diff --git a/app/api/deps.py b/app/api/deps.py
index acebb04e..a9760d14 100644
--- a/app/api/deps.py
+++ b/app/api/deps.py
@@ -39,7 +39,7 @@ The cookie path restrictions prevent cross-context cookie leakage:
 import logging
 from datetime import UTC
 
-from fastapi import Cookie, Depends, Request
+from fastapi import Cookie, Depends, HTTPException, Request
 from fastapi.security import HTTPAuthorizationCredentials, HTTPBearer
 from sqlalchemy.orm import Session
 
@@ -73,6 +73,19 @@ logger = logging.getLogger(__name__)
 # ============================================================================
 
 
+async def get_resolved_store_code(request: Request) -> str:
+    """Get store code from path parameter (path-based) or middleware (subdomain/custom domain)."""
+    # Path parameter from double-mount prefix (/store/{store_code}/...)
+    store_code = request.path_params.get("store_code")
+    if store_code:
+        return store_code
+    # Middleware-resolved store (subdomain or custom domain)
+    store = getattr(request.state, "store", None)
+    if store:
+        return store.store_code
+    raise HTTPException(status_code=404, detail="Store not found")
+
+
 def _get_token_from_request(
     credentials: HTTPAuthorizationCredentials | None,
     cookie_value: str | None,
diff --git a/app/modules/analytics/routes/pages/store.py b/app/modules/analytics/routes/pages/store.py
index 2f7f5ddb..ba96233d 100644
--- a/app/modules/analytics/routes/pages/store.py
+++ b/app/modules/analytics/routes/pages/store.py
@@ -7,11 +7,15 @@ Store pages for analytics dashboard.
 
 import logging
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.services.platform_settings_service import (
     platform_settings_service,  # MOD-004 - shared platform service
 )
@@ -73,11 +77,11 @@ def get_store_context(
 
 
 @router.get(
-    "/{store_code}/analytics", response_class=HTMLResponse, include_in_schema=False
+    "/analytics", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_analytics_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/billing/routes/pages/store.py b/app/modules/billing/routes/pages/store.py
index b5e4a555..b3dc16f6 100644
--- a/app/modules/billing/routes/pages/store.py
+++ b/app/modules/billing/routes/pages/store.py
@@ -7,11 +7,15 @@ Store pages for billing management:
 - Invoices
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -25,11 +29,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/billing", response_class=HTMLResponse, include_in_schema=False
+    "/billing", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_billing_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -44,11 +48,11 @@ async def store_billing_page(
 
 
 @router.get(
-    "/{store_code}/invoices", response_class=HTMLResponse, include_in_schema=False
+    "/invoices", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_invoices_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/billing/static/shared/js/feature-store.js b/app/modules/billing/static/shared/js/feature-store.js
index 305b1abb..d566135a 100644
--- a/app/modules/billing/static/shared/js/feature-store.js
+++ b/app/modules/billing/static/shared/js/feature-store.js
@@ -178,10 +178,11 @@
         },
 
         /**
-         * Get store code from URL
+         * Get store code from server-rendered value or URL fallback
          * @returns {string|null}
          */
         getStoreCode() {
+            if (window.STORE_CODE) return window.STORE_CODE;
             const path = window.location.pathname;
             const segments = path.split('/').filter(Boolean);
             // Direct: /store/{code}/...
diff --git a/app/modules/billing/static/shared/js/upgrade-prompts.js b/app/modules/billing/static/shared/js/upgrade-prompts.js
index b6910888..a81a7d79 100644
--- a/app/modules/billing/static/shared/js/upgrade-prompts.js
+++ b/app/modules/billing/static/shared/js/upgrade-prompts.js
@@ -139,9 +139,10 @@
         },
 
         /**
-         * Get store code from URL
+         * Get store code from server-rendered value or URL fallback
          */
         getStoreCode() {
+            if (window.STORE_CODE) return window.STORE_CODE;
             const path = window.location.pathname;
             const segments = path.split('/').filter(Boolean);
             if (segments[0] === 'store' && segments[1]) {
diff --git a/app/modules/catalog/routes/pages/store.py b/app/modules/catalog/routes/pages/store.py
index 082c23f7..8b911a56 100644
--- a/app/modules/catalog/routes/pages/store.py
+++ b/app/modules/catalog/routes/pages/store.py
@@ -7,11 +7,15 @@ Store pages for product management:
 - Product create
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -25,11 +29,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/products", response_class=HTMLResponse, include_in_schema=False
+    "/products", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_products_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -44,13 +48,13 @@ async def store_products_page(
 
 
 @router.get(
-    "/{store_code}/products/create",
+    "/products/create",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_product_create_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/cms/routes/pages/store.py b/app/modules/cms/routes/pages/store.py
index 100864f3..c685ea07 100644
--- a/app/modules/cms/routes/pages/store.py
+++ b/app/modules/cms/routes/pages/store.py
@@ -11,7 +11,11 @@ from fastapi import APIRouter, Depends, HTTPException, Path, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.cms.services import content_page_service
 from app.modules.core.services.platform_settings_service import (
     platform_settings_service,  # MOD-004 - shared platform service
@@ -83,11 +87,11 @@ def get_store_context(
 
 
 @router.get(
-    "/{store_code}/content-pages", response_class=HTMLResponse, include_in_schema=False
+    "/content-pages", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_content_pages_list(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -102,13 +106,13 @@ async def store_content_pages_list(
 
 
 @router.get(
-    "/{store_code}/content-pages/create",
+    "/content-pages/create",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_content_page_create(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -122,13 +126,13 @@ async def store_content_page_create(
 
 
 @router.get(
-    "/{store_code}/content-pages/{page_id}/edit",
+    "/content-pages/{page_id}/edit",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_content_page_edit(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     page_id: int = Path(..., description="Content page ID"),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
@@ -148,11 +152,11 @@ async def store_content_page_edit(
 
 
 @router.get(
-    "/{store_code}/{slug}", response_class=HTMLResponse, include_in_schema=False
+    "/{slug}", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_content_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     slug: str = Path(..., description="Content page slug"),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/core/routes/pages/store.py b/app/modules/core/routes/pages/store.py
index 84575bd0..a7e3011a 100644
--- a/app/modules/core/routes/pages/store.py
+++ b/app/modules/core/routes/pages/store.py
@@ -8,11 +8,15 @@ Store pages for core functionality:
 - Notifications
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -26,11 +30,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/dashboard", response_class=HTMLResponse, include_in_schema=False
+    "/dashboard", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_dashboard_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -55,11 +59,11 @@ async def store_dashboard_page(
 
 
 @router.get(
-    "/{store_code}/media", response_class=HTMLResponse, include_in_schema=False
+    "/media", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_media_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -79,13 +83,13 @@ async def store_media_page(
 
 
 @router.get(
-    "/{store_code}/notifications",
+    "/notifications",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_notifications_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/core/static/store/js/init-alpine.js b/app/modules/core/static/store/js/init-alpine.js
index 81dadf4b..5de4df15 100644
--- a/app/modules/core/static/store/js/init-alpine.js
+++ b/app/modules/core/static/store/js/init-alpine.js
@@ -74,8 +74,9 @@ function data() {
                 ? segments[segments.length - 2]
                 : last;
 
-            // Get store code from URL
-            if (segments[0] === 'store' && segments[1]) {
+            // Get store code from server-rendered value or URL fallback
+            this.storeCode = window.STORE_CODE || null;
+            if (!this.storeCode && segments[0] === 'store' && segments[1]) {
                 this.storeCode = segments[1];
             }
 
@@ -281,14 +282,18 @@ function emailSettingsWarning() {
         storeCode: null,
 
         async init() {
-            // Get store code from URL
-            const path = window.location.pathname;
-            const segments = path.split('/').filter(Boolean);
-            if (segments[0] === 'store' && segments[1]) {
-                this.storeCode = segments[1];
+            // Get store code from server-rendered value or URL fallback
+            this.storeCode = window.STORE_CODE || null;
+            if (!this.storeCode) {
+                const path = window.location.pathname;
+                const segments = path.split('/').filter(Boolean);
+                if (segments[0] === 'store' && segments[1]) {
+                    this.storeCode = segments[1];
+                }
             }
 
             // Skip if we're on the settings page (to avoid showing banner on config page)
+            const path = window.location.pathname;
             if (path.includes('/settings')) {
                 this.loading = false;
                 return;
diff --git a/app/modules/customers/routes/api/storefront.py b/app/modules/customers/routes/api/storefront.py
index e9b08396..5923af5f 100644
--- a/app/modules/customers/routes/api/storefront.py
+++ b/app/modules/customers/routes/api/storefront.py
@@ -262,7 +262,7 @@ def forgot_password(request: Request, email: str, db: Session = Depends(get_db))
 
             scheme = "https" if should_use_secure_cookies() else "http"
             host = request.headers.get("host", "localhost")
-            reset_link = f"{scheme}://{host}/shop/account/reset-password?token={plaintext_token}"
+            reset_link = f"{scheme}://{host}/account/reset-password?token={plaintext_token}"
 
             email_service = EmailService(db)
             email_service.send_template(
diff --git a/app/modules/customers/routes/pages/store.py b/app/modules/customers/routes/pages/store.py
index bd811f20..e5776738 100644
--- a/app/modules/customers/routes/pages/store.py
+++ b/app/modules/customers/routes/pages/store.py
@@ -6,11 +6,15 @@ Store pages for customer management:
 - Customers list
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -24,11 +28,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/customers", response_class=HTMLResponse, include_in_schema=False
+    "/customers", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_customers_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/inventory/routes/pages/store.py b/app/modules/inventory/routes/pages/store.py
index 42c37388..1efbb791 100644
--- a/app/modules/inventory/routes/pages/store.py
+++ b/app/modules/inventory/routes/pages/store.py
@@ -6,11 +6,15 @@ Store pages for inventory management:
 - Inventory list
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -24,11 +28,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/inventory", response_class=HTMLResponse, include_in_schema=False
+    "/inventory", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_inventory_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/loyalty/routes/pages/store.py b/app/modules/loyalty/routes/pages/store.py
index af0fec08..6e024596 100644
--- a/app/modules/loyalty/routes/pages/store.py
+++ b/app/modules/loyalty/routes/pages/store.py
@@ -8,7 +8,7 @@ Store pages for:
 - Program settings
 - Stats dashboard
 
-Routes follow the standard store convention: /{store_code}/loyalty/...
+Routes follow the standard store convention: /loyalty/...
 so they match the menu URLs in definition.py.
 """
 
@@ -18,7 +18,11 @@ from fastapi import APIRouter, Depends, Path, Request
 from fastapi.responses import HTMLResponse, RedirectResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.services.platform_settings_service import (
     platform_settings_service,
 )
@@ -86,12 +90,12 @@ def get_store_context(
 
 
 @router.get(
-    "/{store_code}/loyalty",
+    "/loyalty",
     response_class=RedirectResponse,
     include_in_schema=False,
 )
 async def store_loyalty_root(
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
 ):
     """
@@ -110,13 +114,13 @@ async def store_loyalty_root(
 
 
 @router.get(
-    "/{store_code}/loyalty/terminal",
+    "/loyalty/terminal",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_loyalty_terminal(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -136,13 +140,13 @@ async def store_loyalty_terminal(
 
 
 @router.get(
-    "/{store_code}/loyalty/cards",
+    "/loyalty/cards",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_loyalty_cards(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -157,13 +161,13 @@ async def store_loyalty_cards(
 
 
 @router.get(
-    "/{store_code}/loyalty/cards/{card_id}",
+    "/loyalty/cards/{card_id}",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_loyalty_card_detail(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     card_id: int = Path(..., description="Loyalty card ID"),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
@@ -184,13 +188,13 @@ async def store_loyalty_card_detail(
 
 
 @router.get(
-    "/{store_code}/loyalty/stats",
+    "/loyalty/stats",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_loyalty_stats(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -210,13 +214,13 @@ async def store_loyalty_stats(
 
 
 @router.get(
-    "/{store_code}/loyalty/enroll",
+    "/loyalty/enroll",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_loyalty_enroll(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/marketplace/routes/pages/store.py b/app/modules/marketplace/routes/pages/store.py
index 7e675d0d..82d94a0b 100644
--- a/app/modules/marketplace/routes/pages/store.py
+++ b/app/modules/marketplace/routes/pages/store.py
@@ -8,11 +8,15 @@ Store pages for marketplace management:
 - Letzshop integration
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse, RedirectResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.marketplace.services.onboarding_service import OnboardingService
 from app.modules.service import module_service
@@ -29,11 +33,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/onboarding", response_class=HTMLResponse, include_in_schema=False
+    "/onboarding", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_onboarding_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -80,11 +84,11 @@ async def store_onboarding_page(
 
 
 @router.get(
-    "/{store_code}/marketplace", response_class=HTMLResponse, include_in_schema=False
+    "/marketplace", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_marketplace_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -112,11 +116,11 @@ async def store_marketplace_page(
 
 
 @router.get(
-    "/{store_code}/letzshop", response_class=HTMLResponse, include_in_schema=False
+    "/letzshop", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_letzshop_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/marketplace/static/store/js/onboarding.js b/app/modules/marketplace/static/store/js/onboarding.js
index 0140271f..533ee902 100644
--- a/app/modules/marketplace/static/store/js/onboarding.js
+++ b/app/modules/marketplace/static/store/js/onboarding.js
@@ -615,10 +615,10 @@ function storeOnboarding(initialLang = 'en') {
         async handleLogout() {
             onboardingLog.info('Logging out from onboarding...');
 
