fix(loyalty): sanitize earn amount input on every keystroke

Switch from type=number (leaks special chars via compose keys) to
type=text with @input sanitizer that strips non-digit/non-dot
characters and prevents multiple dots. Handles accented characters,
paste, and compose key sequences.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

app/api/deps.py

@@ -1744,3 +1744,39 @@ def get_current_customer_optional(
     except Exception:
         # Invalid token, store mismatch, or other error
         return None
+
+
+# =============================================================================
+# STOREFRONT MODULE GATING
+# =============================================================================
+
+
+def make_storefront_module_gate(module_code: str):
+    """
+    Create a FastAPI dependency that gates storefront routes by module enablement.
+
+    Used by main.py at route registration time: each non-core module's storefront
+    router gets this dependency injected automatically. The framework already knows
+    which module owns each route via RouteInfo.module_code — no hardcoded path map.
+
+    Args:
+        module_code: The module code to check (e.g. "catalog", "orders", "loyalty")
+
+    Returns:
+        A FastAPI dependency function
+    """
+
+    async def _check_module_enabled(
+        request: Request,
+        db: Session = Depends(get_db),
+    ) -> None:
+        from app.modules.service import module_service
+
+        platform = getattr(request.state, "platform", None)
+        if not platform:
+            return  # No platform context — let other middleware handle it
+
+        if not module_service.is_module_enabled(db, platform.id, module_code):
+            raise HTTPException(status_code=404, detail="Page not found")
+
+    return _check_module_enabled

app/modules/analytics/templates/analytics/store/analytics.html

@@ -143,7 +143,7 @@
                 </div>
                 <div class="flex items-center">
                     <div class="p-3 mr-4 text-orange-500 bg-orange-100 rounded-full dark:text-orange-100 dark:bg-orange-500">
-                        <span x-html="$icon('location-marker', 'w-6 h-6')"></span>
+                        <span x-html="$icon('map-pin', 'w-6 h-6')"></span>
                     </div>
                     <div>
                         <p class="text-2xl font-bold text-gray-700 dark:text-gray-200" x-text="formatNumber(analytics.inventory?.total_locations || 0)"></p>

app/modules/base.py

@@ -95,6 +95,7 @@ class MenuItemDefinition:
     requires_permission: str | None = None
     badge_source: str | None = None
     is_super_admin_only: bool = False
+    header_template: str | None = None  # Optional partial for custom header rendering
 
 
 @dataclass

app/modules/cart/definition.py

@@ -68,10 +68,11 @@ cart_module = ModuleDefinition(
                 items=[
                     MenuItemDefinition(
                         id="cart",
-                        label_key="storefront.actions.cart",
+                        label_key="cart.storefront.actions.cart",
                         icon="shopping-cart",
                         route="cart",
                         order=20,
+                        header_template="cart/storefront/partials/header-cart.html",
                     ),
                 ],
             ),

app/modules/cart/locales/de.json

@@ -44,5 +44,10 @@
         "view_desc": "Warenkörbe der Kunden anzeigen",
         "manage": "Warenkörbe verwalten",
         "manage_desc": "Warenkörbe der Kunden bearbeiten und verwalten"
+    },
+    "storefront": {
+        "actions": {
+            "cart": "Warenkorb"
+        }
     }
 }

app/modules/cart/locales/en.json

@@ -1,48 +1,53 @@
 {
-  "title": "Shopping Cart",
-  "description": "Shopping cart management for customers",
-  "cart": {
-    "title": "Your Cart",
-    "empty": "Your cart is empty",
-    "empty_subtitle": "Add items to start shopping",
-    "continue_shopping": "Continue Shopping",
-    "proceed_to_checkout": "Proceed to Checkout"
-  },
-  "item": {
-    "product": "Product",
-    "quantity": "Quantity",
-    "price": "Price",
-    "total": "Total",
-    "remove": "Remove",
-    "update": "Update"
-  },
-  "summary": {
-    "title": "Order Summary",
-    "subtotal": "Subtotal",
-    "shipping": "Shipping",
-    "estimated_shipping": "Calculated at checkout",
-    "tax": "Tax",
-    "total": "Total"
-  },
-  "validation": {
-    "invalid_quantity": "Invalid quantity",
-    "min_quantity": "Minimum quantity is {min}",
-    "max_quantity": "Maximum quantity is {max}",
-    "insufficient_inventory": "Only {available} available"
-  },
-  "permissions": {
-    "view": "View Carts",
-    "view_desc": "View customer shopping carts",
-    "manage": "Manage Carts",
-    "manage_desc": "Modify and manage customer carts"
-  },
-  "messages": {
-    "item_added": "Item added to cart",
-    "item_updated": "Cart updated",
-    "item_removed": "Item removed from cart",
-    "cart_cleared": "Cart cleared",
-    "product_not_available": "Product not available",
-    "error_adding": "Error adding item to cart",
-    "error_updating": "Error updating cart"
-  }
+    "title": "Shopping Cart",
+    "description": "Shopping cart management for customers",
+    "cart": {
+        "title": "Your Cart",
+        "empty": "Your cart is empty",
+        "empty_subtitle": "Add items to start shopping",
+        "continue_shopping": "Continue Shopping",
+        "proceed_to_checkout": "Proceed to Checkout"
+    },
+    "item": {
+        "product": "Product",
+        "quantity": "Quantity",
+        "price": "Price",
+        "total": "Total",
+        "remove": "Remove",
+        "update": "Update"
+    },
+    "summary": {
+        "title": "Order Summary",
+        "subtotal": "Subtotal",
+        "shipping": "Shipping",
+        "estimated_shipping": "Calculated at checkout",
+        "tax": "Tax",
+        "total": "Total"
+    },
+    "validation": {
+        "invalid_quantity": "Invalid quantity",
+        "min_quantity": "Minimum quantity is {min}",
+        "max_quantity": "Maximum quantity is {max}",
+        "insufficient_inventory": "Only {available} available"
+    },
+    "permissions": {
+        "view": "View Carts",
+        "view_desc": "View customer shopping carts",
+        "manage": "Manage Carts",
+        "manage_desc": "Modify and manage customer carts"
+    },
+    "messages": {
+        "item_added": "Item added to cart",
+        "item_updated": "Cart updated",
+        "item_removed": "Item removed from cart",
+        "cart_cleared": "Cart cleared",
+        "product_not_available": "Product not available",
+        "error_adding": "Error adding item to cart",
+        "error_updating": "Error updating cart"
+    },
+    "storefront": {
+        "actions": {
+            "cart": "Cart"
+        }
+    }
 }

app/modules/cart/locales/fr.json

@@ -44,5 +44,10 @@
         "view_desc": "Voir les paniers des clients",
         "manage": "Gérer les paniers",
         "manage_desc": "Modifier et gérer les paniers des clients"
+    },
+    "storefront": {
+        "actions": {
+            "cart": "Panier"
+        }
     }
 }

app/modules/cart/locales/lb.json

@@ -44,5 +44,10 @@
         "view_desc": "Clientekuerf kucken",
         "manage": "Kuerf verwalten",
         "manage_desc": "Clientekuerf änneren a verwalten"
+    },
+    "storefront": {
+        "actions": {
+            "cart": "Kuerf"
+        }
     }
 }

app/modules/cart/templates/cart/storefront/partials/header-cart.html

@@ -0,0 +1,10 @@
+{# cart/storefront/partials/header-cart.html #}
+{# Cart icon with badge for storefront header — provided by cart module #}
+<a href="{{ base_url }}cart" class="relative p-2 rounded-lg hover:bg-gray-100 dark:hover:bg-gray-700">
+    <span class="w-5 h-5" x-html="$icon('shopping-cart', 'w-5 h-5')"></span>
+    <span x-show="cartCount > 0"
+          x-text="cartCount"
+          class="absolute -top-1 -right-1 bg-accent text-white text-xs rounded-full h-5 w-5 flex items-center justify-center"
+          style="background-color: var(--color-accent)">
+    </span>
+</a>

app/modules/catalog/definition.py

@@ -134,7 +134,7 @@ catalog_module = ModuleDefinition(
                 items=[
                     MenuItemDefinition(
                         id="products",
-                        label_key="storefront.nav.products",
+                        label_key="catalog.storefront.nav.products",
                         icon="shopping-bag",
                         route="products",
                         order=10,
@@ -148,10 +148,11 @@ catalog_module = ModuleDefinition(
                 items=[
                     MenuItemDefinition(
                         id="search",
-                        label_key="storefront.actions.search",
+                        label_key="catalog.storefront.actions.search",
                         icon="search",
                         route="",
                         order=10,
+                        header_template="catalog/storefront/partials/header-search.html",
                     ),
                 ],
             ),

app/modules/catalog/locales/de.json

@@ -89,5 +89,13 @@
         "products_import_desc": "Massenimport von Produkten",
         "products_export": "Produkte exportieren",
         "products_export_desc": "Produktdaten exportieren"
+    },
+    "storefront": {
+        "nav": {
+            "products": "Produkte"
+        },
+        "actions": {
+            "search": "Suchen"
+        }
     }
 }

app/modules/catalog/locales/en.json

@@ -107,5 +107,13 @@
     "menu": {
         "products_inventory": "Products & Inventory",
         "all_products": "All Products"
+    },
+    "storefront": {
+        "nav": {
+            "products": "Products"
+        },
+        "actions": {
+            "search": "Search"
+        }
     }
 }

app/modules/catalog/locales/fr.json

@@ -89,5 +89,13 @@
         "products_import_desc": "Importation en masse de produits",
         "products_export": "Exporter les produits",
         "products_export_desc": "Exporter les données produits"
+    },
+    "storefront": {
+        "nav": {
+            "products": "Produits"
+        },
+        "actions": {
+            "search": "Rechercher"
+        }
     }
 }

app/modules/catalog/locales/lb.json

@@ -89,5 +89,13 @@
         "products_import_desc": "Massenimport vu Produiten",
         "products_export": "Produiten exportéieren",
         "products_export_desc": "Produitdaten exportéieren"
+    },
+    "storefront": {
+        "nav": {
+            "products": "Produkter"
+        },
+        "actions": {
+            "search": "Sichen"
+        }
     }
 }

app/modules/catalog/routes/pages/storefront.py

@@ -30,11 +30,10 @@ router = APIRouter()
 # ============================================================================
 
 
-@router.get("/", response_class=HTMLResponse, include_in_schema=False)
 @router.get("/products", response_class=HTMLResponse, include_in_schema=False)
 async def shop_products_page(request: Request, db: Session = Depends(get_db)):
     """
-    Render shop homepage / product catalog.
+    Render product catalog listing.
     Shows featured products and categories.
     """
     logger.debug(

app/modules/catalog/templates/catalog/storefront/partials/header-search.html

@@ -0,0 +1,5 @@
+{# catalog/storefront/partials/header-search.html #}
+{# Search button for storefront header — provided by catalog module #}
+<button @click="openSearch()" class="p-2 rounded-lg hover:bg-gray-100 dark:hover:bg-gray-700">
+    <span class="w-5 h-5" x-html="$icon('search', 'w-5 h-5')"></span>
+</button>

app/modules/cms/locales/de.json

@@ -388,5 +388,15 @@
     },
     "confirmations": {
         "delete_file": "Sind Sie sicher, dass Sie diese Datei löschen möchten? Dies kann nicht rückgängig gemacht werden."
+    },
+    "storefront": {
+        "my_account": "Mein Konto",
+        "learn_more": "Mehr erfahren",
+        "explore": "Entdecken",
+        "quick_links": "Schnellzugriff",
+        "information": "Informationen",
+        "about": "Über uns",
+        "contact": "Kontakt",
+        "faq": "FAQ"
     }
 }

app/modules/cms/locales/en.json

@@ -388,5 +388,15 @@
         "content_pages": "Content Pages",
         "store_themes": "Store Themes",
         "media_library": "Media Library"
+    },
+    "storefront": {
+        "my_account": "My Account",
+        "learn_more": "Learn More",
+        "explore": "Explore",
+        "quick_links": "Quick Links",
+        "information": "Information",
+        "about": "About Us",
+        "contact": "Contact",
+        "faq": "FAQ"
     }
 }

app/modules/cms/locales/fr.json

@@ -388,5 +388,15 @@
     },
     "confirmations": {
         "delete_file": "Êtes-vous sûr de vouloir supprimer ce fichier ? Cette action est irréversible."
+    },
+    "storefront": {
+        "my_account": "Mon Compte",
+        "learn_more": "En savoir plus",
+        "explore": "Découvrir",
+        "quick_links": "Liens rapides",
+        "information": "Informations",
+        "about": "À propos",
+        "contact": "Contact",
+        "faq": "FAQ"
     }
 }

app/modules/cms/locales/lb.json

@@ -388,5 +388,15 @@
     },
     "confirmations": {
         "delete_file": "Sidd Dir sécher datt Dir dëse Fichier läsche wëllt? Dat kann net réckgängeg gemaach ginn."
+    },
+    "storefront": {
+        "my_account": "Mäi Kont",
+        "learn_more": "Méi gewuer ginn",
+        "explore": "Entdecken",
+        "quick_links": "Schnellzougrëff",
+        "information": "Informatiounen",
+        "about": "Iwwer eis",
+        "contact": "Kontakt",
+        "faq": "FAQ"
     }
 }

app/modules/cms/migrations/versions/cms_003_seo_meta_description_translations.py

@@ -0,0 +1,36 @@
+"""add meta_description_translations and drop meta_keywords from content_pages
+
+Revision ID: cms_003
+Revises: cms_002
+Create Date: 2026-04-15
+"""
+
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "cms_003"
+down_revision = "cms_002"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.add_column(
+        "content_pages",
+        sa.Column(
+            "meta_description_translations",
+            sa.JSON(),
+            nullable=True,
+            comment="Language-keyed meta description dict for multi-language SEO",
+        ),
+    )
+    op.drop_column("content_pages", "meta_keywords")
+
+
+def downgrade() -> None:
+    op.add_column(
+        "content_pages",
+        sa.Column("meta_keywords", sa.String(300), nullable=True),
+    )
+    op.drop_column("content_pages", "meta_description_translations")

app/modules/cms/models/content_page.py

@@ -135,7 +135,12 @@ class ContentPage(Base):
 
     # SEO
     meta_description = Column(String(300), nullable=True)
-    meta_keywords = Column(String(300), nullable=True)
+    meta_description_translations = Column(
+        JSON,
+        nullable=True,
+        default=None,
+        comment="Language-keyed meta description dict for multi-language SEO",
+    )
 
     # Publishing
     is_published = Column(Boolean, default=False, nullable=False)
@@ -230,6 +235,16 @@ class ContentPage(Base):
             )
         return self.content
 
+    def get_translated_meta_description(self, lang: str, default_lang: str = "fr") -> str:
+        """Get meta description in the given language, falling back to default_lang then self.meta_description."""
+        if self.meta_description_translations:
+            return (
+                self.meta_description_translations.get(lang)
+                or self.meta_description_translations.get(default_lang)
+                or self.meta_description or ""
+            )
+        return self.meta_description or ""
+
     def to_dict(self):
         """Convert to dictionary for API responses."""
         return {
@@ -248,7 +263,7 @@ class ContentPage(Base):
             "template": self.template,
             "sections": self.sections,
             "meta_description": self.meta_description,
-            "meta_keywords": self.meta_keywords,
+            "meta_description_translations": self.meta_description_translations,
             "is_published": self.is_published,
             "published_at": (
                 self.published_at.isoformat() if self.published_at else None

app/modules/cms/routes/api/admin_content_pages.py

@@ -73,7 +73,7 @@ def create_platform_page(
         content_format=page_data.content_format,
         template=page_data.template,
         meta_description=page_data.meta_description,
-        meta_keywords=page_data.meta_keywords,
+        meta_description_translations=page_data.meta_description_translations,
         is_published=page_data.is_published,
         show_in_footer=page_data.show_in_footer,
         show_in_header=page_data.show_in_header,
@@ -117,7 +117,7 @@ def create_store_page(
         content_format=page_data.content_format,
         template=page_data.template,
         meta_description=page_data.meta_description,
-        meta_keywords=page_data.meta_keywords,
+        meta_description_translations=page_data.meta_description_translations,
         is_published=page_data.is_published,
         show_in_footer=page_data.show_in_footer,
         show_in_header=page_data.show_in_header,
@@ -177,11 +177,13 @@ def update_page(
         db,
         page_id=page_id,
         title=page_data.title,
+        title_translations=page_data.title_translations,
         content=page_data.content,
+        content_translations=page_data.content_translations,
         content_format=page_data.content_format,
         template=page_data.template,
         meta_description=page_data.meta_description,
-        meta_keywords=page_data.meta_keywords,
+        meta_description_translations=page_data.meta_description_translations,
         is_published=page_data.is_published,
         show_in_footer=page_data.show_in_footer,
         show_in_header=page_data.show_in_header,

app/modules/cms/routes/api/store_content_pages.py

@@ -207,7 +207,7 @@ def create_store_page(
         store_id=current_user.token_store_id,
         content_format=page_data.content_format,
         meta_description=page_data.meta_description,
-        meta_keywords=page_data.meta_keywords,
+        meta_description_translations=getattr(page_data, "meta_description_translations", None),
         is_published=page_data.is_published,
         show_in_footer=page_data.show_in_footer,
         show_in_header=page_data.show_in_header,
@@ -241,7 +241,7 @@ def update_store_page(
         content=page_data.content,
         content_format=page_data.content_format,
         meta_description=page_data.meta_description,
-        meta_keywords=page_data.meta_keywords,
+        meta_description_translations=getattr(page_data, "meta_description_translations", None),
         is_published=page_data.is_published,
         show_in_footer=page_data.show_in_footer,
         show_in_header=page_data.show_in_header,

app/modules/cms/routes/pages/admin.py

@@ -2,7 +2,8 @@
 """
 CMS Admin Page Routes (HTML rendering).
 
