diff --git a/app/modules/hosting/services/hosted_site_service.py b/app/modules/hosting/services/hosted_site_service.py
index 722e9aeb..b404a193 100644
--- a/app/modules/hosting/services/hosted_site_service.py
+++ b/app/modules/hosting/services/hosted_site_service.py
@@ -34,20 +34,30 @@ ALLOWED_TRANSITIONS: dict[HostedSiteStatus, list[HostedSiteStatus]] = {
 }
 
 
-def _slugify(name: str) -> str:
-    """Generate a short URL-safe slug from a business name or domain."""
+def _slugify(name: str, max_length: int = 30) -> str:
+    """Generate a short URL-safe slug from a domain or business name.
+
+    Priority: domain name (clean) > first 3 words of business name > full slug truncated.
+    """
     slug = name.lower().strip()
-    # Remove protocol/www if domain was passed
+    # If it looks like a domain, extract the hostname part
     for prefix in ["https://", "http://", "www."]:
         if slug.startswith(prefix):
             slug = slug[len(prefix):]
     slug = slug.rstrip("/")
-    # Remove TLD if it looks like a domain
     if "." in slug and " " not in slug:
+        # Domain: remove TLD → batirenovation-strasbourg.fr → batirenovation-strasbourg
         slug = slug.rsplit(".", 1)[0]
+    else:
+        # Business name: take first 3 meaningful words for brevity
+        words = re.sub(r"[^a-z0-9\s]", "", slug).split()
+        # Skip filler words
+        filler = {"the", "le", "la", "les", "de", "du", "des", "et", "and", "und", "die", "der", "das"}
+        words = [w for w in words if w not in filler][:3]
+        slug = " ".join(words)
     slug = re.sub(r"[^a-z0-9\s-]", "", slug)
     slug = re.sub(r"[\s-]+", "-", slug)
-    return slug.strip("-")[:30]
+    return slug.strip("-")[:max_length]
 
 
 class HostedSiteService: