diff --git a/app/api/deps.py b/app/api/deps.py
index a9760d14..f913abe9 100644
--- a/app/api/deps.py
+++ b/app/api/deps.py
@@ -1557,6 +1557,55 @@ def get_user_permissions(
     return []
 
 
+# ============================================================================
+# PAGE-LEVEL PERMISSION GUARDS (For Store Page Routes)
+# ============================================================================
+
+
+def require_store_page_permission(permission: str):
+    """
+    Dependency factory to require a specific store permission for page routes.
+
+    Same as require_store_permission but raises InsufficientStorePermissionsException
+    which the exception handler intercepts for HTML requests (redirecting to login).
+
+    Usage:
+        @router.get("/products", response_class=HTMLResponse)
+        def store_products_page(
+            request: Request,
+            store_code: str = Depends(get_resolved_store_code),
+            current_user: User = Depends(require_store_page_permission("products.view")),
+            db: Session = Depends(get_db),
+        ):
+            ...
+    """
+
+    def permission_checker(
+        request: Request,
+        db: Session = Depends(get_db),
+        current_user: UserContext = Depends(get_current_store_from_cookie_or_header),
+    ) -> UserContext:
+        if not current_user.token_store_id:
+            raise InvalidTokenException(
+                "Token missing store information. Please login again."
+            )
+
+        store_id = current_user.token_store_id
+        store = store_service.get_store_by_id(db, store_id)
+        request.state.store = store
+
+        user_model = _get_user_model(current_user, db)
+        if not user_model.has_store_permission(store.id, permission):
+            raise InsufficientStorePermissionsException(
+                required_permission=permission,
+                store_code=store.store_code,
+            )
+
+        return current_user
+
+    return permission_checker
+
+
 # ============================================================================
 # OPTIONAL AUTHENTICATION (For Login Page Redirects)
 # ============================================================================
diff --git a/app/modules/analytics/routes/pages/store.py b/app/modules/analytics/routes/pages/store.py
index ba96233d..2b37e4e0 100644
--- a/app/modules/analytics/routes/pages/store.py
+++ b/app/modules/analytics/routes/pages/store.py
@@ -12,9 +12,9 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
-    get_current_store_from_cookie_or_header,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.services.platform_settings_service import (
     platform_settings_service,  # MOD-004 - shared platform service
@@ -82,7 +82,7 @@ def get_store_context(
 async def store_analytics_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("analytics.view")),
     db: Session = Depends(get_db),
 ):
     """
diff --git a/app/modules/billing/definition.py b/app/modules/billing/definition.py
index 5cb26951..a7afbce7 100644
--- a/app/modules/billing/definition.py
+++ b/app/modules/billing/definition.py
@@ -241,6 +241,7 @@ billing_module = ModuleDefinition(
                         icon="currency-euro",
                         route="/store/{store_code}/invoices",
                         order=30,
+                        requires_permission="billing.view_invoices",
                     ),
                 ],
             ),
@@ -256,6 +257,7 @@ billing_module = ModuleDefinition(
                         icon="credit-card",
                         route="/store/{store_code}/billing",
                         order=30,
+                        requires_permission="billing.view_subscriptions",
                     ),
                 ],
             ),
diff --git a/app/modules/catalog/definition.py b/app/modules/catalog/definition.py
index 670c2cd7..e41a7c86 100644
--- a/app/modules/catalog/definition.py
+++ b/app/modules/catalog/definition.py
@@ -121,6 +121,7 @@ catalog_module = ModuleDefinition(
                         route="/store/{store_code}/products",
                         order=10,
                         is_mandatory=True,
+                        requires_permission="products.view",
                     ),
                 ],
             ),
diff --git a/app/modules/catalog/routes/pages/store.py b/app/modules/catalog/routes/pages/store.py
index 8b911a56..9e571dbb 100644
--- a/app/modules/catalog/routes/pages/store.py
+++ b/app/modules/catalog/routes/pages/store.py
@@ -12,9 +12,9 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
-    get_current_store_from_cookie_or_header,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -34,7 +34,7 @@ router = APIRouter()
 async def store_products_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("products.view")),
     db: Session = Depends(get_db),
 ):
     """
@@ -55,7 +55,7 @@ async def store_products_page(
 async def store_product_create_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("products.create")),
     db: Session = Depends(get_db),
 ):
     """
diff --git a/app/modules/cms/definition.py b/app/modules/cms/definition.py
index 8328b813..16d21280 100644
--- a/app/modules/cms/definition.py
+++ b/app/modules/cms/definition.py
@@ -240,6 +240,7 @@ cms_module = ModuleDefinition(
                         icon="document-text",
                         route="/store/{store_code}/content-pages",
                         order=10,
+                        requires_permission="cms.view_pages",
                     ),
                     MenuItemDefinition(
                         id="media",
@@ -247,6 +248,7 @@ cms_module = ModuleDefinition(
                         icon="photograph",
                         route="/store/{store_code}/media",
                         order=20,
+                        requires_permission="cms.view_media",
                     ),
                 ],
             ),
diff --git a/app/modules/core/definition.py b/app/modules/core/definition.py
index 12944a6b..eebddf3d 100644
--- a/app/modules/core/definition.py
+++ b/app/modules/core/definition.py
@@ -158,6 +158,7 @@ core_module = ModuleDefinition(
                         route="/store/{store_code}/dashboard",
                         order=10,
                         is_mandatory=True,
+                        requires_permission="dashboard.view",
                     ),
                 ],
             ),
@@ -181,6 +182,7 @@ core_module = ModuleDefinition(
                         route="/store/{store_code}/settings",
                         order=20,
                         is_mandatory=True,
+                        requires_permission="settings.view",
                     ),
                 ],
             ),
diff --git a/app/modules/core/routes/api/store_menu.py b/app/modules/core/routes/api/store_menu.py
index 22bf5053..033b8edd 100644
--- a/app/modules/core/routes/api/store_menu.py
+++ b/app/modules/core/routes/api/store_menu.py
@@ -17,7 +17,7 @@ from fastapi import APIRouter, Depends, Request
 from pydantic import BaseModel
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_api
+from app.api.deps import get_current_store_api, get_user_permissions
 from app.core.database import get_db
 from app.modules.core.services.menu_service import menu_service
 from app.modules.enums import FrontendType
@@ -81,6 +81,7 @@ async def get_rendered_store_menu(
     request: Request,
     db: Session = Depends(get_db),
     current_user: UserContext = Depends(get_current_store_api),
+    user_perms: list = Depends(get_user_permissions),
 ):
     """
     Get the rendered store menu for the current user.
@@ -89,6 +90,7 @@ async def get_rendered_store_menu(
     - Modules enabled on the store's platform
     - AdminMenuConfig visibility for the platform
     - Store code for URL placeholder replacement
+    - User permissions (items with requires_permission are hidden if user lacks it)
 
     Used by the store frontend to render the sidebar dynamically.
     """
@@ -100,12 +102,13 @@ async def get_rendered_store_menu(
     if platform_id is None:
         platform_id = menu_service.get_store_primary_platform_id(db, store.id)
 
-    # Get filtered menu with platform visibility and store_code interpolation
+    # Get filtered menu with platform visibility, store_code, and permission filtering
     menu = menu_service.get_menu_for_rendering(
         db=db,
         frontend_type=FrontendType.STORE,
         platform_id=platform_id,
         store_code=store.subdomain,
+        user_permissions=user_perms,
     )
 
     # Resolve language
diff --git a/app/modules/core/services/menu_discovery_service.py b/app/modules/core/services/menu_discovery_service.py
index 85b353a1..afd02a4c 100644
--- a/app/modules/core/services/menu_discovery_service.py
+++ b/app/modules/core/services/menu_discovery_service.py
@@ -212,6 +212,7 @@ class MenuDiscoveryService:
         is_super_admin: bool = False,
         store_code: str | None = None,
         enabled_module_codes: set[str] | None = None,
+        user_permissions: list[str] | None = None,
     ) -> list[DiscoveredMenuSection]:
         """
         Get filtered menu structure for frontend rendering.
@@ -220,7 +221,7 @@ class MenuDiscoveryService:
         1. Module enablement (disabled modules = hidden items)
         2. Visibility configuration (AdminMenuConfig preferences)
         3. Super admin status (hides super_admin_only items for non-super-admins)
-        4. Permission requirements (future: filter by user permissions)
+        4. Permission requirements (filter by user permissions)
 
         Args:
             db: Database session
@@ -231,6 +232,9 @@ class MenuDiscoveryService:
             store_code: Store code for route placeholder replacement
             enabled_module_codes: If provided, overrides single-platform lookup
                 for module enablement. Passed through to get_menu_sections_for_frontend.
+            user_permissions: List of permission IDs the user has. If provided,
+                items with requires_permission set will be hidden unless the
+                permission is in this list. None = no permission filtering.
 
         Returns:
             List of DiscoveredMenuSection with filtered and sorted items
@@ -268,6 +272,14 @@ class MenuDiscoveryService:
                     if item.id not in visible_item_ids:
                         continue
 
+                # Apply permission filtering
+                if (
+                    user_permissions is not None
+                    and item.requires_permission
+                    and item.requires_permission not in user_permissions
+                ):
+                    continue
+
                 # Resolve route placeholders
                 if store_code and "{store_code}" in item.route:
                     item.route = item.route.replace("{store_code}", store_code)
diff --git a/app/modules/core/services/menu_service.py b/app/modules/core/services/menu_service.py
index a13c91a4..d31b90eb 100644
--- a/app/modules/core/services/menu_service.py
+++ b/app/modules/core/services/menu_service.py
@@ -229,6 +229,7 @@ class MenuService:
         is_super_admin: bool = False,
         store_code: str | None = None,
         enabled_module_codes: set[str] | None = None,
+        user_permissions: list[str] | None = None,
     ) -> list:
         """
         Get filtered menu structure for frontend rendering.
@@ -239,6 +240,7 @@ class MenuService:
         1. Module enablement (items from disabled modules are removed)
         2. Visibility configuration
         3. Super admin status
+        4. User permissions (items with requires_permission hidden if user lacks it)
 
         Args:
             db: Database session
@@ -250,6 +252,9 @@ class MenuService:
             enabled_module_codes: If provided, overrides single-platform lookup
                 for module enablement. Used by merchant portal where a merchant
                 may have subscriptions across multiple platforms.
+            user_permissions: List of permission IDs the user has. If provided,
+                items with requires_permission will be hidden unless the user
+                has the permission. None = no permission filtering.
 
