diff --git a/app/modules/analytics/__init__.py b/app/modules/analytics/__init__.py
index 93d52214..fc20eb1d 100644
--- a/app/modules/analytics/__init__.py
+++ b/app/modules/analytics/__init__.py
@@ -2,21 +2,34 @@
 """
 Analytics Module - Reporting and analytics.
 
-This module provides:
+This is a self-contained module providing:
 - Dashboard analytics
 - Custom reports
 - Data exports
 - Performance metrics
 
-Routes:
-- Vendor: /api/v1/vendor/analytics/*
-- (Admin uses dashboard for analytics)
-
-Menu Items:
-- Admin: (uses dashboard)
-- Vendor: analytics
+Module Structure:
+- models/ - Database models (none - uses data from other modules)
+- services/ - Business logic (StatsService, UsageService)
+- schemas/ - Pydantic DTOs
+- routes/ - API routes
+- exceptions.py - Module-specific exceptions
 """
 
-from app.modules.analytics.definition import analytics_module
+# Use lazy imports to avoid circular import issues
 
-__all__ = ["analytics_module"]
+
+def __getattr__(name: str):
+    """Lazy import module components to avoid circular imports."""
+    if name == "analytics_module":
+        from app.modules.analytics.definition import analytics_module
+
+        return analytics_module
+    elif name == "get_analytics_module_with_routers":
+        from app.modules.analytics.definition import get_analytics_module_with_routers
+
+        return get_analytics_module_with_routers
+    raise AttributeError(f"module {__name__!r} has no attribute {name!r}")
+
+
+__all__ = ["analytics_module", "get_analytics_module_with_routers"]
diff --git a/app/modules/analytics/definition.py b/app/modules/analytics/definition.py
index 42e0c1ff..2dc71d68 100644
--- a/app/modules/analytics/definition.py
+++ b/app/modules/analytics/definition.py
@@ -3,18 +3,25 @@
 Analytics module definition.
 
 Defines the analytics module including its features, menu items,
-and route configurations.
+route configurations, and self-contained module settings.
 """
 
 from app.modules.base import ModuleDefinition
 from models.database.admin_menu_config import FrontendType
 
 
-def _get_vendor_router():
-    """Lazy import of vendor router to avoid circular imports."""
-    from app.modules.analytics.routes.vendor import vendor_router
+def _get_vendor_api_router():
+    """Lazy import of vendor API router to avoid circular imports."""
+    from app.modules.analytics.routes.api.vendor import router
 
-    return vendor_router
+    return router
+
+
+def _get_vendor_page_router():
+    """Lazy import of vendor page router to avoid circular imports."""
+    from app.modules.analytics.routes.pages.vendor import router
+
+    return router
 
 
 # Analytics module definition
@@ -22,11 +29,13 @@ analytics_module = ModuleDefinition(
     code="analytics",
     name="Analytics & Reporting",
     description="Dashboard analytics, custom reports, and data exports.",
+    version="1.0.0",
     features=[
         "basic_reports",  # Basic reporting
         "analytics_dashboard",  # Analytics dashboard
         "custom_reports",  # Custom report builder
         "export_reports",  # Export to CSV/Excel
+        "usage_metrics",  # Usage and performance metrics
     ],
     menu_items={
         FrontendType.ADMIN: [
@@ -37,6 +46,18 @@ analytics_module = ModuleDefinition(
         ],
     },
     is_core=False,
+    # =========================================================================
+    # Self-Contained Module Configuration
+    # =========================================================================
+    is_self_contained=True,
+    services_path="app.modules.analytics.services",
+    models_path="app.modules.analytics.models",
+    schemas_path="app.modules.analytics.schemas",
+    exceptions_path="app.modules.analytics.exceptions",
+    # Module templates (namespaced as analytics/admin/*.html and analytics/vendor/*.html)
+    templates_path="templates",
+    # Module-specific translations (accessible via analytics.* keys)
+    locales_path="locales",
 )
 
 
@@ -46,8 +67,13 @@ def get_analytics_module_with_routers() -> ModuleDefinition:
 
     This function attaches the routers lazily to avoid circular imports
     during module initialization.
+
+    Routers:
+    - vendor_api_router: API endpoints for vendor analytics
+    - vendor_page_router: Page routes for vendor analytics dashboard
     """
-    analytics_module.vendor_router = _get_vendor_router()
+    analytics_module.vendor_api_router = _get_vendor_api_router()
+    analytics_module.vendor_page_router = _get_vendor_page_router()
     return analytics_module
 
 
diff --git a/app/modules/analytics/exceptions.py b/app/modules/analytics/exceptions.py
new file mode 100644
index 00000000..47ca44ee
--- /dev/null
+++ b/app/modules/analytics/exceptions.py
@@ -0,0 +1,39 @@
+# app/modules/analytics/exceptions.py
+"""
+Analytics module exceptions.
+
+Module-specific exceptions for analytics functionality.
+"""
+
+from app.exceptions.base import (
+    BusinessLogicException,
+    ValidationException,
+)
+
+
+class ReportGenerationException(BusinessLogicException):
+    """Raised when report generation fails."""
+
+    def __init__(self, report_type: str, reason: str):
+        super().__init__(
+            message=f"Failed to generate {report_type} report: {reason}",
+            error_code="REPORT_GENERATION_FAILED",
+        )
+
+
+class InvalidDateRangeException(ValidationException):
+    """Raised when an invalid date range is provided."""
+
+    def __init__(self, start_date: str, end_date: str):
+        super().__init__(
+            message=f"Invalid date range: {start_date} to {end_date}",
+            field="date_range",
+            value=f"{start_date} - {end_date}",
+        )
+        self.error_code = "INVALID_DATE_RANGE"
+
+
+__all__ = [
+    "ReportGenerationException",
+    "InvalidDateRangeException",
+]
diff --git a/app/modules/analytics/locales/de.json b/app/modules/analytics/locales/de.json
new file mode 100644
index 00000000..2f38b9ec
--- /dev/null
+++ b/app/modules/analytics/locales/de.json
@@ -0,0 +1,17 @@
+{
+  "analytics": {
+    "page_title": "Analysen",
+    "dashboard_title": "Analyse-Dashboard",
+    "dashboard_subtitle": "Sehen Sie Ihre Shop-Leistungskennzahlen und Einblicke",
+    "period_7d": "Letzte 7 Tage",
+    "period_30d": "Letzte 30 Tage",
+    "period_90d": "Letzte 90 Tage",
+    "period_1y": "Letztes Jahr",
+    "imports_count": "Importe",
+    "products_added": "Hinzugefügte Produkte",
+    "inventory_locations": "Lagerstandorte",
+    "data_since": "Daten seit",
+    "loading": "Analysen werden geladen...",
+    "error_loading": "Analysedaten konnten nicht geladen werden"
+  }
+}
diff --git a/app/modules/analytics/locales/en.json b/app/modules/analytics/locales/en.json
new file mode 100644
index 00000000..5f5667c5
--- /dev/null
+++ b/app/modules/analytics/locales/en.json
@@ -0,0 +1,17 @@
+{
+  "analytics": {
+    "page_title": "Analytics",
+    "dashboard_title": "Analytics Dashboard",
+    "dashboard_subtitle": "View your store performance metrics and insights",
+    "period_7d": "Last 7 days",
+    "period_30d": "Last 30 days",
+    "period_90d": "Last 90 days",
+    "period_1y": "Last year",
+    "imports_count": "Imports",
+    "products_added": "Products Added",
+    "inventory_locations": "Inventory Locations",
+    "data_since": "Data since",
+    "loading": "Loading analytics...",
+    "error_loading": "Failed to load analytics data"
+  }
+}
diff --git a/app/modules/analytics/locales/fr.json b/app/modules/analytics/locales/fr.json
new file mode 100644
index 00000000..4530d8a9
--- /dev/null
+++ b/app/modules/analytics/locales/fr.json
@@ -0,0 +1,17 @@
+{
+  "analytics": {
+    "page_title": "Analytique",
+    "dashboard_title": "Tableau de bord analytique",
+    "dashboard_subtitle": "Consultez les indicateurs de performance de votre boutique",
+    "period_7d": "7 derniers jours",
+    "period_30d": "30 derniers jours",
+    "period_90d": "90 derniers jours",
+    "period_1y": "Dernière année",
+    "imports_count": "Importations",
+    "products_added": "Produits ajoutés",
+    "inventory_locations": "Emplacements d'inventaire",
+    "data_since": "Données depuis",
+    "loading": "Chargement des analyses...",
+    "error_loading": "Impossible de charger les données analytiques"
+  }
+}
diff --git a/app/modules/analytics/locales/lu.json b/app/modules/analytics/locales/lu.json
new file mode 100644
index 00000000..0041a40b
--- /dev/null
+++ b/app/modules/analytics/locales/lu.json
@@ -0,0 +1,17 @@
+{
+  "analytics": {
+    "page_title": "Analysen",
+    "dashboard_title": "Analyse-Dashboard",
+    "dashboard_subtitle": "Kuckt Är Buttek Leeschtungsmetriken an Abléck",
+    "period_7d": "Lescht 7 Deeg",
+    "period_30d": "Lescht 30 Deeg",
+    "period_90d": "Lescht 90 Deeg",
+    "period_1y": "Lescht Joer",
+    "imports_count": "Importer",
+    "products_added": "Produkter bäigesat",
+    "inventory_locations": "Lagerplazen",
+    "data_since": "Donnéeë vun",
+    "loading": "Analysen ginn gelueden...",
+    "error_loading": "Analysedonnéeën konnten net geluede ginn"
+  }
+}
diff --git a/app/modules/analytics/models/__init__.py b/app/modules/analytics/models/__init__.py
new file mode 100644
index 00000000..5d72401c
--- /dev/null
+++ b/app/modules/analytics/models/__init__.py
@@ -0,0 +1,9 @@
+# app/modules/analytics/models/__init__.py
+"""
+Analytics module database models.
+
+Analytics primarily uses data from other modules for reporting.
+No dedicated analytics models are defined.
+"""
+
+__all__ = []
diff --git a/app/modules/analytics/routes/__init__.py b/app/modules/analytics/routes/__init__.py
index e48ed072..b7605a8f 100644
--- a/app/modules/analytics/routes/__init__.py
+++ b/app/modules/analytics/routes/__init__.py
@@ -6,8 +6,9 @@ This module provides functions to register analytics routes
 with module-based access control.
 