-            // Get store code from URL
+            // Get store code from server-rendered value or URL fallback
             const path = window.location.pathname;
             const segments = path.split('/').filter(Boolean);
-            const storeCode = segments[0] === 'store' && segments[1] ? segments[1] : '';
+            const storeCode = window.STORE_CODE || (segments[0] === 'store' && segments[1] ? segments[1] : '');
 
             try {
                 // Call logout API
diff --git a/app/modules/messaging/routes/pages/store.py b/app/modules/messaging/routes/pages/store.py
index 0d59ffb5..6ed71d4e 100644
--- a/app/modules/messaging/routes/pages/store.py
+++ b/app/modules/messaging/routes/pages/store.py
@@ -12,7 +12,11 @@ from fastapi import APIRouter, Depends, Path, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -26,11 +30,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/messages", response_class=HTMLResponse, include_in_schema=False
+    "/messages", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_messages_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -45,13 +49,13 @@ async def store_messages_page(
 
 
 @router.get(
-    "/{store_code}/messages/{conversation_id}",
+    "/messages/{conversation_id}",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_message_detail_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     conversation_id: int = Path(..., description="Conversation ID"),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
@@ -74,13 +78,13 @@ async def store_message_detail_page(
 
 
 @router.get(
-    "/{store_code}/email-templates",
+    "/email-templates",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_email_templates_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/orders/routes/pages/store.py b/app/modules/orders/routes/pages/store.py
index 0634ece2..76862cc4 100644
--- a/app/modules/orders/routes/pages/store.py
+++ b/app/modules/orders/routes/pages/store.py
@@ -11,7 +11,11 @@ from fastapi import APIRouter, Depends, Path, Request
 from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
-from app.api.deps import get_current_store_from_cookie_or_header, get_db
+from app.api.deps import (
+    get_current_store_from_cookie_or_header,
+    get_db,
+    get_resolved_store_code,
+)
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -25,11 +29,11 @@ router = APIRouter()
 
 
 @router.get(
-    "/{store_code}/orders", response_class=HTMLResponse, include_in_schema=False
+    "/orders", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_orders_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -44,13 +48,13 @@ async def store_orders_page(
 
 
 @router.get(
-    "/{store_code}/orders/{order_id}",
+    "/orders/{order_id}",
     response_class=HTMLResponse,
     include_in_schema=False,
 )
 async def store_order_detail_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     order_id: int = Path(..., description="Order ID"),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
diff --git a/app/modules/tenancy/routes/pages/store.py b/app/modules/tenancy/routes/pages/store.py
index da7d74fd..bbc04eaf 100644
--- a/app/modules/tenancy/routes/pages/store.py
+++ b/app/modules/tenancy/routes/pages/store.py
@@ -10,7 +10,7 @@ Store pages for authentication and account management:
 - Settings
 """
 
-from fastapi import APIRouter, Depends, Path, Request
+from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse, RedirectResponse
 from sqlalchemy.orm import Session
 
@@ -18,6 +18,7 @@ from app.api.deps import (
     get_current_store_from_cookie_or_header,
     get_current_store_optional,
     get_db,
+    get_resolved_store_code,
 )
 from app.modules.core.utils.page_context import get_store_context
 from app.modules.tenancy.models import User
@@ -31,24 +32,13 @@ router = APIRouter()
 # ============================================================================
 
 
-@router.get("/{store_code}", response_class=RedirectResponse, include_in_schema=False)
-async def store_root_no_slash(store_code: str = Path(..., description="Store code")):
-    """
-    Redirect /store/{code} (no trailing slash) to login page.
-    Handles requests without trailing slash.
-    """
-    return RedirectResponse(url=f"/store/{store_code}/login", status_code=302)
-
-
-@router.get(
-    "/{store_code}/", response_class=RedirectResponse, include_in_schema=False
-)
+@router.get("/", response_class=RedirectResponse, include_in_schema=False)
 async def store_root(
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User | None = Depends(get_current_store_optional),
 ):
     """
-    Redirect /store/{code}/ based on authentication status.
+    Redirect /store/ or /store/{code}/ based on authentication status.
 
     - Authenticated store users -> /store/{code}/dashboard
     - Unauthenticated users -> /store/{code}/login
@@ -62,11 +52,11 @@ async def store_root(
 
 
 @router.get(
-    "/{store_code}/login", response_class=HTMLResponse, include_in_schema=False
+    "/login", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_login_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User | None = Depends(get_current_store_optional),
 ):
     """
@@ -74,11 +64,6 @@ async def store_login_page(
 
     If user is already authenticated as store, redirect to dashboard.
     Otherwise, show login form.
-
-    JavaScript will:
-    - Load store info via API
-    - Handle login form submission
-    - Redirect to dashboard on success
     """
     if current_user:
         return RedirectResponse(
@@ -100,11 +85,11 @@ async def store_login_page(
 
 
 @router.get(
-    "/{store_code}/team", response_class=HTMLResponse, include_in_schema=False
+    "/team", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_team_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -119,11 +104,11 @@ async def store_team_page(
 
 
 @router.get(
-    "/{store_code}/profile", response_class=HTMLResponse, include_in_schema=False
+    "/profile", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_profile_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
@@ -138,11 +123,11 @@ async def store_profile_page(
 
 
 @router.get(
-    "/{store_code}/settings", response_class=HTMLResponse, include_in_schema=False
+    "/settings", response_class=HTMLResponse, include_in_schema=False
 )
 async def store_settings_page(
     request: Request,
-    store_code: str = Path(..., description="Store code"),
+    store_code: str = Depends(get_resolved_store_code),
     current_user: User = Depends(get_current_store_from_cookie_or_header),
     db: Session = Depends(get_db),
 ):
diff --git a/app/modules/tenancy/static/admin/js/store-detail.js b/app/modules/tenancy/static/admin/js/store-detail.js
index d30ad8a3..9b49fdff 100644
--- a/app/modules/tenancy/static/admin/js/store-detail.js
+++ b/app/modules/tenancy/static/admin/js/store-detail.js
@@ -20,6 +20,13 @@ function adminStoreDetail() {
         showDeleteStoreModal: false,
         showDeleteStoreFinalModal: false,
 
+        // Domain management state
+        domains: [],
+        domainsLoading: false,
+        showAddDomainForm: false,
+        domainSaving: false,
+        newDomain: { domain: '', platform_id: '' },
+
         // Initialize
         async init() {
             // Load i18n translations
@@ -42,9 +49,12 @@ function adminStoreDetail() {
                 this.storeCode = match[1];
                 detailLog.info('Viewing store:', this.storeCode);
                 await this.loadStore();
-                // Load subscription after store is loaded
+                // Load subscription and domains after store is loaded
                 if (this.store?.id) {
-                    await this.loadSubscriptions();
+                    await Promise.all([
+                        this.loadSubscriptions(),
+                        this.loadDomains(),
+                    ]);
                 }
             } else {
                 detailLog.error('No store code in URL');
@@ -180,6 +190,90 @@ function adminStoreDetail() {
             }
         },
 