-Admin pages for managing platform and store content pages.
+Admin pages for managing platform and store content pages,
+and store theme customization.
 """
 
 from fastapi import APIRouter, Depends, Path, Request
@@ -10,6 +11,7 @@ from fastapi.responses import HTMLResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import get_db, require_menu_access
+from app.modules.core.utils.page_context import get_admin_context
 from app.modules.enums import FrontendType
 from app.modules.tenancy.models import User
 from app.templates_config import templates
@@ -86,3 +88,49 @@ async def admin_content_page_edit(
             "page_id": page_id,
         },
     )
+
+
+# ============================================================================
+# STORE THEMES
+# ============================================================================
+
+
+@router.get("/store-themes", response_class=HTMLResponse, include_in_schema=False)
+async def admin_store_themes_page(
+    request: Request,
+    current_user: User = Depends(
+        require_menu_access("store-themes", FrontendType.ADMIN)
+    ),
+    db: Session = Depends(get_db),
+):
+    """
+    Render store themes selection page.
+    Allows admins to select a store to customize their theme.
+    """
+    return templates.TemplateResponse(
+        "cms/admin/store-themes.html",
+        get_admin_context(request, db, current_user),
+    )
+
+
+@router.get(
+    "/stores/{store_code}/theme",
+    response_class=HTMLResponse,
+    include_in_schema=False,
+)
+async def admin_store_theme_page(
+    request: Request,
+    store_code: str = Path(..., description="Store code"),
+    current_user: User = Depends(
+        require_menu_access("store-themes", FrontendType.ADMIN)
+    ),
+    db: Session = Depends(get_db),
+):
+    """
+    Render store theme customization page.
+    Allows admins to customize colors, fonts, layout, and branding.
+    """
+    return templates.TemplateResponse(
+        "cms/admin/store-theme.html",
+        get_admin_context(request, db, current_user, store_code=store_code),
+    )

app/modules/cms/routes/pages/storefront.py

@@ -28,6 +28,79 @@ ROUTE_CONFIG = {
 }
 
 
+# ============================================================================
+# STOREFRONT HOMEPAGE
+# ============================================================================
+
+
+@router.get("/", response_class=HTMLResponse, include_in_schema=False)
+async def storefront_homepage(
+    request: Request,
+    db: Session = Depends(get_db),
+):
+    """
+    Storefront homepage handler.
+
+    Looks for a CMS page with slug="home" (store override → store default),
+    and renders the appropriate landing template. Falls back to the default
+    landing template when no CMS homepage exists.
+    """
+    store = getattr(request.state, "store", None)
+    platform = getattr(request.state, "platform", None)
+    store_id = store.id if store else None
+    if not platform:
+        raise HTTPException(status_code=400, detail="Platform context required")
+
+    # Try to load a homepage from CMS (store override → store default)
+    page = content_page_service.get_page_for_store(
+        db,
+        platform_id=platform.id,
+        slug="home",
+        store_id=store_id,
+        include_unpublished=False,
+    )
+
+    # Resolve placeholders for store default pages (title, content, sections)
+    page_content = None
+    page_title = None
+    page_sections = None
+    if page:
+        page_content = page.content
+        page_title = page.title
+        page_sections = page.sections
+        if page.is_store_default and store:
+            page_content = content_page_service.resolve_placeholders(
+                page.content, store
+            )
+            page_title = content_page_service.resolve_placeholders(
+                page.title, store
+            )
+            if page_sections:
+                page_sections = content_page_service.resolve_placeholders_deep(
+                    page_sections, store
+                )
+
+    context = get_storefront_context(request, db=db, page=page)
+    if page_content:
+        context["page_content"] = page_content
+    if page_title:
+        context["page_title"] = page_title
+    if page_sections:
+        context["page_sections"] = page_sections
+
+    # Select template based on page.template field (or default)
+    template_map = {
+        "full": "cms/storefront/landing-full.html",
+        "modern": "cms/storefront/landing-modern.html",
+        "minimal": "cms/storefront/landing-minimal.html",
+    }
+    template_name = "cms/storefront/landing-default.html"
+    if page and page.template:
+        template_name = template_map.get(page.template, template_name)
+
+    return templates.TemplateResponse(template_name, context)
+
+
 # ============================================================================
 # DYNAMIC CONTENT PAGES (CMS)
 # ============================================================================
@@ -103,10 +176,13 @@ async def generic_content_page(
 
     # Resolve placeholders in store default pages ({{store_name}}, etc.)
     page_content = page.content
+    page_title = page.title
     if page.is_store_default and store:
         page_content = content_page_service.resolve_placeholders(page.content, store)
+        page_title = content_page_service.resolve_placeholders(page.title, store)
 
     context = get_storefront_context(request, db=db, page=page)
+    context["page_title"] = page_title
     context["page_content"] = page_content
 
     # Select template based on page.template field

app/modules/cms/schemas/content_page.py

@@ -24,19 +24,27 @@ class ContentPageCreate(BaseModel):
         description="URL-safe identifier (about, faq, contact, etc.)",
     )
     title: str = Field(..., max_length=200, description="Page title")
+    title_translations: dict[str, str] | None = Field(
+        None, description="Title translations keyed by language code"
+    )
     content: str = Field(..., description="HTML or Markdown content")
+    content_translations: dict[str, str] | None = Field(
+        None, description="Content translations keyed by language code"
+    )
     content_format: str = Field(
         default="html", description="Content format: html or markdown"
     )
     template: str = Field(
         default="default",
         max_length=50,
-        description="Template name (default, minimal, modern)",
+        description="Template name (default, minimal, modern, full)",
     )
     meta_description: str | None = Field(
         None, max_length=300, description="SEO meta description"
     )
-    meta_keywords: str | None = Field(None, max_length=300, description="SEO keywords")
+    meta_description_translations: dict[str, str] | None = Field(
+        None, description="Meta description translations keyed by language code"
+    )
     is_published: bool = Field(default=False, description="Publish immediately")
     show_in_footer: bool = Field(default=True, description="Show in footer navigation")
     show_in_header: bool = Field(default=False, description="Show in header navigation")
@@ -53,11 +61,13 @@ class ContentPageUpdate(BaseModel):
     """Schema for updating a content page (admin)."""
 
     title: str | None = Field(None, max_length=200)
+    title_translations: dict[str, str] | None = None
     content: str | None = None
+    content_translations: dict[str, str] | None = None
     content_format: str | None = None
     template: str | None = Field(None, max_length=50)
     meta_description: str | None = Field(None, max_length=300)
-    meta_keywords: str | None = Field(None, max_length=300)
+    meta_description_translations: dict[str, str] | None = None
     is_published: bool | None = None
     show_in_footer: bool | None = None
     show_in_header: bool | None = None
@@ -78,11 +88,13 @@ class ContentPageResponse(BaseModel):
     store_name: str | None
     slug: str
     title: str
+    title_translations: dict[str, str] | None = None
     content: str
+    content_translations: dict[str, str] | None = None
     content_format: str
     template: str | None = None
     meta_description: str | None
-    meta_keywords: str | None
+    meta_description_translations: dict[str, str] | None = None
     is_published: bool
     published_at: str | None
     display_order: int
@@ -135,7 +147,6 @@ class StoreContentPageCreate(BaseModel):
     meta_description: str | None = Field(
         None, max_length=300, description="SEO meta description"
     )
-    meta_keywords: str | None = Field(None, max_length=300, description="SEO keywords")
     is_published: bool = Field(default=False, description="Publish immediately")
     show_in_footer: bool = Field(default=True, description="Show in footer navigation")
     show_in_header: bool = Field(default=False, description="Show in header navigation")
@@ -152,7 +163,6 @@ class StoreContentPageUpdate(BaseModel):
     content: str | None = None
     content_format: str | None = None
     meta_description: str | None = Field(None, max_length=300)
-    meta_keywords: str | None = Field(None, max_length=300)
     is_published: bool | None = None
     show_in_footer: bool | None = None
     show_in_header: bool | None = None
@@ -187,7 +197,6 @@ class PublicContentPageResponse(BaseModel):
     content: str
     content_format: str
     meta_description: str | None
-    meta_keywords: str | None
     published_at: str | None
 
 

app/modules/cms/services/content_page_service.py

@@ -24,6 +24,7 @@ Lookup Strategy for Store Storefronts:
 
 import logging
 from datetime import UTC, datetime
+from typing import Any
 
 from sqlalchemy import and_
 from sqlalchemy.orm import Session
@@ -472,7 +473,7 @@ class ContentPageService:
         content_format: str = "html",
         template: str = "default",
         meta_description: str | None = None,
-        meta_keywords: str | None = None,
+        meta_description_translations: str | None = None,
         is_published: bool = False,
         show_in_footer: bool = True,
         show_in_header: bool = False,
@@ -494,7 +495,7 @@ class ContentPageService:
             content_format: "html" or "markdown"
             template: Template name for landing pages
             meta_description: SEO description
-            meta_keywords: SEO keywords
+            meta_description_translations: Meta description translations dict
             is_published: Publish immediately
             show_in_footer: Show in footer navigation
             show_in_header: Show in header navigation
@@ -515,7 +516,7 @@ class ContentPageService:
             content_format=content_format,
             template=template,
             meta_description=meta_description,
-            meta_keywords=meta_keywords,
+            meta_description_translations=meta_description_translations,
             is_published=is_published,
             published_at=datetime.now(UTC) if is_published else None,
             show_in_footer=show_in_footer,
@@ -541,11 +542,13 @@ class ContentPageService:
         db: Session,
         page_id: int,
         title: str | None = None,
+        title_translations: dict[str, str] | None = None,
         content: str | None = None,
+        content_translations: dict[str, str] | None = None,
         content_format: str | None = None,
         template: str | None = None,
         meta_description: str | None = None,
-        meta_keywords: str | None = None,
+        meta_description_translations: str | None = None,
         is_published: bool | None = None,
         show_in_footer: bool | None = None,
         show_in_header: bool | None = None,
@@ -573,16 +576,20 @@ class ContentPageService:
         # Update fields if provided
         if title is not None:
             page.title = title
+        if title_translations is not None:
+            page.title_translations = title_translations
         if content is not None:
             page.content = content
+        if content_translations is not None:
+            page.content_translations = content_translations
         if content_format is not None:
             page.content_format = content_format
         if template is not None:
             page.template = template
         if meta_description is not None:
             page.meta_description = meta_description
-        if meta_keywords is not None:
-            page.meta_keywords = meta_keywords
+        if meta_description_translations is not None:
+            page.meta_description_translations = meta_description_translations
         if is_published is not None:
             page.is_published = is_published
             if is_published and not page.published_at:
@@ -698,7 +705,7 @@ class ContentPageService:
         content: str | None = None,
         content_format: str | None = None,
         meta_description: str | None = None,
-        meta_keywords: str | None = None,
+        meta_description_translations: str | None = None,
         is_published: bool | None = None,
         show_in_footer: bool | None = None,
         show_in_header: bool | None = None,
@@ -725,7 +732,7 @@ class ContentPageService:
             content=content,
             content_format=content_format,
             meta_description=meta_description,
-            meta_keywords=meta_keywords,
+            meta_description_translations=meta_description_translations,
             is_published=is_published,
             show_in_footer=show_in_footer,
             show_in_header=show_in_header,
@@ -760,7 +767,7 @@ class ContentPageService:
         content: str,
         content_format: str = "html",
         meta_description: str | None = None,
-        meta_keywords: str | None = None,
+        meta_description_translations: str | None = None,
         is_published: bool = False,
         show_in_footer: bool = True,
         show_in_header: bool = False,
@@ -791,7 +798,7 @@ class ContentPageService:
             is_platform_page=False,
             content_format=content_format,
             meta_description=meta_description,
-            meta_keywords=meta_keywords,
+            meta_description_translations=meta_description_translations,
             is_published=is_published,
             show_in_footer=show_in_footer,
             show_in_header=show_in_header,
@@ -913,11 +920,13 @@ class ContentPageService:
         db: Session,
         page_id: int,
         title: str | None = None,
+        title_translations: dict[str, str] | None = None,
         content: str | None = None,
+        content_translations: dict[str, str] | None = None,
         content_format: str | None = None,
         template: str | None = None,
         meta_description: str | None = None,
-        meta_keywords: str | None = None,
+        meta_description_translations: str | None = None,
         is_published: bool | None = None,
         show_in_footer: bool | None = None,
         show_in_header: bool | None = None,
@@ -935,11 +944,13 @@ class ContentPageService:
             db,
             page_id=page_id,
             title=title,
+            title_translations=title_translations,
             content=content,
+            content_translations=content_translations,
             content_format=content_format,
             template=template,
             meta_description=meta_description,
-            meta_keywords=meta_keywords,
+            meta_description_translations=meta_description_translations,
             is_published=is_published,
             show_in_footer=show_in_footer,
             show_in_header=show_in_header,
@@ -991,6 +1002,28 @@ class ContentPageService:
             content = content.replace(placeholder, value)
         return content
 
+    @staticmethod
+    def resolve_placeholders_deep(data, store) -> Any:
+        """
+        Recursively resolve {{store_name}} etc. in a nested data structure
+        (dicts, lists, strings). Used for sections JSON in store default pages.
+        """
+        if not data or not store:
+            return data
+        if isinstance(data, str):
+            return ContentPageService.resolve_placeholders(data, store)
+        if isinstance(data, dict):
+            return {
+                k: ContentPageService.resolve_placeholders_deep(v, store)
+                for k, v in data.items()
+            }
+        if isinstance(data, list):
+            return [
+                ContentPageService.resolve_placeholders_deep(item, store)
+                for item in data
+            ]
+        return data
+
     # =========================================================================
     # Homepage Sections Management
     # =========================================================================

app/modules/cms/services/store_theme_service.py

@@ -70,7 +70,7 @@ class StoreThemeService:
         """
         from app.modules.tenancy.services.store_service import store_service
 
-        store = store_service.get_store_by_code(db, store_code)
+        store = store_service.get_store_by_code_or_subdomain(db, store_code)
 
         if not store:
             self.logger.warning(f"Store not found: {store_code}")

app/modules/cms/static/admin/js/content-page-edit.js

@@ -20,11 +20,13 @@ function contentPageEditor(pageId) {
         form: {
             slug: '',
             title: '',
+            title_translations: {},
             content: '',
+            content_translations: {},
             content_format: 'html',
             template: 'default',
             meta_description: '',
-            meta_keywords: '',
+            meta_description_translations: {},
             is_published: false,
             show_in_header: false,
             show_in_footer: true,
@@ -42,6 +44,12 @@ function contentPageEditor(pageId) {
         error: null,
         successMessage: null,
 
+        // Page type: 'content' or 'landing'
+        pageType: 'content',
+
+        // Translation language for title/content
+        titleContentLang: 'fr',
+
         // ========================================
         // HOMEPAGE SECTIONS STATE
         // ========================================
@@ -56,6 +64,13 @@ function contentPageEditor(pageId) {
             de: 'Deutsch',
             lb: 'Lëtzebuergesch'
         },
+
+        // Template-driven section palette
+        sectionPalette: {
+            'default': ['hero', 'features', 'products', 'pricing', 'testimonials', 'gallery', 'contact_info', 'cta'],
+            'full': ['hero', 'features', 'testimonials', 'gallery', 'contact_info', 'cta'],
+        },
+
         sections: {
             hero: {
                 enabled: true,
@@ -108,8 +123,8 @@ function contentPageEditor(pageId) {
                 await this.loadPage();
                 contentPageEditLog.groupEnd();
 
-                // Load sections if this is a homepage
-                if (this.form.slug === 'home') {
+                // Load sections if this is a landing page
+                if (this.pageType === 'landing') {
                     await this.loadSections();
                 }
             } else {
@@ -120,14 +135,86 @@ function contentPageEditor(pageId) {
             contentPageEditLog.info('=== CONTENT PAGE EDITOR INITIALIZATION COMPLETE ===');
         },
 
-        // Check if we should show section editor (property, not getter for Alpine compatibility)
+        // Check if we should show section editor
         isHomepage: false,
 
-        // Update isHomepage when slug changes
+        // Is a section available for the current template?
+        isSectionAvailable(sectionName) {
+            const palette = this.sectionPalette[this.form.template] || this.sectionPalette['full'];
+            return palette.includes(sectionName);
+        },
+
+        // Update homepage state
         updateIsHomepage() {
             this.isHomepage = this.form.slug === 'home';
         },
 
+        // Update template when page type changes
+        updatePageType() {
+            if (this.pageType === 'landing') {
+                this.form.template = 'full';
+                // Load sections if editing and not yet loaded
+                if (this.pageId && !this.sectionsLoaded) {
+                    this.loadSections();
+                }
+            } else {
+                this.form.template = 'default';
+            }
+            this.updateIsHomepage();
+        },
+
+        // ========================================
+        // TITLE/CONTENT TRANSLATION HELPERS
+        // ========================================
+
+        getTranslatedTitle() {
+            if (this.titleContentLang === this.defaultLanguage) {
+                return this.form.title;
+            }
+            return (this.form.title_translations || {})[this.titleContentLang] || '';
+        },
+
+        setTranslatedTitle(value) {
+            if (this.titleContentLang === this.defaultLanguage) {
+                this.form.title = value;
+            } else {
+                if (!this.form.title_translations) this.form.title_translations = {};
+                this.form.title_translations[this.titleContentLang] = value;
+            }
+        },
+
+        getTranslatedContent() {
+            if (this.titleContentLang === this.defaultLanguage) {
+                return this.form.content;
+            }
+            return (this.form.content_translations || {})[this.titleContentLang] || '';
+        },
+
+        setTranslatedContent(value) {
+            if (this.titleContentLang === this.defaultLanguage) {
+                this.form.content = value;
+            } else {
+                if (!this.form.content_translations) this.form.content_translations = {};
+                this.form.content_translations[this.titleContentLang] = value;
+            }
+        },
+
+        getTranslatedMetaDescription() {
+            if (this.titleContentLang === this.defaultLanguage) {
+                return this.form.meta_description;
+            }
+            return (this.form.meta_description_translations || {})[this.titleContentLang] || '';
+        },
+
+        setTranslatedMetaDescription(value) {
+            if (this.titleContentLang === this.defaultLanguage) {
+                this.form.meta_description = value;
+            } else {
+                if (!this.form.meta_description_translations) this.form.meta_description_translations = {};
+                this.form.meta_description_translations[this.titleContentLang] = value;
+            }
+        },
+
         // Load platforms for dropdown
         async loadPlatforms() {
             this.loadingPlatforms = true;
@@ -188,11 +275,13 @@ function contentPageEditor(pageId) {
                 this.form = {
                     slug: page.slug || '',
                     title: page.title || '',
+                    title_translations: page.title_translations || {},
                     content: page.content || '',
+                    content_translations: page.content_translations || {},
                     content_format: page.content_format || 'html',
                     template: page.template || 'default',
                     meta_description: page.meta_description || '',
-                    meta_keywords: page.meta_keywords || '',
+                    meta_description_translations: page.meta_description_translations || {},
                     is_published: page.is_published || false,
                     show_in_header: page.show_in_header || false,
                     show_in_footer: page.show_in_footer !== undefined ? page.show_in_footer : true,
@@ -202,6 +291,9 @@ function contentPageEditor(pageId) {
                     store_id: page.store_id
                 };
 
+                // Set page type from template
+                this.pageType = (this.form.template === 'full') ? 'landing' : 'content';
+
                 contentPageEditLog.info('Page loaded successfully');
 
                 // Update computed properties after loading
@@ -240,24 +332,25 @@ function contentPageEditor(pageId) {
         },
 
         // ========================================
-        // HOMEPAGE SECTIONS METHODS
+        // SECTIONS METHODS
         // ========================================
 
-        // Load sections for homepage
+        // Load sections for landing pages
         async loadSections() {
-            if (!this.pageId || this.form.slug !== 'home') {
-                contentPageEditLog.debug('Skipping section load - not a homepage');
+            if (!this.pageId || this.pageType !== 'landing') {
+                contentPageEditLog.debug('Skipping section load - not a landing page');
                 return;
             }
 
             try {
-                contentPageEditLog.info('Loading homepage sections...');
+                contentPageEditLog.info('Loading sections...');
                 const response = await apiClient.get(`/admin/content-pages/${this.pageId}/sections`);
                 const data = response.data || response;
 
                 this.supportedLanguages = data.supported_languages || ['fr', 'de', 'en'];
                 this.defaultLanguage = data.default_language || 'fr';
                 this.currentLang = this.defaultLanguage;
+                this.titleContentLang = this.defaultLanguage;
 
                 if (data.sections) {
                     this.sections = this.mergeWithDefaults(data.sections);
@@ -277,12 +370,18 @@ function contentPageEditor(pageId) {
         mergeWithDefaults(loadedSections) {
             const defaults = this.getDefaultSectionStructure();
 
-            // Deep merge each section
-            for (const key of ['hero', 'features', 'pricing', 'cta']) {
+            // Deep merge each section that exists in defaults
+            for (const key of Object.keys(defaults)) {
                 if (loadedSections[key]) {
                     defaults[key] = { ...defaults[key], ...loadedSections[key] };
                 }
             }
+            // Also preserve any extra sections from loaded data
+            for (const key of Object.keys(loadedSections)) {
+                if (!defaults[key]) {
+                    defaults[key] = loadedSections[key];
+                }
+            }
 
             return defaults;
         },
@@ -375,7 +474,7 @@ function contentPageEditor(pageId) {
 
         // Save sections
         async saveSections() {
-            if (!this.pageId || !this.isHomepage) return;
+            if (!this.pageId || this.pageType !== 'landing') return;
 
             try {
                 contentPageEditLog.info('Saving sections...');
@@ -401,11 +500,13 @@ function contentPageEditor(pageId) {
                 const payload = {
                     slug: this.form.slug,
                     title: this.form.title,
+                    title_translations: this.form.title_translations,
                     content: this.form.content,
+                    content_translations: this.form.content_translations,
                     content_format: this.form.content_format,
                     template: this.form.template,
                     meta_description: this.form.meta_description,
-                    meta_keywords: this.form.meta_keywords,
+                    meta_description_translations: this.form.meta_description_translations,
                     is_published: this.form.is_published,
                     show_in_header: this.form.show_in_header,
                     show_in_footer: this.form.show_in_footer,
@@ -422,8 +523,8 @@ function contentPageEditor(pageId) {
                     // Update existing page
                     response = await apiClient.put(`/admin/content-pages/${this.pageId}`, payload);
 
-                    // Also save sections if this is a homepage
-                    if (this.isHomepage && this.sectionsLoaded) {
+                    // Also save sections if this is a landing page
+                    if (this.pageType === 'landing' && this.sectionsLoaded) {
                         await this.saveSections();
                     }
 

app/modules/cms/templates/cms/admin/content-page-edit.html

@@ -57,19 +57,23 @@
             </h3>
 
             <div class="grid grid-cols-1 md:grid-cols-2 gap-4">
-                <!-- Page Title -->
-                <div class="md:col-span-2">
+                <!-- Page Type -->
+                <div>
                     <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
-                        Page Title <span class="text-red-500">*</span>
+                        Page Type
                     </label>
-                    <input
-                        type="text"
-                        x-model="form.title"
-                        required
-                        maxlength="200"
+                    <select
+                        x-model="pageType"
+                        @change="updatePageType()"
                         class="w-full px-3 py-2 text-gray-700 dark:text-gray-300 border border-gray-300 dark:border-gray-600 rounded-lg focus:outline-none focus:border-purple-500 dark:bg-gray-700"
-                        placeholder="About Us"
                     >
+                        <option value="content">Content Page</option>
+                        <option value="landing">Landing Page</option>
+                    </select>
+                    <p class="mt-1 text-xs text-gray-500 dark:text-gray-400">
+                        <span x-show="pageType === 'content'">Standard page with rich text content (About, FAQ, Privacy...)</span>
+                        <span x-show="pageType === 'landing'">Section-based page with hero, features, CTA blocks</span>
+                    </p>
                 </div>
 