 NOTE: Routers are NOT auto-imported to avoid circular dependencies.
-Import directly from vendor.py as needed:
-  from app.modules.analytics.routes.vendor import vendor_router
+Import directly from api/ or pages/ as needed:
+  from app.modules.analytics.routes.api import vendor_router as vendor_api_router
+  from app.modules.analytics.routes.pages import vendor_router as vendor_page_router
 
 Note: Analytics module has no admin routes - admin uses dashboard.
 """
@@ -15,12 +16,15 @@ Note: Analytics module has no admin routes - admin uses dashboard.
 # Routers are imported on-demand to avoid circular dependencies
 # Do NOT add auto-imports here
 
-__all__ = ["vendor_router"]
+__all__ = ["vendor_api_router", "vendor_page_router"]
 
 
 def __getattr__(name: str):
     """Lazy import routers to avoid circular dependencies."""
-    if name == "vendor_router":
-        from app.modules.analytics.routes.vendor import vendor_router
+    if name == "vendor_api_router":
+        from app.modules.analytics.routes.api import vendor_router
+        return vendor_router
+    elif name == "vendor_page_router":
+        from app.modules.analytics.routes.pages import vendor_router
         return vendor_router
     raise AttributeError(f"module {__name__!r} has no attribute {name!r}")
diff --git a/app/modules/analytics/routes/api/__init__.py b/app/modules/analytics/routes/api/__init__.py
new file mode 100644
index 00000000..c427ad60
--- /dev/null
+++ b/app/modules/analytics/routes/api/__init__.py
@@ -0,0 +1,11 @@
+# app/modules/analytics/routes/api/__init__.py
+"""
+Analytics module API routes.
+
+Provides REST API endpoints for analytics and reporting:
+- Vendor API: Vendor-scoped analytics data
+"""
+
+from app.modules.analytics.routes.api.vendor import router as vendor_router
+
+__all__ = ["vendor_router"]
diff --git a/app/modules/analytics/routes/api/vendor.py b/app/modules/analytics/routes/api/vendor.py
new file mode 100644
index 00000000..9e936f5b
--- /dev/null
+++ b/app/modules/analytics/routes/api/vendor.py
@@ -0,0 +1,56 @@
+# app/modules/analytics/routes/api/vendor.py
+"""
+Vendor Analytics API
+
+Vendor Context: Uses token_vendor_id from JWT token (authenticated vendor API pattern).
+The get_current_vendor_api dependency guarantees token_vendor_id is present.
+
+Feature Requirements:
+- basic_reports: Basic analytics (Essential tier)
+- analytics_dashboard: Advanced analytics (Business tier)
+"""
+
+import logging
+
+from fastapi import APIRouter, Depends, Query
+from sqlalchemy.orm import Session
+
+from app.api.deps import get_current_vendor_api, get_db, require_module_access
+from app.core.feature_gate import RequireFeature
+from app.modules.analytics.services import stats_service
+from app.modules.analytics.schemas import (
+    VendorAnalyticsCatalog,
+    VendorAnalyticsImports,
+    VendorAnalyticsInventory,
+    VendorAnalyticsResponse,
+)
+from models.database.feature import FeatureCode
+from models.database.user import User
+
+router = APIRouter(
+    dependencies=[Depends(require_module_access("analytics"))],
+)
+logger = logging.getLogger(__name__)
+
+
+@router.get("", response_model=VendorAnalyticsResponse)
+def get_vendor_analytics(
+    period: str = Query("30d", description="Time period: 7d, 30d, 90d, 1y"),
+    current_user: User = Depends(get_current_vendor_api),
+    db: Session = Depends(get_db),
+    _: None = Depends(RequireFeature(FeatureCode.BASIC_REPORTS, FeatureCode.ANALYTICS_DASHBOARD)),
+):
+    """Get vendor analytics data for specified time period."""
+    data = stats_service.get_vendor_analytics(db, current_user.token_vendor_id, period)
+
+    return VendorAnalyticsResponse(
+        period=data["period"],
+        start_date=data["start_date"],
+        imports=VendorAnalyticsImports(count=data["imports"]["count"]),
+        catalog=VendorAnalyticsCatalog(
+            products_added=data["catalog"]["products_added"]
+        ),
+        inventory=VendorAnalyticsInventory(
+            total_locations=data["inventory"]["total_locations"]
+        ),
+    )
diff --git a/app/modules/analytics/routes/pages/__init__.py b/app/modules/analytics/routes/pages/__init__.py
new file mode 100644
index 00000000..d577a8c1
--- /dev/null
+++ b/app/modules/analytics/routes/pages/__init__.py
@@ -0,0 +1,13 @@
+# app/modules/analytics/routes/pages/__init__.py
+"""
+Analytics module page routes.
+
+Provides HTML page endpoints for analytics views:
+- Vendor pages: Analytics dashboard for vendors
+"""
+
+from app.modules.analytics.routes.pages.vendor import router as vendor_router
+
+# Note: Analytics has no admin pages - admin uses the main dashboard
+
+__all__ = ["vendor_router"]
diff --git a/app/modules/analytics/routes/pages/vendor.py b/app/modules/analytics/routes/pages/vendor.py
new file mode 100644
index 00000000..f7038628
--- /dev/null
+++ b/app/modules/analytics/routes/pages/vendor.py
@@ -0,0 +1,90 @@
+# app/modules/analytics/routes/pages/vendor.py
+"""
+Analytics Vendor Page Routes (HTML rendering).
+
+Vendor pages for analytics dashboard.
+"""
+
+import logging
+
+from fastapi import APIRouter, Depends, Path, Request
+from fastapi.responses import HTMLResponse
+from sqlalchemy.orm import Session
+
+from app.api.deps import get_current_vendor_from_cookie_or_header, get_db
+from app.services.platform_settings_service import platform_settings_service
+from app.templates_config import templates
+from models.database.user import User
+from models.database.vendor import Vendor
+
+logger = logging.getLogger(__name__)
+
+router = APIRouter()
+
+
+# ============================================================================
+# HELPER: Build Vendor Dashboard Context
+# ============================================================================
+
+
+def get_vendor_context(
+    request: Request,
+    db: Session,
+    current_user: User,
+    vendor_code: str,
+    **extra_context,
+) -> dict:
+    """
+    Build template context for vendor dashboard pages.
+
+    Resolves locale/currency using the platform settings service with
+    vendor override support.
+    """
+    # Load vendor from database
+    vendor = db.query(Vendor).filter(Vendor.subdomain == vendor_code).first()
+
+    # Get platform defaults
+    platform_config = platform_settings_service.get_storefront_config(db)
+
+    # Resolve with vendor override
+    storefront_locale = platform_config["locale"]
+    storefront_currency = platform_config["currency"]
+
+    if vendor and vendor.storefront_locale:
+        storefront_locale = vendor.storefront_locale
+
+    context = {
+        "request": request,
+        "user": current_user,
+        "vendor": vendor,
+        "vendor_code": vendor_code,
+        "storefront_locale": storefront_locale,
+        "storefront_currency": storefront_currency,
+        **extra_context,
+    }
+
+    return context
+
+
+# ============================================================================
+# ANALYTICS PAGE
+# ============================================================================
+
+
+@router.get(
+    "/{vendor_code}/analytics", response_class=HTMLResponse, include_in_schema=False
+)
+async def vendor_analytics_page(
+    request: Request,
+    vendor_code: str = Path(..., description="Vendor code"),
+    current_user: User = Depends(get_current_vendor_from_cookie_or_header),
+    db: Session = Depends(get_db),
+):
+    """
+    Render analytics and reports page.
+    JavaScript loads analytics data via API.
+    """
+    return templates.TemplateResponse(
+        "analytics/vendor/analytics.html",
+        get_vendor_context(request, db, current_user, vendor_code),
+    )
diff --git a/app/modules/analytics/routes/vendor.py b/app/modules/analytics/routes/vendor.py
deleted file mode 100644
index 68363a00..00000000
--- a/app/modules/analytics/routes/vendor.py
+++ /dev/null
@@ -1,25 +0,0 @@
-# app/modules/analytics/routes/vendor.py
-"""
-Analytics module vendor routes.
-
-This module wraps the existing vendor analytics routes and adds
-module-based access control. Routes are re-exported from the
-original location with the module access dependency.
-"""
-
-from fastapi import APIRouter, Depends
-
-from app.api.deps import require_module_access
-
-# Import original router (direct import to avoid circular dependency)
-from app.api.v1.vendor.analytics import router as original_router
-
-# Create module-aware router
-vendor_router = APIRouter(
-    prefix="/analytics",
-    dependencies=[Depends(require_module_access("analytics"))],
-)
-
-# Re-export all routes from the original module with module access control
-for route in original_router.routes:
-    vendor_router.routes.append(route)
diff --git a/app/modules/analytics/schemas/__init__.py b/app/modules/analytics/schemas/__init__.py
new file mode 100644
index 00000000..d177fc9e
--- /dev/null
+++ b/app/modules/analytics/schemas/__init__.py
@@ -0,0 +1,58 @@
+# app/modules/analytics/schemas/__init__.py
+"""
+Analytics module Pydantic schemas.
+
+This is the canonical location for analytics schemas.
+"""
+
+from app.modules.analytics.schemas.stats import (
+    StatsResponse,
+    MarketplaceStatsResponse,
+    ImportStatsResponse,
+    UserStatsResponse,
+    VendorStatsResponse,
+    ProductStatsResponse,
+    PlatformStatsResponse,
+    OrderStatsBasicResponse,
+    AdminDashboardResponse,
+    VendorProductStats,
+    VendorOrderStats,
+    VendorCustomerStats,
+    VendorRevenueStats,
+    VendorInfo,
+    VendorDashboardStatsResponse,
+    VendorAnalyticsImports,
+    VendorAnalyticsCatalog,
+    VendorAnalyticsInventory,
+    VendorAnalyticsResponse,
+    ValidatorStats,
+    CodeQualityDashboardStatsResponse,
+    CustomerStatsResponse,
+    OrderStatsResponse,
+)
+
+__all__ = [
+    "StatsResponse",
+    "MarketplaceStatsResponse",
+    "ImportStatsResponse",
+    "UserStatsResponse",
+    "VendorStatsResponse",
+    "ProductStatsResponse",
+    "PlatformStatsResponse",
+    "OrderStatsBasicResponse",
+    "AdminDashboardResponse",
+    "VendorProductStats",
+    "VendorOrderStats",
+    "VendorCustomerStats",
+    "VendorRevenueStats",
+    "VendorInfo",
+    "VendorDashboardStatsResponse",
+    "VendorAnalyticsImports",
+    "VendorAnalyticsCatalog",
+    "VendorAnalyticsInventory",
+    "VendorAnalyticsResponse",
+    "ValidatorStats",
+    "CodeQualityDashboardStatsResponse",
+    "CustomerStatsResponse",
+    "OrderStatsResponse",
+]
diff --git a/app/modules/analytics/schemas/stats.py b/app/modules/analytics/schemas/stats.py
new file mode 100644
index 00000000..b0b8f5f6
--- /dev/null
+++ b/app/modules/analytics/schemas/stats.py
@@ -0,0 +1,353 @@
+# app/modules/analytics/schemas/stats.py
+"""
+Analytics module schemas for statistics and reporting.
+
+This is the canonical location for stats schemas.
+"""
+
+from datetime import datetime
+from decimal import Decimal
+from typing import Any
+
+from pydantic import BaseModel, Field
+
+
+class StatsResponse(BaseModel):
+    """Comprehensive platform statistics response schema."""
+
+    total_products: int
+    unique_brands: int
+    unique_categories: int
+    unique_marketplaces: int = 0
+    unique_vendors: int = 0
+    total_inventory_entries: int = 0
+    total_inventory_quantity: int = 0
+
+
+class MarketplaceStatsResponse(BaseModel):
+    """Statistics per marketplace response schema."""
+
+    marketplace: str
+    total_products: int
+    unique_vendors: int
+    unique_brands: int
+
+
+# ============================================================================
+# Import Statistics
+# ============================================================================
+
+
+class ImportStatsResponse(BaseModel):
+    """Import job statistics response schema.
+
+    Used by: GET /api/v1/admin/marketplace-import-jobs/stats
+    """
+
+    total: int = Field(..., description="Total number of import jobs")
+    pending: int = Field(..., description="Jobs waiting to start")
+    processing: int = Field(..., description="Jobs currently running")
+    completed: int = Field(..., description="Successfully completed jobs")
+    failed: int = Field(..., description="Failed jobs")
+    success_rate: float = Field(..., description="Percentage of successful imports")
+
+
+# ============================================================================
+# User Statistics
+# ============================================================================
+
+
+class UserStatsResponse(BaseModel):
+    """User statistics response schema.
+
+    Used by: Platform statistics endpoints
+    """
+
+    total_users: int = Field(..., description="Total number of users")
+    active_users: int = Field(..., description="Number of active users")
+    inactive_users: int = Field(..., description="Number of inactive users")
+    admin_users: int = Field(..., description="Number of admin users")
+    activation_rate: float = Field(..., description="Percentage of active users")
+
+
+# ============================================================================
+# Vendor Statistics (Admin)
+# ============================================================================
+
+
+class VendorStatsResponse(BaseModel):
+    """Vendor statistics response schema for admin dashboard.
+
+    Used by: GET /api/v1/admin/vendors/stats
+    """
+
+    total: int = Field(..., description="Total number of vendors")
+    verified: int = Field(..., description="Number of verified vendors")
+    pending: int = Field(..., description="Number of pending verification vendors")
+    inactive: int = Field(..., description="Number of inactive vendors")
+
+
+# ============================================================================
+# Product Statistics
+# ============================================================================
+
+
+class ProductStatsResponse(BaseModel):
+    """Product statistics response schema.
+
+    Used by: Platform statistics endpoints
+    """
+
+    total_products: int = Field(0, description="Total number of products")
+    active_products: int = Field(0, description="Number of active products")
+    out_of_stock: int = Field(0, description="Number of out-of-stock products")
+
+
+# ============================================================================
+# Platform Statistics (Combined)
+# ============================================================================
+
+
+class OrderStatsBasicResponse(BaseModel):
+    """Basic order statistics (stub until Order model is fully implemented).
+
+    Used by: Platform statistics endpoints
+    """
+
+    total_orders: int = Field(0, description="Total number of orders")
+    pending_orders: int = Field(0, description="Number of pending orders")
+    completed_orders: int = Field(0, description="Number of completed orders")
+
+
+class PlatformStatsResponse(BaseModel):
+    """Combined platform statistics response schema.
+
+    Used by: GET /api/v1/admin/dashboard/stats/platform
+    """
+
+    users: UserStatsResponse
+    vendors: VendorStatsResponse
+    products: ProductStatsResponse
+    orders: OrderStatsBasicResponse
+    imports: ImportStatsResponse
+
+
+# ============================================================================
+# Admin Dashboard Response
+# ============================================================================
+
+
+class AdminDashboardResponse(BaseModel):
+    """Admin dashboard response schema.
+
+    Used by: GET /api/v1/admin/dashboard
+    """
+
+    platform: dict[str, Any] = Field(..., description="Platform information")
+    users: UserStatsResponse
+    vendors: VendorStatsResponse
+    recent_vendors: list[dict[str, Any]] = Field(
+        default_factory=list, description="Recent vendors"
+    )
+    recent_imports: list[dict[str, Any]] = Field(
+        default_factory=list, description="Recent import jobs"
+    )
+
+
+# ============================================================================
+# Vendor Dashboard Statistics
+# ============================================================================
+
+
+class VendorProductStats(BaseModel):
+    """Vendor product statistics."""
+
+    total: int = Field(0, description="Total products in catalog")
+    active: int = Field(0, description="Active products")
+
+
+class VendorOrderStats(BaseModel):
+    """Vendor order statistics."""
+
+    total: int = Field(0, description="Total orders")
+    pending: int = Field(0, description="Pending orders")
+    completed: int = Field(0, description="Completed orders")
+
+
+class VendorCustomerStats(BaseModel):
+    """Vendor customer statistics."""
+
+    total: int = Field(0, description="Total customers")
+    active: int = Field(0, description="Active customers")
+
+
+class VendorRevenueStats(BaseModel):
+    """Vendor revenue statistics."""
+
+    total: float = Field(0, description="Total revenue")
+    this_month: float = Field(0, description="Revenue this month")
+
+
+class VendorInfo(BaseModel):
+    """Vendor basic info for dashboard."""
+
+    id: int
+    name: str
+    vendor_code: str
+
+
+class VendorDashboardStatsResponse(BaseModel):
+    """Vendor dashboard statistics response schema.
+
+    Used by: GET /api/v1/vendor/dashboard/stats
+    """
+
+    vendor: VendorInfo
+    products: VendorProductStats
+    orders: VendorOrderStats
+    customers: VendorCustomerStats
+    revenue: VendorRevenueStats
+
+
+# ============================================================================
+# Vendor Analytics
+# ============================================================================
+
+
+class VendorAnalyticsImports(BaseModel):
+    """Vendor import analytics."""
+
+    count: int = Field(0, description="Number of imports in period")