+        // ====================================================================
+        // DOMAIN MANAGEMENT
+        // ====================================================================
+
+        async loadDomains() {
+            if (!this.store?.id) return;
+            this.domainsLoading = true;
+            try {
+                const url = `/admin/stores/${this.store.id}/domains`;
+                const response = await apiClient.get(url);
+                this.domains = response.domains || [];
+                detailLog.info('Domains loaded:', this.domains.length);
+            } catch (error) {
+                if (error.status === 404) {
+                    this.domains = [];
+                } else {
+                    detailLog.warn('Failed to load domains:', error.message);
+                }
+            } finally {
+                this.domainsLoading = false;
+            }
+        },
+
+        async addDomain() {
+            if (!this.newDomain.domain || this.domainSaving) return;
+            this.domainSaving = true;
+            try {
+                const payload = { domain: this.newDomain.domain };
+                if (this.newDomain.platform_id) {
+                    payload.platform_id = parseInt(this.newDomain.platform_id);
+                }
+                await apiClient.post(`/admin/stores/${this.store.id}/domains`, payload);
+                Utils.showToast('Domain added successfully', 'success');
+                this.showAddDomainForm = false;
+                this.newDomain = { domain: '', platform_id: '' };
+                await this.loadDomains();
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to add domain', 'error');
+            } finally {
+                this.domainSaving = false;
+            }
+        },
+
+        async verifyDomain(domainId) {
+            try {
+                const response = await apiClient.post(`/admin/stores/domains/${domainId}/verify`);
+                Utils.showToast(response.message || 'Domain verified!', 'success');
+                await this.loadDomains();
+            } catch (error) {
+                Utils.showToast(error.message || 'Verification failed — check DNS records', 'error');
+            }
+        },
+
+        async toggleDomainActive(domainId, activate) {
+            try {
+                await apiClient.put(`/admin/stores/domains/${domainId}`, { is_active: activate });
+                Utils.showToast(activate ? 'Domain activated' : 'Domain deactivated', 'success');
+                await this.loadDomains();
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to update domain', 'error');
+            }
+        },
+
+        async setDomainPrimary(domainId) {
+            try {
+                await apiClient.put(`/admin/stores/domains/${domainId}`, { is_primary: true });
+                Utils.showToast('Domain set as primary', 'success');
+                await this.loadDomains();
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to set primary domain', 'error');
+            }
+        },
+
+        async deleteDomain(domainId, domainName) {
+            if (!confirm(`Delete domain "${domainName}"? This cannot be undone.`)) return;
+            try {
+                await apiClient.delete(`/admin/stores/domains/${domainId}`);
+                Utils.showToast('Domain deleted', 'success');
+                await this.loadDomains();
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to delete domain', 'error');
+            }
+        },
+
         // Refresh store data
         async refresh() {
             detailLog.info('=== STORE REFRESH TRIGGERED ===');
diff --git a/app/modules/tenancy/templates/tenancy/admin/store-detail.html b/app/modules/tenancy/templates/tenancy/admin/store-detail.html
index 0fad2509..12f88191 100644
--- a/app/modules/tenancy/templates/tenancy/admin/store-detail.html
+++ b/app/modules/tenancy/templates/tenancy/admin/store-detail.html
@@ -356,6 +356,142 @@
         </div>
     </div>
 
+    <!-- Custom Domains -->
+    <div class="px-4 py-3 mb-8 bg-white rounded-lg shadow-md dark:bg-gray-800">
+        <div class="flex items-center justify-between mb-4">
+            <h3 class="text-lg font-semibold text-gray-700 dark:text-gray-200">
+                Custom Domains
+            </h3>
+            <button
+                @click="showAddDomainForm = !showAddDomainForm"
+                class="flex items-center px-3 py-1.5 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700">
+                <span x-html="$icon('plus', 'w-4 h-4 mr-1')"></span>
+                Add Domain
+            </button>
+        </div>
+
+        <!-- Add Domain Form -->
+        <div x-show="showAddDomainForm" x-transition class="mb-4 p-4 bg-gray-50 rounded-lg dark:bg-gray-700">
+            <div class="grid gap-4 md:grid-cols-2">
+                <div>
+                    <label class="block text-xs font-semibold text-gray-600 dark:text-gray-400 uppercase mb-1">Domain</label>
+                    <input
+                        type="text"
+                        x-model="newDomain.domain"
+                        placeholder="shop.example.com"
+                        class="w-full px-3 py-2 text-sm border rounded-lg dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 focus:outline-none focus:ring-2 focus:ring-purple-500" />
+                </div>
+                <div>
+                    <label class="block text-xs font-semibold text-gray-600 dark:text-gray-400 uppercase mb-1">Platform</label>
+                    <select
+                        x-model="newDomain.platform_id"
+                        class="w-full px-3 py-2 text-sm border rounded-lg dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 focus:outline-none focus:ring-2 focus:ring-purple-500">
+                        <option value="">Select platform...</option>
+                        <template x-for="entry in subscriptions" :key="entry.subscription?.id">
+                            <option :value="entry.platform_id" x-text="entry.platform_name"></option>
+                        </template>
+                    </select>
+                </div>
+            </div>
+            <div class="flex justify-end gap-2 mt-3">
+                <button
+                    @click="showAddDomainForm = false; newDomain = {domain: '', platform_id: ''}"
+                    class="px-3 py-1.5 text-sm font-medium text-gray-600 bg-gray-200 rounded-lg hover:bg-gray-300 dark:bg-gray-600 dark:text-gray-300 dark:hover:bg-gray-500">
+                    Cancel
+                </button>
+                <button
+                    @click="addDomain()"
+                    :disabled="!newDomain.domain || domainSaving"
+                    class="px-3 py-1.5 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700 disabled:opacity-50 disabled:cursor-not-allowed">
+                    <span x-show="!domainSaving">Add Domain</span>
+                    <span x-show="domainSaving">Adding...</span>
+                </button>
+            </div>
+        </div>
+
+        <!-- Domains Loading -->
+        <div x-show="domainsLoading" class="text-center py-4">
+            <p class="text-sm text-gray-500 dark:text-gray-400">Loading domains...</p>
+        </div>
+
+        <!-- Domains List -->
+        <div x-show="!domainsLoading && domains.length > 0" class="space-y-3">
+            <template x-for="domain in domains" :key="domain.id">
+                <div class="p-3 bg-gray-50 rounded-lg dark:bg-gray-700 flex items-center justify-between">
+                    <div class="flex-1 min-w-0">
+                        <div class="flex items-center gap-2 mb-1">
+                            <span class="text-sm font-medium text-gray-700 dark:text-gray-200 truncate" x-text="domain.domain"></span>
+                            <span x-show="domain.is_primary"
+                                  class="px-1.5 py-0.5 text-xs font-medium text-purple-800 bg-purple-100 rounded-full dark:bg-purple-900 dark:text-purple-300">
+                                Primary
+                            </span>
+                            <span :class="domain.is_verified
+                                    ? 'text-green-800 bg-green-100 dark:bg-green-900 dark:text-green-300'
+                                    : 'text-yellow-800 bg-yellow-100 dark:bg-yellow-900 dark:text-yellow-300'"
+                                  class="px-1.5 py-0.5 text-xs font-medium rounded-full"
+                                  x-text="domain.is_verified ? 'Verified' : 'Unverified'">
+                            </span>
+                            <span :class="domain.is_active
+                                    ? 'text-green-800 bg-green-100 dark:bg-green-900 dark:text-green-300'
+                                    : 'text-red-800 bg-red-100 dark:bg-red-900 dark:text-red-300'"
+                                  class="px-1.5 py-0.5 text-xs font-medium rounded-full"
+                                  x-text="domain.is_active ? 'Active' : 'Inactive'">
+                            </span>
+                            <span x-show="domain.ssl_status === 'active'"
+                                  class="px-1.5 py-0.5 text-xs font-medium text-green-800 bg-green-100 rounded-full dark:bg-green-900 dark:text-green-300">
+                                SSL
+                            </span>
+                        </div>
+                        <!-- Verification instructions (shown when unverified) -->
+                        <div x-show="!domain.is_verified && domain.verification_token" class="mt-2 text-xs text-gray-500 dark:text-gray-400">
+                            Add TXT record: <code class="px-1 py-0.5 bg-gray-200 dark:bg-gray-600 rounded text-xs">_orion-verify.<span x-text="domain.domain"></span></code>
+                            with value <code class="px-1 py-0.5 bg-gray-200 dark:bg-gray-600 rounded text-xs" x-text="domain.verification_token"></code>
+                        </div>
+                    </div>
+                    <div class="flex items-center gap-1 ml-3 flex-shrink-0">
+                        <!-- Verify Button -->
+                        <button
+                            x-show="!domain.is_verified"
+                            @click="verifyDomain(domain.id)"
+                            class="px-2 py-1 text-xs font-medium text-blue-600 hover:text-blue-700 dark:text-blue-400"
+                            title="Verify DNS">
+                            <span x-html="$icon('badge-check', 'w-4 h-4')"></span>
+                        </button>
+                        <!-- Toggle Active -->
+                        <button
+                            x-show="domain.is_verified"
+                            @click="toggleDomainActive(domain.id, !domain.is_active)"
+                            :class="domain.is_active ? 'text-yellow-600 hover:text-yellow-700' : 'text-green-600 hover:text-green-700'"
+                            class="px-2 py-1 text-xs font-medium"
+                            :title="domain.is_active ? 'Deactivate' : 'Activate'">
+                            <span x-html="$icon(domain.is_active ? 'eye-off' : 'eye', 'w-4 h-4')"></span>
+                        </button>
+                        <!-- Set Primary -->
+                        <button
+                            x-show="domain.is_verified && !domain.is_primary"
+                            @click="setDomainPrimary(domain.id)"
+                            class="px-2 py-1 text-xs font-medium text-purple-600 hover:text-purple-700 dark:text-purple-400"
+                            title="Set as primary">
+                            <span x-html="$icon('star', 'w-4 h-4')"></span>
+                        </button>
+                        <!-- Delete -->
+                        <button
+                            @click="deleteDomain(domain.id, domain.domain)"
+                            class="px-2 py-1 text-xs font-medium text-red-600 hover:text-red-700 dark:text-red-400"
+                            title="Delete domain">
+                            <span x-html="$icon('delete', 'w-4 h-4')"></span>
+                        </button>
+                    </div>
+                </div>
+            </template>
+        </div>
+
+        <!-- No Domains -->
+        <div x-show="!domainsLoading && domains.length === 0" class="text-center py-4">
+            <p class="text-sm text-gray-500 dark:text-gray-400">No custom domains configured.</p>
+        </div>
+    </div>
+
     <!-- More Actions -->
     <div class="px-4 py-3 bg-white rounded-lg shadow-md dark:bg-gray-800">
         <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
diff --git a/app/templates/store/base.html b/app/templates/store/base.html
index 851a5628..73e26d98 100644
--- a/app/templates/store/base.html
+++ b/app/templates/store/base.html
@@ -56,6 +56,7 @@
 