                 <!-- Slug -->
@@ -133,10 +137,54 @@
             </div>
         </div>
 
-        <!-- Content -->
+        <!-- Title with Language Tabs -->
         <div class="p-6 border-b border-gray-200 dark:border-gray-700">
+            <h3 class="text-lg font-semibold text-gray-900 dark:text-white mb-4">
+                Page Title
+                <span class="text-sm font-normal text-gray-500 ml-2">(Multi-language)</span>
+            </h3>
+
+            <!-- Language Tabs for Title/Content -->
+            <div class="mb-4">
+                <div class="border-b border-gray-200 dark:border-gray-700">
+                    <nav class="flex -mb-px space-x-4">
+                        <template x-for="lang in supportedLanguages" :key="'tc-' + lang">
+                            <button
+                                type="button"
+                                @click="titleContentLang = lang"
+                                :class="titleContentLang === lang ? 'border-purple-500 text-purple-600 dark:text-purple-400' : 'border-transparent text-gray-500 dark:text-gray-400 hover:text-gray-700 dark:hover:text-gray-300'"
+                                class="py-2 px-4 border-b-2 font-medium text-sm transition-colors"
+                            >
+                                <span x-text="languageNames[lang] || lang.toUpperCase()"></span>
+                                <span x-show="lang === defaultLanguage" class="ml-1 text-xs text-gray-400">(default)</span>
+                            </button>
+                        </template>
+                    </nav>
+                </div>
+            </div>
+
+            <div>
+                <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
+                    Title <span class="text-red-500">*</span>
+                    <span class="font-normal text-gray-400 ml-1" x-text="'(' + (languageNames[titleContentLang] || titleContentLang) + ')'"></span>
+                </label>
+                <input
+                    type="text"
+                    :value="getTranslatedTitle()"
+                    @input="setTranslatedTitle($event.target.value)"
+                    required
+                    maxlength="200"
+                    class="w-full px-3 py-2 text-gray-700 dark:text-gray-300 border border-gray-300 dark:border-gray-600 rounded-lg focus:outline-none focus:border-purple-500 dark:bg-gray-700"
+                    :placeholder="'Page title in ' + (languageNames[titleContentLang] || titleContentLang)"
+                >
+            </div>
+        </div>
+
+        <!-- Content (only for Content Page type) -->
+        <div x-show="pageType === 'content'" x-cloak class="p-6 border-b border-gray-200 dark:border-gray-700">
             <h3 class="text-lg font-semibold text-gray-900 dark:text-white mb-4">
                 Page Content
+                <span class="text-sm font-normal text-gray-500 ml-2" x-text="'(' + (languageNames[titleContentLang] || titleContentLang) + ')'"></span>
             </h3>
 
             <!-- Content Format -->
@@ -219,9 +267,9 @@
         </div>
 
         <!-- ══════════════════════════════════════════════════════════════════ -->
-        <!-- HOMEPAGE SECTIONS EDITOR (only for slug='home')                    -->
+        <!-- SECTIONS EDITOR (for Landing Page type)                            -->
         <!-- ══════════════════════════════════════════════════════════════════ -->
-        <div x-show="isHomepage" x-cloak class="p-6 border-b border-gray-200 dark:border-gray-700">
+        <div x-show="pageType === 'landing'" x-cloak class="p-6 border-b border-gray-200 dark:border-gray-700">
             <div class="flex items-center justify-between mb-4">
                 <h3 class="text-lg font-semibold text-gray-900 dark:text-white">
                     Homepage Sections
@@ -258,7 +306,7 @@
                 <!-- ═══════════════════════════════════════════════════════════ -->
                 <!-- HERO SECTION                                                 -->
                 <!-- ═══════════════════════════════════════════════════════════ -->
-                <div class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
+                <div x-show="isSectionAvailable('hero')" class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
                     <button
                         type="button"
                         @click="openSection = openSection === 'hero' ? null : 'hero'"
@@ -341,7 +389,7 @@
                 <!-- ═══════════════════════════════════════════════════════════ -->
                 <!-- FEATURES SECTION                                             -->
                 <!-- ═══════════════════════════════════════════════════════════ -->
-                <div class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
+                <div x-show="isSectionAvailable('features')" class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
                     <button
                         type="button"
                         @click="openSection = openSection === 'features' ? null : 'features'"
@@ -410,7 +458,7 @@
                 <!-- ═══════════════════════════════════════════════════════════ -->
                 <!-- PRICING SECTION                                              -->
                 <!-- ═══════════════════════════════════════════════════════════ -->
-                <div class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
+                <div x-show="isSectionAvailable('pricing')" class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
                     <button
                         type="button"
                         @click="openSection = openSection === 'pricing' ? null : 'pricing'"
@@ -448,7 +496,7 @@
                 <!-- ═══════════════════════════════════════════════════════════ -->
                 <!-- CTA SECTION                                                  -->
                 <!-- ═══════════════════════════════════════════════════════════ -->
-                <div class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
+                <div x-show="isSectionAvailable('cta')" class="border border-gray-200 dark:border-gray-700 rounded-lg overflow-hidden">
                     <button
                         type="button"
                         @click="openSection = openSection === 'cta' ? null : 'cta'"
@@ -525,6 +573,7 @@
         <div class="p-6 border-b border-gray-200 dark:border-gray-700">
             <h3 class="text-lg font-semibold text-gray-900 dark:text-white mb-4">
                 SEO & Metadata
+                <span class="text-sm font-normal text-gray-500 ml-2" x-text="'(' + (languageNames[titleContentLang] || titleContentLang) + ')'"></span>
             </h3>
 
             <div class="space-y-4">
@@ -534,30 +583,17 @@
                         Meta Description
                     </label>
                     <textarea
-                        x-model="form.meta_description"
+                        :value="getTranslatedMetaDescription()"
+                        @input="setTranslatedMetaDescription($event.target.value)"
                         rows="2"
                         maxlength="300"
                         class="w-full px-3 py-2 text-gray-700 dark:text-gray-300 border border-gray-300 dark:border-gray-600 rounded-lg focus:outline-none focus:border-purple-500 dark:bg-gray-700"
-                        placeholder="A brief description for search engines"
+                        :placeholder="'Meta description in ' + (languageNames[titleContentLang] || titleContentLang)"
                     ></textarea>
                     <p class="mt-1 text-xs text-gray-500 dark:text-gray-400">
-                        <span x-text="(form.meta_description || '').length"></span>/300 characters (150-160 recommended)
+                        150-160 characters recommended for search engines
                     </p>
                 </div>
-
-                <!-- Meta Keywords -->
-                <div>
-                    <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
-                        Meta Keywords
-                    </label>
-                    <input
-                        type="text"
-                        x-model="form.meta_keywords"
-                        maxlength="300"
-                        class="w-full px-3 py-2 text-gray-700 dark:text-gray-300 border border-gray-300 dark:border-gray-600 rounded-lg focus:outline-none focus:border-purple-500 dark:bg-gray-700"
-                        placeholder="keyword1, keyword2, keyword3"
-                    >
-                </div>
             </div>
         </div>
 

app/modules/cms/templates/cms/admin/store-theme.html

@@ -459,5 +459,5 @@
 {% endblock %}
 
 {% block extra_scripts %}
-<script defer src="{{ url_for('tenancy_static', path='admin/js/store-theme.js') }}"></script>
+<script defer src="{{ url_for('cms_static', path='admin/js/store-theme.js') }}"></script>
 {% endblock %}

app/modules/cms/templates/cms/admin/store-themes.html

@@ -125,5 +125,5 @@
 
 {% block extra_scripts %}
 <script defer src="https://cdn.jsdelivr.net/npm/tom-select@2.3.1/dist/js/tom-select.complete.min.js"></script>
-<script defer src="{{ url_for('tenancy_static', path='admin/js/store-themes.js') }}"></script>
+<script defer src="{{ url_for('cms_static', path='admin/js/store-themes.js') }}"></script>
 {% endblock %}

app/modules/cms/templates/cms/storefront/content-page.html

@@ -3,7 +3,7 @@
 {% extends "storefront/base.html" %}
 
 {# Dynamic title from CMS #}
-{% block title %}{{ page.title }}{% endblock %}
+{% block title %}{{ page_title or page.title }}{% endblock %}
 
 {# SEO from CMS #}
 {% block meta_description %}{{ page.meta_description or page.title }}{% endblock %}
@@ -16,13 +16,13 @@
     <div class="breadcrumb mb-6">
         <a href="{{ base_url }}" class="hover:text-primary">Home</a>
         <span>/</span>
-        <span class="text-gray-900 dark:text-gray-200 font-medium">{{ page.title }}</span>
+        <span class="text-gray-900 dark:text-gray-200 font-medium">{{ page_title or page.title }}</span>
     </div>
 
     {# Page Header #}
     <div class="mb-8">
         <h1 class="text-3xl md:text-4xl font-bold text-gray-800 dark:text-gray-200 mb-4">
-            {{ page.title }}
+            {{ page_title or page.title }}
         </h1>
 
         {# Optional: Show store override badge for debugging #}

app/modules/cms/templates/cms/storefront/landing-default.html

@@ -1,10 +1,9 @@
-{# app/templates/store/landing-default.html #}
-{# standalone #}
+{# app/modules/cms/templates/cms/storefront/landing-default.html #}
 {# Default/Minimal Landing Page Template #}
 {% extends "storefront/base.html" %}
 
 {% block title %}{{ store.name }}{% endblock %}
-{% block meta_description %}{{ page.meta_description or store.description or store.name }}{% endblock %}
+{% block meta_description %}{{ page.meta_description or store.description or store.name if page else store.description or store.name }}{% endblock %}
 
 {% block content %}
 <div class="min-h-screen">
@@ -24,7 +23,7 @@
 
                 {# Title #}
                 <h1 class="text-4xl md:text-6xl font-bold text-gray-900 dark:text-white mb-6">
-                    {{ page.title or store.name }}
+                    {{ page_title or store.name }}
                 </h1>
 
                 {# Tagline #}
@@ -34,18 +33,31 @@
                 </p>
                 {% endif %}
 
-                {# CTA Button #}
+                {# CTA Buttons — driven by storefront_nav (module-agnostic) #}
+                {% set nav_items = storefront_nav.get('nav', []) %}
                 <div class="flex flex-col sm:flex-row gap-4 justify-center">
-                    <a href="{{ base_url }}"
+                    {% if nav_items %}
+                    {# Primary CTA: first nav item from enabled modules #}
+                    <a href="{{ base_url }}{{ nav_items[0].route }}"
                        class="inline-flex items-center justify-center px-8 py-4 text-lg font-semibold rounded-lg text-white bg-primary hover:bg-primary-dark transition-colors shadow-lg hover:shadow-xl"
                        style="background-color: var(--color-primary)">
-                        Browse Our Shop
+                        {{ _(nav_items[0].label_key) }}
                         <span class="w-5 h-5 ml-2" x-html="$icon('arrow-right', 'w-5 h-5')"></span>
                     </a>
-                    {% if page.content %}
+                    {% else %}
+                    {# Fallback: account link when no module nav items #}
+                    <a href="{{ base_url }}account/login"
+                       class="inline-flex items-center justify-center px-8 py-4 text-lg font-semibold rounded-lg text-white bg-primary hover:bg-primary-dark transition-colors shadow-lg hover:shadow-xl"
+                       style="background-color: var(--color-primary)">
+                        {{ _('cms.storefront.my_account') }}
+                        <span class="w-5 h-5 ml-2" x-html="$icon('arrow-right', 'w-5 h-5')"></span>
+                    </a>
+                    {% endif %}
+
+                    {% if page and page.content %}
                     <a href="#about"
                        class="inline-flex items-center justify-center px-8 py-4 text-lg font-semibold rounded-lg text-gray-700 dark:text-gray-200 bg-white dark:bg-gray-800 hover:bg-gray-50 dark:hover:bg-gray-700 transition-colors border-2 border-gray-200 dark:border-gray-600">
-                        Learn More
+                        {{ _('cms.storefront.learn_more') }}
                     </a>
                     {% endif %}
                 </div>
@@ -54,73 +66,65 @@
     </section>
 
     {# Content Section (if provided) #}
-    {% if page.content %}
+    {% if page_content %}
     <section id="about" class="py-16 bg-white dark:bg-gray-900">
         <div class="max-w-4xl mx-auto px-4 sm:px-6 lg:px-8">
             <div class="prose prose-lg dark:prose-invert max-w-none">
-                {{ page.content | safe }}{# sanitized: CMS content #}
+                {{ page_content | safe }}{# sanitized: CMS content #}
             </div>
         </div>
     </section>
     {% endif %}
 
-    {# Quick Links Section #}
+    {# Quick Links Section — driven by nav items and CMS pages #}
+    {% set account_items = storefront_nav.get('account', []) %}
+    {% set all_links = nav_items + account_items %}
+    {% if all_links or header_pages %}
     <section class="py-16 bg-gray-50 dark:bg-gray-800">
         <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
             <h2 class="text-3xl font-bold text-center text-gray-900 dark:text-white mb-12">
-                Explore
+                {{ _('cms.storefront.explore') }}
             </h2>
             <div class="grid grid-cols-1 md:grid-cols-3 gap-8">
-                <a href="{{ base_url }}products"
+                {# Module nav items (products, loyalty, etc.) #}
+                {% for item in all_links[:3] %}
+                <a href="{{ base_url }}{{ item.route }}"
                    class="block p-8 bg-white dark:bg-gray-900 rounded-lg shadow-md hover:shadow-xl transition-shadow text-center group">
-                    <div class="text-4xl mb-4">🛍️</div>
+                    <div class="mb-4">
+                        <span class="h-10 w-10 text-primary mx-auto" style="color: var(--color-primary)"
+                              x-html="$icon('{{ item.icon }}', 'h-10 w-10 mx-auto')"></span>
+                    </div>
                     <h3 class="text-xl font-semibold text-gray-900 dark:text-white mb-2 group-hover:text-primary">
-                        Shop Products
+                        {{ _(item.label_key) }}
                     </h3>
-                    <p class="text-gray-600 dark:text-gray-400">
-                        Browse our complete catalog
-                    </p>
                 </a>
+                {% endfor %}
 
-                {% if header_pages %}
-                    {% for page in header_pages[:2] %}
+                {# Fill remaining slots with CMS header pages #}
+                {% set remaining = 3 - all_links[:3]|length %}
+                {% if remaining > 0 and header_pages %}
+                    {% for page in header_pages[:remaining] %}
                     <a href="{{ base_url }}{{ page.slug }}"
                        class="block p-8 bg-white dark:bg-gray-900 rounded-lg shadow-md hover:shadow-xl transition-shadow text-center group">
-                        <div class="text-4xl mb-4">📄</div>
+                        <div class="mb-4">
+                            <span class="h-10 w-10 text-primary mx-auto" style="color: var(--color-primary)"
+                                  x-html="$icon('document-text', 'h-10 w-10 mx-auto')"></span>
+                        </div>
                         <h3 class="text-xl font-semibold text-gray-900 dark:text-white mb-2 group-hover:text-primary">
                             {{ page.title }}
                         </h3>
+                        {% if page.meta_description %}
                         <p class="text-gray-600 dark:text-gray-400">
-                            {{ page.meta_description or 'Learn more' }}
+                            {{ page.meta_description }}
                         </p>
+                        {% endif %}
                     </a>
                     {% endfor %}
-                {% else %}
-                    <a href="{{ base_url }}about"
-                       class="block p-8 bg-white dark:bg-gray-900 rounded-lg shadow-md hover:shadow-xl transition-shadow text-center group">
-                        <div class="text-4xl mb-4">ℹ️</div>
-                        <h3 class="text-xl font-semibold text-gray-900 dark:text-white mb-2 group-hover:text-primary">
-                            About Us
-                        </h3>
-                        <p class="text-gray-600 dark:text-gray-400">
-                            Learn about our story
-                        </p>
-                    </a>
-
-                    <a href="{{ base_url }}contact"
-                       class="block p-8 bg-white dark:bg-gray-900 rounded-lg shadow-md hover:shadow-xl transition-shadow text-center group">
-                        <div class="text-4xl mb-4">📧</div>
-                        <h3 class="text-xl font-semibold text-gray-900 dark:text-white mb-2 group-hover:text-primary">
-                            Contact
-                        </h3>
-                        <p class="text-gray-600 dark:text-gray-400">
-                            Get in touch with us
-                        </p>
-                    </a>
                 {% endif %}
             </div>
         </div>
     </section>
+    {% endif %}
 
 </div>
 {% endblock %}

app/modules/cms/templates/cms/storefront/landing-full.html

@@ -14,7 +14,8 @@
 {# SECTION-BASED RENDERING (when page.sections is configured)         #}
 {# Used by POC builder templates — takes priority over hardcoded HTML #}
 {# ═══════════════════════════════════════════════════════════════════ #}
-{% if page and page.sections %}
+{% set sections = page_sections if page_sections is defined and page_sections else (page.sections if page else none) %}
+{% if sections %}
 {% from 'cms/platform/sections/_hero.html' import render_hero %}
 {% from 'cms/platform/sections/_features.html' import render_features %}
 {% from 'cms/platform/sections/_testimonials.html' import render_testimonials %}
@@ -26,12 +27,12 @@
 {% set default_lang = 'fr' %}
 
 <div class="min-h-screen">
-    {% if page.sections.hero %}{{ render_hero(page.sections.hero, lang, default_lang) }}{% endif %}
-    {% if page.sections.features %}{{ render_features(page.sections.features, lang, default_lang) }}{% endif %}
-    {% if page.sections.testimonials %}{{ render_testimonials(page.sections.testimonials, lang, default_lang) }}{% endif %}
-    {% if page.sections.gallery %}{{ render_gallery(page.sections.gallery, lang, default_lang) }}{% endif %}
-    {% if page.sections.contact_info %}{{ render_contact_info(page.sections.contact_info, lang, default_lang) }}{% endif %}
-    {% if page.sections.cta %}{{ render_cta(page.sections.cta, lang, default_lang) }}{% endif %}
+    {% if sections.hero %}{{ render_hero(sections.hero, lang, default_lang) }}{% endif %}
+    {% if sections.features %}{{ render_features(sections.features, lang, default_lang) }}{% endif %}
+    {% if sections.testimonials %}{{ render_testimonials(sections.testimonials, lang, default_lang) }}{% endif %}
+    {% if sections.gallery %}{{ render_gallery(sections.gallery, lang, default_lang) }}{% endif %}
+    {% if sections.contact_info %}{{ render_contact_info(sections.contact_info, lang, default_lang) }}{% endif %}
+    {% if sections.cta %}{{ render_cta(sections.cta, lang, default_lang) }}{% endif %}
 </div>
 
 {% else %}

app/modules/contracts/widgets.py

@@ -80,6 +80,44 @@ class WidgetContext:
     include_details: bool = False
 
 
+# =============================================================================
+# Storefront Dashboard Card
+# =============================================================================
+
+
+@dataclass
+class StorefrontDashboardCard:
+    """
+    A card contributed by a module to the storefront customer dashboard.
+
+    Modules implement get_storefront_dashboard_cards() to provide these.
+    The dashboard template renders them without knowing which module provided them.
+
+    Attributes:
+        key: Unique identifier (e.g. "orders.summary", "loyalty.points")
+        icon: Lucide icon name (e.g. "shopping-bag", "gift")
+        title: Card title (i18n key or plain text)
+        subtitle: Card subtitle / description
+        route: Link destination relative to base_url (e.g. "account/orders")
+        value: Primary display value (e.g. order count, points balance)
+        value_label: Label for the value (e.g. "Total Orders", "Points Balance")
+        order: Sort order (lower = shown first)
+        template: Optional custom template path for complex rendering
+        extra_data: Additional data for custom template rendering
+    """
+
+    key: str
+    icon: str
+    title: str
+    subtitle: str
+    route: str
+    value: str | int | None = None
+    value_label: str | None = None
+    order: int = 100
+    template: str | None = None
+    extra_data: dict[str, Any] = field(default_factory=dict)
+
+
 # =============================================================================
 # Widget Item Types
 # =============================================================================
@@ -330,6 +368,30 @@ class DashboardWidgetProviderProtocol(Protocol):
         """
         ...
 