         Returns:
             List of DiscoveredMenuSection ready for rendering
@@ -262,6 +267,7 @@ class MenuService:
             is_super_admin=is_super_admin,
             store_code=store_code,
             enabled_module_codes=enabled_module_codes,
+            user_permissions=user_permissions,
         )
 
     # =========================================================================
diff --git a/app/modules/core/tests/unit/test_menu_discovery_service.py b/app/modules/core/tests/unit/test_menu_discovery_service.py
index ac206e58..33f3cf34 100644
--- a/app/modules/core/tests/unit/test_menu_discovery_service.py
+++ b/app/modules/core/tests/unit/test_menu_discovery_service.py
@@ -179,3 +179,82 @@ class TestMenuDiscoveryServiceEnabledModuleCodes:
         assert "billing" in section_ids
         assert "loyalty" in section_ids
         assert "account" in section_ids
+
+
+@pytest.mark.unit
+@pytest.mark.core
+class TestMenuDiscoveryPermissionFiltering:
+    """Test user_permissions parameter on get_menu_for_frontend."""
+
+    def setup_method(self):
+        self.service = MenuDiscoveryService()
+
+    def test_no_permission_filter_shows_all_items(self, db):
+        """When user_permissions is None, no permission filtering occurs."""
+        enabled = {"core", "catalog", "orders", "tenancy", "billing", "loyalty"}
+        sections = self.service.get_menu_for_frontend(
+            db, FrontendType.STORE, enabled_module_codes=enabled,
+            user_permissions=None,
+        )
+        # Should have items regardless of requires_permission
+        all_items = [item for s in sections for item in s.items]
+        assert len(all_items) > 0
+
+    def test_permission_filter_hides_unpermitted_items(self, db):
+        """Items with requires_permission not in user_permissions are hidden."""
+        enabled = {"core", "catalog", "orders", "tenancy", "billing", "loyalty"}
+        # Only allow dashboard.view — should hide products, orders, etc.
+        sections = self.service.get_menu_for_frontend(
+            db, FrontendType.STORE, enabled_module_codes=enabled,
+            user_permissions=["dashboard.view"],
+        )
+        all_item_ids = {item.id for s in sections for item in s.items}
+        # Dashboard should be visible (has requires_permission="dashboard.view")
+        assert "dashboard" in all_item_ids
+        # Products requires "products.view" — should be hidden
+        assert "products" not in all_item_ids
+
+    def test_permission_filter_shows_permitted_items(self, db):
+        """Items with matching permission are shown."""
+        enabled = {"core", "catalog", "orders", "tenancy"}
+        sections = self.service.get_menu_for_frontend(
+            db, FrontendType.STORE, enabled_module_codes=enabled,
+            user_permissions=["dashboard.view", "products.view", "orders.view", "team.view"],
+        )
+        all_item_ids = {item.id for s in sections for item in s.items}
+        assert "dashboard" in all_item_ids
+        assert "products" in all_item_ids
+        assert "orders" in all_item_ids
+
+    def test_empty_permissions_list_hides_permission_required_items(self, db):
+        """Empty permissions list hides all items that require a permission."""
+        enabled = {"core", "catalog"}
+        sections = self.service.get_menu_for_frontend(
+            db, FrontendType.STORE, enabled_module_codes=enabled,
+            user_permissions=[],
+        )
+        all_item_ids = {item.id for s in sections for item in s.items}
+        # Items without requires_permission should still show
+        # Items with requires_permission should be hidden
+        assert "products" not in all_item_ids
+        assert "dashboard" not in all_item_ids
+
+    def test_items_without_requires_permission_always_visible(self, db):
+        """Items that have no requires_permission are shown regardless of user_permissions."""
+        enabled = {"core", "catalog", "tenancy"}
+        # Get all store items to check which have no requires_permission
+        all_items_raw = self.service.get_all_menu_items(FrontendType.STORE)
+        items_without_perm = [
+            item for item in all_items_raw if item.requires_permission is None
+        ]
+
+        if items_without_perm:
+            sections = self.service.get_menu_for_frontend(
+                db, FrontendType.STORE, enabled_module_codes=enabled,
+                user_permissions=["some.random.permission"],
+            )
+            all_item_ids = {item.id for s in sections for item in s.items}
+            # Items without requires_permission should still be visible
+            for item in items_without_perm:
+                if item.module_code in enabled:
+                    assert item.id in all_item_ids
diff --git a/app/modules/core/utils/page_context.py b/app/modules/core/utils/page_context.py
index 66f8e92b..60fdb0a6 100644
--- a/app/modules/core/utils/page_context.py
+++ b/app/modules/core/utils/page_context.py
@@ -290,18 +290,61 @@ def get_store_context(
         **extra_context: Additional variables for template
 
     Returns:
-        Context dict for store pages
+        Context dict for store pages (includes user_permissions list)
     """
+    # Resolve user permissions for the current store
+    user_permissions = _resolve_store_user_permissions(db, current_user)
+
     return get_context_for_frontend(
         FrontendType.STORE,
         request,
         db,
         user=current_user,
         store_code=store_code,
+        user_permissions=user_permissions,
         **extra_context,
     )
 
 
+def _resolve_store_user_permissions(db: Session, current_user: Any) -> list[str]:
+    """
+    Resolve the permission list for a store user.
+
+    Returns all permission IDs for the current user in their current store.
+    Owners get all permissions. Members get permissions from their role.
+    """
+    from app.modules.tenancy.models import User
+
+    store_id = getattr(current_user, "token_store_id", None)
+    if not store_id:
+        return []
+
+    user_id = getattr(current_user, "user_id", None) or getattr(
+        current_user, "id", None
+    )
+    if not user_id:
+        return []
+
+    user_model = db.query(User).filter(User.id == user_id).first()
+    if not user_model:
+        return []
+
+    # Owners get all permissions
+    if user_model.is_owner_of(store_id):
+        from app.modules.tenancy.services.permission_discovery_service import (
+            permission_discovery_service,
+        )
+
+        return list(permission_discovery_service.get_all_permission_ids())
+
+    # Members get permissions from their store role
+    for membership in user_model.store_memberships:
+        if membership.store_id == store_id and membership.is_active:
+            return membership.get_all_permissions()
+
+    return []
+
+
 def get_storefront_context(
     request: Request,
     db: Session | None = None,
diff --git a/app/modules/customers/definition.py b/app/modules/customers/definition.py
index 07330311..032ce8cf 100644
--- a/app/modules/customers/definition.py
+++ b/app/modules/customers/definition.py
@@ -128,6 +128,7 @@ customers_module = ModuleDefinition(
                         icon="user-group",
                         route="/store/{store_code}/customers",
                         order=10,
+                        requires_permission="customers.view",
                     ),
                 ],
             ),
diff --git a/app/modules/customers/routes/pages/store.py b/app/modules/customers/routes/pages/store.py
index e5776738..e1ab6e15 100644
--- a/app/modules/customers/routes/pages/store.py
+++ b/app/modules/customers/routes/pages/store.py
@@ -11,9 +11,9 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
-    get_current_store_from_cookie_or_header,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -33,7 +33,7 @@ router = APIRouter()
 async def store_customers_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("customers.view")),
     db: Session = Depends(get_db),
 ):
     """
diff --git a/app/modules/inventory/definition.py b/app/modules/inventory/definition.py
index 994627cf..7279d997 100644
--- a/app/modules/inventory/definition.py
+++ b/app/modules/inventory/definition.py
@@ -136,6 +136,7 @@ inventory_module = ModuleDefinition(
                         icon="clipboard-list",
                         route="/store/{store_code}/inventory",
                         order=20,
+                        requires_permission="stock.view",
                     ),
                 ],
             ),
diff --git a/app/modules/inventory/routes/pages/store.py b/app/modules/inventory/routes/pages/store.py
index 1efbb791..4d38312f 100644
--- a/app/modules/inventory/routes/pages/store.py
+++ b/app/modules/inventory/routes/pages/store.py
@@ -11,9 +11,9 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
-    get_current_store_from_cookie_or_header,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -33,7 +33,7 @@ router = APIRouter()
 async def store_inventory_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("stock.view")),
     db: Session = Depends(get_db),
 ):
     """
diff --git a/app/modules/loyalty/definition.py b/app/modules/loyalty/definition.py
index d1ef845f..54eaf86d 100644
--- a/app/modules/loyalty/definition.py
+++ b/app/modules/loyalty/definition.py
@@ -168,6 +168,7 @@ loyalty_module = ModuleDefinition(
                         icon="gift",
                         route="/store/{store_code}/loyalty/terminal",
                         order=10,
+                        requires_permission="loyalty.view_programs",
                     ),
                     MenuItemDefinition(
                         id="cards",
@@ -175,6 +176,7 @@ loyalty_module = ModuleDefinition(
                         icon="identification",
                         route="/store/{store_code}/loyalty/cards",
                         order=20,
+                        requires_permission="loyalty.view_programs",
                     ),
                     MenuItemDefinition(
                         id="stats",
@@ -182,6 +184,7 @@ loyalty_module = ModuleDefinition(
                         icon="chart-bar",
                         route="/store/{store_code}/loyalty/stats",
                         order=30,
+                        requires_permission="loyalty.view_programs",
                     ),
                 ],
             ),
diff --git a/app/modules/messaging/definition.py b/app/modules/messaging/definition.py
index a3716f48..76cd15d9 100644
--- a/app/modules/messaging/definition.py
+++ b/app/modules/messaging/definition.py
@@ -147,6 +147,7 @@ messaging_module = ModuleDefinition(
                         icon="chat-bubble-left-right",
                         route="/store/{store_code}/messages",
                         order=20,
+                        requires_permission="messaging.view_messages",
                     ),
                     MenuItemDefinition(
                         id="notifications",
@@ -154,6 +155,7 @@ messaging_module = ModuleDefinition(
                         icon="bell",
                         route="/store/{store_code}/notifications",
                         order=30,
+                        requires_permission="messaging.view_messages",
                     ),
                 ],
             ),
@@ -169,6 +171,7 @@ messaging_module = ModuleDefinition(
                         icon="mail",
                         route="/store/{store_code}/email-templates",
                         order=40,
+                        requires_permission="messaging.manage_templates",
                     ),
                 ],
             ),
diff --git a/app/modules/orders/definition.py b/app/modules/orders/definition.py
index 4d9f8afa..aa570167 100644
--- a/app/modules/orders/definition.py
+++ b/app/modules/orders/definition.py
@@ -133,6 +133,7 @@ orders_module = ModuleDefinition(
                         route="/store/{store_code}/orders",
                         order=10,
                         is_mandatory=True,
+                        requires_permission="orders.view",
                     ),
                 ],
             ),
diff --git a/app/modules/orders/routes/pages/store.py b/app/modules/orders/routes/pages/store.py
index 76862cc4..d29865eb 100644
--- a/app/modules/orders/routes/pages/store.py
+++ b/app/modules/orders/routes/pages/store.py
@@ -12,9 +12,9 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
-    get_current_store_from_cookie_or_header,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -34,7 +34,7 @@ router = APIRouter()
 async def store_orders_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("orders.view")),
     db: Session = Depends(get_db),
 ):
     """
@@ -56,7 +56,7 @@ async def store_order_detail_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
     order_id: int = Path(..., description="Order ID"),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("orders.view")),
     db: Session = Depends(get_db),
 ):
     """
diff --git a/app/modules/tenancy/routes/api/store_team.py b/app/modules/tenancy/routes/api/store_team.py
index 60138545..336c35de 100644
--- a/app/modules/tenancy/routes/api/store_team.py
+++ b/app/modules/tenancy/routes/api/store_team.py
@@ -28,7 +28,10 @@ from app.modules.tenancy.schemas.team import (
     InvitationAccept,
     InvitationAcceptResponse,
     InvitationResponse,
+    RoleCreate,
     RoleListResponse,
+    RoleResponse,
+    RoleUpdate,
     TeamMemberInvite,
     TeamMemberListResponse,
     TeamMemberResponse,
@@ -392,6 +395,86 @@ def list_roles(
     return RoleListResponse(roles=roles, total=len(roles))
 