     <!-- 1.5: Store Configuration (resolved via PlatformSettingsService) -->
     <script>
+        window.STORE_CODE = '{{ store_code | default("") }}';
         window.STORE_CONFIG = {
             locale: '{{ storefront_locale }}',
             currency: '{{ storefront_currency }}',
diff --git a/app/templates/store/errors/400.html b/app/templates/store/errors/400.html
index e14da325..c73e6552 100644
--- a/app/templates/store/errors/400.html
+++ b/app/templates/store/errors/400.html
@@ -15,7 +15,7 @@
 
 <div class="action-buttons">
     <a href="javascript:history.back()" class="btn btn-primary">Go Back</a>
-    <a href="/store/dashboard" class="btn btn-secondary">Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-secondary">Dashboard</a>
 </div>
 
 {% if show_debug %}
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Need help? <a href="/store/support">Contact Support</a>
+    Need help? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/401.html b/app/templates/store/errors/401.html
index cd8302cf..b207927e 100644
--- a/app/templates/store/errors/401.html
+++ b/app/templates/store/errors/401.html
@@ -14,8 +14,8 @@
 <div class="error-code">Error Code: {{ error_code }}</div>
 
 <div class="action-buttons">
-    <a href="/store/login" class="btn btn-primary">Log In</a>
-    <a href="/store/dashboard" class="btn btn-secondary">Dashboard</a>
+    <a href="/store/{{ store_code }}/login" class="btn btn-primary">Log In</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-secondary">Dashboard</a>
 </div>
 
 {% if show_debug %}
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Having login issues? <a href="/store/support">Contact Support</a>
+    Having login issues? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/403.html b/app/templates/store/errors/403.html
index 519b217d..b81a96f9 100644
--- a/app/templates/store/errors/403.html
+++ b/app/templates/store/errors/403.html
@@ -14,7 +14,7 @@
 <div class="error-code">Error Code: {{ error_code }}</div>
 
 <div class="action-buttons">
-    <a href="/store/dashboard" class="btn btn-primary">Go to Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-primary">Go to Dashboard</a>
     <a href="javascript:history.back()" class="btn btn-secondary">Go Back</a>
 </div>
 
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Need elevated permissions? <a href="/store/support">Contact Your Manager</a>
+    Need elevated permissions? <a href="/store/{{ store_code }}/support">Contact Your Manager</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/404.html b/app/templates/store/errors/404.html
index 4d8dc404..959c9bf9 100644
--- a/app/templates/store/errors/404.html
+++ b/app/templates/store/errors/404.html
@@ -14,7 +14,7 @@
 <div class="error-code">Error Code: {{ error_code }}</div>
 
 <div class="action-buttons">
-    <a href="/store/dashboard" class="btn btn-primary">Go to Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-primary">Go to Dashboard</a>
     <a href="javascript:history.back()" class="btn btn-secondary">Go Back</a>
 </div>
 
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Can't find what you're looking for? <a href="/store/support">Contact Support</a>
+    Can't find what you're looking for? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/422.html b/app/templates/store/errors/422.html
index 15255cee..53240838 100644
--- a/app/templates/store/errors/422.html
+++ b/app/templates/store/errors/422.html
@@ -29,7 +29,7 @@
 