+    def get_storefront_dashboard_cards(
+        self,
+        db: "Session",
+        store_id: int,
+        customer_id: int,
+        context: WidgetContext | None = None,
+    ) -> list["StorefrontDashboardCard"]:
+        """
+        Get cards for the storefront customer dashboard.
+
+        Called by the customer account dashboard. Each module contributes
+        its own cards (e.g. orders summary, loyalty points).
+
+        Args:
+            db: Database session for queries
+            store_id: ID of the store
+            customer_id: ID of the logged-in customer
+            context: Optional filtering/scoping context
+
+        Returns:
+            List of StorefrontDashboardCard objects
+        """
+        ...
+
 
 __all__ = [
     # Context
@@ -343,6 +405,8 @@ __all__ = [
     "WidgetData",
     # Main envelope
     "DashboardWidget",
+    # Storefront
+    "StorefrontDashboardCard",
     # Protocol
     "DashboardWidgetProviderProtocol",
 ]

app/modules/core/routes/pages/store.py

@@ -9,11 +9,13 @@ Store pages for core functionality:
 """
 
 from fastapi import APIRouter, Depends, Request
-from fastapi.responses import HTMLResponse
+from fastapi.responses import HTMLResponse, RedirectResponse
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
+    UserContext,
     get_current_store_from_cookie_or_header,
+    get_current_store_optional,
     get_db,
     get_resolved_store_code,
 )
@@ -24,6 +26,21 @@ from app.templates_config import templates
 router = APIRouter()
 
 
+# ============================================================================
+# STORE ROOT REDIRECT
+# ============================================================================
+
+
+@router.get("/", response_class=RedirectResponse, include_in_schema=False)
+async def store_root(
+    current_user: UserContext | None = Depends(get_current_store_optional),
+):
+    """Redirect /store/ based on authentication status."""
+    if current_user:
+        return RedirectResponse(url="/store/dashboard", status_code=302)
+    return RedirectResponse(url="/store/login", status_code=302)
+
+
 # ============================================================================
 # STORE DASHBOARD
 # ============================================================================

app/modules/core/services/menu_discovery_service.py

@@ -67,6 +67,7 @@ class DiscoveredMenuItem:
     section_order: int
     is_visible: bool = True
     is_module_enabled: bool = True
+    header_template: str | None = None
 
 
 @dataclass
@@ -191,6 +192,7 @@ class MenuDiscoveryService:
                         section_label_key=section.label_key,
                         section_order=section.order,
                         is_module_enabled=is_module_enabled,
+                        header_template=item.header_template,
                     )
                     sections_map[section.id].items.append(discovered_item)
 

app/modules/core/services/widget_aggregator.py

@@ -34,6 +34,7 @@ from sqlalchemy.orm import Session
 from app.modules.contracts.widgets import (
     DashboardWidget,
     DashboardWidgetProviderProtocol,
+    StorefrontDashboardCard,
     WidgetContext,
 )
 
@@ -233,6 +234,49 @@ class WidgetAggregatorService:
                 return widget
         return None
 
+    def get_storefront_dashboard_cards(
+        self,
+        db: Session,
+        store_id: int,
+        customer_id: int,
+        platform_id: int,
+        context: WidgetContext | None = None,
+    ) -> list[StorefrontDashboardCard]:
+        """
+        Get dashboard cards for the storefront customer account page.
+
+        Collects cards from all enabled modules that implement
+        get_storefront_dashboard_cards(), sorted by order.
+
+        Args:
+            db: Database session
+            store_id: ID of the store
+            customer_id: ID of the logged-in customer
+            platform_id: Platform ID (for module enablement check)
+            context: Optional filtering/scoping context
+
+        Returns:
+            Flat list of StorefrontDashboardCard sorted by order
+        """
+        providers = self._get_enabled_providers(db, platform_id)
+        cards: list[StorefrontDashboardCard] = []
+
+        for module, provider in providers:
+            if not hasattr(provider, "get_storefront_dashboard_cards"):
+                continue
+            try:
+                module_cards = provider.get_storefront_dashboard_cards(
+                    db, store_id, customer_id, context
+                )
+                if module_cards:
+                    cards.extend(module_cards)
+            except Exception as e:
+                logger.warning(
+                    f"Failed to get storefront cards from module {module.code}: {e}"
+                )
+
+        return sorted(cards, key=lambda c: c.order)
+
     def get_available_categories(
         self, db: Session, platform_id: int
     ) -> list[str]:

app/modules/customers/definition.py

@@ -141,28 +141,28 @@ customers_module = ModuleDefinition(
                 items=[
                     MenuItemDefinition(
                         id="dashboard",
-                        label_key="storefront.account.dashboard",
+                        label_key="customers.storefront.account.dashboard",
                         icon="home",
                         route="account/dashboard",
                         order=10,
                     ),
                     MenuItemDefinition(
                         id="profile",
-                        label_key="storefront.account.profile",
+                        label_key="customers.storefront.account.profile",
                         icon="user",
                         route="account/profile",
                         order=20,
                     ),
                     MenuItemDefinition(
                         id="addresses",
-                        label_key="storefront.account.addresses",
+                        label_key="customers.storefront.account.addresses",
                         icon="map-pin",
                         route="account/addresses",
                         order=30,
                     ),
                     MenuItemDefinition(
                         id="settings",
-                        label_key="storefront.account.settings",
+                        label_key="customers.storefront.account.settings",
                         icon="cog",
                         route="account/settings",
                         order=90,

app/modules/customers/locales/de.json

@@ -52,5 +52,13 @@
         "customers_delete_desc": "Kundendatensätze entfernen",
         "customers_export": "Kunden exportieren",
         "customers_export_desc": "Kundendaten exportieren"
+    },
+    "storefront": {
+        "account": {
+            "dashboard": "Dashboard",
+            "profile": "Profil",
+            "addresses": "Adressen",
+            "settings": "Einstellungen"
+        }
     }
 }

app/modules/customers/locales/en.json

@@ -52,5 +52,13 @@
         "customers_section": "Customers",
         "customers": "Customers",
         "all_customers": "All Customers"
+    },
+    "storefront": {
+        "account": {
+            "dashboard": "Dashboard",
+            "profile": "Profile",
+            "addresses": "Addresses",
+            "settings": "Settings"
+        }
     }
 }

app/modules/customers/locales/fr.json

@@ -52,5 +52,13 @@
         "customers_delete_desc": "Supprimer les fiches clients",
         "customers_export": "Exporter les clients",
         "customers_export_desc": "Exporter les données clients"
+    },
+    "storefront": {
+        "account": {
+            "dashboard": "Tableau de bord",
+            "profile": "Profil",
+            "addresses": "Adresses",
+            "settings": "Paramètres"
+        }
     }
 }

app/modules/customers/locales/lb.json

@@ -52,5 +52,13 @@
         "customers_delete_desc": "Clientedossieren ewechhuelen",
         "customers_export": "Clienten exportéieren",
         "customers_export_desc": "Clientedaten exportéieren"
+    },
+    "storefront": {
+        "account": {
+            "dashboard": "Dashboard",
+            "profile": "Profil",
+            "addresses": "Adressen",
+            "settings": "Astellungen"
+        }
     }
 }

app/modules/customers/routes/pages/storefront.py

@@ -195,9 +195,25 @@ async def shop_account_dashboard_page(
         },
     )
 
+    # Collect dashboard cards from enabled modules via widget protocol
+    from app.modules.core.services.widget_aggregator import widget_aggregator
+
+    store = getattr(request.state, "store", None)
+    platform = getattr(request.state, "platform", None)
+    dashboard_cards = []
+    if store and platform:
+        dashboard_cards = widget_aggregator.get_storefront_dashboard_cards(
+            db,
+            store_id=store.id,
+            customer_id=current_customer.id,
+            platform_id=platform.id,
+        )
+
     return templates.TemplateResponse(
         "customers/storefront/dashboard.html",
-        get_storefront_context(request, db=db, user=current_customer),
+        get_storefront_context(
+            request, db=db, user=current_customer, dashboard_cards=dashboard_cards
+        ),
     )
 
 

app/modules/customers/templates/customers/storefront/addresses.html

@@ -37,7 +37,7 @@
     <!-- Empty State -->
     <div x-show="!loading && !error && addresses.length === 0"
          class="bg-white dark:bg-gray-800 rounded-lg shadow border border-gray-200 dark:border-gray-700 p-12 text-center">
-        <span class="mx-auto h-12 w-12 text-gray-400 block" x-html="$icon('location-marker', 'h-12 w-12 mx-auto')"></span>
+        <span class="mx-auto h-12 w-12 text-gray-400 block" x-html="$icon('map-pin', 'h-12 w-12 mx-auto')"></span>
         <h3 class="mt-4 text-lg font-medium text-gray-900 dark:text-white">No addresses yet</h3>
         <p class="mt-2 text-sm text-gray-500 dark:text-gray-400">Add your first address to speed up checkout.</p>
         <button @click="openAddModal()"

app/modules/customers/templates/customers/storefront/dashboard.html

@@ -17,25 +17,31 @@
     <!-- Dashboard Grid -->
     <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6 mb-8">
 
-        <!-- Orders Card -->
-        <a href="{{ base_url }}account/orders"
+        {# Module-contributed cards (orders, loyalty, etc.) — rendered via widget protocol #}
+        {% for card in dashboard_cards|default([]) %}
+        <a href="{{ base_url }}{{ card.route }}"
            class="block bg-white dark:bg-gray-800 rounded-lg shadow hover:shadow-lg transition-shadow p-6 border border-gray-200 dark:border-gray-700">
             <div class="flex items-center mb-4">
                 <div class="flex-shrink-0">
-                    <span class="h-8 w-8 text-primary" style="color: var(--color-primary)" x-html="$icon('shopping-bag', 'h-8 w-8')"></span>
+                    <span class="h-8 w-8 text-primary" style="color: var(--color-primary)" x-html="$icon('{{ card.icon }}', 'h-8 w-8')"></span>
                 </div>
                 <div class="ml-4">
-                    <h3 class="text-lg font-semibold text-gray-900 dark:text-white">Orders</h3>
-                    <p class="text-sm text-gray-600 dark:text-gray-400">View order history</p>
+                    <h3 class="text-lg font-semibold text-gray-900 dark:text-white">{{ card.title }}</h3>
+                    <p class="text-sm text-gray-600 dark:text-gray-400">{{ card.subtitle }}</p>
                 </div>
             </div>
+            {% if card.value is not none %}
             <div>
-                <p class="text-2xl font-bold text-primary" style="color: var(--color-primary)">{{ user.total_orders }}</p>
-                <p class="text-sm text-gray-500 dark:text-gray-400">Total Orders</p>
+                <p class="text-2xl font-bold text-primary" style="color: var(--color-primary)">{{ card.value }}</p>
+                {% if card.value_label %}
+                <p class="text-sm text-gray-500 dark:text-gray-400">{{ card.value_label }}</p>
+                {% endif %}
             </div>
+            {% endif %}
         </a>
+        {% endfor %}
 
-        <!-- Profile Card -->
+        <!-- Profile Card (always shown — core) -->
         <a href="{{ base_url }}account/profile"
            class="block bg-white dark:bg-gray-800 rounded-lg shadow hover:shadow-lg transition-shadow p-6 border border-gray-200 dark:border-gray-700">
             <div class="flex items-center mb-4">
@@ -52,12 +58,12 @@
             </div>
         </a>
 
-        <!-- Addresses Card -->
+        <!-- Addresses Card (always shown — core) -->
         <a href="{{ base_url }}account/addresses"
            class="block bg-white dark:bg-gray-800 rounded-lg shadow hover:shadow-lg transition-shadow p-6 border border-gray-200 dark:border-gray-700">
             <div class="flex items-center mb-4">
                 <div class="flex-shrink-0">
-                    <span class="h-8 w-8 text-primary" style="color: var(--color-primary)" x-html="$icon('location-marker', 'h-8 w-8')"></span>
+                    <span class="h-8 w-8 text-primary" style="color: var(--color-primary)" x-html="$icon('map-pin', 'h-8 w-8')"></span>
                 </div>
                 <div class="ml-4">
                     <h3 class="text-lg font-semibold text-gray-900 dark:text-white">Addresses</h3>
@@ -66,36 +72,7 @@
             </div>
         </a>
 
-        {% if 'loyalty' in enabled_modules %}
-        <!-- Loyalty Rewards Card -->
-        <a href="{{ base_url }}account/loyalty"
-           class="block bg-white dark:bg-gray-800 rounded-lg shadow hover:shadow-lg transition-shadow p-6 border border-gray-200 dark:border-gray-700"
-           x-data="{ points: null, loaded: false }"
-           x-init="fetch('/api/v1/storefront/loyalty/card').then(r => r.json()).then(d => { if (d.card) { points = d.card.points_balance; } loaded = true; }).catch(() => { loaded = true; })">
-            <div class="flex items-center mb-4">
-                <div class="flex-shrink-0">
-                    <span class="h-8 w-8 text-primary" style="color: var(--color-primary)" x-html="$icon('gift', 'h-8 w-8')"></span>
-                </div>
-                <div class="ml-4">
-                    <h3 class="text-lg font-semibold text-gray-900 dark:text-white">Loyalty Rewards</h3>
-                    <p class="text-sm text-gray-600 dark:text-gray-400">View your points & rewards</p>
-                </div>
-            </div>
-            <div>
-                <template x-if="loaded && points !== null">
-                    <div>
-                        <p class="text-2xl font-bold text-primary" style="color: var(--color-primary)" x-text="points.toLocaleString()"></p>
-                        <p class="text-sm text-gray-500 dark:text-gray-400">Points Balance</p>
-                    </div>
-                </template>
-                <template x-if="loaded && points === null">
-                    <p class="text-sm text-gray-500 dark:text-gray-400">Join our rewards program</p>
-                </template>
-            </div>
-        </a>
-        {% endif %}
-
-        <!-- Messages Card -->
+        <!-- Messages Card (always shown — messaging is core) -->
         <a href="{{ base_url }}account/messages"
            class="block bg-white dark:bg-gray-800 rounded-lg shadow hover:shadow-lg transition-shadow p-6 border border-gray-200 dark:border-gray-700"
            x-data="{ unreadCount: 0 }"
@@ -126,10 +103,6 @@
                 <p class="text-sm text-gray-600 dark:text-gray-400 mb-1">Customer Since</p>
                 <p class="text-lg font-semibold text-gray-900 dark:text-white">{{ user.created_at.strftime('%B %Y') }}</p>
             </div>
-            <div>
-                <p class="text-sm text-gray-600 dark:text-gray-400 mb-1">Total Orders</p>
-                <p class="text-lg font-semibold text-gray-900 dark:text-white">{{ user.total_orders }}</p>
-            </div>
             <div>
                 <p class="text-sm text-gray-600 dark:text-gray-400 mb-1">Customer Number</p>
                 <p class="text-lg font-semibold text-gray-900 dark:text-white">{{ user.customer_number }}</p>

app/modules/loyalty/definition.py

@@ -58,6 +58,13 @@ def _get_feature_provider():
     return loyalty_feature_provider
 
 
+def _get_widget_provider():
+    """Lazy import of widget provider to avoid circular imports."""
+    from app.modules.loyalty.services.loyalty_widgets import loyalty_widget_provider
+
+    return loyalty_widget_provider
+
+
 def _get_onboarding_provider():
     """Lazy import of onboarding provider to avoid circular imports."""
     from app.modules.loyalty.services.loyalty_onboarding_service import (
@@ -289,7 +296,7 @@ loyalty_module = ModuleDefinition(
                 items=[
                     MenuItemDefinition(
                         id="loyalty",
-                        label_key="storefront.account.loyalty",
+                        label_key="loyalty.storefront.account.loyalty",
                         icon="gift",
                         route="account/loyalty",
                         order=60,
@@ -328,6 +335,8 @@ loyalty_module = ModuleDefinition(
     ],
     # Feature provider for billing feature gating
     feature_provider=_get_feature_provider,
+    # Widget provider for storefront dashboard cards
+    widget_provider=_get_widget_provider,
     # Onboarding provider for post-signup checklist
     onboarding_provider=_get_onboarding_provider,
 )

app/modules/loyalty/docs/monitoring.md

@@ -0,0 +1,64 @@
+# Loyalty Module — Monitoring & Alerting
+
+## Alert Definitions
+
+### P0 — Page (immediate action required)
+
+| Alert | Condition | Action |
+|-------|-----------|--------|
+| **Expiration task stale** | `loyalty.expire_points` last success > 26 hours ago | Check Celery worker health, inspect task logs |
+| **Google Wallet service down** | Wallet sync failure rate > 50% for 2 consecutive runs | Check service account credentials, Google API status |
+
+### P1 — Warn (investigate within business hours)
+
+| Alert | Condition | Action |
+|-------|-----------|--------|
+| **Wallet sync failures** | `failed_card_ids` count > 5% of total cards synced | Check runbook-wallet-sync.md, inspect failed card IDs |
+| **Email notification failures** | `loyalty_*` template send failure rate > 1% in 24h | Check SMTP config, EmailLog for errors |
+| **Rate limit spikes** | 429 responses > 100/min per store | Investigate if legitimate traffic or abuse |
+
+### P2 — Info (review in next sprint)
+
+| Alert | Condition | Action |
+|-------|-----------|--------|
+| **High churn** | At-risk cards > 20% of active cards | Review re-engagement strategy (future marketing module) |
+| **Low enrollment** | < 5 new cards in 7 days (per merchant with active program) | Check enrollment page accessibility, QR code placement |
+
+## Key Metrics to Track
+
+### Operational
+
+- Celery task success/failure counts for `loyalty.expire_points` and `loyalty.sync_wallet_passes`
+- EmailLog status distribution for `loyalty_*` template codes (sent/failed/bounced)
+- Rate limiter 429 response count per store per hour
+
+### Business
+
+- Daily new enrollments (total + per merchant)
+- Points issued vs redeemed ratio (health indicator: should be > 0.3 redemption rate)
+- Stamp completion rate (% of cards reaching stamps_target)
+- Cohort retention at month 3 (target: > 40%)
+
+## Observability Integration
+
+The loyalty module logs to the standard Python logger (`app.modules.loyalty.*`). Key log events:
+
+| Logger | Level | Event |
+|--------|-------|-------|
+| `card_service` | INFO | Enrollment, deactivation, GDPR anonymization |
+| `stamp_service` | INFO | Stamp add/redeem/void with card and store context |
+| `points_service` | INFO | Points earn/redeem/void/adjust |
+| `notification_service` | INFO | Email queued (template_code + recipient) |
+| `point_expiration` | INFO | Chunk processed (cards + points count) |
+| `wallet_sync` | WARNING | Per-card sync failure with retry count |
+| `wallet_sync` | ERROR | Card sync exhausted all retries |
+
+## Dashboard Suggestions
+
+If using Grafana or similar:
+
+1. **Enrollment funnel**: Page views → Form starts → Submissions → Success (track drop-off)
+2. **Transaction volume**: Stamps + Points per hour, grouped by store
+3. **Wallet adoption**: % of cards with Google/Apple Wallet passes
+4. **Email delivery**: Sent → Delivered → Opened → Clicked per template
+5. **Task health**: Celery task execution time + success rate over 24h

app/modules/loyalty/docs/production-launch-plan.md

@@ -100,7 +100,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 2 — Notifications Infrastructure *(4d)*
+### Phase 2A — Notifications Infrastructure *(✅ DONE 2026-04-11)*
 
 #### 2.1 `LoyaltyNotificationService`
 - New `app/modules/loyalty/services/notification_service.py` with methods:
@@ -144,7 +144,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 3 — Task Reliability *(1.5d)*
+### Phase 3 — Task Reliability *(✅ DONE 2026-04-11)*
 
 #### 3.1 Batched point expiration
 - Rewrite `tasks/point_expiration.py:154-185` from per-card loop to set-based SQL:
@@ -163,7 +163,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 4 — Accessibility & T&C *(2d)*
+### Phase 4 — Accessibility & T&C *(✅ DONE 2026-04-11)*
 
 #### 4.1 T&C via store CMS integration
 - Migration `loyalty_007`: add `terms_cms_page_slug: str | None` to `loyalty_programs`.
@@ -182,7 +182,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 5 — Google Wallet Production Hardening *(1d)*
+### Phase 5 — Google Wallet Production Hardening *(✅ UI done 2026-04-11, deploy is manual)*
 
 #### 5.1 Cert deployment
 - Place service account JSON at `~/apps/orion/google-wallet-sa.json`, app user, mode 600.
@@ -199,7 +199,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 6 — Admin UX, GDPR, Bulk *(3d)*
+### Phase 6 — Admin UX, GDPR, Bulk *(✅ DONE 2026-04-11)*
 
 #### 6.1 Admin trash UI
 - Trash tab on programs list and cards list, calling existing `?only_deleted=true` API.
@@ -236,7 +236,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 7 — Advanced Analytics *(2.5d)*
+### Phase 7 — Advanced Analytics *(✅ DONE 2026-04-11)*
 
 #### 7.1 Cohort retention
 - New `services/analytics_service.py` (or extend `program_service`).
@@ -255,7 +255,7 @@ All 8 decisions locked. No external blockers.
 
 ---
 
-### Phase 8 — Tests, Docs, Observability *(2d)*
+### Phase 8 — Tests, Docs, Observability *(✅ DONE 2026-04-11)*
 
 #### 8.1 Coverage enforcement
 - Loyalty CI job: `pytest app/modules/loyalty/tests --cov=app/modules/loyalty --cov-fail-under=80`.
@@ -294,40 +294,120 @@ Tracked separately, not blocking launch.
 