 
+@store_team_router.post("/roles", response_model=RoleResponse, status_code=201)
+def create_role(
+    request: Request,
+    role_data: RoleCreate,
+    db: Session = Depends(get_db),
+    current_user: UserContext = Depends(require_store_owner),
+):
+    """
+    Create a custom role for the store.
+
+    **Required:** Store owner only.
+
+    Preset role names (manager, staff, support, viewer, marketing) cannot be used.
+    """
+    store = request.state.store
+
+    role = store_team_service.create_custom_role(
+        db=db,
+        store_id=store.id,
+        name=role_data.name,
+        permissions=role_data.permissions,
+        actor_user_id=current_user.id,
+    )
+    db.commit()
+    return role
+
+
+@store_team_router.put("/roles/{role_id}", response_model=RoleResponse)
+def update_role(
+    request: Request,
+    role_id: int,
+    role_data: RoleUpdate,
+    db: Session = Depends(get_db),
+    current_user: UserContext = Depends(require_store_owner),
+):
+    """
+    Update a role's name and/or permissions.
+
+    **Required:** Store owner only.
+    """
+    store = request.state.store
+
+    role = store_team_service.update_role(
+        db=db,
+        store_id=store.id,
+        role_id=role_id,
+        name=role_data.name,
+        permissions=role_data.permissions,
+        actor_user_id=current_user.id,
+    )
+    db.commit()
+    return role
+
+
+@store_team_router.delete("/roles/{role_id}", status_code=204)
+def delete_role(
+    request: Request,
+    role_id: int,
+    db: Session = Depends(get_db),
+    current_user: UserContext = Depends(require_store_owner),
+):
+    """
+    Delete a custom role.
+
+    **Required:** Store owner only.
+
+    Preset roles cannot be deleted.
+    Roles with assigned team members cannot be deleted.
+    """
+    store = request.state.store
+
+    store_team_service.delete_role(
+        db=db,
+        store_id=store.id,
+        role_id=role_id,
+        actor_user_id=current_user.id,
+    )
+    db.commit()
+
+
 # ============================================================================
 # Permission Routes
 # ============================================================================
diff --git a/app/modules/tenancy/routes/pages/store.py b/app/modules/tenancy/routes/pages/store.py
index bbc04eaf..991df930 100644
--- a/app/modules/tenancy/routes/pages/store.py
+++ b/app/modules/tenancy/routes/pages/store.py
@@ -19,6 +19,7 @@ from app.api.deps import (
     get_current_store_optional,
     get_db,
     get_resolved_store_code,
+    require_store_page_permission,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -90,7 +91,7 @@ async def store_login_page(
 async def store_team_page(
     request: Request,
     store_code: str = Depends(get_resolved_store_code),
-    current_user: User = Depends(get_current_store_from_cookie_or_header),
+    current_user: User = Depends(require_store_page_permission("team.view")),
     db: Session = Depends(get_db),
 ):
     """
@@ -103,6 +104,26 @@ async def store_team_page(
     )
 
 
+@router.get(
+    "/team/roles", response_class=HTMLResponse, include_in_schema=False
+)
+async def store_roles_page(
+    request: Request,
+    store_code: str = Depends(get_resolved_store_code),
+    current_user: User = Depends(require_store_page_permission("team.view")),
+    db: Session = Depends(get_db),
+):
+    """
+    Render role editor page.
+    Store owners can create, edit, and delete custom roles
+    with a permission matrix UI.
+    """
+    return templates.TemplateResponse(
+        "tenancy/store/roles.html",
+        get_store_context(request, db, current_user, store_code),
+    )
+
+
 @router.get(
     "/profile", response_class=HTMLResponse, include_in_schema=False
 )
diff --git a/app/modules/tenancy/services/store_team_service.py b/app/modules/tenancy/services/store_team_service.py
index 3e4ff120..26c1978a 100644
--- a/app/modules/tenancy/services/store_team_service.py
+++ b/app/modules/tenancy/services/store_team_service.py
@@ -26,9 +26,11 @@ def get_preset_permissions(preset_name: str) -> set[str]:
     """Get permissions for a preset role."""
     return permission_discovery_service.get_preset_permissions(preset_name)
 from app.modules.billing.exceptions import TierLimitExceededException
+from app.modules.core.services.audit_aggregator import audit_aggregator
 from app.modules.tenancy.exceptions import (
     CannotRemoveOwnerException,
     InvalidInvitationTokenException,
+    InvalidRoleException,
     TeamInvitationAlreadyAcceptedException,
     TeamMemberAlreadyExistsException,
     UserNotFoundException,
@@ -174,6 +176,20 @@ class StoreTeamService:
             # TODO: Send invitation email
             # self._send_invitation_email(email, store, invitation_token)
 
+            audit_aggregator.log(
+                db=db,
+                admin_user_id=inviter.id,
+                action="member.invite",
+                target_type="store_user",
+                target_id=str(store_user.id),
+                details={
+                    "email": email,
+                    "role": role_name,
+                    "store_id": store.id,
+                    "store_code": store.store_code,
+                },
+            )
+
             return {
                 "invitation_token": invitation_token,
                 "email": email,
@@ -274,6 +290,7 @@ class StoreTeamService:
         db: Session,
         store: Store,
         user_id: int,
+        actor_user_id: int | None = None,
     ) -> bool:
         """
         Remove a team member from a store.
@@ -309,6 +326,21 @@ class StoreTeamService:
             store_user.is_active = False
 
             logger.info(f"Removed user {user_id} from store {store.store_code}")
+
+            if actor_user_id is not None:
+                audit_aggregator.log(
+                    db=db,
+                    admin_user_id=actor_user_id,
+                    action="member.remove",
+                    target_type="store_user",
+                    target_id=str(store_user.id),
+                    details={
+                        "user_id": user_id,
+                        "store_id": store.id,
+                        "store_code": store.store_code,
+                    },
+                )
+
             return True
 
         except (UserNotFoundException, CannotRemoveOwnerException):
@@ -324,6 +356,7 @@ class StoreTeamService:
         user_id: int,
         new_role_name: str,
         custom_permissions: list[str] | None = None,
+        actor_user_id: int | None = None,
     ) -> StoreUser:
         """
         Update a team member's role.
@@ -363,14 +396,31 @@ class StoreTeamService:
                 custom_permissions=custom_permissions,
             )
 
+            old_role_name = store_user.role.name if store_user.role else "none"
             store_user.role_id = new_role.id
             db.flush()
+            db.refresh(store_user)
 
             logger.info(
                 f"Updated role for user {user_id} in store {store.store_code} "
                 f"to {new_role_name}"
             )
 
+            if actor_user_id is not None:
+                audit_aggregator.log(
+                    db=db,
+                    admin_user_id=actor_user_id,
+                    action="member.role_change",
+                    target_type="store_user",
+                    target_id=str(store_user.id),
+                    details={
+                        "user_id": user_id,
+                        "store_id": store.id,
+                        "old_role": old_role_name,
+                        "new_role": new_role_name,
+                    },
+                )
+
             return store_user
 
         except (UserNotFoundException, CannotRemoveOwnerException):
@@ -470,6 +520,210 @@ class StoreTeamService:
             for role in roles
         ]
 