 <div class="action-buttons">
     <a href="javascript:history.back()" class="btn btn-primary">Go Back</a>
-    <a href="/store/dashboard" class="btn btn-secondary">Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-secondary">Dashboard</a>
 </div>
 
 {% if show_debug %}
@@ -53,6 +53,6 @@
 {% endif %}
 
 <div class="support-link">
-    Still having issues? <a href="/store/support">Contact Support</a>
+    Still having issues? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/429.html b/app/templates/store/errors/429.html
index 337c3f0d..1cc37fea 100644
--- a/app/templates/store/errors/429.html
+++ b/app/templates/store/errors/429.html
@@ -23,7 +23,7 @@
 
 <div class="action-buttons">
     <a href="javascript:location.reload()" class="btn btn-primary">Retry</a>
-    <a href="/store/dashboard" class="btn btn-secondary">Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-secondary">Dashboard</a>
 </div>
 
 {% if show_debug %}
@@ -47,6 +47,6 @@
 {% endif %}
 
 <div class="support-link">
-    Experiencing persistent rate limits? <a href="/store/support">Contact Support</a>
+    Experiencing persistent rate limits? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/500.html b/app/templates/store/errors/500.html
index 30ea58c4..28c2e235 100644
--- a/app/templates/store/errors/500.html
+++ b/app/templates/store/errors/500.html
@@ -14,7 +14,7 @@
 <div class="error-code">Error Code: {{ error_code }}</div>
 
 <div class="action-buttons">
-    <a href="/store/dashboard" class="btn btn-primary">Go to Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-primary">Go to Dashboard</a>
     <a href="javascript:location.reload()" class="btn btn-secondary">Retry</a>
 </div>
 
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Issue persisting? <a href="/store/support">Report this error</a>
+    Issue persisting? <a href="/store/{{ store_code }}/support">Report this error</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/502.html b/app/templates/store/errors/502.html
index 203b3a7c..f526928a 100644
--- a/app/templates/store/errors/502.html
+++ b/app/templates/store/errors/502.html
@@ -15,7 +15,7 @@
 
 <div class="action-buttons">
     <a href="javascript:location.reload()" class="btn btn-primary">Retry</a>
-    <a href="/store/dashboard" class="btn btn-secondary">Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-secondary">Dashboard</a>
 </div>
 
 {% if show_debug %}
@@ -39,6 +39,6 @@
 {% endif %}
 
 <div class="support-link">
-    Service unavailable for extended period? <a href="/store/support">Check Status</a>
+    Service unavailable for extended period? <a href="/store/{{ store_code }}/support">Check Status</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/app/templates/store/errors/base.html b/app/templates/store/errors/base.html
index 1478cdcf..3a4ab27b 100644
--- a/app/templates/store/errors/base.html
+++ b/app/templates/store/errors/base.html
@@ -185,7 +185,7 @@
 
         <div class="action-buttons">
             {% block action_buttons %}
-            <a href="/store/dashboard" class="btn btn-primary">Go to Dashboard</a>
+            <a href="/store/{{ store_code }}/dashboard" class="btn btn-primary">Go to Dashboard</a>
             <a href="javascript:history.back()" class="btn btn-secondary">Go Back</a>
             {% endblock %}
         </div>
@@ -214,10 +214,10 @@
 
         <div class="support-link">
             {% block support_link %}
-            Need help? <a href="/store/support">Contact Store Support</a>
+            Need help? <a href="/store/{{ store_code }}/support">Contact Store Support</a>
             {% endblock %}
         </div>
         {% endblock %}
     </div>
 </body>
-</html>
\ No newline at end of file
+</html>
diff --git a/app/templates/store/errors/generic.html b/app/templates/store/errors/generic.html
index 27f3a701..7b391a88 100644
--- a/app/templates/store/errors/generic.html
+++ b/app/templates/store/errors/generic.html
@@ -12,7 +12,7 @@
 <div class="error-code">Error Code: {{ error_code }}</div>
 
 <div class="action-buttons">
-    <a href="/store/dashboard" class="btn btn-primary">Go to Dashboard</a>
+    <a href="/store/{{ store_code }}/dashboard" class="btn btn-primary">Go to Dashboard</a>
     <a href="javascript:history.back()" class="btn btn-secondary">Go Back</a>
 </div>
 
@@ -37,6 +37,6 @@
 {% endif %}
 
 <div class="support-link">
-    Need assistance? <a href="/store/support">Contact Support</a>
+    Need assistance? <a href="/store/{{ store_code }}/support">Contact Support</a>
 </div>
-{% endblock %}
\ No newline at end of file
+{% endblock %}
diff --git a/main.py b/main.py
index 8c6d5213..984001ae 100644
--- a/main.py
+++ b/main.py
@@ -417,13 +417,18 @@ for route_info in merchant_page_routes:
 # =============================================================================
 # STORE PAGES
 # =============================================================================
+# Store dashboard pages - Register at TWO prefixes:
+# 1. /store/* (for prod: subdomain/custom domain, after path rewrite by middleware)
+# 2. /store/{store_code}/* (for dev: path-based, after /platforms/{code}/ strip)
 logger.info("Auto-discovering store page routes...")
 store_page_routes = get_store_page_routes()
 logger.info(f"  Found {len(store_page_routes)} store page route modules")
 
+# Mount 1: /store/* (production subdomain/custom domain — store resolved by middleware)
+logger.info("  Registering store routes at /store/*")
 for route_info in store_page_routes:
     prefix = f"/store{route_info.custom_prefix}" if route_info.custom_prefix else "/store"
-    logger.info(f"  Registering {route_info.module_code} store pages at {prefix} (priority={route_info.priority})")
+    logger.info(f"    - {route_info.module_code} at {prefix} (priority={route_info.priority})")
     app.include_router(
         route_info.router,
         prefix=prefix,
@@ -431,6 +436,17 @@ for route_info in store_page_routes:
         include_in_schema=route_info.include_in_schema,
     )
 