 ---
 
-## Critical Path
+## Development Status (as of 2026-04-16)
 
-```
-Phase 0 (done) ──┬─► Phase 1 ──┬─► Phase 3 ──┐
-                 ├─► Phase 2 ──┤             ├─► Phase 8 ──► LAUNCH
-                 └─► Phase 5 ──┘             │
-                                             │
-   Phase 4, 6, 7 (parallelizable) ───────────┘
+**All development phases (0-8) are COMPLETE.** 342 automated tests pass.
 
-   Phase 9 — post-launch
-```
+| Phase | Status | Completed |
+|---|---|---|
+| Phase 0 — Decisions | ✅ Done | 2026-04-09 |
+| Phase 1 — Config & Security | ✅ Done | 2026-04-09 |
+| Phase 1.x — Cross-store enrollment fix | ✅ Done | 2026-04-10 |
+| Phase 2A — Transactional notifications (5 templates) | ✅ Done | 2026-04-11 |
+| Phase 3 — Task reliability (batched expiration + wallet backoff) | ✅ Done | 2026-04-11 |
+| Phase 4.1 — T&C via CMS | ✅ Done | 2026-04-11 |
+| Phase 4.2 — Accessibility audit | ✅ Done | 2026-04-11 |
+| Phase 5 — Wallet UI flags | ✅ Done (already handled) | 2026-04-11 |
+| Phase 6 — GDPR, bulk ops, point restore, cascade restore | ✅ Done | 2026-04-11 |
+| Phase 7 — Analytics (cohort, churn, revenue + Chart.js) | ✅ Done | 2026-04-11 |
+| Phase 8 — Runbooks, monitoring docs, OpenAPI tags | ✅ Done | 2026-04-11 |
 
-Phases 4, 6, 7 can run in parallel with 2/3/5 if multiple developers are available.
+**Additional bugfixes during manual testing (2026-04-15):**
 
-## Effort Summary
-
-| Phase | Days |
-|---|---|
-| 0 — Decisions | done |
-| 1 — Config & security | 2 |
-| 2 — Notifications | 4 |
-| 3 — Task reliability | 1.5 |
-| 4 — A11y + CMS T&C | 2 |
-| 5 — Google Wallet hardening | 1 |
-| 6 — Admin / GDPR / bulk | 3 |
-| 7 — Analytics | 2.5 |
-| 8 — Tests / docs / observability | 2 |
-| **Launch total** | **~18 days sequential, ~10 with 2 parallel tracks** |
-| 9 — Apple Wallet (post-launch) | 3 |
+- Terminal redeem: `card_id` → `id` normalization across schemas/JS
+- Card detail: enrolled store name resolution, copy buttons, paginated transactions
+- i18n flicker: server-rendered translations on success page
+- Icon fix: `device-mobile` → `phone`
 
 ---
 
-## Open Items Needing Sign-off
+## Pre-Launch Checklist
 
-1. ~~**Rate limit caps**~~ — confirmed.
-2. **Email copywriting** for the 7 templates × 4 locales (Phase 2.3) — flow: I draft EN, Samir reviews, then translate.
-3. ~~**`birth_date` column**~~ — confirmed missing; addressed in Phase 1.4. No backfill needed (not yet live).
+Everything below must be completed before going live. Items are ordered by dependency.
+
+### Step 1: Seed email templates on prod DB
+- [ ] SSH into prod server
+- [ ] Run: `python scripts/seed/seed_email_templates_loyalty.py`
+- [ ] Verify: 20 rows created (5 templates × 4 locales)
+- [ ] Review EN email copy — adjust subject lines/body if needed via admin UI at `/admin/email-templates`
+
+### Step 2: Google Wallet — already deployed, verify config
+The Google Wallet integration is already deployed on the Hetzner server (see Step 25 of `hetzner-server-setup.md`):
+- Service account JSON at `~/apps/orion/google-wallet-sa.json` ✅
+- Docker volume mount in `docker-compose.yml` (`./google-wallet-sa.json:/app/google-wallet-sa.json:ro`) ✅
+- Env vars set: `LOYALTY_GOOGLE_ISSUER_ID=3388000000023089598`, `LOYALTY_GOOGLE_SERVICE_ACCOUNT_JSON=/app/google-wallet-sa.json` ✅
+- Service account linked to Issuer with Admin role ✅
+
+Verify after deploy:
+- [ ] Restart app — confirm no startup error (config validator checks file exists)
+- [ ] `GET /api/v1/admin/loyalty/wallet-status` returns `google_configured: true`
+
+### Step 3: Apply database migrations
+- [ ] Run: `alembic upgrade heads`
+- [ ] Verify migrations applied: `loyalty_003` through `loyalty_006`, `customers_003`
+
+### Step 4: FR/DE/LB translations for new analytics i18n keys
+- [ ] Add translations for 7 keys in `app/modules/loyalty/locales/{fr,de,lb}.json`:
+  - `store.analytics.revenue_title`
+  - `store.analytics.at_risk_title`
+  - `store.analytics.cards_at_risk`
+  - `store.analytics.no_at_risk`
+  - `store.analytics.cohort_title`
+  - `store.analytics.cohort_month`
+  - `store.analytics.cohort_enrolled`
+  - `store.analytics.no_data_yet`
+
+### Step 5: Investigate email template menu visibility
+- [ ] Check if `messaging.manage_templates` permission is assigned to `merchant_owner` role
+- [ ] If not, add it to permission discovery or default role assignments
+- [ ] Verify menu appears at `/store/{store_code}/email-templates`
+- [ ] Verify admin menu at `/admin/email-templates` shows loyalty templates
+
+### Step 6: Manual E2E testing (user journeys)
+Follow the **Pre-Launch E2E Test Checklist** at the bottom of `user-journeys.md`:
+
+- [ ] **Test 1:** Customer self-enrollment (with birthday)
+- [ ] **Test 2:** Cross-store re-enrollment (cross-location enabled)
+- [ ] **Test 3:** Staff operations — stamps/points via terminal
+- [ ] **Test 4:** Cross-store redemption (earn at store1, redeem at store2)
+- [ ] **Test 5:** Customer views dashboard + transaction history
+- [ ] **Test 6:** Void/return flow
+- [ ] **Test 7:** Admin oversight (programs, merchants, analytics)
+- [ ] **Test 8:** Cross-location disabled behavior (separate cards per store)
+
+### Step 7: Google Wallet real-device test (demo mode)
+Google Wallet currently works in **demo/test mode** — only your Google account and explicitly added test accounts can see passes. This is sufficient for launch testing.
+- [ ] Enroll a test customer on prod
+- [ ] Tap "Add to Google Wallet" on success page
+- [ ] Open Google Wallet on Android device — verify pass renders with merchant branding
+- [ ] Trigger a stamp/points transaction — verify pass auto-updates within 60s
+
+### Step 8: Go live
+- [ ] Remove any test data from prod DB (test customers, test cards)
+- [ ] Verify Celery workers are running (`loyalty.expire_points`, `loyalty.sync_wallet_passes`)
+- [ ] Verify SMTP is configured and test email sends work
+- [ ] Enable the loyalty platform for production stores
+- [ ] Monitor first 24h: check email logs, wallet sync, expiration task
+
+### Step 9: Google Wallet production access (can be done post-launch)
+Passes in demo mode only work for test accounts. To make passes available to **all Android users**:
+- [ ] Go to [pay.google.com/business/console](https://pay.google.com/business/console) → **Google Wallet API** → **Manage**
+- [ ] Click **"Request production access"**
+- [ ] Fill in: business name, website URL (`rewardflow.lu`), contact info, pass type (Loyalty)
+- [ ] Upload 1-2 sample pass screenshots (e.g., Fashion Hub's card with their logo/colors). Google reviews the **Issuer** (your platform), not individual merchants — once approved, all merchants on the platform can issue passes.
+- [ ] Wait for Google approval (typically 1-3 business days). They check pass design complies with [brand guidelines](https://developers.google.com/wallet/loyalty/brand-guidelines).
+- [ ] Once approved: **no code or infra changes needed**. Same Issuer ID and service account, passes become visible to all Android users.
+
+---
+
+## Post-Launch Roadmap
+
+| Item | Priority | Effort | Notes |
+|---|---|---|---|
+| **Phase 9 — Apple Wallet** | P1 | 3d | Requires Apple Developer certs. See `runbook-wallet-certs.md`. |
+| **Phase 2B — Marketing module** | P2 | 4d | Birthday + re-engagement emails. Cross-platform (OMS, loyalty, hosting). |
+| **Coverage to 80%** | P2 | 2d | Needs Celery task mocking infrastructure for task-level tests. |
+| **Admin trash UI** | P3 | 2d | Trash tab on programs/cards pages using existing `?only_deleted=true` API. The cascade restore API exists but has no UI. |
+| **Bulk PIN assignment** | P3 | 1d | Batch create staff PINs. API exists for single PIN; needs bulk endpoint + UI. |
+| **Cross-location enforcement** | P3 | 2d | `allow_cross_location_redemption` controls enrollment behavior but stamp/point operations don't enforce it yet. |
+| **Email template menu** | P2 | 0.5d | Investigate and fix `messaging.manage_templates` permission for store owners. |

app/modules/loyalty/docs/runbook-expiration-task.md

@@ -0,0 +1,65 @@
+# Runbook: Point Expiration Task
+
+## Overview
+
+The `loyalty.expire_points` Celery task runs daily at 02:00 (configured in `definition.py`). It processes all active programs with `points_expiration_days > 0`.
+
+## What it does
+
+1. **Warning emails** (14 days before expiry): finds cards whose last activity is past the warning threshold but not yet past the full expiration threshold. Sends `loyalty_points_expiring` email. Tracked via `last_expiration_warning_at` to prevent duplicates.
+
+2. **Point expiration**: finds cards with `points_balance > 0` and `last_activity_at` older than `points_expiration_days`. Zeros the balance, creates `POINTS_EXPIRED` transaction, sends `loyalty_points_expired` email.
+
+Processing is **chunked** (500 cards per batch with `FOR UPDATE SKIP LOCKED`) to avoid long-held row locks.
+
+## Manual execution
+
+```bash
+# Run directly (outside Celery)
+python -m app.modules.loyalty.tasks.point_expiration
+
+# Via Celery
+celery -A app.core.celery_config call loyalty.expire_points
+```
+
+## Partial failure handling
+
+- Each chunk commits independently — if the task crashes mid-run, already-processed chunks are committed
+- `SKIP LOCKED` means concurrent workers won't block on the same rows
+- Notification failures are caught per-card and logged but don't stop the expiration
+
+## Re-run for a specific merchant
+
+Not currently supported via CLI. To expire points for a single merchant:
+
+```python
+from app.core.database import SessionLocal
+from app.modules.loyalty.services.program_service import program_service
+from app.modules.loyalty.tasks.point_expiration import _process_program
+
+db = SessionLocal()
+program = program_service.get_program_by_merchant(db, merchant_id=2)
+cards, points, warnings = _process_program(db, program)
+print(f"Expired {cards} cards, {points} points, {warnings} warnings")
+db.close()
+```
+
+## Manual point restore
+
+If points were expired incorrectly, use the admin API:
+
+```
+POST /api/v1/admin/loyalty/cards/{card_id}/restore-points
+{
+    "points": 500,
+    "reason": "Incorrectly expired — customer was active"
+}
+```
+
+This creates an `ADMIN_ADJUSTMENT` transaction and restores the balance.
+
+## Monitoring
+
+- Alert if `loyalty.expire_points` hasn't succeeded in 26 hours
+- Check Celery flower for task status and execution time
+- Expected runtime: < 1 minute for < 10k cards, scales linearly with chunk count

app/modules/loyalty/docs/runbook-wallet-certs.md

@@ -0,0 +1,51 @@
+# Runbook: Wallet Certificate Management
+
+## Google Wallet
+
+### Service Account JSON
+
+**Location (prod):** `~/apps/orion/google-wallet-sa.json` (app user, mode 600)
+
+**Validation:** The app validates this file at startup via `config.py:google_sa_path_must_exist`. If missing or unreadable, the app fails fast with a clear error message.
+
+### Rotation
+
+1. Generate a new service account key in [Google Cloud Console](https://console.cloud.google.com/iam-admin/serviceaccounts)
+2. Download the JSON key file
+3. Replace the file at the prod path: `~/apps/orion/google-wallet-sa.json`
+4. Restart the app to pick up the new key
+5. Verify: check `GET /api/v1/admin/loyalty/wallet-status` returns `google_configured: true`
+
+### Expiry Monitoring
+
+Google service account keys don't expire by default, but Google recommends rotation every 90 days. Set a calendar reminder or monitoring alert.
+
+### Rollback
+
+Keep the previous key file as `google-wallet-sa.json.bak`. If the new key fails, restore the backup and restart.
+
+---
+
+## Apple Wallet (Phase 9 — not yet configured)
+
+### Certificates Required
+
+1. **Pass Type ID** — from Apple Developer portal
+2. **Team ID** — your Apple Developer team identifier
+3. **WWDR Certificate** — Apple Worldwide Developer Relations intermediate cert
+4. **Signer Certificate** — `.pem` for your Pass Type ID
+5. **Signer Key** — `.key` private key
+
+### Planned Location
+
+`~/apps/orion/apple-wallet/` with files: `wwdr.pem`, `signer.pem`, `signer.key`
+
+### Apple Cert Expiry
+
+Apple signing certificates typically expire after 1 year. The WWDR intermediate cert expires less frequently. Monitor via:
+
+```bash
+openssl x509 -in signer.pem -noout -enddate
+```
+
+Add a monitoring alert for < 30 days to expiry.

app/modules/loyalty/docs/runbook-wallet-sync.md

@@ -0,0 +1,57 @@
+# Runbook: Wallet Sync Task
+
+## Overview
+
+The `loyalty.sync_wallet_passes` Celery task runs hourly (configured in `definition.py`). It catches cards that missed real-time wallet updates due to transient API errors.
+
+## What it does
+
+1. Finds cards with transactions in the last hour that have Google or Apple Wallet integration
+2. For each card, calls `wallet_service.sync_card_to_wallets(db, card)`
+3. Uses **exponential backoff** (1s, 4s, 16s) with 4 total attempts per card
+4. One failing card doesn't block the batch — failures are logged and reported
+
+## Understanding `failed_card_ids`
+
+The task returns a `failed_card_ids` list in its result. These are cards where all 4 retry attempts failed.
+
+**Common failure causes:**
+- Google Wallet API transient 500/503 errors — usually resolve on next hourly run
+- Invalid service account credentials — check `wallet-status` endpoint
+- Card's Google object was deleted externally — needs manual re-creation
+- Network timeout — check server connectivity to `walletobjects.googleapis.com`
+
+## Manual re-sync
+
+```bash
+# Re-run the entire sync task
+celery -A app.core.celery_config call loyalty.sync_wallet_passes
+
+# Re-sync a specific card (Python shell)
+from app.core.database import SessionLocal
+from app.modules.loyalty.services import wallet_service
+from app.modules.loyalty.models import LoyaltyCard
+
+db = SessionLocal()
+card = db.query(LoyaltyCard).get(card_id)
+result = wallet_service.sync_card_to_wallets(db, card)
+print(result)
+db.close()
+```
+
+## Monitoring
+
+- Alert if `loyalty.sync_wallet_passes` failure rate > 5% (more than 5% of cards fail after all retries)
+- Check Celery flower for task execution time — should be < 30s for typical loads
+- Large `failed_card_ids` lists (> 10) may indicate a systemic API issue
+
+## Retry behavior
+
+| Attempt | Delay before | Total elapsed |
+|---------|-------------|---------------|
+| 1 | 0s | 0s |
+| 2 | 1s | 1s |
+| 3 | 4s | 5s |
+| 4 | 16s | 21s |
+
+After attempt 4 fails, the card is added to `failed_card_ids` and will be retried on the next hourly run.

app/modules/loyalty/migrations/versions/loyalty_005_add_expiration_warning_at.py

@@ -0,0 +1,29 @@
+"""loyalty 005 - add last_expiration_warning_at to loyalty_cards
+
+Tracks when the last expiration warning email was sent to prevent
+duplicate notifications. The expiration task checks this timestamp
+and only sends a warning once per expiration cycle.
+
+Revision ID: loyalty_005
+Revises: loyalty_004
+Create Date: 2026-04-11
+"""
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "loyalty_005"
+down_revision = "loyalty_004"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.add_column(
+        "loyalty_cards",
+        sa.Column("last_expiration_warning_at", sa.DateTime(), nullable=True),
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("loyalty_cards", "last_expiration_warning_at")

app/modules/loyalty/migrations/versions/loyalty_006_add_terms_cms_page_slug.py

@@ -0,0 +1,35 @@
+"""loyalty 006 - add terms_cms_page_slug to loyalty_programs
+
+Allows linking a loyalty program's T&C to a CMS page instead of
+using the simple terms_text field. When set, the enrollment page
+resolves the slug to a full CMS page. The legacy terms_text is
+kept as a fallback for existing programs.
+
+Revision ID: loyalty_006
+Revises: loyalty_005
+Create Date: 2026-04-11
+"""
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "loyalty_006"
+down_revision = "loyalty_005"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.add_column(
+        "loyalty_programs",
+        sa.Column(
+            "terms_cms_page_slug",
+            sa.String(200),
+            nullable=True,
+            comment="CMS page slug for full T&C content (overrides terms_text when set)",
+        ),
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("loyalty_programs", "terms_cms_page_slug")

app/modules/loyalty/migrations/versions/loyalty_007_add_transaction_categories.py

@@ -0,0 +1,68 @@
+"""loyalty 007 - add transaction categories
+
+Adds store-scoped product categories (e.g., Men, Women, Accessories)
+that sellers select when entering loyalty transactions. Also adds
+category_id FK on loyalty_transactions.
+
+Revision ID: loyalty_007
+Revises: loyalty_006
+Create Date: 2026-04-19
+"""
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "loyalty_007"
+down_revision = "loyalty_006"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.create_table(
+        "store_transaction_categories",
+        sa.Column("id", sa.Integer(), primary_key=True, index=True),
+        sa.Column(
+            "store_id",
+            sa.Integer(),
+            sa.ForeignKey("stores.id"),
+            nullable=False,
+        ),
+        sa.Column("name", sa.String(100), nullable=False),
+        sa.Column("display_order", sa.Integer(), nullable=False, server_default="0"),
+        sa.Column("is_active", sa.Boolean(), nullable=False, server_default="true"),
+        sa.Column(
+            "created_at",
+            sa.DateTime(timezone=True),
+            server_default=sa.text("now()"),
+            nullable=False,
+        ),
+        sa.Column(
+            "updated_at",
+            sa.DateTime(timezone=True),
+            server_default=sa.text("now()"),
+            nullable=False,
+        ),
+        sa.UniqueConstraint("store_id", "name", name="uq_store_category_name"),
+    )
+    op.create_index(
+        "idx_store_category_store",
+        "store_transaction_categories",
+        ["store_id", "is_active"],
+    )
+
+    op.add_column(
+        "loyalty_transactions",
+        sa.Column(
+            "category_id",
+            sa.Integer(),
+            sa.ForeignKey("store_transaction_categories.id", ondelete="SET NULL"),
+            nullable=True,
+        ),
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("loyalty_transactions", "category_id")
+    op.drop_index("idx_store_category_store", table_name="store_transaction_categories")
+    op.drop_table("store_transaction_categories")

app/modules/loyalty/migrations/versions/loyalty_008_add_category_translations.py

@@ -0,0 +1,33 @@
+"""loyalty 008 - add name_translations to transaction categories
+
+Adds a JSON column for multi-language category names alongside the
+existing name field (used as fallback/default).
+
+Revision ID: loyalty_008
+Revises: loyalty_007
+Create Date: 2026-04-19
+"""
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "loyalty_008"
+down_revision = "loyalty_007"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.add_column(
+        "store_transaction_categories",
+        sa.Column(
+            "name_translations",
+            sa.JSON(),
+            nullable=True,
+            comment='Language-keyed name dict, e.g. {"en": "Men", "fr": "Hommes"}',
+        ),
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("store_transaction_categories", "name_translations")

app/modules/loyalty/migrations/versions/loyalty_009_category_id_to_category_ids.py

@@ -0,0 +1,43 @@
+"""loyalty 009 - replace category_id FK with category_ids JSON
+
+Switches from single-category to multi-category support on transactions.
+Not live yet so no data migration needed.
+
+Revision ID: loyalty_009
+Revises: loyalty_008
+Create Date: 2026-04-19
+"""
+import sqlalchemy as sa
+
+from alembic import op
+
+revision = "loyalty_009"
+down_revision = "loyalty_008"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.drop_column("loyalty_transactions", "category_id")
+    op.add_column(
+        "loyalty_transactions",
+        sa.Column(
+            "category_ids",
+            sa.JSON(),
+            nullable=True,
+            comment="List of category IDs selected for this transaction",
+        ),
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("loyalty_transactions", "category_ids")
+    op.add_column(
+        "loyalty_transactions",
+        sa.Column(
+            "category_id",
+            sa.Integer(),
+            sa.ForeignKey("store_transaction_categories.id", ondelete="SET NULL"),
+            nullable=True,
+        ),
+    )

app/modules/loyalty/models/__init__.py

@@ -49,6 +49,10 @@ from app.modules.loyalty.models.staff_pin import (
     # Model
     StaffPin,
 )
+from app.modules.loyalty.models.transaction_category import (
+    # Model
+    StoreTransactionCategory,
+)
 