+    # ========================================================================
+    # Role CRUD
+    # ========================================================================
+
+    PRESET_ROLE_NAMES = {"manager", "staff", "support", "viewer", "marketing"}
+
+    def create_custom_role(
+        self,
+        db: Session,
+        store_id: int,
+        name: str,
+        permissions: list[str],
+        actor_user_id: int | None = None,
+    ) -> Role:
+        """
+        Create a custom role for a store.
+
+        Args:
+            db: Database session
+            store_id: Store ID
+            name: Role name
+            permissions: List of permission IDs
+            actor_user_id: ID of user performing the action (for audit)
+
+        Returns:
+            Created Role object
+
+        Raises:
+            InvalidRoleException: If role name conflicts with a preset
+        """
+        if name.lower() in self.PRESET_ROLE_NAMES:
+            raise InvalidRoleException(f"Cannot create role with preset name: {name}")
+
+        # Check for duplicate name
+        existing = (
+            db.query(Role)
+            .filter(Role.store_id == store_id, Role.name == name)
+            .first()
+        )
+        if existing:
+            raise InvalidRoleException(f"Role '{name}' already exists for this store")
+
+        # Validate permissions exist
+        valid_ids = permission_discovery_service.get_all_permission_ids()
+        invalid = set(permissions) - valid_ids
+        if invalid:
+            raise InvalidRoleException(f"Invalid permission IDs: {', '.join(sorted(invalid))}")
+
+        role = Role(
+            store_id=store_id,
+            name=name,
+            permissions=permissions,
+        )
+        db.add(role)
+        db.flush()
+
+        audit_aggregator.log(
+            db=db,
+            admin_user_id=actor_user_id,
+            action="role.create",
+            target_type="role",
+            target_id=str(role.id),
+            details={"name": name, "permissions_count": len(permissions), "store_id": store_id},
+        )
+
+        return role
+
+    def update_role(
+        self,
+        db: Session,
+        store_id: int,
+        role_id: int,
+        name: str | None = None,
+        permissions: list[str] | None = None,
+        actor_user_id: int | None = None,
+    ) -> Role:
+        """
+        Update a role's name and/or permissions.
+
+        Args:
+            db: Database session
+            store_id: Store ID (for ownership check)
+            role_id: Role ID to update
+            name: New role name (optional)
+            permissions: New permission list (optional)
+
+        Returns:
+            Updated Role object
+
+        Raises:
+            InvalidRoleException: If role not found or name conflicts
+        """
+        role = (
+            db.query(Role)
+            .filter(Role.id == role_id, Role.store_id == store_id)
+            .first()
+        )
+        if not role:
+            raise InvalidRoleException(f"Role {role_id} not found for this store")
+
+        if name is not None:
+            if name.lower() in self.PRESET_ROLE_NAMES and role.name.lower() != name.lower():
+                raise InvalidRoleException(f"Cannot rename to preset name: {name}")
+            # Check duplicate
+            duplicate = (
+                db.query(Role)
+                .filter(
+                    Role.store_id == store_id,
+                    Role.name == name,
+                    Role.id != role_id,
+                )
+                .first()
+            )
+            if duplicate:
+                raise InvalidRoleException(f"Role '{name}' already exists for this store")
+            role.name = name
+
+        if permissions is not None:
+            valid_ids = permission_discovery_service.get_all_permission_ids()
+            invalid = set(permissions) - valid_ids
+            if invalid:
+                raise InvalidRoleException(
+                    f"Invalid permission IDs: {', '.join(sorted(invalid))}"
+                )
+            old_permissions = role.permissions or []
+            role.permissions = permissions
+
+        db.flush()
+
+        details = {"role_name": role.name, "store_id": store_id}
+        if name is not None:
+            details["new_name"] = name
+        if permissions is not None:
+            added = set(permissions) - set(old_permissions)
+            removed = set(old_permissions) - set(permissions)
+            if added:
+                details["permissions_added"] = sorted(added)
+            if removed:
+                details["permissions_removed"] = sorted(removed)
+
+        audit_aggregator.log(
+            db=db,
+            admin_user_id=actor_user_id,
+            action="role.update",
+            target_type="role",
+            target_id=str(role.id),
+            details=details,
+        )
+
+        return role
+
+    def delete_role(
+        self,
+        db: Session,
+        store_id: int,
+        role_id: int,
+        actor_user_id: int | None = None,
+    ) -> None:
+        """
+        Delete a custom role. Preset roles cannot be deleted.
+
+        Args:
+            db: Database session
+            store_id: Store ID (for ownership check)
+            role_id: Role ID to delete
+
+        Raises:
+            InvalidRoleException: If role not found or is a preset role
+        """
+        role = (
+            db.query(Role)
+            .filter(Role.id == role_id, Role.store_id == store_id)
+            .first()
+        )
+        if not role:
+            raise InvalidRoleException(f"Role {role_id} not found for this store")
+
+        if role.name.lower() in self.PRESET_ROLE_NAMES:
+            raise InvalidRoleException(f"Cannot delete preset role: {role.name}")
+
+        # Check if any team members use this role
+        members_with_role = (
+            db.query(StoreUser)
+            .filter(StoreUser.store_id == store_id, StoreUser.role_id == role_id)
+            .count()
+        )
+        if members_with_role > 0:
+            raise InvalidRoleException(
+                f"Cannot delete role: {members_with_role} team member(s) still assigned"
+            )
+
+        role_name = role.name
+        db.delete(role)
+        db.flush()
+
+        audit_aggregator.log(
+            db=db,
+            admin_user_id=actor_user_id,
+            action="role.delete",
+            target_type="role",
+            target_id=str(role_id),
+            details={"role_name": role_name, "store_id": store_id},
+        )
+
     # Private helper methods
 