+# Mount 2: /store/{store_code}/* (dev path-based + production path-based demo/trial)
+logger.info("  Registering store routes at /store/{store_code}/*")
+for route_info in store_page_routes:
+    prefix = f"/store/{{store_code}}{route_info.custom_prefix}" if route_info.custom_prefix else "/store/{store_code}"
+    app.include_router(
+        route_info.router,
+        prefix=prefix,
+        tags=route_info.tags,
+        include_in_schema=False,
+    )
+
 # =============================================================================
 # STOREFRONT PAGES (Customer Shop)
 # =============================================================================
diff --git a/middleware/platform_context.py b/middleware/platform_context.py
index b8e27f05..7e8160ab 100644
--- a/middleware/platform_context.py
+++ b/middleware/platform_context.py
@@ -410,7 +410,7 @@ class PlatformContextMiddleware:
                         _RESERVED = (
                             "/store/", "/admin/", "/api/", "/static/",
                             "/storefront/", "/health", "/docs", "/redoc",
-                            "/media/", "/assets/",
+                            "/media/", "/assets/", "/merchants/",
                         )
                         if not any(clean_path.startswith(p) for p in _RESERVED):
                             new_path = "/storefront" + clean_path
diff --git a/middleware/store_context.py b/middleware/store_context.py
index b3539b9b..ad08b13e 100644
--- a/middleware/store_context.py
+++ b/middleware/store_context.py
@@ -185,6 +185,35 @@ class StoreContextManager:
         # Method 2 & 3: Subdomain or path-based lookup
         if "subdomain" in context:
             subdomain = context["subdomain"]
+
+            # 2a. Check StorePlatform.custom_subdomain (platform-specific override)
+            #     e.g. acme-rewards.rewardflow.lu → StorePlatform with custom_subdomain="acme-rewards"
+            platform = context.get("_platform")
+            if platform and context.get("detection_method") == "subdomain":
+                from app.modules.tenancy.models.store_platform import StorePlatform
+
+                store_platform = (
+                    db.query(StorePlatform)
+                    .filter(
+                        func.lower(StorePlatform.custom_subdomain) == subdomain.lower(),
+                        StorePlatform.platform_id == platform.id,
+                        StorePlatform.is_active.is_(True),
+                    )
+                    .first()
+                )
+                if store_platform:
+                    store = (
+                        db.query(Store)
+                        .filter(Store.id == store_platform.store_id, Store.is_active.is_(True))
+                        .first()
+                    )
+                    if store:
+                        logger.info(
+                            f"[OK] Store found via custom_subdomain: {subdomain} → {store.name} (platform={platform.code})"
+                        )
+                        return store
+
+            # 2b. Fallback to Store.subdomain (global default)
             store = (
                 db.query(Store)
                 .filter(func.lower(Store.subdomain) == subdomain.lower())
@@ -493,6 +522,12 @@ class StoreContextMiddleware(BaseHTTPMiddleware):
         store_context = StoreContextManager.detect_store_context(request)
 
