diff --git a/app/modules/loyalty/locales/en.json b/app/modules/loyalty/locales/en.json
index bee41b67..dc7b1a22 100644
--- a/app/modules/loyalty/locales/en.json
+++ b/app/modules/loyalty/locales/en.json
@@ -801,7 +801,15 @@
       "quick_actions": "Quick Actions",
       "open_terminal": "Open Terminal",
       "view_members": "View Members",
-      "view_program": "View Program"
+      "view_program": "View Program",
+      "revenue_title": "Points & Customers",
+      "at_risk_title": "At-Risk Members",
+      "cards_at_risk": "members at risk of churn",
+      "no_at_risk": "All members are active!",
+      "cohort_title": "Cohort Retention",
+      "cohort_month": "Enrollment Month",
+      "cohort_enrolled": "Enrolled",
+      "no_data_yet": "Not enough data yet. Analytics will appear as customers enroll and transact."
     },
     "program": {
       "title": "Loyalty Program",
diff --git a/app/modules/loyalty/static/store/js/loyalty-analytics.js b/app/modules/loyalty/static/store/js/loyalty-analytics.js
index 4240ca73..59a11379 100644
--- a/app/modules/loyalty/static/store/js/loyalty-analytics.js
+++ b/app/modules/loyalty/static/store/js/loyalty-analytics.js
@@ -24,6 +24,12 @@ function storeLoyaltyAnalytics() {
             estimated_liability_cents: 0,
         },
 
+        // Advanced analytics
+        cohortData: { cohorts: [] },
+        churnData: { at_risk_count: 0, cards: [] },
+        revenueData: { monthly: [], by_store: [] },
+        revenueChart: null,
+
         loading: false,
         error: null,
 
@@ -56,6 +62,7 @@ function storeLoyaltyAnalytics() {
             await this.loadProgram();
             if (this.program) {
                 await this.loadStats();
+                this.loadAdvancedAnalytics();
             }
             loyaltyAnalyticsLog.info('=== LOYALTY ANALYTICS PAGE INITIALIZATION COMPLETE ===');
         },
@@ -99,6 +106,72 @@ function storeLoyaltyAnalytics() {
             }
         },
 
+        async loadAdvancedAnalytics() {
+            try {
+                const [cohort, churn, revenue] = await Promise.all([
+                    apiClient.get('/store/loyalty/analytics/cohorts'),
+                    apiClient.get('/store/loyalty/analytics/churn'),
+                    apiClient.get('/store/loyalty/analytics/revenue'),
+                ]);
+                if (cohort) this.cohortData = cohort;
+                if (churn) this.churnData = churn;
+                if (revenue) {
+                    this.revenueData = revenue;
+                    this.$nextTick(() => this.renderRevenueChart());
+                }
+                loyaltyAnalyticsLog.info('Advanced analytics loaded');
+            } catch (error) {
+                loyaltyAnalyticsLog.warn('Advanced analytics failed:', error.message);
+            }
+        },
+
+        renderRevenueChart() {
+            const canvas = document.getElementById('revenueChart');
+            if (!canvas || !window.Chart || !this.revenueData.monthly.length) return;
+
+            if (this.revenueChart) this.revenueChart.destroy();
+
+            const labels = this.revenueData.monthly.map(m => m.month);
+            const pointsData = this.revenueData.monthly.map(m => m.total_points_earned);
+            const customersData = this.revenueData.monthly.map(m => m.unique_customers);
+
+            this.revenueChart = new Chart(canvas, {
+                type: 'bar',
+                data: {
+                    labels,
+                    datasets: [
+                        {
+                            label: 'Points Earned',
+                            data: pointsData,
+                            backgroundColor: 'rgba(99, 102, 241, 0.7)',
+                            borderRadius: 4,
+                            yAxisID: 'y',
+                        },
+                        {
+                            label: 'Active Customers',
+                            data: customersData,
+                            type: 'line',
+                            borderColor: '#10b981',
+                            backgroundColor: 'rgba(16, 185, 129, 0.1)',
+                            fill: true,
+                            tension: 0.3,
+                            yAxisID: 'y1',
+                        },
+                    ],
+                },
+                options: {
+                    responsive: true,
+                    maintainAspectRatio: false,
+                    interaction: { mode: 'index', intersect: false },
+                    plugins: { legend: { position: 'bottom' } },
+                    scales: {
+                        y: { position: 'left', title: { display: true, text: 'Points' } },
+                        y1: { position: 'right', title: { display: true, text: 'Customers' }, grid: { drawOnChartArea: false } },
+                    },
+                },
+            });
+        },
+
         formatNumber(num) {
             if (num === null || num === undefined) return '0';
             return new Intl.NumberFormat('en-US').format(num);
diff --git a/app/modules/loyalty/templates/loyalty/store/analytics.html b/app/modules/loyalty/templates/loyalty/store/analytics.html
index ceb832c1..c4f717e8 100644
--- a/app/modules/loyalty/templates/loyalty/store/analytics.html
+++ b/app/modules/loyalty/templates/loyalty/store/analytics.html
@@ -46,6 +46,90 @@
     {% set show_merchants_metric = false %}
     {% include "loyalty/shared/analytics-stats.html" %}
 