     def _generate_invitation_token(self) -> str:
diff --git a/app/modules/tenancy/templates/tenancy/store/roles.html b/app/modules/tenancy/templates/tenancy/store/roles.html
new file mode 100644
index 00000000..1a65dac6
--- /dev/null
+++ b/app/modules/tenancy/templates/tenancy/store/roles.html
@@ -0,0 +1,338 @@
+{# app/templates/store/roles.html #}
+{% extends "store/base.html" %}
+{% from 'shared/macros/headers.html' import page_header_flex, refresh_button %}
+{% from 'shared/macros/alerts.html' import loading_state, error_state %}
+{% from 'shared/macros/modals.html' import modal_simple %}
+
+{% block title %}Role Management{% endblock %}
+
+{% block alpine_data %}storeRoles(){% endblock %}
+
+{% block content %}
+<!-- Page Header -->
+{% call page_header_flex(title='Role Management', subtitle='Create and manage custom roles with granular permissions') %}
+    <div class="flex items-center gap-4">
+        {{ refresh_button(loading_var='loading', onclick='loadRoles()', variant='secondary') }}
+        <button
+            @click="openCreateModal()"
+            class="flex items-center px-4 py-2 text-sm font-medium leading-5 text-white transition-colors duration-150 bg-purple-600 border border-transparent rounded-lg hover:bg-purple-700 focus:outline-none focus:shadow-outline-purple"
+        >
+            <span x-html="$icon('plus', 'w-4 h-4 mr-2')"></span>
+            Create Role
+        </button>
+    </div>
+{% endcall %}
+
+{{ loading_state('Loading roles...') }}
+
+{{ error_state('Error loading roles') }}
+
+<!-- Roles List -->
+<div x-show="!loading && !error" class="space-y-6">
+    <template x-for="role in roles" :key="role.id">
+        <div class="bg-white rounded-lg shadow-xs dark:bg-gray-800 p-6">
+            <div class="flex items-center justify-between mb-4">
+                <div>
+                    <h3 class="text-lg font-semibold text-gray-700 dark:text-gray-200" x-text="role.name"></h3>
+                    <p class="text-sm text-gray-500 dark:text-gray-400">
+                        <span x-text="(role.permissions || []).length"></span> permissions
+                        <template x-if="isPresetRole(role.name)">
+                            <span class="ml-2 px-2 py-0.5 text-xs font-medium bg-blue-100 text-blue-800 rounded-full dark:bg-blue-900 dark:text-blue-200">Preset</span>
+                        </template>
+                        <template x-if="!isPresetRole(role.name)">
+                            <span class="ml-2 px-2 py-0.5 text-xs font-medium bg-green-100 text-green-800 rounded-full dark:bg-green-900 dark:text-green-200">Custom</span>
+                        </template>
+                    </p>
+                </div>
+                <div class="flex items-center gap-2">
+                    <button
+                        @click="openEditModal(role)"
+                        class="px-3 py-1.5 text-sm font-medium text-purple-600 bg-purple-50 rounded-lg hover:bg-purple-100 dark:text-purple-400 dark:bg-purple-900/20 dark:hover:bg-purple-900/40"
+                    >
+                        <span x-html="$icon('pencil', 'w-4 h-4 inline mr-1')"></span>
+                        Edit
+                    </button>
+                    <button
+                        x-show="!isPresetRole(role.name)"
+                        @click="confirmDelete(role)"
+                        class="px-3 py-1.5 text-sm font-medium text-red-600 bg-red-50 rounded-lg hover:bg-red-100 dark:text-red-400 dark:bg-red-900/20 dark:hover:bg-red-900/40"
+                    >
+                        <span x-html="$icon('trash', 'w-4 h-4 inline mr-1')"></span>
+                        Delete
+                    </button>
+                </div>
+            </div>
+
+            <!-- Permission tags -->
+            <div class="flex flex-wrap gap-1.5">
+                <template x-for="perm in (role.permissions || [])" :key="perm">
+                    <span class="px-2 py-0.5 text-xs font-medium bg-gray-100 text-gray-600 rounded dark:bg-gray-700 dark:text-gray-300" x-text="perm"></span>
+                </template>
+                <template x-if="!role.permissions || role.permissions.length === 0">
+                    <span class="text-sm text-gray-400 dark:text-gray-500">No permissions assigned</span>
+                </template>
+            </div>
+        </div>
+    </template>
+
+    <template x-if="roles.length === 0 && !loading">
+        <div class="text-center py-12 text-gray-500 dark:text-gray-400">
+            <span x-html="$icon('shield', 'w-12 h-12 mx-auto mb-4 opacity-50')"></span>
+            <p>No roles found. Create a custom role to get started.</p>
+        </div>
+    </template>
+</div>
+
+<!-- Create/Edit Role Modal -->
+{% call modal_simple('roleModal', 'editingRole ? "Edit Role" : "Create Role"', 'showRoleModal') %}
+<div class="space-y-4">
+    <!-- Role Name -->
+    <div>
+        <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-1">Role Name</label>
+        <input
+            type="text"
+            x-model="roleForm.name"
+            placeholder="e.g. Content Editor"
+            class="w-full px-3 py-2 text-sm border rounded-lg dark:bg-gray-700 dark:border-gray-600 dark:text-gray-300 focus:ring-purple-500 focus:border-purple-500"
+        />
+    </div>
+
+    <!-- Permission Matrix -->
+    <div>
+        <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">Permissions</label>
+        <div class="max-h-96 overflow-y-auto border rounded-lg dark:border-gray-600">
+            <template x-for="(perms, category) in permissionsByCategory" :key="category">
+                <div class="border-b last:border-b-0 dark:border-gray-600">
+                    <div class="px-4 py-2 bg-gray-50 dark:bg-gray-700/50 flex items-center justify-between">
+                        <span class="text-sm font-semibold text-gray-700 dark:text-gray-300 capitalize" x-text="category"></span>
+                        <button
+                            @click="toggleCategory(category)"
+                            class="text-xs text-purple-600 hover:text-purple-800 dark:text-purple-400"
+                            x-text="isCategoryFullySelected(category) ? 'Deselect All' : 'Select All'"
+                        ></button>
+                    </div>
+                    <div class="px-4 py-2 grid grid-cols-1 sm:grid-cols-2 gap-1">
+                        <template x-for="perm in perms" :key="perm.id">
+                            <label class="flex items-center gap-2 py-1 cursor-pointer">
+                                <input
+                                    type="checkbox"
+                                    :value="perm.id"
+                                    :checked="roleForm.permissions.includes(perm.id)"
+                                    @change="togglePermission(perm.id)"
+                                    class="w-4 h-4 text-purple-600 border-gray-300 rounded focus:ring-purple-500"
+                                />
+                                <span class="text-sm text-gray-600 dark:text-gray-400" x-text="perm.id"></span>
+                            </label>
+                        </template>
+                    </div>
+                </div>
+            </template>
+        </div>
+    </div>
+
+    <!-- Actions -->
+    <div class="flex justify-end gap-3 pt-2">
+        <button
+            @click="showRoleModal = false"
+            class="px-4 py-2 text-sm font-medium text-gray-700 bg-gray-100 rounded-lg hover:bg-gray-200 dark:text-gray-300 dark:bg-gray-700 dark:hover:bg-gray-600"
+        >Cancel</button>
+        <button
+            @click="saveRole()"
+            :disabled="saving || !roleForm.name.trim()"
+            class="px-4 py-2 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700 disabled:opacity-50"
+        >
+            <span x-show="saving" class="inline-block animate-spin mr-1">&#8635;</span>
+            <span x-text="editingRole ? 'Update Role' : 'Create Role'"></span>
+        </button>
+    </div>
+</div>
+{% endcall %}
+{% endblock %}
+
+{% block extra_scripts %}
+<script>
+function storeRoles() {
+    return {
+        roles: [],
+        loading: true,
+        error: false,
+        saving: false,
+        showRoleModal: false,
+        editingRole: null,
+        roleForm: { name: '', permissions: [] },
+        permissionsByCategory: {},
+        presetRoles: ['manager', 'staff', 'support', 'viewer', 'marketing'],
+
+        async init() {
+            await this.loadPermissions();
+            await this.loadRoles();
+        },
+
+        async loadPermissions() {
+            try {
+                const resp = await fetch(`/api/v1/store/team/me/permissions`, {
+                    headers: { 'Authorization': `Bearer ${this.getToken()}` }
+                });
+                // We need a permissions-by-category endpoint; for now use a simple list
+                // Group known permissions by category prefix
+                const allPerms = window.USER_PERMISSIONS || [];
+                this.permissionsByCategory = this.groupPermissions(allPerms);
+            } catch (e) {
+                console.warn('Could not load permission categories:', e);
+            }
+        },
+
+        groupPermissions(permIds) {
+            // Known permission categories from the codebase
+            const knownPerms = [
+                'dashboard.view',
+                'settings.view', 'settings.edit', 'settings.theme', 'settings.domains',
+                'products.view', 'products.create', 'products.edit', 'products.delete', 'products.import', 'products.export',
+                'orders.view', 'orders.edit', 'orders.cancel', 'orders.refund',
+                'customers.view', 'customers.edit', 'customers.delete', 'customers.export',
+                'stock.view', 'stock.edit', 'stock.transfer',
+                'team.view', 'team.invite', 'team.edit', 'team.remove',
+                'analytics.view', 'analytics.export',
+                'messaging.view_messages', 'messaging.send_messages', 'messaging.manage_templates',
+                'billing.view_tiers', 'billing.manage_tiers', 'billing.view_subscriptions', 'billing.manage_subscriptions', 'billing.view_invoices',
+                'cms.view_pages', 'cms.manage_pages', 'cms.view_media', 'cms.manage_media', 'cms.manage_themes',
+                'loyalty.view_programs', 'loyalty.manage_programs', 'loyalty.view_rewards', 'loyalty.manage_rewards',
+                'cart.view', 'cart.manage',
+            ];
+            const groups = {};
+            for (const perm of knownPerms) {
+                const cat = perm.split('.')[0];
+                if (!groups[cat]) groups[cat] = [];
+                groups[cat].push({ id: perm });
+            }
+            return groups;
+        },
+
+        async loadRoles() {
+            this.loading = true;
+            this.error = false;
+            try {
+                const resp = await fetch(`/api/v1/store/team/roles`, {
+                    headers: { 'Authorization': `Bearer ${this.getToken()}` }
+                });
+                if (!resp.ok) throw new Error('Failed to load roles');
+                const data = await resp.json();
+                this.roles = data.roles || [];
+            } catch (e) {
+                this.error = true;
+                console.error('Error loading roles:', e);
+            } finally {
+                this.loading = false;
+            }
+        },
+
+        isPresetRole(name) {
+            return this.presetRoles.includes(name.toLowerCase());
+        },
+
+        openCreateModal() {
+            this.editingRole = null;
+            this.roleForm = { name: '', permissions: [] };
+            this.showRoleModal = true;
+        },
+
+        openEditModal(role) {
+            this.editingRole = role;
+            this.roleForm = {
+                name: role.name,
+                permissions: [...(role.permissions || [])],
+            };
+            this.showRoleModal = true;
+        },
+
+        togglePermission(permId) {
+            const idx = this.roleForm.permissions.indexOf(permId);
+            if (idx >= 0) {
+                this.roleForm.permissions.splice(idx, 1);
+            } else {
+                this.roleForm.permissions.push(permId);
+            }
+        },
+
+        toggleCategory(category) {
+            const perms = this.permissionsByCategory[category] || [];
+            const permIds = perms.map(p => p.id);
+            const allSelected = permIds.every(id => this.roleForm.permissions.includes(id));
+            if (allSelected) {
+                this.roleForm.permissions = this.roleForm.permissions.filter(id => !permIds.includes(id));
+            } else {
+                for (const id of permIds) {
+                    if (!this.roleForm.permissions.includes(id)) {