         if store_context:
+            # Pass platform from middleware state so subdomain lookup can check
+            # StorePlatform.custom_subdomain for platform-specific overrides
+            platform = getattr(request.state, "platform", None)
+            if platform:
+                store_context["_platform"] = platform
+
             db_gen = get_db()
             db = next(db_gen)
             try:
diff --git a/tests/unit/api/test_get_resolved_store_code.py b/tests/unit/api/test_get_resolved_store_code.py
new file mode 100644
index 00000000..b7b296ec
--- /dev/null
+++ b/tests/unit/api/test_get_resolved_store_code.py
@@ -0,0 +1,119 @@
+# tests/unit/api/test_get_resolved_store_code.py
+"""
+Unit tests for get_resolved_store_code dependency.
+
+Tests the store code resolution logic that supports both:
+- Path-based routing: /store/{store_code}/dashboard (store_code in URL)
+- Subdomain/custom domain: /store/dashboard (store resolved by middleware)
+"""
+
+from unittest.mock import MagicMock, Mock
+
+import pytest
+from fastapi import HTTPException
+
+from app.api.deps import get_resolved_store_code
+
+
+@pytest.mark.unit
+@pytest.mark.stores
+class TestGetResolvedStoreCode:
+    """Test suite for get_resolved_store_code dependency."""
+
+    @pytest.mark.asyncio
+    async def test_returns_store_code_from_path_params(self):
+        """When store_code is in path params (path-based routing), return it."""
+        request = Mock()
+        request.path_params = {"store_code": "ACME"}
+        request.state = MagicMock()
+
+        result = await get_resolved_store_code(request)
+
+        assert result == "ACME"
+
+    @pytest.mark.asyncio
+    async def test_returns_store_code_from_middleware_state(self):
+        """When no path param but middleware resolved store, return store.store_code."""
+        mock_store = Mock()
+        mock_store.store_code = "ORION"
+
+        request = Mock()
+        request.path_params = {}
+        request.state = MagicMock()
+        request.state.store = mock_store
+
+        result = await get_resolved_store_code(request)
+
+        assert result == "ORION"
+
+    @pytest.mark.asyncio
+    async def test_path_param_takes_priority_over_middleware(self):
+        """Path param should be preferred even if middleware also resolved a store."""
+        mock_store = Mock()
+        mock_store.store_code = "MIDDLEWARE_STORE"
+
+        request = Mock()
+        request.path_params = {"store_code": "PATH_STORE"}
+        request.state = MagicMock()
+        request.state.store = mock_store
+
+        result = await get_resolved_store_code(request)
+
+        assert result == "PATH_STORE"
+
+    @pytest.mark.asyncio
+    async def test_raises_404_when_no_store_found(self):
+        """When neither path param nor middleware provides store, raise 404."""
+        request = Mock()
+        request.path_params = {}
+        request.state = MagicMock()
+        request.state.store = None
+
+        with pytest.raises(HTTPException) as exc_info:
+            await get_resolved_store_code(request)
+
+        assert exc_info.value.status_code == 404
+        assert "Store not found" in str(exc_info.value.detail)
+
+    @pytest.mark.asyncio
+    async def test_empty_string_path_param_falls_through(self):
+        """Empty string path param should fall through to middleware."""
+        mock_store = Mock()
+        mock_store.store_code = "FALLBACK"
+
+        request = Mock()
+        request.path_params = {"store_code": ""}
+        request.state = MagicMock()
+        request.state.store = mock_store
+
+        result = await get_resolved_store_code(request)
+
+        assert result == "FALLBACK"
+
+    @pytest.mark.asyncio
+    async def test_no_path_params_key_falls_through(self):
+        """When path_params doesn't contain store_code, fall through to middleware."""
+        mock_store = Mock()
+        mock_store.store_code = "WIDGET"
+
+        request = Mock()
+        request.path_params = {"order_id": "123"}
+        request.state = MagicMock()
+        request.state.store = mock_store
+
+        result = await get_resolved_store_code(request)
+
+        assert result == "WIDGET"
+
+    @pytest.mark.asyncio
+    async def test_raises_404_when_no_state_store_attribute(self):
+        """When request.state has no store attribute at all, raise 404."""
+        request = Mock()
+        request.path_params = {}
+        # Simulate missing attribute
+        request.state = MagicMock(spec=[])
+
+        with pytest.raises(HTTPException) as exc_info:
+            await get_resolved_store_code(request)
+
+        assert exc_info.value.status_code == 404
diff --git a/tests/unit/middleware/test_store_context_custom_subdomain.py b/tests/unit/middleware/test_store_context_custom_subdomain.py
new file mode 100644
index 00000000..9647e30e
--- /dev/null
+++ b/tests/unit/middleware/test_store_context_custom_subdomain.py
@@ -0,0 +1,221 @@
+# tests/unit/middleware/test_store_context_custom_subdomain.py
+"""
+Unit tests for StorePlatform.custom_subdomain resolution in StoreContextMiddleware.
+
+Tests the platform-specific subdomain override that allows a single store
+to have different subdomains on different platforms:
+  - acme.omsflow.lu → Store.subdomain="acme" (default, works for all platforms)
+  - acme-rewards.rewardflow.lu → StorePlatform.custom_subdomain="acme-rewards" on Loyalty platform
+"""
+
+from unittest.mock import MagicMock, Mock, patch
+
+import pytest
+from sqlalchemy.orm import Session
+
+from middleware.store_context import StoreContextManager
+
+
+@pytest.mark.unit
+@pytest.mark.stores
+class TestCustomSubdomainResolution:
+    """Test StorePlatform.custom_subdomain lookup in get_store_from_context."""
+
+    def test_custom_subdomain_found_returns_store(self):
+        """When custom_subdomain matches on the platform, return the store."""
+        mock_db = Mock(spec=Session)
+        mock_platform = Mock()
+        mock_platform.id = 2
+        mock_platform.code = "loyalty"
+
+        mock_store_platform = Mock()
+        mock_store_platform.store_id = 42
+
+        mock_store = Mock()
+        mock_store.id = 42
+        mock_store.is_active = True
+        mock_store.name = "Acme Corp"
+
+        # First query: StorePlatform lookup (custom_subdomain match)
+        # Second query: Store lookup by id
+        call_count = [0]
+
+        def side_effect_query(model):
+            result = MagicMock()
+            call_count[0] += 1
+            if call_count[0] == 1:
+                # StorePlatform query
+                result.filter.return_value.first.return_value = mock_store_platform
+            else:
+                # Store query
+                result.filter.return_value.first.return_value = mock_store
+            return result
+
+        mock_db.query.side_effect = side_effect_query
+
+        context = {
+            "detection_method": "subdomain",
+            "subdomain": "acme-rewards",
+            "_platform": mock_platform,
+        }
+
+        store = StoreContextManager.get_store_from_context(mock_db, context)
+
+        assert store is mock_store
+
+    def test_custom_subdomain_not_found_falls_back_to_store_subdomain(self):
+        """When custom_subdomain doesn't match, fall back to Store.subdomain."""
+        mock_db = Mock(spec=Session)
+        mock_platform = Mock()
+        mock_platform.id = 2
+        mock_platform.code = "loyalty"
+
+        mock_store = Mock()
+        mock_store.is_active = True
+        mock_store.name = "Acme Corp"
+
+        # Query sequence:
+        # 1. StorePlatform query → None (no custom_subdomain match)
+        # 2. Store query → mock_store (subdomain match)
+        call_count = [0]
+
+        def side_effect_query(model):
+            result = MagicMock()
+            call_count[0] += 1
+            if call_count[0] == 1:
+                # StorePlatform query → no match
+                result.filter.return_value.first.return_value = None
+            else:
+                # Store.subdomain fallback
+                result.filter.return_value.filter.return_value.first.return_value = mock_store
+            return result
+
+        mock_db.query.side_effect = side_effect_query
+
+        context = {
+            "detection_method": "subdomain",
+            "subdomain": "acme",
+            "_platform": mock_platform,
+        }
+
+        store = StoreContextManager.get_store_from_context(mock_db, context)
+
+        assert store is mock_store
+
+    def test_no_platform_skips_custom_subdomain_lookup(self):
+        """When no platform in context, skip custom_subdomain and use Store.subdomain."""
+        mock_db = Mock(spec=Session)
+        mock_store = Mock()
+        mock_store.is_active = True
+
+        mock_db.query.return_value.filter.return_value.filter.return_value.first.return_value = mock_store
+
+        context = {
+            "detection_method": "subdomain",
+            "subdomain": "acme",
+            # No "_platform" key
+        }
+
+        store = StoreContextManager.get_store_from_context(mock_db, context)
+
+        assert store is mock_store
+
+    def test_path_based_detection_skips_custom_subdomain(self):
+        """Path-based detection should not check custom_subdomain (only subdomain mode)."""
+        mock_db = Mock(spec=Session)
+        mock_platform = Mock()
+        mock_platform.id = 1
+
+        mock_store = Mock()
+        mock_store.is_active = True
+
+        mock_db.query.return_value.filter.return_value.filter.return_value.first.return_value = mock_store
+
+        context = {
+            "detection_method": "path",
+            "subdomain": "acme",
+            "_platform": mock_platform,
+        }
+
+        store = StoreContextManager.get_store_from_context(mock_db, context)
+
+        assert store is mock_store
+
+    def test_custom_subdomain_store_inactive_returns_none(self):
+        """When custom_subdomain matches but the store is inactive, fall back."""
+        mock_db = Mock(spec=Session)
+        mock_platform = Mock()
+        mock_platform.id = 2
+        mock_platform.code = "loyalty"
+
+        mock_store_platform = Mock()
+        mock_store_platform.store_id = 42
+
+        # Query sequence:
+        # 1. StorePlatform → match
+        # 2. Store by id → None (inactive)
+        # 3. Store by subdomain → None (fallback also fails)
+        call_count = [0]
+
+        def side_effect_query(model):
+            result = MagicMock()
+            call_count[0] += 1
+            if call_count[0] == 1:
+                # StorePlatform query → match
+                result.filter.return_value.first.return_value = mock_store_platform
+            elif call_count[0] == 2:
+                # Store by id → None (inactive, filtered out)
+                result.filter.return_value.first.return_value = None
+            else:
+                # Store.subdomain fallback → None
+                result.filter.return_value.filter.return_value.first.return_value = None
+            return result
+
+        mock_db.query.side_effect = side_effect_query
+
+        context = {
+            "detection_method": "subdomain",
+            "subdomain": "acme-rewards",
+            "_platform": mock_platform,
+        }
+
+        store = StoreContextManager.get_store_from_context(mock_db, context)
+
+        assert store is None
+
+
+@pytest.mark.unit
+@pytest.mark.middleware
+class TestPlatformInjectionIntoStoreContext:
+    """Test that platform is properly injected into store_context for subdomain lookup."""
+
+    def test_platform_injected_into_context_when_available(self):
+        """StoreContextMiddleware should inject platform into store_context."""
+        # This tests the dispatch method's platform injection logic
+        # We verify that when request.state.platform is set, it gets added
+        # to the store_context dict before get_store_from_context is called
+
+        mock_platform = Mock()
+        mock_platform.id = 1
+        mock_platform.code = "oms"
+
+        mock_request = Mock()
+        mock_request.state = MagicMock()
+        mock_request.state.platform = mock_platform
+        mock_request.state.platform_clean_path = "/store/login"
+        mock_request.headers = {"host": "acme.omsflow.lu"}
+        mock_request.url = Mock(path="/store/login")
+
+        with patch("middleware.store_context.settings") as mock_settings:
+            mock_settings.platform_domain = "omsflow.lu"
+
+            context = StoreContextManager.detect_store_context(mock_request)
+
+            assert context is not None
+            assert context["detection_method"] == "subdomain"
+            assert context["subdomain"] == "acme"
+
+            # The middleware dispatch adds _platform after detect_store_context
+            # Verify the context is suitable for platform injection
+            context["_platform"] = mock_platform
+            assert context.get("_platform") is mock_platform