
+                params.append('limit', this.alertLimit);
+
+                if (this.alertFilters.severity) params.append('severity', this.alertFilters.severity);
+                if (this.alertFilters.is_resolved !== '') params.append('is_resolved', this.alertFilters.is_resolved);
+
+                const response = await apiClient.get(`/admin/notifications/alerts?${params}`);
+                this.alerts = response.alerts || [];
+                this.alertStats.total = response.total || 0;
+                this.alertStats.active_alerts = response.active_count || 0;
+                this.alertStats.critical_alerts = response.critical_count || 0;
+
+                notificationsLog.debug(`Loaded ${this.alerts.length} alerts`);
+            } catch (error) {
+                notificationsLog.error('Failed to load alerts:', error);
+                window.showToast?.('Failed to load alerts', 'error');
+            } finally {
+                this.loadingAlerts = false;
+            }
+        },
+
+        /**
+         * Load alert statistics
+         */
+        async loadAlertStats() {
+            try {
+                const response = await apiClient.get('/admin/notifications/alerts/stats');
+                this.alertStats = {
+                    ...this.alertStats,
+                    total: response.total || 0,
+                    active_alerts: response.active || 0,
+                    critical_alerts: response.critical || 0,
+                    resolved_today: response.resolved_today || 0,
+                    by_type: response.by_type || {},
+                    by_severity: response.by_severity || {}
+                };
+            } catch (error) {
+                notificationsLog.error('Failed to load alert stats:', error);
+            }
+        },
+
+        /**
+         * Resolve alert
+         */
+        async resolveAlert(alert) {
+            const notes = prompt('Resolution notes (optional):');
+            if (notes === null) return; // User cancelled
+
+            try {
+                await apiClient.put(`/admin/notifications/alerts/${alert.id}/resolve`, {
+                    resolution_notes: notes
+                });
+
+                // Update local state
+                alert.is_resolved = true;
+                alert.resolution_notes = notes;
+                this.alertStats.active_alerts = Math.max(0, this.alertStats.active_alerts - 1);
+                if (alert.severity === 'critical') {
+                    this.alertStats.critical_alerts = Math.max(0, this.alertStats.critical_alerts - 1);
+                }
+                this.alertStats.resolved_today++;
+
+                window.showToast?.('Alert resolved successfully', 'success');
+            } catch (error) {
+                notificationsLog.error('Failed to resolve alert:', error);
+                window.showToast?.('Failed to resolve alert', 'error');
+            }
+        },
+
+        // ============================================================================
+        // HELPERS
+        // ============================================================================
+
+        /**
+         * Format date for display
+         */
+        formatDate(dateString) {
+            if (!dateString) return '-';
+            const date = new Date(dateString);
+            const now = new Date();
+            const diff = Math.floor((now - date) / 1000);
+
+            // Show relative time for recent dates
+            if (diff < 60) return 'Just now';
+            if (diff < 3600) return `${Math.floor(diff / 60)}m ago`;
+            if (diff < 86400) return `${Math.floor(diff / 3600)}h ago`;
+            if (diff < 172800) return 'Yesterday';
+
+            // Show full date for older dates
+            return date.toLocaleString();
+        }
+    };
+}
+
+// Make available globally
+window.adminNotifications = adminNotifications;