+                        this.roleForm.permissions.push(id);
+                    }
+                }
+            }
+        },
+
+        isCategoryFullySelected(category) {
+            const perms = this.permissionsByCategory[category] || [];
+            return perms.length > 0 && perms.every(p => this.roleForm.permissions.includes(p.id));
+        },
+
+        async saveRole() {
+            this.saving = true;
+            try {
+                const url = this.editingRole
+                    ? `/api/v1/store/team/roles/${this.editingRole.id}`
+                    : '/api/v1/store/team/roles';
+                const method = this.editingRole ? 'PUT' : 'POST';
+
+                const resp = await fetch(url, {
+                    method,
+                    headers: {
+                        'Authorization': `Bearer ${this.getToken()}`,
+                        'Content-Type': 'application/json',
+                    },
+                    body: JSON.stringify(this.roleForm),
+                });
+
+                if (!resp.ok) {
+                    const err = await resp.json();
+                    alert(err.detail || 'Failed to save role');
+                    return;
+                }
+
+                this.showRoleModal = false;
+                await this.loadRoles();
+            } catch (e) {
+                console.error('Error saving role:', e);
+                alert('Failed to save role');
+            } finally {
+                this.saving = false;
+            }
+        },
+
+        async confirmDelete(role) {
+            if (!confirm(`Delete role "${role.name}"? This cannot be undone.`)) return;
+            try {
+                const resp = await fetch(`/api/v1/store/team/roles/${role.id}`, {
+                    method: 'DELETE',
+                    headers: { 'Authorization': `Bearer ${this.getToken()}` },
+                });
+                if (!resp.ok) {
+                    const err = await resp.json();
+                    alert(err.detail || 'Failed to delete role');
+                    return;
+                }
+                await this.loadRoles();
+            } catch (e) {
+                console.error('Error deleting role:', e);
+                alert('Failed to delete role');
+            }
+        },
+
+        getToken() {
+            return document.cookie.split(';')
+                .map(c => c.trim())
+                .find(c => c.startsWith('store_token='))
+                ?.split('=')[1] || '';
+        },
+    };
+}
+</script>
+{% endblock %}
diff --git a/app/modules/tenancy/tests/integration/test_store_team_roles_api.py b/app/modules/tenancy/tests/integration/test_store_team_roles_api.py
new file mode 100644
index 00000000..7d09ebc6
--- /dev/null
+++ b/app/modules/tenancy/tests/integration/test_store_team_roles_api.py
@@ -0,0 +1,355 @@
+# app/modules/tenancy/tests/integration/test_store_team_roles_api.py
+"""
+Integration tests for store team role CRUD API endpoints.
+
+Tests the role management endpoints at:
+    /api/v1/store/team/roles
+
+Authentication: Overrides get_current_store_from_cookie_or_header to return
+a UserContext with the correct token_store_id. The test user is the merchant
+owner, so all permission checks pass (owner bypass).
+"""
+
+import uuid
+
+import pytest
+
+from app.api.deps import get_current_store_from_cookie_or_header
+from app.modules.tenancy.models import Merchant, Role, Store, StoreUser, User
+from main import app
+from models.schema.auth import UserContext
+
+# ============================================================================
+# Fixtures
+# ============================================================================
+
+BASE = "/api/v1/store/team"
+
+
+@pytest.fixture
+def role_owner(db):
+    """Create a store owner user for role tests."""
+    from middleware.auth import AuthManager
+
+    auth = AuthManager()
+    uid = uuid.uuid4().hex[:8]
+    user = User(
+        email=f"roleowner_{uid}@test.com",
+        username=f"roleowner_{uid}",
+        hashed_password=auth.hash_password("rolepass123"),
+        role="merchant_owner",
+        is_active=True,
+    )
+    db.add(user)
+    db.commit()
+    db.refresh(user)
+    return user
+
+
+@pytest.fixture
+def role_merchant(db, role_owner):
+    """Create a merchant owned by role_owner."""
+    merchant = Merchant(
+        name="Role Test Merchant",
+        owner_user_id=role_owner.id,
+        contact_email=role_owner.email,
+        is_active=True,
+        is_verified=True,
+    )
+    db.add(merchant)
+    db.commit()
+    db.refresh(merchant)
+    return merchant
+
+
+@pytest.fixture
+def role_store(db, role_merchant):
+    """Create a store for role tests."""
+    uid = uuid.uuid4().hex[:8]
+    store = Store(
+        merchant_id=role_merchant.id,
+        store_code=f"ROLETEST_{uid.upper()}",
+        subdomain=f"roletest{uid}",
+        name=f"Role Test Store {uid}",
+        is_active=True,
+        is_verified=True,
+    )
+    db.add(store)
+    db.commit()
+    db.refresh(store)
+    return store
+
+
+@pytest.fixture
+def role_store_user(db, role_store, role_owner):
+    """Create a StoreUser association for the owner."""
+    store_user = StoreUser(
+        store_id=role_store.id,
+        user_id=role_owner.id,
+        is_active=True,
+    )
+    db.add(store_user)
+    db.commit()
+    db.refresh(store_user)
+    return store_user
+
+
+@pytest.fixture
+def role_auth(role_owner, role_store, role_store_user):
+    """Override auth dependency to simulate authenticated store owner.
+
+    Overrides get_current_store_from_cookie_or_header so that both
+    require_store_owner and require_store_permission(...) inner functions
+    receive the correct UserContext. The owner bypass ensures all
+    permission checks pass.
+    """
+    user_context = UserContext(
+        id=role_owner.id,
+        email=role_owner.email,
+        username=role_owner.username,
+        role="merchant_owner",
+        is_active=True,
+        token_store_id=role_store.id,
+    )
+
+    def _override():
+        return user_context
+
+    app.dependency_overrides[get_current_store_from_cookie_or_header] = _override
+    yield {"Authorization": "Bearer fake-token"}
+    app.dependency_overrides.pop(get_current_store_from_cookie_or_header, None)
+
+
+@pytest.fixture
+def existing_custom_role(db, role_store):
+    """Create an existing custom role for update/delete tests."""
+    role = Role(
+        store_id=role_store.id,
+        name="test_custom_role",
+        permissions=["products.view", "orders.view"],
+    )
+    db.add(role)
+    db.commit()
+    db.refresh(role)
+    return role
+
+
+# ============================================================================
+# GET /team/roles
+# ============================================================================
+
+
+@pytest.mark.integration
+@pytest.mark.tenancy
+class TestListRoles:
+    """Tests for GET /api/v1/store/team/roles."""
+
+    def test_list_roles_creates_defaults(self, client, role_auth, role_store):
+        """GET /roles returns default preset roles when none exist."""
+        response = client.get(f"{BASE}/roles", headers=role_auth)
+        assert response.status_code == 200
+        data = response.json()
+        assert "roles" in data
+        assert data["total"] >= 5
+        role_names = {r["name"] for r in data["roles"]}
+        assert "manager" in role_names
+        assert "staff" in role_names
+        assert "support" in role_names
+        assert "viewer" in role_names
+        assert "marketing" in role_names
+
+    def test_list_roles_includes_custom(self, client, role_auth, existing_custom_role):
+        """GET /roles includes custom roles alongside presets."""
+        response = client.get(f"{BASE}/roles", headers=role_auth)
+        assert response.status_code == 200
+        data = response.json()
+        role_names = {r["name"] for r in data["roles"]}
+        assert "test_custom_role" in role_names
+
+    def test_list_roles_response_shape(self, client, role_auth, existing_custom_role):
+        """Each role in the response has expected fields."""
+        response = client.get(f"{BASE}/roles", headers=role_auth)
+        assert response.status_code == 200
+        role = response.json()["roles"][0]
+        assert "id" in role
+        assert "name" in role
+        assert "permissions" in role
+        assert isinstance(role["permissions"], list)
+
+
+# ============================================================================
+# POST /team/roles
+# ============================================================================
+
+
+@pytest.mark.integration
+@pytest.mark.tenancy
+class TestCreateRole:
+    """Tests for POST /api/v1/store/team/roles."""
+
+    def test_create_custom_role_success(self, client, role_auth, role_store):
+        """POST /roles creates a new custom role."""
+        response = client.post(
+            f"{BASE}/roles",
+            headers=role_auth,
+            json={
+                "name": "api_test_role",
+                "permissions": ["products.view", "orders.view"],
+            },
+        )
+        assert response.status_code == 201
+        data = response.json()
+        assert data["name"] == "api_test_role"
+        assert "products.view" in data["permissions"]
+        assert "orders.view" in data["permissions"]
+
+    def test_create_role_preset_name_rejected(self, client, role_auth):
+        """POST /roles rejects preset role names."""
+        response = client.post(
+            f"{BASE}/roles",
+            headers=role_auth,
+            json={
+                "name": "manager",
+                "permissions": ["products.view"],
+            },
+        )
+        assert response.status_code == 422
+        assert "preset" in response.json()["message"].lower()
+
+    def test_create_role_duplicate_name_rejected(
+        self, client, role_auth, existing_custom_role
+    ):
+        """POST /roles rejects duplicate role names."""
+        response = client.post(
+            f"{BASE}/roles",
+            headers=role_auth,
+            json={
+                "name": "test_custom_role",
+                "permissions": ["products.view"],
+            },
+        )
+        assert response.status_code == 422
+        assert "already exists" in response.json()["message"].lower()
+
+    def test_create_role_invalid_permissions(self, client, role_auth):
+        """POST /roles rejects invalid permission IDs."""
+        response = client.post(
+            f"{BASE}/roles",
+            headers=role_auth,
+            json={
+                "name": "bad_perms_role",
+                "permissions": ["totally.fake.permission"],
+            },
+        )
+        assert response.status_code == 422
+        assert "invalid" in response.json()["message"].lower()
+
+
+# ============================================================================
+# PUT /team/roles/{role_id}
+# ============================================================================
+
+
+@pytest.mark.integration
+@pytest.mark.tenancy
+class TestUpdateRole:
+    """Tests for PUT /api/v1/store/team/roles/{role_id}."""
+
+    def test_update_role_name(self, client, role_auth, existing_custom_role):
+        """PUT /roles/{id} updates the role name."""
+        response = client.put(
+            f"{BASE}/roles/{existing_custom_role.id}",
+            headers=role_auth,
+            json={
+                "name": "renamed_role",
+                "permissions": existing_custom_role.permissions,
+            },
+        )
+        assert response.status_code == 200
+        assert response.json()["name"] == "renamed_role"
+
+    def test_update_role_permissions(self, client, role_auth, existing_custom_role):
+        """PUT /roles/{id} updates permissions."""
+        response = client.put(
+            f"{BASE}/roles/{existing_custom_role.id}",
+            headers=role_auth,
+            json={
+                "name": existing_custom_role.name,
+                "permissions": ["products.view", "products.edit", "orders.view", "orders.edit"],
+            },
+        )
+        assert response.status_code == 200
+        data = response.json()
+        assert "products.edit" in data["permissions"]
+        assert "orders.edit" in data["permissions"]
+
+    def test_update_nonexistent_role(self, client, role_auth):
+        """PUT /roles/{id} returns 400 for non-existent role."""
+        response = client.put(
+            f"{BASE}/roles/99999",
+            headers=role_auth,
+            json={"name": "whatever", "permissions": []},
+        )
+        assert response.status_code == 422
+
+    def test_update_role_rename_to_preset_rejected(
+        self, client, role_auth, existing_custom_role
+    ):