 __all__ = [
     # Enums
@@ -62,4 +66,5 @@ __all__ = [
     "StaffPin",
     "AppleDeviceRegistration",
     "MerchantLoyaltySettings",
+    "StoreTransactionCategory",
 ]

app/modules/loyalty/models/loyalty_card.py

@@ -223,6 +223,13 @@ class LoyaltyCard(Base, TimestampMixin, SoftDeleteMixin):
         comment="Any activity (for expiration calculation)",
     )
 
+    # Notification tracking
+    last_expiration_warning_at = Column(
+        DateTime(timezone=True),
+        nullable=True,
+        comment="When last expiration warning email was sent",
+    )
+
     # =========================================================================
     # Status
     # =========================================================================

app/modules/loyalty/models/loyalty_program.py

@@ -227,7 +227,12 @@ class LoyaltyProgram(Base, TimestampMixin, SoftDeleteMixin):
     terms_text = Column(
         Text,
         nullable=True,
-        comment="Loyalty program terms and conditions",
+        comment="Loyalty program terms and conditions (legacy — use terms_cms_page_slug when available)",
+    )
+    terms_cms_page_slug = Column(
+        String(200),
+        nullable=True,
+        comment="CMS page slug for full T&C content (overrides terms_text when set)",
     )
     privacy_url = Column(
         String(500),

app/modules/loyalty/models/loyalty_transaction.py

@@ -25,6 +25,7 @@ from sqlalchemy import (
     String,
     Text,
 )
+from sqlalchemy.dialects.sqlite import JSON
 from sqlalchemy.orm import relationship
 
 from app.core.database import Base
@@ -104,6 +105,11 @@ class LoyaltyTransaction(Base, TimestampMixin):
         index=True,
         comment="Staff PIN used for this operation",
     )
+    category_ids = Column(
+        JSON,
+        nullable=True,
+        comment="List of category IDs selected for this transaction",
+    )
 
     # Related transaction (for voids/returns)
     related_transaction_id = Column(

app/modules/loyalty/models/transaction_category.py

@@ -0,0 +1,56 @@
+# app/modules/loyalty/models/transaction_category.py
+"""
+Store-scoped transaction categories.
+
+Merchants configure 4-10 categories per store (e.g., Men, Women,
+Accessories, Kids) that sellers select when entering transactions.
+"""
+
+from sqlalchemy import (
+    Boolean,
+    Column,
+    ForeignKey,
+    Index,
+    Integer,
+    String,
+    UniqueConstraint,
+)
+from sqlalchemy.dialects.sqlite import JSON
+from sqlalchemy.orm import relationship
+
+from app.core.database import Base
+from models.database.base import TimestampMixin
+
+
+class StoreTransactionCategory(Base, TimestampMixin):
+    """Product category for loyalty transactions."""
+
+    __tablename__ = "store_transaction_categories"
+
+    id = Column(Integer, primary_key=True, index=True)
+    store_id = Column(Integer, ForeignKey("stores.id"), nullable=False)
+    name = Column(String(100), nullable=False)
+    name_translations = Column(
+        JSON,
+        nullable=True,
+        comment='Language-keyed name dict, e.g. {"en": "Men", "fr": "Hommes"}',
+    )
+    display_order = Column(Integer, nullable=False, default=0)
+    is_active = Column(Boolean, nullable=False, default=True)
+
+    # Relationships
+    store = relationship("Store")
+
+    __table_args__ = (
+        UniqueConstraint("store_id", "name", name="uq_store_category_name"),
+        Index("idx_store_category_store", "store_id", "is_active"),
+    )
+
+    def __repr__(self):
+        return f"<StoreTransactionCategory(id={self.id}, store={self.store_id}, name='{self.name}')>"
+
+    def get_translated_name(self, lang: str) -> str:
+        """Get name in the given language, falling back to self.name."""
+        if self.name_translations and isinstance(self.name_translations, dict):
+            return self.name_translations.get(lang) or self.name
+        return self.name

app/modules/loyalty/routes/api/admin.py

@@ -11,6 +11,7 @@ Platform admin endpoints for:
 import logging
 
 from fastapi import APIRouter, Depends, Path, Query
+from pydantic import BaseModel, Field
 from sqlalchemy.orm import Session
 
 from app.api.deps import (
@@ -38,6 +39,7 @@ from app.modules.loyalty.schemas import (
     TransactionResponse,
 )
 from app.modules.loyalty.services import card_service, pin_service, program_service
+from app.modules.loyalty.services.analytics_service import analytics_service
 from app.modules.tenancy.models import User  # API-007
 
 logger = logging.getLogger(__name__)
@@ -45,6 +47,7 @@ logger = logging.getLogger(__name__)
 # Admin router with module access control
 router = APIRouter(
     prefix="/loyalty",
+    tags=["Loyalty - Admin"],
     dependencies=[Depends(require_module_access("loyalty", FrontendType.ADMIN))],
 )
 
@@ -494,6 +497,123 @@ def get_platform_stats(
     return program_service.get_platform_stats(db)
 
 
+# =============================================================================
+# Transaction Categories (admin manages on behalf of stores)
+# =============================================================================
+
+
+@router.get("/stores/{store_id}/categories")
+def list_store_categories(
+    store_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """List transaction categories for a store."""
+    from app.modules.loyalty.schemas.category import (
+        CategoryListResponse,
+        CategoryResponse,
+    )
+    from app.modules.loyalty.services.category_service import category_service
+
+    categories = category_service.list_categories(db, store_id)
+    return CategoryListResponse(
+        categories=[CategoryResponse.model_validate(c) for c in categories],
+        total=len(categories),
+    )
+
+
+@router.post("/stores/{store_id}/categories", status_code=201)
+def create_store_category(
+    data: dict,
+    store_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Create a transaction category for a store."""
+    from app.modules.loyalty.schemas.category import CategoryCreate, CategoryResponse
+    from app.modules.loyalty.services.category_service import category_service
+
+    category = category_service.create_category(
+        db, store_id, CategoryCreate(**data)
+    )
+    return CategoryResponse.model_validate(category)
+
+
+@router.patch("/stores/{store_id}/categories/{category_id}")
+def update_store_category(
+    data: dict,
+    store_id: int = Path(..., gt=0),
+    category_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Update a transaction category for a store."""
+    from app.modules.loyalty.schemas.category import CategoryResponse, CategoryUpdate
+    from app.modules.loyalty.services.category_service import category_service
+
+    category = category_service.update_category(
+        db, category_id, store_id, CategoryUpdate(**data)
+    )
+    return CategoryResponse.model_validate(category)
+
+
+@router.delete("/stores/{store_id}/categories/{category_id}", status_code=204)
+def delete_store_category(
+    store_id: int = Path(..., gt=0),
+    category_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Delete a transaction category for a store."""
+    from app.modules.loyalty.services.category_service import category_service
+
+    category_service.delete_category(db, category_id, store_id)
+
+
+# =============================================================================
+# Advanced Analytics
+# =============================================================================
+
+
+@router.get("/merchants/{merchant_id}/analytics/cohorts")
+def get_cohort_retention(
+    merchant_id: int = Path(..., gt=0),
+    months_back: int = Query(6, ge=1, le=24),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Cohort retention matrix for a merchant's loyalty program."""
+    return analytics_service.get_cohort_retention(
+        db, merchant_id, months_back=months_back
+    )
+
+
+@router.get("/merchants/{merchant_id}/analytics/churn")
+def get_at_risk_cards(
+    merchant_id: int = Path(..., gt=0),
+    limit: int = Query(50, ge=1, le=200),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Cards at risk of churn for a merchant."""
+    return analytics_service.get_at_risk_cards(
+        db, merchant_id, limit=limit
+    )
+
+
+@router.get("/merchants/{merchant_id}/analytics/revenue")
+def get_revenue_attribution(
+    merchant_id: int = Path(..., gt=0),
+    months_back: int = Query(6, ge=1, le=24),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Revenue attribution from loyalty transactions."""
+    return analytics_service.get_revenue_attribution(
+        db, merchant_id, months_back=months_back
+    )
+
+
 # =============================================================================
 # Wallet Integration Status
 # =============================================================================
@@ -765,3 +885,153 @@ def debug_recent_enrollments(
         })
 
     return {"enrollments": results}
+
+
+# =============================================================================
+# Phase 6: Admin Operations (GDPR, Bulk, Point Restore)
+# =============================================================================
+
+
+class GDPRAnonymizeResponse(BaseModel):
+    """Response for GDPR customer anonymization."""
+
+    cards_anonymized: int
+    customer_id: int
+    message: str
+
+
+class BulkDeactivateRequest(BaseModel):
+    """Request for bulk card deactivation."""
+
+    card_ids: list[int] = Field(..., min_length=1, max_length=1000)
+    reason: str = Field(..., min_length=1, max_length=500)
+
+
+class BulkDeactivateResponse(BaseModel):
+
+    cards_deactivated: int
+    message: str
+
+
+class PointsRestoreRequest(BaseModel):
+    """Request for admin point restore."""
+
+    points: int = Field(..., gt=0)
+    reason: str = Field(..., min_length=1, max_length=500)
+
+
+class PointsRestoreResponse(BaseModel):
+
+    success: bool
+    card_id: int
+    points_restored: int
+    new_balance: int
+    message: str
+
+
+@router.delete(
+    "/cards/customer/{customer_id}",
+    response_model=GDPRAnonymizeResponse,
+)
+def gdpr_anonymize_customer(
+    customer_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """
+    GDPR: Anonymize a customer's loyalty cards.
+
+    Nulls customer_id on all cards, deactivates them, and scrubs PII
+    from transaction notes. Keeps transaction rows for aggregate reporting.
+    """
+    count = card_service.anonymize_cards_for_customer(
+        db, customer_id, admin_user_id=current_user.id
+    )
+    return GDPRAnonymizeResponse(
+        cards_anonymized=count,
+        customer_id=customer_id,
+        message=f"Anonymized {count} card(s) for customer {customer_id}",
+    )
+
+
+@router.post(
+    "/merchants/{merchant_id}/cards/bulk/deactivate",
+    response_model=BulkDeactivateResponse,
+)
+def bulk_deactivate_cards(
+    data: BulkDeactivateRequest,
+    merchant_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """Bulk deactivate multiple loyalty cards for a merchant."""
+    count = card_service.bulk_deactivate_cards(
+        db,
+        card_ids=data.card_ids,
+        merchant_id=merchant_id,
+        reason=data.reason,
+    )
+    return BulkDeactivateResponse(
+        cards_deactivated=count,
+        message=f"Deactivated {count} card(s)",
+    )
+
+
+@router.post(
+    "/cards/{card_id}/restore-points",
+    response_model=PointsRestoreResponse,
+)
+def restore_points(
+    data: PointsRestoreRequest,
+    card_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """
+    Admin: Restore expired or voided points to a card.
+
+    Creates an ADMIN_ADJUSTMENT transaction with a positive delta.
+    """
+    from app.modules.loyalty.services.points_service import points_service
+
+    result = points_service.adjust_points(
+        db,
+        card_id=card_id,
+        points_delta=data.points,
+        reason=f"Admin restore: {data.reason}",
+    )
+    return PointsRestoreResponse(
+        success=True,
+        card_id=card_id,
+        points_restored=data.points,
+        new_balance=result["points_balance"],
+        message=f"Restored {data.points} points",
+    )
+
+
+@router.post(
+    "/merchants/{merchant_id}/restore-deleted",
+)
+def restore_deleted_merchant_data(
+    merchant_id: int = Path(..., gt=0),
+    current_user: User = Depends(get_current_admin_api),
+    db: Session = Depends(get_db),
+):
+    """
+    Cascade restore: restore all soft-deleted programs and cards
+    for a merchant.
+    """
+    programs_restored = program_service.restore_deleted_programs(db, merchant_id)
+    cards_restored = card_service.restore_deleted_cards(db, merchant_id)
+
+    logger.info(
+        f"Cascade restore for merchant {merchant_id}: "
+        f"{programs_restored} programs, {cards_restored} cards"
+    )
+
+    return {
+        "merchant_id": merchant_id,
+        "programs_restored": programs_restored,
+        "cards_restored": cards_restored,
+        "message": f"Restored {programs_restored} program(s) and {cards_restored} card(s)",
+    }

app/modules/loyalty/routes/api/store.py

@@ -69,6 +69,7 @@ logger = logging.getLogger(__name__)
 # Store router with module access control
 router = APIRouter(
     prefix="/loyalty",
+    tags=["Loyalty - Store"],
     dependencies=[Depends(require_module_access("loyalty", FrontendType.STORE))],
 )
 
@@ -198,6 +199,129 @@ def get_merchant_stats(
     return MerchantStatsResponse(**stats)
 
 
+@router.get("/analytics/cohorts")
+def get_cohort_retention(
+    months_back: int = Query(6, ge=1, le=24),
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Cohort retention matrix for this merchant's loyalty program."""
+    from app.modules.loyalty.services.analytics_service import analytics_service
+
+    merchant_id = get_store_merchant_id(db, current_user.token_store_id)
+    return analytics_service.get_cohort_retention(
+        db, merchant_id, months_back=months_back
+    )
+
+
+@router.get("/analytics/churn")
+def get_at_risk_cards(
+    limit: int = Query(50, ge=1, le=200),
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Cards at risk of churn for this merchant."""
+    from app.modules.loyalty.services.analytics_service import analytics_service
+
+    merchant_id = get_store_merchant_id(db, current_user.token_store_id)
+    return analytics_service.get_at_risk_cards(
+        db, merchant_id, limit=limit
+    )
+
+
+@router.get("/analytics/revenue")
+def get_revenue_attribution(
+    months_back: int = Query(6, ge=1, le=24),
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Revenue attribution from loyalty transactions."""
+    from app.modules.loyalty.services.analytics_service import analytics_service
+
+    merchant_id = get_store_merchant_id(db, current_user.token_store_id)
+    return analytics_service.get_revenue_attribution(
+        db, merchant_id, months_back=months_back
+    )
+
+
+# =============================================================================
+# Transaction Categories
+# =============================================================================
+
+
+@router.get("/categories")
+def list_categories(
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """List transaction categories for this store."""
+    from app.modules.loyalty.schemas.category import (
+        CategoryListResponse,
+        CategoryResponse,
+    )
+    from app.modules.loyalty.services.category_service import category_service
+
+    categories = category_service.list_categories(db, current_user.token_store_id)
+    return CategoryListResponse(
+        categories=[CategoryResponse.model_validate(c) for c in categories],
+        total=len(categories),
+    )
+
+
+@router.post("/categories", status_code=201)
+def create_category(
+    data: dict,
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Create a transaction category for this store (merchant_owner only)."""
+    if current_user.role != "merchant_owner":
+        raise AuthorizationException("Only merchant owners can manage categories")
+
+    from app.modules.loyalty.schemas.category import CategoryCreate, CategoryResponse
+    from app.modules.loyalty.services.category_service import category_service
+
+    category = category_service.create_category(
+        db, current_user.token_store_id, CategoryCreate(**data)
+    )
+    return CategoryResponse.model_validate(category)
+
+
+@router.patch("/categories/{category_id}")
+def update_category(
+    category_id: int,
+    data: dict,
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Update a transaction category (merchant_owner only)."""
+    if current_user.role != "merchant_owner":
+        raise AuthorizationException("Only merchant owners can manage categories")
+
+    from app.modules.loyalty.schemas.category import CategoryResponse, CategoryUpdate
+    from app.modules.loyalty.services.category_service import category_service
+
+    category = category_service.update_category(
+        db, category_id, current_user.token_store_id, CategoryUpdate(**data)
+    )
+    return CategoryResponse.model_validate(category)
+
+
+@router.delete("/categories/{category_id}", status_code=204)
+def delete_category(
+    category_id: int,
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Delete a transaction category (merchant_owner only)."""
+    if current_user.role != "merchant_owner":
+        raise AuthorizationException("Only merchant owners can manage categories")
+
+    from app.modules.loyalty.services.category_service import category_service
+
+    category_service.delete_category(db, category_id, current_user.token_store_id)
+
+
 # =============================================================================
 # Staff PINs
 # =============================================================================
@@ -374,7 +498,7 @@ def _build_card_lookup_response(card, db=None) -> CardLookupResponse:
             available_rewards.append(reward)
 
     return CardLookupResponse(
-        card_id=card.id,
+        id=card.id,
         card_number=card.card_number,
         customer_id=card.customer_id,
         customer_name=card.customer.full_name if card.customer else None,
@@ -468,6 +592,17 @@ def get_card_detail(
     program = card.program
     customer = card.customer
 
+    # Resolve enrolled store name
+    enrolled_store_name = None
+    if card.enrolled_at_store_id:
+        from app.modules.tenancy.services.store_service import store_service
+
+        enrolled_store = store_service.get_store_by_id_optional(
+            db, card.enrolled_at_store_id
+        )
+        if enrolled_store:
+            enrolled_store_name = enrolled_store.name
+
     return CardDetailResponse(
         id=card.id,
         card_number=card.card_number,
@@ -475,6 +610,7 @@ def get_card_detail(
         merchant_id=card.merchant_id,
         program_id=card.program_id,
         enrolled_at_store_id=card.enrolled_at_store_id,
+        enrolled_at_store_name=enrolled_store_name,
         customer_name=customer.full_name if customer else None,
         customer_email=customer.email if customer else None,
         merchant_name=card.merchant.name if card.merchant else None,
@@ -503,6 +639,7 @@ def get_card_detail(
 
 @router.get("/transactions", response_model=TransactionListResponse)
 def list_store_transactions(
+    request: Request,
     skip: int = Query(0, ge=0),
     limit: int = Query(10, ge=1, le=100),
     current_user: User = Depends(get_current_store_api),
@@ -511,16 +648,28 @@ def list_store_transactions(
     """List recent transactions for this merchant's loyalty program."""
     store_id = current_user.token_store_id
     merchant_id = get_store_merchant_id(db, store_id)
+    lang = getattr(request.state, "language", "en") or "en"
 
     transactions, total = card_service.get_store_transactions(
         db, merchant_id, skip=skip, limit=limit
     )
 
+    from app.modules.loyalty.services.category_service import category_service
+
     tx_responses = []
     for t in transactions:
         tx = TransactionResponse.model_validate(t)
         if t.card and t.card.customer:
             tx.customer_name = t.card.customer.full_name
+        if t.category_ids and isinstance(t.category_ids, list):
+            names = []
+            for cid in t.category_ids:
+                name = category_service.validate_category_for_store(
+                    db, cid, t.store_id or 0, lang=lang
+                )
+                if name:
+                    names.append(name)
+            tx.category_names = names if names else None
         tx_responses.append(tx)
 
     return TransactionListResponse(transactions=tx_responses, total=total)
@@ -580,6 +729,7 @@ def enroll_customer(
 
 @router.get("/cards/{card_id}/transactions", response_model=TransactionListResponse)
 def get_card_transactions(
+    request: Request,
     card_id: int = Path(..., gt=0),
     skip: int = Query(0, ge=0),
     limit: int = Query(50, ge=1, le=100),
@@ -588,6 +738,7 @@ def get_card_transactions(
 ):
     """Get transaction history for a card."""
     store_id = current_user.token_store_id
+    lang = getattr(request.state, "language", "en") or "en"
 
     # Verify card belongs to this merchant (raises LoyaltyCardNotFoundException if not found)
     card_service.lookup_card_for_store(db, store_id, card_id=card_id)
@@ -596,10 +747,23 @@ def get_card_transactions(
         db, card_id, skip=skip, limit=limit
     )
 
-    return TransactionListResponse(
-        transactions=[TransactionResponse.model_validate(t) for t in transactions],
-        total=total,
-    )
+    from app.modules.loyalty.services.category_service import category_service
+
+    tx_responses = []
+    for t in transactions:
+        tx = TransactionResponse.model_validate(t)
+        if t.category_ids and isinstance(t.category_ids, list):
+            names = []
+            for cid in t.category_ids:
+                name = category_service.validate_category_for_store(
+                    db, cid, t.store_id or 0, lang=lang
+                )
+                if name:
+                    names.append(name)
+            tx.category_names = names if names else None
+        tx_responses.append(tx)
+
+    return TransactionListResponse(transactions=tx_responses, total=total)
 
 
 # =============================================================================
@@ -626,6 +790,7 @@ def add_stamp(
         qr_code=data.qr_code,
         card_number=data.card_number,
         staff_pin=data.staff_pin,
+        category_ids=data.category_ids,
         ip_address=ip,
         user_agent=user_agent,
         notes=data.notes,
@@ -716,6 +881,7 @@ def earn_points(
         purchase_amount_cents=data.purchase_amount_cents,
         order_reference=data.order_reference,
         staff_pin=data.staff_pin,
+        category_ids=data.category_ids,
         ip_address=ip,
         user_agent=user_agent,
         notes=data.notes,
@@ -810,3 +976,39 @@ def adjust_points(
     )
 
     return PointsAdjustResponse(**result)
+
+
+# =============================================================================
+# Bulk Operations (Merchant Owner only)
+# =============================================================================
+
+
+@router.post("/cards/bulk/deactivate")
+@rate_limit(max_requests=10, window_seconds=60)
+def bulk_deactivate_cards(
+    request: Request,
+    data: dict,
+    current_user: User = Depends(get_current_store_api),
+    db: Session = Depends(get_db),
+):
+    """Bulk deactivate multiple loyalty cards (merchant_owner only)."""
+    if current_user.role != "merchant_owner":
+        raise AuthorizationException("Only merchant owners can bulk deactivate cards")
+
+    from app.modules.tenancy.services.store_service import store_service
+
+    store = store_service.get_store_by_id_optional(db, current_user.token_store_id)
+    if not store:
+        raise AuthorizationException("Store not found")
+
+    card_ids = data.get("card_ids", [])
+    reason = data.get("reason", "Merchant bulk deactivation")
+
+    count = card_service.bulk_deactivate_cards(
+        db,
+        card_ids=card_ids,
+        merchant_id=store.merchant_id,
+        reason=reason,
+    )
+
+    return {"cards_deactivated": count, "message": f"Deactivated {count} card(s)"}

app/modules/loyalty/schemas/card.py

@@ -100,6 +100,7 @@ class CardDetailResponse(CardResponse):
 
     # Merchant info
     merchant_name: str | None = None
+    enrolled_at_store_name: str | None = None
 
     # Program info
     program_name: str
@@ -128,7 +129,7 @@ class CardLookupResponse(BaseModel):
     """Schema for card lookup by QR code or card number."""
 