+
+
+class VendorAnalyticsCatalog(BaseModel):
+    """Vendor catalog analytics."""
+
+    products_added: int = Field(0, description="Products added in period")
+
+
+class VendorAnalyticsInventory(BaseModel):
+    """Vendor inventory analytics."""
+
+    total_locations: int = Field(0, description="Total inventory locations")
+
+
+class VendorAnalyticsResponse(BaseModel):
+    """Vendor analytics response schema.
+
+    Used by: GET /api/v1/vendor/analytics
+    """
+
+    period: str = Field(..., description="Analytics period (e.g., '30d')")
+    start_date: str = Field(..., description="Period start date")
+    imports: VendorAnalyticsImports
+    catalog: VendorAnalyticsCatalog
+    inventory: VendorAnalyticsInventory
+
+
+# ============================================================================
+# Code Quality Dashboard Statistics
+# ============================================================================
+
+
+class ValidatorStats(BaseModel):
+    """Statistics for a single validator type."""
+
+    total_violations: int = 0
+    errors: int = 0
+    warnings: int = 0
+    last_scan: str | None = None
+
+
+class CodeQualityDashboardStatsResponse(BaseModel):
+    """Code quality dashboard statistics response schema.
+
+    Used by: GET /api/v1/admin/code-quality/stats
+
+    Supports multiple validator types: architecture, security, performance.
+    When validator_type is specified, returns stats for that type only.
+    When not specified, returns combined stats with per-validator breakdown.
+    """
+
+    total_violations: int
+    errors: int
+    warnings: int
+    info: int = 0
+    open: int
+    assigned: int
+    resolved: int
+    ignored: int
+    technical_debt_score: int
+    trend: list[dict[str, Any]] = Field(default_factory=list)
+    by_severity: dict[str, Any] = Field(default_factory=dict)
+    by_rule: dict[str, Any] = Field(default_factory=dict)
+    by_module: dict[str, Any] = Field(default_factory=dict)
+    top_files: list[dict[str, Any]] = Field(default_factory=list)
+    last_scan: str | None = None
+    validator_type: str | None = None  # Set when filtering by type
+    by_validator: dict[str, ValidatorStats] = Field(
+        default_factory=dict,
+        description="Per-validator breakdown (architecture, security, performance)",
+    )
+
+
+# ============================================================================
+# Customer Statistics (Coming Soon)
+# ============================================================================
+
+
+class CustomerStatsResponse(BaseModel):
+    """Schema for customer statistics."""
+
+    customer_id: int
+    total_orders: int
+    total_spent: Decimal
+    average_order_value: Decimal
+    last_order_date: datetime | None
+    first_order_date: datetime | None
+    lifetime_value: Decimal
+
+
+# ============================================================================
+# Order Statistics (Coming Soon)
+# ============================================================================
+
+
+class OrderStatsResponse(BaseModel):
+    """Schema for order statistics."""
+
+    total_orders: int
+    pending_orders: int
+    processing_orders: int
+    shipped_orders: int
+    delivered_orders: int
+    cancelled_orders: int
+    total_revenue: Decimal
+    average_order_value: Decimal
+
+
+__all__ = [
+    "StatsResponse",
+    "MarketplaceStatsResponse",
+    "ImportStatsResponse",
+    "UserStatsResponse",
+    "VendorStatsResponse",
+    "ProductStatsResponse",
+    "PlatformStatsResponse",
+    "OrderStatsBasicResponse",
+    "AdminDashboardResponse",
+    "VendorProductStats",
+    "VendorOrderStats",
+    "VendorCustomerStats",
+    "VendorRevenueStats",
+    "VendorInfo",
+    "VendorDashboardStatsResponse",
+    "VendorAnalyticsImports",
+    "VendorAnalyticsCatalog",
+    "VendorAnalyticsInventory",
+    "VendorAnalyticsResponse",
+    "ValidatorStats",
+    "CodeQualityDashboardStatsResponse",
+    "CustomerStatsResponse",
+    "OrderStatsResponse",
+]
diff --git a/app/modules/analytics/services/__init__.py b/app/modules/analytics/services/__init__.py
new file mode 100644
index 00000000..22676b83
--- /dev/null
+++ b/app/modules/analytics/services/__init__.py
@@ -0,0 +1,34 @@
+# app/modules/analytics/services/__init__.py
+"""
+Analytics module services.
+
+This is the canonical location for analytics services.
+"""
+
+from app.modules.analytics.services.stats_service import (
+    stats_service,
+    StatsService,
+)
+from app.modules.analytics.services.usage_service import (
+    usage_service,
+    UsageService,
+    UsageData,
+    UsageMetricData,
+    TierInfoData,
+    UpgradeTierData,
+    LimitCheckData,
+)
+
+__all__ = [
+    # Stats service
+    "stats_service",
+    "StatsService",
+    # Usage service
+    "usage_service",
+    "UsageService",
+    "UsageData",
+    "UsageMetricData",
+    "TierInfoData",
+    "UpgradeTierData",
+    "LimitCheckData",
+]
diff --git a/app/modules/analytics/services/stats_service.py b/app/modules/analytics/services/stats_service.py
new file mode 100644
index 00000000..20287e43
--- /dev/null
+++ b/app/modules/analytics/services/stats_service.py
@@ -0,0 +1,625 @@
+# app/modules/analytics/services/stats_service.py
+"""
+Statistics service for generating system analytics and metrics.
+
+This is the canonical location for the stats service.
+
+This module provides:
+- System-wide statistics (admin)
+- Vendor-specific statistics
+- Marketplace analytics
+- Performance metrics
+"""
+
+import logging
+from datetime import datetime, timedelta
+from typing import Any
+
+from sqlalchemy import func
+from sqlalchemy.orm import Session
+
+from app.exceptions import AdminOperationException, VendorNotFoundException
+from models.database.customer import Customer
+from models.database.inventory import Inventory
+from models.database.marketplace_import_job import MarketplaceImportJob
+from models.database.marketplace_product import MarketplaceProduct
+from models.database.order import Order
+from models.database.product import Product
+from models.database.user import User
+from models.database.vendor import Vendor
+
+logger = logging.getLogger(__name__)
+
+
+class StatsService:
+    """Service for statistics operations."""
+
+    # ========================================================================
+    # VENDOR-SPECIFIC STATISTICS
+    # ========================================================================
+
+    def get_vendor_stats(self, db: Session, vendor_id: int) -> dict[str, Any]:
+        """
+        Get statistics for a specific vendor.
+
+        Args:
+            db: Database session
+            vendor_id: Vendor ID
+
+        Returns:
+            Dictionary with vendor statistics
+
+        Raises:
+            VendorNotFoundException: If vendor doesn't exist
+            AdminOperationException: If database query fails
+        """
+        # Verify vendor exists
+        vendor = db.query(Vendor).filter(Vendor.id == vendor_id).first()
+        if not vendor:
+            raise VendorNotFoundException(str(vendor_id), identifier_type="id")
+
+        try:
+            # Catalog statistics
+            total_catalog_products = (
+                db.query(Product)
+                .filter(Product.vendor_id == vendor_id, Product.is_active == True)
+                .count()
+            )
+
+            featured_products = (
+                db.query(Product)
+                .filter(
+                    Product.vendor_id == vendor_id,
+                    Product.is_featured == True,
+                    Product.is_active == True,
+                )
+                .count()
+            )
+
+            # Staging statistics
+            # TODO: This is fragile - MarketplaceProduct uses vendor_name (string) not vendor_id
+            # Should add vendor_id foreign key to MarketplaceProduct for robust querying
+            # For now, matching by vendor name which could fail if names don't match exactly
+            staging_products = (
+                db.query(MarketplaceProduct)
+                .filter(MarketplaceProduct.vendor_name == vendor.name)
+                .count()
+            )
+
+            # Inventory statistics
+            total_inventory = (
+                db.query(func.sum(Inventory.quantity))
+                .filter(Inventory.vendor_id == vendor_id)
+                .scalar()
+                or 0
+            )
+
+            reserved_inventory = (
+                db.query(func.sum(Inventory.reserved_quantity))
+                .filter(Inventory.vendor_id == vendor_id)
+                .scalar()
+                or 0
+            )
+
+            inventory_locations = (
+                db.query(func.count(func.distinct(Inventory.location)))