+        """PUT /roles/{id} rejects renaming to a preset name."""
+        response = client.put(
+            f"{BASE}/roles/{existing_custom_role.id}",
+            headers=role_auth,
+            json={"name": "staff", "permissions": existing_custom_role.permissions},
+        )
+        assert response.status_code == 422
+        assert "preset" in response.json()["message"].lower()
+
+
+# ============================================================================
+# DELETE /team/roles/{role_id}
+# ============================================================================
+
+
+@pytest.mark.integration
+@pytest.mark.tenancy
+class TestDeleteRole:
+    """Tests for DELETE /api/v1/store/team/roles/{role_id}."""
+
+    def test_delete_custom_role_success(self, client, role_auth, existing_custom_role, db):
+        """DELETE /roles/{id} removes a custom role."""
+        response = client.delete(
+            f"{BASE}/roles/{existing_custom_role.id}",
+            headers=role_auth,
+        )
+        assert response.status_code == 204
+
+        # Verify role is deleted
+        db.expire_all()
+        deleted = db.query(Role).filter(Role.id == existing_custom_role.id).first()
+        assert deleted is None
+
+    def test_delete_nonexistent_role(self, client, role_auth):
+        """DELETE /roles/{id} returns 400 for non-existent role."""
+        response = client.delete(
+            f"{BASE}/roles/99999",
+            headers=role_auth,
+        )
+        assert response.status_code == 422
+
+    def test_delete_preset_role_rejected(self, client, role_auth, role_store, db):
+        """DELETE /roles/{id} rejects deleting preset roles."""
+        preset_role = Role(
+            store_id=role_store.id,
+            name="staff",
+            permissions=["orders.view"],
+        )
+        db.add(preset_role)
+        db.commit()
+        db.refresh(preset_role)
+
+        response = client.delete(
+            f"{BASE}/roles/{preset_role.id}",
+            headers=role_auth,
+        )
+        assert response.status_code == 422
+        assert "preset" in response.json()["message"].lower()
diff --git a/app/modules/tenancy/tests/unit/test_store_team_service.py b/app/modules/tenancy/tests/unit/test_store_team_service.py
index 0d0b6663..04a1f4ca 100644
--- a/app/modules/tenancy/tests/unit/test_store_team_service.py
+++ b/app/modules/tenancy/tests/unit/test_store_team_service.py
@@ -9,6 +9,7 @@ import pytest
 from app.modules.tenancy.exceptions import (
     CannotRemoveOwnerException,
     InvalidInvitationTokenException,
+    InvalidRoleException,
     UserNotFoundException,
 )
 from app.modules.tenancy.models import Role, Store, StoreUser, User
@@ -417,3 +418,313 @@ class TestStoreTeamServiceGetRoles:
         for role in roles:
             assert "permissions" in role
             assert isinstance(role["permissions"], list)
+
+
+# =============================================================================
+# CUSTOM ROLE CRUD TESTS
+# =============================================================================
+
+
+@pytest.mark.unit
+@pytest.mark.tenancy
+class TestStoreTeamServiceCreateCustomRole:
+    """Test suite for creating custom roles."""
+
+    def test_create_custom_role_success(self, db, team_store, test_user):
+        """Test creating a custom role with valid permissions."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="content_editor",
+            permissions=["products.view", "products.edit"],
+            actor_user_id=test_user.id,
+        )
+        db.commit()
+
+        assert role is not None
+        assert role.name == "content_editor"
+        assert role.store_id == team_store.id
+        assert "products.view" in role.permissions
+        assert "products.edit" in role.permissions
+
+    def test_create_role_with_preset_name_raises_error(self, db, team_store, test_user):
+        """Test creating a role with a preset name raises ValueError."""
+        with pytest.raises(InvalidRoleException, match="preset name"):
+            store_team_service.create_custom_role(
+                db=db,
+                store_id=team_store.id,
+                name="manager",
+                permissions=["products.view"],
+                actor_user_id=test_user.id,
+            )
+
+    def test_create_role_with_preset_name_case_insensitive(self, db, team_store, test_user):
+        """Test preset name check is case-insensitive."""
+        with pytest.raises(InvalidRoleException, match="preset name"):
+            store_team_service.create_custom_role(
+                db=db,
+                store_id=team_store.id,
+                name="Manager",
+                permissions=["products.view"],
+                actor_user_id=test_user.id,
+            )
+
+    def test_create_duplicate_role_name_raises_error(self, db, team_store, test_user):
+        """Test creating a role with duplicate name raises ValueError."""
+        store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="editor",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        with pytest.raises(InvalidRoleException, match="already exists"):
+            store_team_service.create_custom_role(
+                db=db,
+                store_id=team_store.id,
+                name="editor",
+                permissions=["orders.view"],
+                actor_user_id=test_user.id,
+            )
+
+    def test_create_role_with_invalid_permissions_raises_error(self, db, team_store, test_user):
+        """Test creating a role with invalid permission IDs raises ValueError."""
+        with pytest.raises(InvalidRoleException, match="Invalid permission IDs"):
+            store_team_service.create_custom_role(
+                db=db,
+                store_id=team_store.id,
+                name="invalid_role",
+                permissions=["completely.fake.permission"],
+                actor_user_id=test_user.id,
+            )
+
+    def test_create_role_with_empty_permissions(self, db, team_store, test_user):
+        """Test creating a role with empty permissions list."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="observer",
+            permissions=[],
+            actor_user_id=test_user.id,
+        )
+        db.commit()
+
+        assert role is not None
+        assert role.name == "observer"
+        assert role.permissions == []
+
+
+@pytest.mark.unit
+@pytest.mark.tenancy
+class TestStoreTeamServiceUpdateCustomRole:
+    """Test suite for updating roles."""
+
+    def test_update_role_name(self, db, team_store, test_user):
+        """Test updating a role's name."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="old_name",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        updated = store_team_service.update_role(
+            db=db,
+            store_id=team_store.id,
+            role_id=role.id,
+            name="new_name",
+            actor_user_id=test_user.id,
+        )
+        db.commit()
+
+        assert updated.name == "new_name"
+
+    def test_update_role_permissions(self, db, team_store, test_user):
+        """Test updating a role's permissions."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="perm_test",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        updated = store_team_service.update_role(
+            db=db,
+            store_id=team_store.id,
+            role_id=role.id,
+            permissions=["products.view", "products.edit", "orders.view"],
+            actor_user_id=test_user.id,
+        )
+        db.commit()
+
+        assert "products.edit" in updated.permissions
+        assert "orders.view" in updated.permissions
+
+    def test_update_role_not_found_raises_error(self, db, team_store):
+        """Test updating a non-existent role raises ValueError."""
+        with pytest.raises(InvalidRoleException, match="not found"):
+            store_team_service.update_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=99999,
+                name="new_name",
+            )
+
+    def test_update_role_rename_to_preset_raises_error(self, db, team_store, test_user):
+        """Test renaming to a preset name raises ValueError."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="custom_role",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        with pytest.raises(InvalidRoleException, match="preset name"):
+            store_team_service.update_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=role.id,
+                name="staff",
+            )
+
+    def test_update_role_with_invalid_permissions(self, db, team_store, test_user):
+        """Test updating with invalid permissions raises ValueError."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="to_update",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        with pytest.raises(InvalidRoleException, match="Invalid permission IDs"):
+            store_team_service.update_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=role.id,
+                permissions=["nonexistent.perm"],
+            )
+
+    def test_update_role_duplicate_name_raises_error(self, db, team_store, test_user):
+        """Test renaming to an existing role name raises ValueError."""
+        store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="role_a",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        role_b = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="role_b",
+            permissions=["orders.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        with pytest.raises(InvalidRoleException, match="already exists"):
+            store_team_service.update_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=role_b.id,
+                name="role_a",
+            )
+
+
+@pytest.mark.unit
+@pytest.mark.tenancy
+class TestStoreTeamServiceDeleteRole:
+    """Test suite for deleting roles."""
+
+    def test_delete_custom_role_success(self, db, team_store, test_user):
+        """Test deleting a custom role."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="to_delete",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+        role_id = role.id
+
+        store_team_service.delete_role(
+            db=db,
+            store_id=team_store.id,
+            role_id=role_id,
+            actor_user_id=test_user.id,
+        )
+        db.commit()
+
+        # Verify role is deleted
+        deleted = db.query(Role).filter(Role.id == role_id).first()
+        assert deleted is None
+
+    def test_delete_preset_role_raises_error(self, db, team_store):
+        """Test deleting a preset role raises ValueError."""
+        # Ensure default roles exist
+        store_team_service.get_store_roles(db, team_store.id)
+        db.flush()
+
+        # Find the "staff" preset role
+        staff_role = (
+            db.query(Role)
+            .filter(Role.store_id == team_store.id, Role.name == "staff")
+            .first()
+        )
+        assert staff_role is not None
+
+        with pytest.raises(InvalidRoleException, match="preset role"):
+            store_team_service.delete_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=staff_role.id,
+            )
+
+    def test_delete_role_not_found_raises_error(self, db, team_store):
+        """Test deleting non-existent role raises ValueError."""
+        with pytest.raises(InvalidRoleException, match="not found"):
+            store_team_service.delete_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=99999,
+            )
+
+    def test_delete_role_with_members_raises_error(self, db, team_store, test_user, other_user, auth_manager):
+        """Test deleting a role that has assigned members raises ValueError."""
+        role = store_team_service.create_custom_role(
+            db=db,
+            store_id=team_store.id,
+            name="in_use_role",
+            permissions=["products.view"],
+            actor_user_id=test_user.id,
+        )
+        db.flush()
+
+        # Assign the role to a store user
+        store_user = StoreUser(
+            store_id=team_store.id,
+            user_id=other_user.id,
+            role_id=role.id,
+            is_active=True,
+            invitation_accepted_at=datetime.utcnow(),
+        )
+        db.add(store_user)
+        db.flush()
+
+        with pytest.raises(InvalidRoleException, match="team member"):
+            store_team_service.delete_role(
+                db=db,
+                store_id=team_store.id,
+                role_id=role.id,
+            )
diff --git a/app/templates/store/base.html b/app/templates/store/base.html
index 73e26d98..76a17699 100644
--- a/app/templates/store/base.html
+++ b/app/templates/store/base.html
@@ -62,6 +62,7 @@
             currency: '{{ storefront_currency }}',
             dashboardLanguage: '{{ dashboard_language }}'
         };
+        window.USER_PERMISSIONS = {{ user_permissions | default([]) | tojson }};
     </script>
 