+    <!-- Advanced Analytics Charts -->
+    <div class="grid gap-6 md:grid-cols-2 mb-6">
+        <!-- Revenue Chart -->
+        <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
+            <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+                <span x-html="$icon('chart-bar', 'inline w-5 h-5 mr-2')"></span>
+                {{ _('loyalty.store.analytics.revenue_title') }}
+            </h3>
+            <div x-show="revenueData.monthly.length > 0" style="height: 250px;">
+                <canvas id="revenueChart"></canvas>
+            </div>
+            <p x-show="revenueData.monthly.length === 0" class="text-sm text-gray-500 dark:text-gray-400 py-8 text-center">
+                {{ _('loyalty.store.analytics.no_data_yet') }}
+            </p>
+        </div>
+
+        <!-- Churn / At-Risk Cards -->
+        <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
+            <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+                <span x-html="$icon('exclamation-triangle', 'inline w-5 h-5 mr-2')"></span>
+                {{ _('loyalty.store.analytics.at_risk_title') }}
+            </h3>
+            <div x-show="churnData.at_risk_count > 0">
+                <p class="text-sm text-gray-500 dark:text-gray-400 mb-3">
+                    <span class="text-2xl font-bold text-orange-600" x-text="churnData.at_risk_count"></span>
+                    {{ _('loyalty.store.analytics.cards_at_risk') }}
+                </p>
+                <div class="space-y-2 max-h-48 overflow-y-auto">
+                    <template x-for="card in churnData.cards?.slice(0, 10)" :key="card.card_id">
+                        <div class="flex items-center justify-between text-sm py-1 border-b border-gray-100 dark:border-gray-700">
+                            <span class="text-gray-700 dark:text-gray-300" x-text="card.customer_name || card.card_number"></span>
+                            <span class="text-orange-600 font-medium" x-text="card.days_inactive + 'd inactive'"></span>
+                        </div>
+                    </template>
+                </div>
+            </div>
+            <p x-show="churnData.at_risk_count === 0" class="text-sm text-green-600 dark:text-green-400 py-8 text-center">
+                {{ _('loyalty.store.analytics.no_at_risk') }}
+            </p>
+        </div>
+    </div>
+
+    <!-- Cohort Retention -->
+    <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800 mb-6">
+        <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+            <span x-html="$icon('table-cells', 'inline w-5 h-5 mr-2')"></span>
+            {{ _('loyalty.store.analytics.cohort_title') }}
+        </h3>
+        <div x-show="cohortData.cohorts?.length > 0" class="overflow-x-auto">
+            <table class="w-full text-sm">
+                <thead>
+                    <tr>
+                        <th class="px-3 py-2 text-left text-gray-600 dark:text-gray-400">{{ _('loyalty.store.analytics.cohort_month') }}</th>
+                        <th class="px-3 py-2 text-center text-gray-600 dark:text-gray-400">{{ _('loyalty.store.analytics.cohort_enrolled') }}</th>
+                        <template x-for="(_, i) in Array(6)" :key="i">
+                            <th class="px-3 py-2 text-center text-gray-600 dark:text-gray-400" x-text="'M' + i"></th>
+                        </template>
+                    </tr>
+                </thead>
+                <tbody>
+                    <template x-for="cohort in cohortData.cohorts" :key="cohort.month">
+                        <tr class="border-t border-gray-100 dark:border-gray-700">
+                            <td class="px-3 py-2 font-medium text-gray-900 dark:text-white" x-text="cohort.month"></td>
+                            <td class="px-3 py-2 text-center text-gray-600 dark:text-gray-400" x-text="cohort.enrolled"></td>
+                            <template x-for="(pct, i) in cohort.retention.slice(0, 6)" :key="i">
+                                <td class="px-3 py-2 text-center">
+                                    <span class="inline-block px-2 py-1 rounded text-xs font-medium"
+                                          :class="pct >= 60 ? 'bg-green-100 text-green-800 dark:bg-green-900/30 dark:text-green-400' : pct >= 30 ? 'bg-yellow-100 text-yellow-800 dark:bg-yellow-900/30 dark:text-yellow-400' : 'bg-red-100 text-red-800 dark:bg-red-900/30 dark:text-red-400'"
+                                          x-text="pct + '%'"></span>
+                                </td>
+                            </template>
+                            <template x-for="i in Math.max(0, 6 - cohort.retention.length)" :key="'empty-' + i">
+                                <td class="px-3 py-2 text-center text-gray-300">-</td>
+                            </template>
+                        </tr>
+                    </template>
+                </tbody>
+            </table>
+        </div>
+        <p x-show="!cohortData.cohorts?.length" class="text-sm text-gray-500 dark:text-gray-400 py-8 text-center">
+            {{ _('loyalty.store.analytics.no_data_yet') }}
+        </p>
+    </div>
+
     <!-- Quick Actions -->
     <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
         <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">{{ _('loyalty.store.analytics.quick_actions') }}</h3>
@@ -71,5 +155,7 @@
 {% endblock %}
 
 {% block extra_scripts %}
+{% include 'shared/includes/optional-libs.html' with context %}
+{{ chartjs_loader() }}
 <script defer src="{{ url_for('loyalty_static', path='store/js/loyalty-analytics.js') }}"></script>
 {% endblock %}