+                .filter(Inventory.vendor_id == vendor_id)
+                .scalar()
+                or 0
+            )
+
+            # Import statistics
+            total_imports = (
+                db.query(MarketplaceImportJob)
+                .filter(MarketplaceImportJob.vendor_id == vendor_id)
+                .count()
+            )
+
+            successful_imports = (
+                db.query(MarketplaceImportJob)
+                .filter(
+                    MarketplaceImportJob.vendor_id == vendor_id,
+                    MarketplaceImportJob.status == "completed",
+                )
+                .count()
+            )
+
+            # Orders
+            total_orders = db.query(Order).filter(Order.vendor_id == vendor_id).count()
+
+            # Customers
+            total_customers = (
+                db.query(Customer).filter(Customer.vendor_id == vendor_id).count()
+            )
+
+            # Return flat structure compatible with VendorDashboardStatsResponse schema
+            # The endpoint will restructure this into nested format
+            return {
+                # Product stats
+                "total_products": total_catalog_products,
+                "active_products": total_catalog_products,
+                "featured_products": featured_products,
+                # Order stats (TODO: implement when Order model has status field)
+                "total_orders": total_orders,
+                "pending_orders": 0,  # TODO: filter by status
+                "completed_orders": 0,  # TODO: filter by status
+                # Customer stats
+                "total_customers": total_customers,
+                "active_customers": 0,  # TODO: implement active customer logic
+                # Revenue stats (TODO: implement when Order model has amount field)
+                "total_revenue": 0,
+                "revenue_this_month": 0,
+                # Import stats
+                "total_imports": total_imports,
+                "successful_imports": successful_imports,
+                "import_success_rate": (
+                    (successful_imports / total_imports * 100)
+                    if total_imports > 0
+                    else 0
+                ),
+                # Staging stats
+                "imported_products": staging_products,
+                # Inventory stats
+                "total_inventory_quantity": int(total_inventory),
+                "reserved_inventory_quantity": int(reserved_inventory),
+                "available_inventory_quantity": int(
+                    total_inventory - reserved_inventory
+                ),
+                "inventory_locations_count": inventory_locations,
+            }
+
+        except VendorNotFoundException:
+            raise
+        except Exception as e:
+            logger.error(
+                f"Failed to retrieve vendor statistics for vendor {vendor_id}: {str(e)}"
+            )
+            raise AdminOperationException(
+                operation="get_vendor_stats",
+                reason=f"Database query failed: {str(e)}",
+                target_type="vendor",
+                target_id=str(vendor_id),
+            )
+
+    def get_vendor_analytics(
+        self, db: Session, vendor_id: int, period: str = "30d"
+    ) -> dict[str, Any]:
+        """
+        Get a specific vendor analytics for a time period.
+
+        Args:
+            db: Database session
+            vendor_id: Vendor ID
+            period: Time period (7d, 30d, 90d, 1y)
+
+        Returns:
+            Analytics data
+
+        Raises:
+            VendorNotFoundException: If vendor doesn't exist
+            AdminOperationException: If database query fails
+        """
+        # Verify vendor exists
+        vendor = db.query(Vendor).filter(Vendor.id == vendor_id).first()
+        if not vendor:
+            raise VendorNotFoundException(str(vendor_id), identifier_type="id")
+
+        try:
+            # Parse period
+            days = self._parse_period(period)
+            start_date = datetime.utcnow() - timedelta(days=days)
+
+            # Import activity
+            recent_imports = (
+                db.query(MarketplaceImportJob)
+                .filter(
+                    MarketplaceImportJob.vendor_id == vendor_id,
+                    MarketplaceImportJob.created_at >= start_date,
+                )
+                .count()
+            )
+
+            # Products added to catalog
+            products_added = (
+                db.query(Product)
+                .filter(
+                    Product.vendor_id == vendor_id, Product.created_at >= start_date
+                )
+                .count()
+            )
+
+            # Inventory changes
+            inventory_entries = (
+                db.query(Inventory).filter(Inventory.vendor_id == vendor_id).count()
+            )
+
+            return {
+                "period": period,
+                "start_date": start_date.isoformat(),
+                "imports": {
+                    "count": recent_imports,
+                },
+                "catalog": {
+                    "products_added": products_added,
+                },
+                "inventory": {
+                    "total_locations": inventory_entries,
+                },
+            }
+
+        except VendorNotFoundException:
+            raise
+        except Exception as e:
+            logger.error(
+                f"Failed to retrieve vendor analytics for vendor {vendor_id}: {str(e)}"
+            )
+            raise AdminOperationException(
+                operation="get_vendor_analytics",
+                reason=f"Database query failed: {str(e)}",
+                target_type="vendor",
+                target_id=str(vendor_id),
+            )
+
+    def get_vendor_statistics(self, db: Session) -> dict:
+        """Get vendor statistics for admin dashboard.
+
+        Returns dict compatible with VendorStatsResponse schema.
+        Keys: total, verified, pending, inactive (mapped from internal names)
+        """
+        try:
+            total_vendors = db.query(Vendor).count()
+            active_vendors = db.query(Vendor).filter(Vendor.is_active == True).count()
+            verified_vendors = (
+                db.query(Vendor).filter(Vendor.is_verified == True).count()
+            )
+            inactive_vendors = total_vendors - active_vendors
+            # Pending = active but not yet verified
+            pending_vendors = (
+                db.query(Vendor)
+                .filter(Vendor.is_active == True, Vendor.is_verified == False)
+                .count()
+            )
+
+            return {
+                # Schema-compatible fields (VendorStatsResponse)
+                "total": total_vendors,
+                "verified": verified_vendors,
+                "pending": pending_vendors,
+                "inactive": inactive_vendors,
+                # Legacy fields for backward compatibility
+                "total_vendors": total_vendors,
+                "active_vendors": active_vendors,
+                "inactive_vendors": inactive_vendors,
+                "verified_vendors": verified_vendors,
+                "pending_vendors": pending_vendors,
+                "verification_rate": (
+                    (verified_vendors / total_vendors * 100) if total_vendors > 0 else 0
+                ),
+            }
+        except Exception as e:
+            logger.error(f"Failed to get vendor statistics: {str(e)}")
+            raise AdminOperationException(
+                operation="get_vendor_statistics", reason="Database query failed"
+            )
+
+    # ========================================================================
+    # SYSTEM-WIDE STATISTICS (ADMIN)
+    # ========================================================================
+
+    def get_comprehensive_stats(self, db: Session) -> dict[str, Any]:
+        """
+        Get comprehensive system statistics for admin dashboard.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with comprehensive statistics
+
+        Raises:
+            AdminOperationException: If database query fails
+        """
+        try:
+            # Vendors
+            total_vendors = db.query(Vendor).filter(Vendor.is_active == True).count()
+
+            # Products
+            total_catalog_products = db.query(Product).count()
+            unique_brands = self._get_unique_brands_count(db)
+            unique_categories = self._get_unique_categories_count(db)
+
+            # Marketplaces
+            unique_marketplaces = (
+                db.query(MarketplaceProduct.marketplace)
+                .filter(MarketplaceProduct.marketplace.isnot(None))
+                .distinct()
+                .count()
+            )
+
+            # Inventory