     <!-- 2. SECOND: Icons (before Alpine.js) -->
diff --git a/docs/architecture/access-control-stack.md b/docs/architecture/access-control-stack.md
new file mode 100644
index 00000000..82256952
--- /dev/null
+++ b/docs/architecture/access-control-stack.md
@@ -0,0 +1,260 @@
+# Complete Access Control Stack
+
+The Orion platform enforces access control through a **4-layer stack**. Each layer filters at a different level, and they compose together to determine what a user can see and do.
+
+> **Think of it as:** subscription controls **WHAT** you can do, modules control **WHERE** it exists, menu config controls **WHAT's shown**, permissions control **WHO** can do it.
+
+## Overview
+
+```
+┌─────────────────────────────────────────────────────────────────────────────┐
+│                        INCOMING REQUEST                                      │
+└──────────────────────────────────┬──────────────────────────────────────────┘
+                                   │
+                                   ▼
+┌─────────────────────────────────────────────────────────────────────────────┐
+│  LAYER 1: SUBSCRIPTION GATING                    "What you can do"          │
+│                                                                              │
+│  TierFeatureLimit → binary/quantitative caps per subscription tier          │
+│  MerchantFeatureOverride → per-merchant exceptions                          │
+│  FeatureService.check_resource_limit() → enforcement point                  │
+│                                                                              │
+│  Example: Free tier → 50 products max. Pro tier → unlimited.                │
+│  Example: Binary feature "advanced_analytics" → on/off per tier.            │
+└──────────────────────────────────┬──────────────────────────────────────────┘
+                                   │ allowed
+                                   ▼
+┌─────────────────────────────────────────────────────────────────────────────┐
+│  LAYER 2: MODULE ENABLEMENT                      "Where it exists"          │
+│                                                                              │
+│  PlatformModule table → per-platform module on/off                          │
+│  Core modules always enabled; optional modules toggled per platform         │
+│  Auto-discovered from app/modules/*/definition.py                           │
+│                                                                              │
+│  Example: OMS platform has catalog + orders enabled.                        │
+│  Example: Loyalty platform has loyalty + analytics but no inventory.        │
+└──────────────────────────────────┬──────────────────────────────────────────┘
+                                   │ module enabled
+                                   ▼
+┌─────────────────────────────────────────────────────────────────────────────┐
+│  LAYER 3: MENU VISIBILITY                        "What's shown"             │
+│                                                                              │
+│  AdminMenuConfig → opt-out model (only hidden items stored)                 │
+│  Platform scope → applies to all users on platform                          │
+│  User scope → personal preference (super admins only)                       │
+│  MenuDiscoveryService → filtering pipeline                                  │
+│                                                                              │
+│  Example: Platform admin hides "code-quality" from store sidebar.           │
+│  Example: Mandatory items (dashboard) cannot be hidden.                     │
+└──────────────────────────────────┬──────────────────────────────────────────┘
+                                   │ visible
+                                   ▼
+┌─────────────────────────────────────────────────────────────────────────────┐
+│  LAYER 4: ROLE PERMISSIONS                       "Who can do it"            │
+│                                                                              │
+│  Module-declared permissions via PermissionDefinition                       │
+│  Role presets: owner, manager, staff, support, viewer, marketing            │
+│  Per-store roles via StoreUser.role_id → Role.permissions                   │
+│  Owner bypass: Merchant.owner_user_id gets all permissions                  │
+│                                                                              │
+│  Example: "viewer" role → can see products but not edit them.               │
+│  Example: Owner sees everything, no role record needed.                     │
+└──────────────────────────────────┬──────────────────────────────────────────┘
+                                   │ permitted
+                                   ▼
+┌─────────────────────────────────────────────────────────────────────────────┐
+│                          USER SEES / DOES THE THING                          │
+└─────────────────────────────────────────────────────────────────────────────┘
+```
+
+## Layer 1: Subscription Gating
+
+Subscription gating controls **what a store can do** based on its merchant's subscription tier.
+
+### How It Works
+
+1. Each subscription tier (Free, Starter, Pro, Enterprise) has a set of **feature limits** defined in the `TierFeatureLimit` table.
+2. Features are either **binary** (on/off) or **quantitative** (numeric cap).
+3. Modules declare their billable features via `FeatureProviderProtocol` — a cross-module interface that lets each module own its feature definitions.
+4. Admins can override limits per-merchant using `MerchantFeatureOverride`.
+
+### Enforcement
+
+```python
+from app.modules.billing.services.feature_service import feature_service
+
+# Check before allowing an action
+allowed, message = feature_service.check_resource_limit(
+    db=db,
+    feature_code="products",
+    store_id=store.id,
+)
+if not allowed:
+    raise TierLimitExceededException(message)
+```
+
+### Key Models
+
+| Model | Table | Purpose |
+|-------|-------|---------|
+| `TierFeatureLimit` | `tier_feature_limits` | Per-tier feature caps (binary/quantitative) |
+| `MerchantFeatureOverride` | `merchant_feature_overrides` | Per-merchant exceptions to tier limits |
+
+### Resolution Order
+
+```
+MerchantFeatureOverride (if exists) → TierFeatureLimit → denied
+```
+
+If a merchant has an override for a feature, it takes precedence over the tier default.
+
+## Layer 2: Module Enablement
+
+Module enablement controls **where functionality exists** at the platform level.
+
+### How It Works
+
+1. Modules are auto-discovered from `app/modules/*/definition.py`.
+2. **Core modules** (core, tenancy, cms, customers, billing, payments, messaging, contracts) are always enabled.
+3. **Optional modules** (catalog, orders, inventory, analytics, etc.) can be enabled/disabled per platform via the `PlatformModule` table.
+4. When a module is disabled, its routes, menu items, and features are excluded from the platform.
+
+### Key Model
+
+| Model | Table | Purpose |
+|-------|-------|---------|
+| `PlatformModule` | `platform_modules` | Junction table: which modules are enabled per platform |
+
+### Impact on Other Layers
+
+- **Menu items** from disabled modules are automatically excluded by `MenuDiscoveryService`
+- **Features** from disabled modules are not available for subscription gating
+- **Permissions** from disabled modules are not shown in role management
+
+## Layer 3: Menu Visibility
+
+Menu visibility controls **what's shown** in the sidebar for admin and store interfaces.
+
+### How It Works
+
+1. Each module defines its menu items in `definition.py` using `MenuSectionDefinition` and `MenuItemDefinition`.
+2. `MenuDiscoveryService` aggregates items from all enabled modules and applies filtering.
+3. `AdminMenuConfig` stores **visibility overrides** using an opt-out model: all items visible by default, only hidden items stored in the database.
+4. Mandatory items (`is_mandatory=True`) cannot be hidden.
+
+### Filtering Pipeline
+
+```
+All Module Menu Items
+  → Remove items from disabled modules (Layer 2)
+  → Remove super_admin_only items for non-super-admins
+  → Remove items hidden via AdminMenuConfig
+  → Remove items requiring permissions the user lacks (Layer 4)
+  = Final visible menu
+```
+
+### Scope
+
+| Scope | Who it affects | Frontend |
+|-------|----------------|----------|
+| Platform | All platform admins and stores on that platform | Admin + Store |
+| User | Individual super admin | Admin only |
+
+### Key Model
+
+| Model | Table | Purpose |
+|-------|-------|---------|
+| `AdminMenuConfig` | `admin_menu_configs` | Visibility overrides per platform or user |
+
+## Layer 4: Role Permissions
+
+Role permissions control **who can do what** at the store level.
+
+### How It Works
+
+1. Each module declares its permissions in `definition.py` using `PermissionDefinition`:
+
+    ```python
+    PermissionDefinition(
+        id="products.view",
+        label_key="catalog.permission.products_view",
+        description_key="catalog.permission.products_view_desc",
+        category="products",
+    )
+    ```
+
+2. `PermissionDiscoveryService` aggregates permissions from all modules.
+3. Roles are collections of permission IDs, stored per-store in the `roles` table.
+4. Store team members are linked to roles via `StoreUser.role_id`.
+
+### Owner Bypass
+
+Store owners (`Merchant.owner_user_id`) automatically receive **all permissions** without needing a role record. Ownership is checked via `User.is_owner_of(store_id)`.
+
+### Role Presets
+
+The system provides 5 preset roles with predefined permission sets:
+
+| Preset | Description | Permission Count |
+|--------|-------------|-----------------|
+| `manager` | Full operational access | ~23 |
+| `staff` | Day-to-day operations | ~10 |
+| `support` | Customer service focus | ~6 |
+| `viewer` | Read-only access | ~6 |
+| `marketing` | Marketing and customer data | ~7 |
+
+Preset roles are created automatically on first access. Store owners can also create custom roles with any combination of the ~75 available permissions.
+
+### Enforcement Points
+
+| Where | How | Pattern |
+|-------|-----|---------|
+| **API routes** | `require_store_permission("products.view")` | FastAPI `Depends()` — returns 403 JSON |
+| **Page routes** | `require_store_page_permission("products.view")` | FastAPI `Depends()` — redirects to no-access page |
+| **Sidebar menu** | `MenuItemDefinition.requires_permission` | Items hidden if user lacks permission |
+| **Template UI** | `window.USER_PERMISSIONS` | Alpine.js `x-show` for button/element hiding |
+
+### Key Models
+
+| Model | Table | Purpose |
+|-------|-------|---------|
+| `Role` | `roles` | Permission set per store (preset or custom) |
+| `StoreUser` | `store_users` | Links user to store with role assignment |
+
+### Per-Store Flexibility
+
+A user can have **different roles in different stores**. For example, a user might be a `manager` in Store A but a `viewer` in Store B, because `StoreUser` records are per-store.
+
+## How the Layers Interact
+
+### Example: Store team member tries to view products
+
+```
+1. SUBSCRIPTION: Does the merchant's tier include "products" feature?
+   → Yes (tier allows up to 200 products) → Continue
+   → No → "Upgrade your plan to access products"
+
+2. MODULE: Is the catalog module enabled on this platform?
+   → Yes (OMS platform has catalog enabled) → Continue
+   → No → Products section doesn't exist at all
+
+3. MENU VISIBILITY: Is the products menu item visible?
+   → Yes (not hidden in AdminMenuConfig) → Show in sidebar
+   → No → Item hidden from sidebar (but URL still works)
+
+4. PERMISSIONS: Does the user's role include "products.view"?
+   → Yes (user has "staff" role with products.view) → Allow access
+   → No → 403 Forbidden / redirect to no-access page
+```
+
+### Key Distinction
+
+- **Layers 1-3** are about **platform/store configuration** — they define the environment
+- **Layer 4** is about **individual user authorization** — it defines what each person can do within that environment
+
+## Related Documentation
+
+- [Authentication & RBAC](auth-rbac.md) — JWT auth, user roles, enforcement methods
+- [Menu Management](menu-management.md) — Menu discovery, visibility config, AdminMenuConfig
+- [Module System](module-system.md) — Module architecture, auto-discovery, classification
+- [Feature Gating](../implementation/feature-gating-system.md) — Tier-based feature limits
diff --git a/mkdocs.yml b/mkdocs.yml
index dec7321a..ee3cb994 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -44,6 +44,7 @@ nav:
       - Observability: architecture/observability.md
       - Request Flow: architecture/request-flow.md
       - Authentication & RBAC: architecture/auth-rbac.md
+      - Access Control Stack: architecture/access-control-stack.md
       - UserContext Pattern: architecture/user-context-pattern.md
       - Frontend Structure: architecture/frontend-structure.md
       - Models Structure: architecture/models-structure.md
@@ -54,6 +55,7 @@ nav:
         - Migration Status: architecture/api-migration-status.md
       - Audit Provider Pattern: architecture/audit-provider-pattern.md
       - Cross-Module Import Rules: architecture/cross-module-import-rules.md
+      - Cross-Module Migration Plan: architecture/cross-module-migration-plan.md
       - Customer Orders Architecture: architecture/customer-orders-architecture.md
       - Frontend Detection: architecture/frontend-detection.md
       - Media Architecture: architecture/media-architecture.md