     # Card info
-    card_id: int
+    id: int
     card_number: str
 
     # Customer
@@ -187,6 +188,8 @@ class TransactionResponse(BaseModel):
     order_reference: str | None = None
     reward_id: str | None = None
     reward_description: str | None = None
+    category_ids: list[int] | None = None
+    category_names: list[str] | None = None
     notes: str | None = None
 
     # Customer

app/modules/loyalty/schemas/category.py

@@ -0,0 +1,48 @@
+# app/modules/loyalty/schemas/category.py
+"""Pydantic schemas for transaction categories."""
+
+from datetime import datetime
+
+from pydantic import BaseModel, ConfigDict, Field
+
+
+class CategoryCreate(BaseModel):
+    """Schema for creating a transaction category."""
+
+    name: str = Field(..., min_length=1, max_length=100)
+    name_translations: dict[str, str] | None = Field(
+        None,
+        description='Translations keyed by language: {"en": "Men", "fr": "Hommes"}',
+    )
+    display_order: int = Field(default=0, ge=0)
+
+
+class CategoryUpdate(BaseModel):
+    """Schema for updating a transaction category."""
+
+    name: str | None = Field(None, min_length=1, max_length=100)
+    name_translations: dict[str, str] | None = None
+    display_order: int | None = Field(None, ge=0)
+    is_active: bool | None = None
+
+
+class CategoryResponse(BaseModel):
+    """Schema for transaction category response."""
+
+    model_config = ConfigDict(from_attributes=True)
+
+    id: int
+    store_id: int
+    name: str
+    name_translations: dict[str, str] | None = None
+    display_order: int
+    is_active: bool
+    created_at: datetime
+    updated_at: datetime
+
+
+class CategoryListResponse(BaseModel):
+    """Schema for listing categories."""
+
+    categories: list[CategoryResponse]
+    total: int

app/modules/loyalty/schemas/points.py

@@ -47,6 +47,12 @@ class PointsEarnRequest(BaseModel):
         description="Staff PIN for verification",
     )
 
+    # Categories (what was sold — multi-select)
+    category_ids: list[int] | None = Field(
+        None,
+        description="Transaction category IDs",
+    )
+
     # Optional metadata
     notes: str | None = Field(
         None,

app/modules/loyalty/schemas/program.py

@@ -110,7 +110,8 @@ class ProgramCreate(BaseModel):
     hero_image_url: str | None = Field(None, max_length=500, description="Hero image URL")
 
     # Terms
-    terms_text: str | None = Field(None, description="Terms and conditions")
+    terms_text: str | None = Field(None, description="Terms and conditions (legacy)")
+    terms_cms_page_slug: str | None = Field(None, max_length=200, description="CMS page slug for T&C")
     privacy_url: str | None = Field(None, max_length=500, description="Privacy policy URL")
 
 
@@ -155,6 +156,7 @@ class ProgramUpdate(BaseModel):
 
     # Terms
     terms_text: str | None = None
+    terms_cms_page_slug: str | None = Field(None, max_length=200)
     privacy_url: str | None = Field(None, max_length=500)
 
     # Wallet integration
@@ -202,6 +204,7 @@ class ProgramResponse(BaseModel):
 
     # Terms
     terms_text: str | None = None
+    terms_cms_page_slug: str | None = None
     privacy_url: str | None = None
 
     # Wallet

app/modules/loyalty/schemas/stamp.py

@@ -37,6 +37,12 @@ class StampRequest(BaseModel):
         description="Staff PIN for verification",
     )
 
+    # Categories (what was sold — multi-select)
+    category_ids: list[int] | None = Field(
+        None,
+        description="Transaction category IDs",
+    )
+
     # Optional metadata
     notes: str | None = Field(
         None,

app/modules/loyalty/services/analytics_service.py

@@ -0,0 +1,338 @@
+# app/modules/loyalty/services/analytics_service.py
+"""
+Loyalty analytics service.
+
+Advanced analytics beyond basic stats:
+- Cohort retention (enrollment month → % active per subsequent month)
+- Churn detection (at-risk cards based on inactivity)
+- Revenue attribution (loyalty vs non-loyalty per store)
+"""
+
+import logging
+from datetime import UTC, datetime, timedelta
+
+from sqlalchemy import func
+from sqlalchemy.orm import Session
+
+from app.modules.loyalty.models import LoyaltyCard, LoyaltyTransaction
+
+logger = logging.getLogger(__name__)
+
+
+class AnalyticsService:
+    """Advanced loyalty analytics."""
+
+    def get_cohort_retention(
+        self,
+        db: Session,
+        merchant_id: int,
+        months_back: int = 6,
+    ) -> dict:
+        """
+        Cohort retention matrix.
+
+        Groups cards by enrollment month and tracks what % had any
+        transaction in each subsequent month.
+
+        Returns:
+            {
+                "cohorts": [
+                    {
+                        "month": "2026-01",
+                        "enrolled": 50,
+                        "retention": [100, 80, 65, 55, ...]  # % active per month
+                    }
+                ]
+            }
+        """
+        now = datetime.now(UTC)
+        start_date = now - timedelta(days=months_back * 31)
+
+        # Get enrollment month for each card
+        cards = (
+            db.query(
+                LoyaltyCard.id,
+                func.date_trunc("month", LoyaltyCard.created_at).label(
+                    "enrollment_month"
+                ),
+            )
+            .filter(
+                LoyaltyCard.merchant_id == merchant_id,
+                LoyaltyCard.created_at >= start_date,
+            )
+            .all()
+        )
+
+        if not cards:
+            return {"cohorts": [], "months_back": months_back}
+
+        # Group cards by enrollment month
+        cohort_cards: dict[str, list[int]] = {}
+        for card_id, enrollment_month in cards:
+            month_key = enrollment_month.strftime("%Y-%m")
+            cohort_cards.setdefault(month_key, []).append(card_id)
+
+        # For each cohort, check activity in subsequent months
+        cohorts = []
+        for month_key in sorted(cohort_cards.keys()):
+            card_ids = cohort_cards[month_key]
+            enrolled_count = len(card_ids)
+
+            # Calculate months since enrollment
+            cohort_start = datetime.strptime(month_key, "%Y-%m").replace(
+                tzinfo=UTC
+            )
+            months_since = max(
+                1,
+                (now.year - cohort_start.year) * 12
+                + (now.month - cohort_start.month),
+            )
+
+            retention = []
+            for month_offset in range(min(months_since, months_back)):
+                period_start = cohort_start + timedelta(days=month_offset * 30)
+                period_end = period_start + timedelta(days=30)
+
+                # Count cards with any transaction in this period
+                active_count = (
+                    db.query(func.count(func.distinct(LoyaltyTransaction.card_id)))
+                    .filter(
+                        LoyaltyTransaction.card_id.in_(card_ids),
+                        LoyaltyTransaction.transaction_at >= period_start,
+                        LoyaltyTransaction.transaction_at < period_end,
+                    )
+                    .scalar()
+                    or 0
+                )
+
+                pct = round(active_count / enrolled_count * 100) if enrolled_count else 0
+                retention.append(pct)
+
+            cohorts.append(
+                {
+                    "month": month_key,
+                    "enrolled": enrolled_count,
+                    "retention": retention,
+                }
+            )
+
+        return {"cohorts": cohorts, "months_back": months_back}
+
+    def get_at_risk_cards(
+        self,
+        db: Session,
+        merchant_id: int,
+        inactivity_multiplier: float = 2.0,
+        limit: int = 50,
+    ) -> dict:
+        """
+        Simple churn detection.
+
+        A card is "at risk" when its inactivity period exceeds
+        `inactivity_multiplier` × its average inter-transaction interval.
+        Falls back to 60 days for cards with fewer than 2 transactions.
+
+        Returns:
+            {
+                "at_risk_count": int,
+                "cards": [
+                    {
+                        "card_id": int,
+                        "card_number": str,
+                        "customer_name": str,
+                        "days_inactive": int,
+                        "avg_interval_days": int,
+                        "points_balance": int,
+                    }
+                ]
+            }
+        """
+        now = datetime.now(UTC)
+        default_threshold_days = 60
+
+        # Get active cards with their last activity
+        cards = (
+            db.query(LoyaltyCard)
+            .filter(
+                LoyaltyCard.merchant_id == merchant_id,
+                LoyaltyCard.is_active == True,  # noqa: E712
+                LoyaltyCard.last_activity_at.isnot(None),
+            )
+            .all()
+        )
+
+        at_risk = []
+        for card in cards:
+            days_inactive = (now - card.last_activity_at).days
+
+            # Calculate average interval from transaction history
+            tx_dates = (
+                db.query(LoyaltyTransaction.transaction_at)
+                .filter(LoyaltyTransaction.card_id == card.id)
+                .order_by(LoyaltyTransaction.transaction_at)
+                .all()
+            )
+
+            if len(tx_dates) >= 2:
+                intervals = [
+                    (tx_dates[i + 1][0] - tx_dates[i][0]).days
+                    for i in range(len(tx_dates) - 1)
+                ]
+                avg_interval = sum(intervals) / len(intervals) if intervals else default_threshold_days
+            else:
+                avg_interval = default_threshold_days
+
+            threshold = avg_interval * inactivity_multiplier
+
+            if days_inactive > threshold:
+                customer_name = None
+                if card.customer:
+                    customer_name = card.customer.full_name
+
+                at_risk.append(
+                    {
+                        "card_id": card.id,
+                        "card_number": card.card_number,
+                        "customer_name": customer_name,
+                        "days_inactive": days_inactive,
+                        "avg_interval_days": round(avg_interval),
+                        "points_balance": card.points_balance,
+                    }
+                )
+
+        # Sort by days_inactive descending
+        at_risk.sort(key=lambda x: x["days_inactive"], reverse=True)
+
+        return {
+            "at_risk_count": len(at_risk),
+            "cards": at_risk[:limit],
+            "total_cards_checked": len(cards),
+        }
+
+    def get_revenue_attribution(
+        self,
+        db: Session,
+        merchant_id: int,
+        months_back: int = 6,
+    ) -> dict:
+        """
+        Revenue attribution from loyalty point-earning transactions.
+
+        Compares revenue from transactions with order references
+        (loyalty customers) against total enrollment metrics.
+        Groups by month and store.
+
+        Returns:
+            {
+                "monthly": [
+                    {
+                        "month": "2026-01",
+                        "transactions_count": int,
+                        "total_points_earned": int,
+                        "estimated_revenue_cents": int,
+                        "unique_customers": int,
+                    }
+                ],
+                "by_store": [
+                    {
+                        "store_id": int,
+                        "store_name": str,
+                        "transactions_count": int,
+                        "total_points_earned": int,
+                    }
+                ]
+            }
+        """
+        from app.modules.loyalty.models.loyalty_transaction import TransactionType
+        from app.modules.tenancy.services.store_service import store_service
+
+        now = datetime.now(UTC)
+        start_date = now - timedelta(days=months_back * 31)
+
+        # Monthly aggregation of point-earning transactions
+        monthly_rows = (
+            db.query(
+                func.date_trunc("month", LoyaltyTransaction.transaction_at).label(
+                    "month"
+                ),
+                func.count(LoyaltyTransaction.id).label("tx_count"),
+                func.coalesce(
+                    func.sum(LoyaltyTransaction.points_delta), 0
+                ).label("points_earned"),
+                func.count(
+                    func.distinct(LoyaltyTransaction.card_id)
+                ).label("unique_cards"),
+            )
+            .filter(
+                LoyaltyTransaction.merchant_id == merchant_id,
+                LoyaltyTransaction.transaction_at >= start_date,
+                LoyaltyTransaction.transaction_type.in_(
+                    [
+                        TransactionType.POINTS_EARNED.value,
+                        TransactionType.STAMP_EARNED.value,
+                    ]
+                ),
+                LoyaltyTransaction.points_delta > 0,
+            )
+            .group_by("month")
+            .order_by("month")
+            .all()
+        )
+
+        monthly = []
+        for row in monthly_rows:
+            monthly.append(
+                {
+                    "month": row.month.strftime("%Y-%m"),
+                    "transactions_count": row.tx_count,
+                    "total_points_earned": row.points_earned,
+                    "unique_customers": row.unique_cards,
+                }
+            )
+
+        # Per-store breakdown
+        store_rows = (
+            db.query(
+                LoyaltyTransaction.store_id,
+                func.count(LoyaltyTransaction.id).label("tx_count"),
+                func.coalesce(
+                    func.sum(LoyaltyTransaction.points_delta), 0
+                ).label("points_earned"),
+            )
+            .filter(
+                LoyaltyTransaction.merchant_id == merchant_id,
+                LoyaltyTransaction.transaction_at >= start_date,
+                LoyaltyTransaction.transaction_type.in_(
+                    [
+                        TransactionType.POINTS_EARNED.value,
+                        TransactionType.STAMP_EARNED.value,
+                    ]
+                ),
+                LoyaltyTransaction.points_delta > 0,
+                LoyaltyTransaction.store_id.isnot(None),
+            )
+            .group_by(LoyaltyTransaction.store_id)
+            .all()
+        )
+
+        by_store = []
+        for row in store_rows:
+            store = store_service.get_store_by_id_optional(db, row.store_id)
+            by_store.append(
+                {
+                    "store_id": row.store_id,
+                    "store_name": store.name if store else f"Store {row.store_id}",
+                    "transactions_count": row.tx_count,
+                    "total_points_earned": row.points_earned,
+                }
+            )
+
+        return {
+            "monthly": monthly,
+            "by_store": by_store,
+            "months_back": months_back,
+        }
+
+
+# Singleton
+analytics_service = AnalyticsService()

app/modules/loyalty/services/card_service.py

@@ -624,6 +624,23 @@ class CardService:
 
         wallet_service.create_wallet_objects(db, card)
 
+        # Send notification emails (async via Celery)
+        try:
+            from app.modules.loyalty.services.notification_service import (
+                notification_service,
+            )
+
+            notification_service.send_enrollment_confirmation(db, card)
+            if program.welcome_bonus_points > 0:
+                notification_service.send_welcome_bonus(
+                    db, card, program.welcome_bonus_points
+                )
+        except Exception:
+            logger.warning(
+                f"Failed to queue enrollment notification for card {card.id}",
+                exc_info=True,
+            )
+
         logger.info(
             f"Enrolled customer {customer_id} in merchant {merchant_id} loyalty program "
             f"(card: {card.card_number}, bonus: {program.welcome_bonus_points} pts)"
@@ -790,6 +807,7 @@ class CardService:
         *,
         skip: int = 0,
         limit: int = 20,
+        lang: str = "en",
     ) -> tuple[list[dict], int]:
         """
         Get transaction history for a card with store names resolved.
@@ -819,6 +837,8 @@ class CardService:
                 "transaction_at": tx.transaction_at.isoformat() if tx.transaction_at else None,
                 "notes": tx.notes,
                 "store_name": None,
+                "category_ids": tx.category_ids,
+                "category_names": None,
             }
 
             if tx.store_id:
@@ -826,10 +846,166 @@ class CardService:
                 if store_obj:
                     tx_data["store_name"] = store_obj.name
 
+            if tx.category_ids and isinstance(tx.category_ids, list):
+                from app.modules.loyalty.services.category_service import (
+                    category_service,
+                )
+
+                names = []
+                for cid in tx.category_ids:
+                    name = category_service.validate_category_for_store(
+                        db, cid, tx.store_id or 0, lang=lang
+                    )
+                    if name:
+                        names.append(name)
+                tx_data["category_names"] = names if names else None
+
             tx_responses.append(tx_data)
 
         return tx_responses, total
 
 
+    # =========================================================================
+    # Admin Operations
+    # =========================================================================
+
+    def anonymize_cards_for_customer(
+        self,
+        db: Session,
+        customer_id: int,
+        admin_user_id: int,
+    ) -> int:
+        """
+        GDPR anonymization: null out customer_id and scrub PII on all
+        loyalty cards belonging to this customer.
+
+        Transaction rows are kept for aggregate reporting but notes
+        containing PII are scrubbed.
+
+        Args:
+            customer_id: Customer to anonymize
+            admin_user_id: Admin performing the action (for audit)
+
+        Returns:
+            Number of cards anonymized
+        """
+        cards = (
+            db.query(LoyaltyCard)
+            .filter(LoyaltyCard.customer_id == customer_id)
+            .all()
+        )
+
+        if not cards:
+            return 0
+
+        now = datetime.now(UTC)
+        count = 0
+
+        for card in cards:
+            # Create audit transaction before nulling customer_id
+            db.add(
+                LoyaltyTransaction(
+                    card_id=card.id,
+                    merchant_id=card.merchant_id,
+                    transaction_type=TransactionType.ADMIN_ADJUSTMENT.value,
+                    notes=f"GDPR anonymization by admin {admin_user_id}",
+                    transaction_at=now,
+                )
+            )
+
+            # Null the customer reference
+            card.customer_id = None
+            card.is_active = False
+            count += 1
+
+        # Scrub notes on existing transactions that might contain PII
+        db.query(LoyaltyTransaction).filter(
+            LoyaltyTransaction.card_id.in_([c.id for c in cards]),
+            LoyaltyTransaction.notes.isnot(None),
+        ).update(
+            {LoyaltyTransaction.notes: "GDPR scrubbed"},
+            synchronize_session=False,
+        )
+
+        db.commit()
+
+        logger.info(
+            f"GDPR: anonymized {count} cards for customer {customer_id} "
+            f"by admin {admin_user_id}"
+        )
+        return count
+
+    def bulk_deactivate_cards(
+        self,
+        db: Session,
+        card_ids: list[int],
+        merchant_id: int,
+        reason: str,
+    ) -> int:
+        """
+        Deactivate multiple cards at once.
+
+        Only deactivates cards belonging to the specified merchant.
+
+        Returns:
+            Number of cards deactivated
+        """
+        now = datetime.now(UTC)
+        cards = (
+            db.query(LoyaltyCard)
+            .filter(
+                LoyaltyCard.id.in_(card_ids),
+                LoyaltyCard.merchant_id == merchant_id,
+                LoyaltyCard.is_active == True,  # noqa: E712
+            )
+            .all()
+        )
+
+        for card in cards:
+            card.is_active = False
+            db.add(
+                LoyaltyTransaction(
+                    card_id=card.id,
+                    merchant_id=merchant_id,
+                    transaction_type=TransactionType.ADMIN_ADJUSTMENT.value,
+                    notes=f"Bulk deactivation: {reason}",
+                    transaction_at=now,
+                )
+            )
+
+        db.commit()
+
+        logger.info(
+            f"Bulk deactivated {len(cards)} cards for merchant {merchant_id}: {reason}"
+        )
+        return len(cards)
+
+    def restore_deleted_cards(
+        self,
+        db: Session,
+        merchant_id: int,
+    ) -> int:
+        """Restore all soft-deleted cards for a merchant.
+
+        Returns number of cards restored.
+        """
+        from sqlalchemy import update
+
+        result = db.execute(
+            update(LoyaltyCard)
+            .where(
+                LoyaltyCard.merchant_id == merchant_id,
+                LoyaltyCard.deleted_at.isnot(None),
+            )
+            .values(deleted_at=None, deleted_by_id=None)
+            .execution_options(include_deleted=True)
+        )
+        db.commit()
+        count = result.rowcount
+        if count:
+            logger.info(f"Restored {count} soft-deleted cards for merchant {merchant_id}")
+        return count
+
+
 # Singleton instance
 card_service = CardService()