+            inventory_stats = self._get_inventory_statistics(db)
+
+            return {
+                "total_products": total_catalog_products,
+                "unique_brands": unique_brands,
+                "unique_categories": unique_categories,
+                "unique_marketplaces": unique_marketplaces,
+                "unique_vendors": total_vendors,
+                "total_inventory_entries": inventory_stats.get("total_entries", 0),
+                "total_inventory_quantity": inventory_stats.get("total_quantity", 0),
+            }
+
+        except Exception as e:
+            logger.error(f"Failed to retrieve comprehensive statistics: {str(e)}")
+            raise AdminOperationException(
+                operation="get_comprehensive_stats",
+                reason=f"Database query failed: {str(e)}",
+            )
+
+    def get_marketplace_breakdown_stats(self, db: Session) -> list[dict[str, Any]]:
+        """
+        Get statistics broken down by marketplace.
+
+        Args:
+            db: Database session
+
+        Returns:
+            List of marketplace statistics
+
+        Raises:
+            AdminOperationException: If database query fails
+        """
+        try:
+            marketplace_stats = (
+                db.query(
+                    MarketplaceProduct.marketplace,
+                    func.count(MarketplaceProduct.id).label("total_products"),
+                    func.count(func.distinct(MarketplaceProduct.vendor_name)).label(
+                        "unique_vendors"
+                    ),
+                    func.count(func.distinct(MarketplaceProduct.brand)).label(
+                        "unique_brands"
+                    ),
+                )
+                .filter(MarketplaceProduct.marketplace.isnot(None))
+                .group_by(MarketplaceProduct.marketplace)
+                .all()
+            )
+
+            return [
+                {
+                    "marketplace": stat.marketplace,
+                    "total_products": stat.total_products,
+                    "unique_vendors": stat.unique_vendors,
+                    "unique_brands": stat.unique_brands,
+                }
+                for stat in marketplace_stats
+            ]
+
+        except Exception as e:
+            logger.error(
+                f"Failed to retrieve marketplace breakdown statistics: {str(e)}"
+            )
+            raise AdminOperationException(
+                operation="get_marketplace_breakdown_stats",
+                reason=f"Database query failed: {str(e)}",
+            )
+
+    def get_user_statistics(self, db: Session) -> dict[str, Any]:
+        """
+        Get user statistics for admin dashboard.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with user statistics
+
+        Raises:
+            AdminOperationException: If database query fails
+        """
+        try:
+            total_users = db.query(User).count()
+            active_users = db.query(User).filter(User.is_active == True).count()
+            inactive_users = total_users - active_users
+            admin_users = db.query(User).filter(User.role == "admin").count()
+
+            return {
+                "total_users": total_users,
+                "active_users": active_users,
+                "inactive_users": inactive_users,
+                "admin_users": admin_users,
+                "activation_rate": (
+                    (active_users / total_users * 100) if total_users > 0 else 0
+                ),
+            }
+        except Exception as e:
+            logger.error(f"Failed to get user statistics: {str(e)}")
+            raise AdminOperationException(
+                operation="get_user_statistics", reason="Database query failed"
+            )
+
+    def get_import_statistics(self, db: Session) -> dict[str, Any]:
+        """
+        Get import job statistics.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with import statistics
+
+        Raises:
+            AdminOperationException: If database query fails
+        """
+        try:
+            total = db.query(MarketplaceImportJob).count()
+            pending = (
+                db.query(MarketplaceImportJob)
+                .filter(MarketplaceImportJob.status == "pending")
+                .count()
+            )
+            processing = (
+                db.query(MarketplaceImportJob)
+                .filter(MarketplaceImportJob.status == "processing")
+                .count()
+            )
+            completed = (
+                db.query(MarketplaceImportJob)
+                .filter(
+                    MarketplaceImportJob.status.in_(
+                        ["completed", "completed_with_errors"]
+                    )
+                )
+                .count()
+            )
+            failed = (
+                db.query(MarketplaceImportJob)
+                .filter(MarketplaceImportJob.status == "failed")
+                .count()
+            )
+
+            return {
+                # Frontend-expected fields
+                "total": total,
+                "pending": pending,
+                "processing": processing,
+                "completed": completed,
+                "failed": failed,
+                # Legacy fields for backward compatibility
+                "total_imports": total,
+                "completed_imports": completed,
+                "failed_imports": failed,
+                "success_rate": (completed / total * 100) if total > 0 else 0,
+            }
+        except Exception as e:
+            logger.error(f"Failed to get import statistics: {str(e)}")
+            return {
+                "total": 0,
+                "pending": 0,
+                "processing": 0,
+                "completed": 0,
+                "failed": 0,
+                "total_imports": 0,
+                "completed_imports": 0,
+                "failed_imports": 0,
+                "success_rate": 0,
+            }
+
+    def get_order_statistics(self, db: Session) -> dict[str, Any]:
+        """
+        Get order statistics.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with order statistics
+
+        Note:
+            TODO: Implement when Order model is fully available
+        """
+        return {"total_orders": 0, "pending_orders": 0, "completed_orders": 0}
+
+    def get_product_statistics(self, db: Session) -> dict[str, Any]:
+        """
+        Get product statistics.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with product statistics
+
+        Note:
+            TODO: Implement when Product model is fully available
+        """
+        return {"total_products": 0, "active_products": 0, "out_of_stock": 0}
+
+    # ========================================================================
+    # PRIVATE HELPER METHODS
+    # ========================================================================
+
+    def _parse_period(self, period: str) -> int:
+        """
+        Parse period string to days.
+
+        Args:
+            period: Period string (7d, 30d, 90d, 1y)
+
+        Returns:
+            Number of days
+        """
+        period_map = {
+            "7d": 7,
+            "30d": 30,
+            "90d": 90,
+            "1y": 365,
+        }
+        return period_map.get(period, 30)
+
+    def _get_unique_brands_count(self, db: Session) -> int:
+        """
+        Get count of unique brands.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Count of unique brands
+        """
+        return (
+            db.query(MarketplaceProduct.brand)
+            .filter(
+                MarketplaceProduct.brand.isnot(None), MarketplaceProduct.brand != ""
+            )
+            .distinct()
+            .count()
+        )
+
+    def _get_unique_categories_count(self, db: Session) -> int:
+        """
+        Get count of unique categories.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Count of unique categories
+        """
+        return (
+            db.query(MarketplaceProduct.google_product_category)
+            .filter(
+                MarketplaceProduct.google_product_category.isnot(None),
+                MarketplaceProduct.google_product_category != "",
+            )
+            .distinct()
+            .count()
+        )
+
+    def _get_inventory_statistics(self, db: Session) -> dict[str, int]:
+        """
+        Get inventory-related statistics.
+
+        Args:
+            db: Database session
+
+        Returns:
+            Dictionary with inventory statistics
+        """
+        total_entries = db.query(Inventory).count()
+        total_quantity = db.query(func.sum(Inventory.quantity)).scalar() or 0
+        total_reserved = db.query(func.sum(Inventory.reserved_quantity)).scalar() or 0
+
+        return {
+            "total_entries": total_entries,
+            "total_quantity": int(total_quantity),
+            "total_reserved": int(total_reserved),
+            "total_available": int(total_quantity - total_reserved),
+        }
+
+
+# Create service instance
+stats_service = StatsService()
+
+__all__ = ["stats_service", "StatsService"]
diff --git a/app/modules/analytics/services/usage_service.py b/app/modules/analytics/services/usage_service.py
new file mode 100644
index 00000000..97bb397c
--- /dev/null
+++ b/app/modules/analytics/services/usage_service.py
@@ -0,0 +1,447 @@
+# app/modules/analytics/services/usage_service.py
+"""
+Usage and limits service.
+
+This is the canonical location for the usage service.
+
+Provides methods for:
+- Getting current usage vs limits
+- Calculating upgrade recommendations
+- Checking limits before actions
+"""
+
+import logging
+from dataclasses import dataclass
+
+from sqlalchemy import func
+from sqlalchemy.orm import Session
+
+from models.database.product import Product
+from models.database.subscription import SubscriptionTier, VendorSubscription
+from models.database.vendor import VendorUser
+
+logger = logging.getLogger(__name__)
+
+
+@dataclass
+class UsageMetricData:
+    """Usage metric data."""
+
+    name: str
+    current: int
+    limit: int | None
+    percentage: float
+    is_unlimited: bool
+    is_at_limit: bool
+    is_approaching_limit: bool
+
+
+@dataclass
+class TierInfoData:
+    """Tier information."""
+
+    code: str
+    name: str
+    price_monthly_cents: int
+    is_highest_tier: bool
+
+
+@dataclass
+class UpgradeTierData:
+    """Upgrade tier information."""
+
+    code: str
+    name: str
+    price_monthly_cents: int
+    price_increase_cents: int
+    benefits: list[str]
+
+
+@dataclass
+class UsageData:
+    """Full usage data."""
+
+    tier: TierInfoData
+    usage: list[UsageMetricData]
+    has_limits_approaching: bool
+    has_limits_reached: bool
+    upgrade_available: bool
+    upgrade_tier: UpgradeTierData | None
+    upgrade_reasons: list[str]
+
+
+@dataclass
+class LimitCheckData:
+    """Limit check result."""
+
+    limit_type: str
+    can_proceed: bool
+    current: int
+    limit: int | None
+    percentage: float
+    message: str | None
+    upgrade_tier_code: str | None
+    upgrade_tier_name: str | None
+
+
+class UsageService:
+    """Service for usage and limits management."""
+
+    def get_vendor_usage(self, db: Session, vendor_id: int) -> UsageData:
+        """
+        Get comprehensive usage data for a vendor.
+
+        Returns current usage, limits, and upgrade recommendations.
+        """
+        from app.services.subscription_service import subscription_service
+
+        # Get subscription
+        subscription = subscription_service.get_or_create_subscription(db, vendor_id)
+
+        # Get current tier
+        tier = self._get_tier(db, subscription)
+
+        # Calculate usage metrics
+        usage_metrics = self._calculate_usage_metrics(db, vendor_id, subscription)
+
+        # Check for approaching/reached limits
+        has_limits_approaching = any(m.is_approaching_limit for m in usage_metrics)
+        has_limits_reached = any(m.is_at_limit for m in usage_metrics)
+
+        # Get upgrade info
+        next_tier = self._get_next_tier(db, tier)
+        is_highest_tier = next_tier is None
+
+        # Build upgrade info
+        upgrade_tier_info = None
+        upgrade_reasons = []
+
+        if next_tier:
+            upgrade_tier_info = self._build_upgrade_tier_info(tier, next_tier)
+            upgrade_reasons = self._build_upgrade_reasons(
+                usage_metrics, has_limits_reached, has_limits_approaching
+            )
+
+        return UsageData(
+            tier=TierInfoData(
+                code=tier.code if tier else subscription.tier,
+                name=tier.name if tier else subscription.tier.title(),
+                price_monthly_cents=tier.price_monthly_cents if tier else 0,
+                is_highest_tier=is_highest_tier,
+            ),
+            usage=usage_metrics,
+            has_limits_approaching=has_limits_approaching,
+            has_limits_reached=has_limits_reached,
+            upgrade_available=not is_highest_tier,
+            upgrade_tier=upgrade_tier_info,
+            upgrade_reasons=upgrade_reasons,
+        )
+
+    def check_limit(
+        self, db: Session, vendor_id: int, limit_type: str
+    ) -> LimitCheckData:
+        """
+        Check a specific limit before performing an action.
+
+        Args:
+            db: Database session
+            vendor_id: Vendor ID
+            limit_type: One of "orders", "products", "team_members"
+
+        Returns:
+            LimitCheckData with proceed status and upgrade info
+        """
+        from app.services.subscription_service import subscription_service
+
+        if limit_type == "orders":
+            can_proceed, message = subscription_service.can_create_order(db, vendor_id)
+            subscription = subscription_service.get_subscription(db, vendor_id)
+            current = subscription.orders_this_period if subscription else 0
+            limit = subscription.orders_limit if subscription else 0
+
+        elif limit_type == "products":
+            can_proceed, message = subscription_service.can_add_product(db, vendor_id)
+            subscription = subscription_service.get_subscription(db, vendor_id)
+            current = self._get_product_count(db, vendor_id)
+            limit = subscription.products_limit if subscription else 0
+
+        elif limit_type == "team_members":
+            can_proceed, message = subscription_service.can_add_team_member(db, vendor_id)
+            subscription = subscription_service.get_subscription(db, vendor_id)
+            current = self._get_team_member_count(db, vendor_id)
+            limit = subscription.team_members_limit if subscription else 0
+
+        else:
+            return LimitCheckData(
+                limit_type=limit_type,
+                can_proceed=True,
+                current=0,
+                limit=None,
+                percentage=0,
+                message=f"Unknown limit type: {limit_type}",
+                upgrade_tier_code=None,
+                upgrade_tier_name=None,
+            )
+
+        # Calculate percentage
+        is_unlimited = limit is None or limit < 0
+        percentage = 0 if is_unlimited else (current / limit * 100 if limit > 0 else 100)
+
+        # Get upgrade info if at limit
+        upgrade_tier_code = None
+        upgrade_tier_name = None
+
+        if not can_proceed:
+            subscription = subscription_service.get_subscription(db, vendor_id)
+            current_tier = subscription.tier_obj if subscription else None
+
+            if current_tier:
+                next_tier = self._get_next_tier(db, current_tier)
+                if next_tier:
+                    upgrade_tier_code = next_tier.code
+                    upgrade_tier_name = next_tier.name
+
+        return LimitCheckData(
+            limit_type=limit_type,
+            can_proceed=can_proceed,
+            current=current,
+            limit=None if is_unlimited else limit,
+            percentage=percentage,
+            message=message,
+            upgrade_tier_code=upgrade_tier_code,
+            upgrade_tier_name=upgrade_tier_name,
+        )
+
+    # =========================================================================
+    # Private Helper Methods
+    # =========================================================================
+
+    def _get_tier(
+        self, db: Session, subscription: VendorSubscription
+    ) -> SubscriptionTier | None:
+        """Get tier from subscription or query by code."""
+        tier = subscription.tier_obj
+        if not tier:
+            tier = (
+                db.query(SubscriptionTier)
+                .filter(SubscriptionTier.code == subscription.tier)
+                .first()
+            )
+        return tier
+
+    def _get_product_count(self, db: Session, vendor_id: int) -> int:
+        """Get product count for vendor."""
+        return (
+            db.query(func.count(Product.id))
+            .filter(Product.vendor_id == vendor_id)
+            .scalar()
+            or 0
+        )
+
+    def _get_team_member_count(self, db: Session, vendor_id: int) -> int:
+        """Get active team member count for vendor."""
+        return (
+            db.query(func.count(VendorUser.id))
+            .filter(VendorUser.vendor_id == vendor_id, VendorUser.is_active == True)  # noqa: E712
+            .scalar()
+            or 0
+        )
+
+    def _calculate_usage_metrics(
+        self, db: Session, vendor_id: int, subscription: VendorSubscription
+    ) -> list[UsageMetricData]:
+        """Calculate all usage metrics for a vendor."""
+        metrics = []
+
+        # Orders this period
+        orders_current = subscription.orders_this_period or 0
+        orders_limit = subscription.orders_limit
+        orders_unlimited = orders_limit is None or orders_limit < 0
+        orders_percentage = (
+            0
+            if orders_unlimited
+            else (orders_current / orders_limit * 100 if orders_limit > 0 else 100)
+        )
+
+        metrics.append(
+            UsageMetricData(
+                name="orders",
+                current=orders_current,
+                limit=None if orders_unlimited else orders_limit,
+                percentage=orders_percentage,
+                is_unlimited=orders_unlimited,
+                is_at_limit=not orders_unlimited and orders_current >= orders_limit,
+                is_approaching_limit=not orders_unlimited and orders_percentage >= 80,
+            )
+        )
+
+        # Products
+        products_count = self._get_product_count(db, vendor_id)
+        products_limit = subscription.products_limit
+        products_unlimited = products_limit is None or products_limit < 0
+        products_percentage = (
+            0
+            if products_unlimited
+            else (products_count / products_limit * 100 if products_limit > 0 else 100)
+        )
+
+        metrics.append(
+            UsageMetricData(
+                name="products",
+                current=products_count,
+                limit=None if products_unlimited else products_limit,
+                percentage=products_percentage,
+                is_unlimited=products_unlimited,
+                is_at_limit=not products_unlimited and products_count >= products_limit,
+                is_approaching_limit=not products_unlimited and products_percentage >= 80,
+            )
+        )
+
+        # Team members
+        team_count = self._get_team_member_count(db, vendor_id)
+        team_limit = subscription.team_members_limit
+        team_unlimited = team_limit is None or team_limit < 0
+        team_percentage = (
+            0
+            if team_unlimited
+            else (team_count / team_limit * 100 if team_limit > 0 else 100)
+        )
+
+        metrics.append(
+            UsageMetricData(
+                name="team_members",
+                current=team_count,
+                limit=None if team_unlimited else team_limit,
+                percentage=team_percentage,
+                is_unlimited=team_unlimited,
+                is_at_limit=not team_unlimited and team_count >= team_limit,
+                is_approaching_limit=not team_unlimited and team_percentage >= 80,
+            )
+        )
+
+        return metrics
+
+    def _get_next_tier(
+        self, db: Session, current_tier: SubscriptionTier | None
+    ) -> SubscriptionTier | None:
+        """Get next tier for upgrade."""
+        current_tier_order = current_tier.display_order if current_tier else 0
+
+        return (
+            db.query(SubscriptionTier)
+            .filter(
+                SubscriptionTier.is_active == True,  # noqa: E712
+                SubscriptionTier.display_order > current_tier_order,
+            )
+            .order_by(SubscriptionTier.display_order)
+            .first()
+        )
+
+    def _build_upgrade_tier_info(
+        self, current_tier: SubscriptionTier | None, next_tier: SubscriptionTier
+    ) -> UpgradeTierData:
+        """Build upgrade tier information with benefits."""
+        benefits = []
+
+        # Numeric limit benefits
+        if next_tier.orders_per_month and (
+            not current_tier
+            or (
+                current_tier.orders_per_month
+                and next_tier.orders_per_month > current_tier.orders_per_month
+            )
+        ):
+            if next_tier.orders_per_month < 0:
+                benefits.append("Unlimited orders per month")
+            else:
+                benefits.append(f"{next_tier.orders_per_month:,} orders/month")
+
+        if next_tier.products_limit and (
+            not current_tier
+            or (
+                current_tier.products_limit
+                and next_tier.products_limit > current_tier.products_limit
+            )
+        ):
+            if next_tier.products_limit < 0:
+                benefits.append("Unlimited products")
+            else:
+                benefits.append(f"{next_tier.products_limit:,} products")
+
+        if next_tier.team_members and (
+            not current_tier
+            or (
+                current_tier.team_members
+                and next_tier.team_members > current_tier.team_members
+            )
+        ):
+            if next_tier.team_members < 0:
+                benefits.append("Unlimited team members")
+            else:
+                benefits.append(f"{next_tier.team_members} team members")
+
+        # Feature benefits
+        current_features = (
+            set(current_tier.features) if current_tier and current_tier.features else set()
+        )
+        next_features = set(next_tier.features) if next_tier.features else set()
+        new_features = next_features - current_features
+
+        feature_names = {
+            "analytics_dashboard": "Advanced Analytics",
+            "api_access": "API Access",
+            "automation_rules": "Automation Rules",
+            "team_roles": "Team Roles & Permissions",
+            "custom_domain": "Custom Domain",
+            "webhooks": "Webhooks",
+            "accounting_export": "Accounting Export",
+        }
+        for feature in list(new_features)[:3]:
+            if feature in feature_names:
+                benefits.append(feature_names[feature])
+
+        current_price = current_tier.price_monthly_cents if current_tier else 0
+
+        return UpgradeTierData(
+            code=next_tier.code,
+            name=next_tier.name,
+            price_monthly_cents=next_tier.price_monthly_cents,
+            price_increase_cents=next_tier.price_monthly_cents - current_price,
+            benefits=benefits,
+        )
+
+    def _build_upgrade_reasons(
+        self,
+        usage_metrics: list[UsageMetricData],
+        has_limits_reached: bool,
+        has_limits_approaching: bool,
+    ) -> list[str]:
+        """Build upgrade reasons based on usage."""
+        reasons = []
+
+        if has_limits_reached:
+            for m in usage_metrics:
+                if m.is_at_limit:
+                    reasons.append(f"You've reached your {m.name.replace('_', ' ')} limit")
+        elif has_limits_approaching:
+            for m in usage_metrics:
+                if m.is_approaching_limit:
+                    reasons.append(
+                        f"You're approaching your {m.name.replace('_', ' ')} limit ({int(m.percentage)}%)"
+                    )
+
+        return reasons
+
+
+# Singleton instance
+usage_service = UsageService()
+
+__all__ = [
+    "usage_service",
+    "UsageService",
+    "UsageData",
+    "UsageMetricData",
+    "TierInfoData",
+    "UpgradeTierData",
+    "LimitCheckData",
+]
diff --git a/static/vendor/js/analytics.js b/app/modules/analytics/static/vendor/js/analytics.js
similarity index 99%
rename from static/vendor/js/analytics.js
rename to app/modules/analytics/static/vendor/js/analytics.js
index a09d83ec..ad7ac13e 100644
--- a/static/vendor/js/analytics.js
+++ b/app/modules/analytics/static/vendor/js/analytics.js
@@ -1,4 +1,4 @@
-// static/vendor/js/analytics.js
+// app/modules/analytics/static/vendor/js/analytics.js
 /**
  * Vendor analytics and reports page logic
  * View business metrics and performance data
diff --git a/app/templates/vendor/analytics.html b/app/modules/analytics/templates/analytics/vendor/analytics.html
similarity index 98%
rename from app/templates/vendor/analytics.html
rename to app/modules/analytics/templates/analytics/vendor/analytics.html
index 7f261389..9a5df9d2 100644
--- a/app/templates/vendor/analytics.html
+++ b/app/modules/analytics/templates/analytics/vendor/analytics.html
@@ -1,4 +1,4 @@
-{# app/templates/vendor/analytics.html #}
+{# app/modules/analytics/templates/analytics/vendor/analytics.html #}
 {% extends "vendor/base.html" %}
 {% from 'shared/macros/headers.html' import page_header_flex, refresh_button %}
 {% from 'shared/macros/alerts.html' import loading_state, error_state %}
@@ -227,5 +227,5 @@
 {% endblock %}
 
 {% block extra_scripts %}
-<script src="{{ url_for('static', path='vendor/js/analytics.js') }}"></script>
+<script src="{{ url_for('analytics_static', path='vendor/js/analytics.js') }}"></script>
 {% endblock %}
diff --git a/static/admin/js/analytics.js b/static/admin/js/analytics.js
deleted file mode 100644
index 78688cc3..00000000
--- a/static/admin/js/analytics.js
+++ /dev/null
@@ -1 +0,0 @@
-// Admin analytics