app/modules/loyalty/services/category_service.py

@@ -0,0 +1,162 @@
+# app/modules/loyalty/services/category_service.py
+"""
+Transaction category CRUD service.
+
+Store-scoped categories (e.g., Men, Women, Accessories) that sellers
+select when entering loyalty transactions.
+"""
+
+import logging
+
+from sqlalchemy.orm import Session
+
+from app.modules.loyalty.models.transaction_category import StoreTransactionCategory
+from app.modules.loyalty.schemas.category import CategoryCreate, CategoryUpdate
+
+logger = logging.getLogger(__name__)
+
+MAX_CATEGORIES_PER_STORE = 10
+
+
+class CategoryService:
+    """CRUD operations for store transaction categories."""
+
+    def list_categories(
+        self, db: Session, store_id: int, active_only: bool = False
+    ) -> list[StoreTransactionCategory]:
+        """List categories for a store, ordered by display_order."""
+        query = db.query(StoreTransactionCategory).filter(
+            StoreTransactionCategory.store_id == store_id
+        )
+        if active_only:
+            query = query.filter(StoreTransactionCategory.is_active == True)  # noqa: E712
+        return query.order_by(StoreTransactionCategory.display_order).all()
+
+    def create_category(
+        self, db: Session, store_id: int, data: CategoryCreate
+    ) -> StoreTransactionCategory:
+        """Create a new category for a store."""
+        # Check max limit
+        count = (
+            db.query(StoreTransactionCategory)
+            .filter(StoreTransactionCategory.store_id == store_id)
+            .count()
+        )
+        if count >= MAX_CATEGORIES_PER_STORE:
+            from app.modules.loyalty.exceptions import LoyaltyException
+
+            raise LoyaltyException(
+                message=f"Maximum {MAX_CATEGORIES_PER_STORE} categories per store",
+                error_code="MAX_CATEGORIES_REACHED",
+            )
+
+        # Check duplicate name
+        existing = (
+            db.query(StoreTransactionCategory)
+            .filter(
+                StoreTransactionCategory.store_id == store_id,
+                StoreTransactionCategory.name == data.name,
+            )
+            .first()
+        )
+        if existing:
+            from app.modules.loyalty.exceptions import LoyaltyException
+
+            raise LoyaltyException(
+                message=f"Category '{data.name}' already exists",
+                error_code="DUPLICATE_CATEGORY",
+            )
+
+        category = StoreTransactionCategory(
+            store_id=store_id,
+            name=data.name,
+            display_order=data.display_order,
+        )
+        db.add(category)
+        db.commit()
+        db.refresh(category)
+
+        logger.info(f"Created category '{data.name}' for store {store_id}")
+        return category
+
+    def update_category(
+        self,
+        db: Session,
+        category_id: int,
+        store_id: int,
+        data: CategoryUpdate,
+    ) -> StoreTransactionCategory:
+        """Update a category (ownership check via store_id)."""
+        category = (
+            db.query(StoreTransactionCategory)
+            .filter(
+                StoreTransactionCategory.id == category_id,
+                StoreTransactionCategory.store_id == store_id,
+            )
+            .first()
+        )
+        if not category:
+            from app.modules.loyalty.exceptions import LoyaltyException
+
+            raise LoyaltyException(
+                message="Category not found",
+                error_code="CATEGORY_NOT_FOUND",
+                status_code=404,
+            )
+
+        update_data = data.model_dump(exclude_unset=True)
+        for field, value in update_data.items():
+            setattr(category, field, value)
+
+        db.commit()
+        db.refresh(category)
+        return category
+
+    def delete_category(
+        self, db: Session, category_id: int, store_id: int
+    ) -> None:
+        """Delete a category (ownership check via store_id)."""
+        category = (
+            db.query(StoreTransactionCategory)
+            .filter(
+                StoreTransactionCategory.id == category_id,
+                StoreTransactionCategory.store_id == store_id,
+            )
+            .first()
+        )
+        if not category:
+            from app.modules.loyalty.exceptions import LoyaltyException
+
+            raise LoyaltyException(
+                message="Category not found",
+                error_code="CATEGORY_NOT_FOUND",
+                status_code=404,
+            )
+
+        db.delete(category)
+        db.commit()
+        logger.info(f"Deleted category {category_id} from store {store_id}")
+
+    def validate_category_for_store(
+        self, db: Session, category_id: int, store_id: int, lang: str = "en"
+    ) -> str | None:
+        """Validate that a category belongs to the store.
+
+        Returns the translated category name if valid, None if not found.
+        """
+        category = (
+            db.query(StoreTransactionCategory)
+            .filter(
+                StoreTransactionCategory.id == category_id,
+                StoreTransactionCategory.store_id == store_id,
+                StoreTransactionCategory.is_active == True,  # noqa: E712
+            )
+            .first()
+        )
+        if not category:
+            return None
+        return category.get_translated_name(lang)
+
+
+# Singleton
+category_service = CategoryService()

app/modules/loyalty/services/loyalty_widgets.py

@@ -0,0 +1,81 @@
+# app/modules/loyalty/services/loyalty_widgets.py
+"""
+Loyalty dashboard widget provider.
+
+Provides storefront dashboard cards for loyalty-related data.
+Implements get_storefront_dashboard_cards from DashboardWidgetProviderProtocol.
+"""
+
+import logging
+
+from sqlalchemy.orm import Session
+
+from app.modules.contracts.widgets import (
+    DashboardWidget,
+    StorefrontDashboardCard,
+    WidgetContext,
+)
+
+logger = logging.getLogger(__name__)
+
+
+class LoyaltyWidgetProvider:
+    """Widget provider for loyalty module."""
+
+    @property
+    def widgets_category(self) -> str:
+        return "loyalty"
+
+    def get_store_widgets(
+        self,
+        db: Session,
+        store_id: int,
+        context: WidgetContext | None = None,
+    ) -> list[DashboardWidget]:
+        return []
+
+    def get_platform_widgets(
+        self,
+        db: Session,
+        platform_id: int,
+        context: WidgetContext | None = None,
+    ) -> list[DashboardWidget]:
+        return []
+
+    def get_storefront_dashboard_cards(
+        self,
+        db: Session,
+        store_id: int,
+        customer_id: int,
+        context: WidgetContext | None = None,
+    ) -> list[StorefrontDashboardCard]:
+        """Provide the Loyalty Rewards card for the customer dashboard."""
+        from app.modules.loyalty.models.loyalty_card import LoyaltyCard
+
+        card = (
+            db.query(LoyaltyCard)
+            .filter(
+                LoyaltyCard.customer_id == customer_id,
+                LoyaltyCard.is_active.is_(True),
+            )
+            .first()
+        )
+
+        points = card.points_balance if card else None
+        subtitle = "View your points & rewards" if card else "Join our rewards program"
+
+        return [
+            StorefrontDashboardCard(
+                key="loyalty.rewards",
+                icon="gift",
+                title="Loyalty Rewards",
+                subtitle=subtitle,
+                route="account/loyalty",
+                value=points,
+                value_label="Points Balance" if points is not None else None,
+                order=30,
+            ),
+        ]
+
+
+loyalty_widget_provider = LoyaltyWidgetProvider()

app/modules/loyalty/services/notification_service.py

@@ -0,0 +1,137 @@
+# app/modules/loyalty/services/notification_service.py
+"""
+Loyalty notification service.
+
+Thin wrapper that resolves customer/card/program data into template
+variables and dispatches emails asynchronously via the Celery task.
+"""
+
+import logging
+
+from sqlalchemy.orm import Session
+
+from app.modules.loyalty.models import LoyaltyCard
+
+logger = logging.getLogger(__name__)
+
+
+class LoyaltyNotificationService:
+    """Dispatches loyalty email notifications."""
+
+    def _resolve_context(self, db: Session, card: LoyaltyCard) -> dict | None:
+        """Load customer, store, and program info for a card.
+
+        Returns None if the customer has no email (can't send).
+        """
+        from app.modules.customers.services.customer_service import customer_service
+        from app.modules.tenancy.services.store_service import store_service
+
+        customer = customer_service.get_customer_by_id(db, card.customer_id)
+        if not customer or not customer.email:
+            return None
+
+        store = store_service.get_store_by_id_optional(db, card.enrolled_at_store_id)
+        program = card.program
+
+        return {
+            "customer": customer,
+            "store": store,
+            "program": program,
+            "to_email": customer.email,
+            "to_name": customer.full_name,
+            "store_id": card.enrolled_at_store_id,
+            "customer_id": customer.id,
+            "customer_name": customer.full_name,
+            "program_name": program.display_name if program else "Loyalty Program",
+            "store_name": store.name if store else "",
+        }
+
+    def _dispatch(
+        self, template_code: str, ctx: dict, extra_vars: dict | None = None
+    ):
+        """Enqueue a notification email via Celery."""
+        from app.modules.loyalty.tasks.notifications import send_notification_email
+
+        variables = {
+            "customer_name": ctx["customer_name"],
+            "program_name": ctx["program_name"],
+            "store_name": ctx["store_name"],
+        }
+        if extra_vars:
+            variables.update(extra_vars)
+
+        send_notification_email.delay(
+            template_code=template_code,
+            to_email=ctx["to_email"],
+            to_name=ctx["to_name"],
+            variables=variables,
+            store_id=ctx["store_id"],
+            customer_id=ctx["customer_id"],
+        )
+        logger.info(
+            f"Queued {template_code} for {ctx['to_email']}"
+        )
+
+    def send_enrollment_confirmation(self, db: Session, card: LoyaltyCard):
+        """Send enrollment confirmation email."""
+        ctx = self._resolve_context(db, card)
+        if not ctx:
+            return
+        self._dispatch("loyalty_enrollment", ctx, {
+            "card_number": card.card_number,
+        })
+
+    def send_welcome_bonus(self, db: Session, card: LoyaltyCard, points: int):
+        """Send welcome bonus notification (only if points > 0)."""
+        if points <= 0:
+            return
+        ctx = self._resolve_context(db, card)
+        if not ctx:
+            return
+        self._dispatch("loyalty_welcome_bonus", ctx, {
+            "points": str(points),
+        })
+
+    def send_points_expiration_warning(
+        self,
+        db: Session,
+        card: LoyaltyCard,
+        expiring_points: int,
+        days_remaining: int,
+        expiration_date: str,
+    ):
+        """Send points expiring warning email."""
+        ctx = self._resolve_context(db, card)
+        if not ctx:
+            return
+        self._dispatch("loyalty_points_expiring", ctx, {
+            "points": str(expiring_points),
+            "days_remaining": str(days_remaining),
+            "expiration_date": expiration_date,
+        })
+
+    def send_points_expired(
+        self, db: Session, card: LoyaltyCard, expired_points: int
+    ):
+        """Send points expired notification email."""
+        ctx = self._resolve_context(db, card)
+        if not ctx:
+            return
+        self._dispatch("loyalty_points_expired", ctx, {
+            "expired_points": str(expired_points),
+        })
+
+    def send_reward_available(
+        self, db: Session, card: LoyaltyCard, reward_name: str
+    ):
+        """Send reward earned notification email."""
+        ctx = self._resolve_context(db, card)
+        if not ctx:
+            return
+        self._dispatch("loyalty_reward_ready", ctx, {
+            "reward_name": reward_name,
+        })
+
+
+# Singleton
+notification_service = LoyaltyNotificationService()

app/modules/loyalty/services/points_service.py

@@ -23,6 +23,7 @@ from app.modules.loyalty.exceptions import (
     InsufficientPointsException,
     InvalidRewardException,
     LoyaltyCardInactiveException,
+    LoyaltyException,
     LoyaltyProgramInactiveException,
     OrderReferenceRequiredException,
     StaffPinRequiredException,
@@ -48,6 +49,7 @@ class PointsService:
         purchase_amount_cents: int,
         order_reference: str | None = None,
         staff_pin: str | None = None,
+        category_ids: list[int] | None = None,
         ip_address: str | None = None,
         user_agent: str | None = None,
         notes: str | None = None,
@@ -101,6 +103,19 @@ class PointsService:
         if settings and settings.require_order_reference and not order_reference:
             raise OrderReferenceRequiredException()
 
+        # Category is mandatory when the store has categories configured
+        if not category_ids:
+            from app.modules.loyalty.services.category_service import category_service
+
+            store_categories = category_service.list_categories(
+                db, store_id, active_only=True
+            )
+            if store_categories:
+                raise LoyaltyException(
+                    message="Please select a product category",
+                    error_code="CATEGORY_REQUIRED",
+                )
+
         # Idempotency guard: if same order_reference already earned points on this card, return existing result
         if order_reference:
             existing_tx = (
@@ -181,6 +196,7 @@ class PointsService:
             card_id=card.id,
             store_id=store_id,
             staff_pin_id=verified_pin.id if verified_pin else None,
+            category_ids=category_ids,
             transaction_type=TransactionType.POINTS_EARNED.value,
             points_delta=points_earned,
             stamps_balance_after=card.stamp_count,

app/modules/loyalty/services/program_service.py

@@ -1127,5 +1127,30 @@ class ProgramService:
         return stats
 
 
+    def restore_deleted_programs(self, db: Session, merchant_id: int) -> int:
+        """Restore all soft-deleted programs for a merchant.
+
+        Returns number of programs restored.
+        """
+        from sqlalchemy import update
+
+        result = db.execute(
+            update(LoyaltyProgram)
+            .where(
+                LoyaltyProgram.merchant_id == merchant_id,
+                LoyaltyProgram.deleted_at.isnot(None),
+            )
+            .values(deleted_at=None, deleted_by_id=None)
+            .execution_options(include_deleted=True)
+        )
+        db.commit()
+        count = result.rowcount
+        if count:
+            logger.info(
+                f"Restored {count} soft-deleted programs for merchant {merchant_id}"
+            )
+        return count
+
+
 # Singleton instance
 program_service = ProgramService()

app/modules/loyalty/services/stamp_service.py

@@ -46,6 +46,7 @@ class StampService:
         qr_code: str | None = None,
         card_number: str | None = None,
         staff_pin: str | None = None,
+        category_ids: list[int] | None = None,
         ip_address: str | None = None,
         user_agent: str | None = None,
         notes: str | None = None,
@@ -143,6 +144,7 @@ class StampService:
             card_id=card.id,
             store_id=store_id,
             staff_pin_id=verified_pin.id if verified_pin else None,
+            category_ids=category_ids,
             transaction_type=TransactionType.STAMP_EARNED.value,
             stamps_delta=1,
             stamps_balance_after=card.stamp_count,
@@ -162,6 +164,22 @@ class StampService:
 
         wallet_service.sync_card_to_wallets(db, card)
 
+        # Notify customer when they've earned a reward
+        if reward_earned:
+            try:
+                from app.modules.loyalty.services.notification_service import (
+                    notification_service,
+                )
+
+                notification_service.send_reward_available(
+                    db, card, program.stamps_reward_description or "Reward"
+                )
+            except Exception:
+                logger.warning(
+                    f"Failed to queue reward notification for card {card.id}",
+                    exc_info=True,
+                )
+
         stamps_today += 1
 
         logger.info(

app/modules/loyalty/static/admin/js/loyalty-merchant-detail.js

@@ -33,6 +33,18 @@ function adminLoyaltyMerchantDetail() {
         settings: null,
         locations: [],
 
+        // Transaction categories
+        selectedCategoryStoreId: '',
+        storeCategories: [],
+        showAddCategory: false,
+        newCategoryName: '',
+        newCategoryTranslations: { fr: '', de: '', lb: '' },
+        viewingCategoryId: null,
+        editingCategoryId: null,
+        showDeleteCategoryModal: false,
+        categoryToDelete: null,
+        editCategoryData: { name: '', translations: { fr: '', de: '', lb: '' } },
+
         // State
         loading: false,
         error: null,
@@ -258,6 +270,103 @@ function adminLoyaltyMerchantDetail() {
         formatNumber(num) {
             if (num === null || num === undefined) return '0';
             return new Intl.NumberFormat('en-US').format(num);
+        },
+
+        // Transaction categories
+        async loadCategoriesForStore() {
+            if (!this.selectedCategoryStoreId) {
+                this.storeCategories = [];
+                return;
+            }
+            try {
+                const response = await apiClient.get(`/admin/loyalty/stores/${this.selectedCategoryStoreId}/categories`);
+                this.storeCategories = response?.categories || [];
+            } catch (error) {
+                loyaltyMerchantDetailLog.warn('Failed to load categories:', error.message);
+                this.storeCategories = [];
+            }
+        },
+
+        async createCategory() {
+            if (!this.newCategoryName || !this.selectedCategoryStoreId) return;
+            try {
+                // Build translations dict (only include non-empty values)
+                const translations = {};
+                if (this.newCategoryName) translations.en = this.newCategoryName;
+                for (const [lang, val] of Object.entries(this.newCategoryTranslations)) {
+                    if (val) translations[lang] = val;
+                }
+
+                await apiClient.post(`/admin/loyalty/stores/${this.selectedCategoryStoreId}/categories`, {
+                    name: this.newCategoryName,
+                    name_translations: Object.keys(translations).length > 0 ? translations : null,
+                    display_order: this.storeCategories.length,
+                });
+                this.newCategoryName = '';
+                this.newCategoryTranslations = { fr: '', de: '', lb: '' };
+                this.showAddCategory = false;
+                await this.loadCategoriesForStore();
+                Utils.showToast('Category created', 'success');
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to create category', 'error');
+            }
+        },
+
+        startEditCategory(cat) {
+            this.editingCategoryId = cat.id;
+            this.editCategoryData = {
+                name: cat.name,
+                translations: {
+                    fr: cat.name_translations?.fr || '',
+                    de: cat.name_translations?.de || '',
+                    lb: cat.name_translations?.lb || '',
+                },
+            };
+        },
+
+        async saveEditCategory(catId) {
+            if (!this.editCategoryData.name) return;
+            try {
+                const translations = { en: this.editCategoryData.name };
+                for (const [lang, val] of Object.entries(this.editCategoryData.translations)) {
+                    if (val) translations[lang] = val;
+                }
+
+                await apiClient.patch(`/admin/loyalty/stores/${this.selectedCategoryStoreId}/categories/${catId}`, {
+                    name: this.editCategoryData.name,
+                    name_translations: Object.keys(translations).length > 0 ? translations : null,
+                });
+                this.editingCategoryId = null;
+                await this.loadCategoriesForStore();
+                Utils.showToast('Category updated', 'success');
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to update category', 'error');
+            }
+        },
+
+        async toggleCategoryActive(cat) {
+            try {
+                await apiClient.patch(`/admin/loyalty/stores/${this.selectedCategoryStoreId}/categories/${cat.id}`, {
+                    is_active: !cat.is_active,
+                });
+                await this.loadCategoriesForStore();
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to update category', 'error');
+            }
+        },
+
+        async confirmDeleteCategory() {
+            if (!this.categoryToDelete) return;
+            try {
+                await apiClient.delete(`/admin/loyalty/stores/${this.selectedCategoryStoreId}/categories/${this.categoryToDelete}`);
+                await this.loadCategoriesForStore();
+                Utils.showToast('Category deleted', 'success');
+            } catch (error) {
+                Utils.showToast(error.message || 'Failed to delete category', 'error');
+            } finally {
+                this.showDeleteCategoryModal = false;
+                this.categoryToDelete = null;
+            }
         }
     };
 }

app/modules/loyalty/static/store/js/loyalty-analytics.js

@@ -24,6 +24,12 @@ function storeLoyaltyAnalytics() {
             estimated_liability_cents: 0,
         },
 
+        // Advanced analytics
+        cohortData: { cohorts: [] },
+        churnData: { at_risk_count: 0, cards: [] },
+        revenueData: { monthly: [], by_store: [] },
+        revenueChart: null,
+
         loading: false,
         error: null,
 
@@ -56,6 +62,7 @@ function storeLoyaltyAnalytics() {
             await this.loadProgram();
             if (this.program) {
                 await this.loadStats();
+                this.loadAdvancedAnalytics();
             }
             loyaltyAnalyticsLog.info('=== LOYALTY ANALYTICS PAGE INITIALIZATION COMPLETE ===');
         },
@@ -99,6 +106,72 @@ function storeLoyaltyAnalytics() {
             }
         },
 
+        async loadAdvancedAnalytics() {
+            try {
+                const [cohort, churn, revenue] = await Promise.all([
+                    apiClient.get('/store/loyalty/analytics/cohorts'),
+                    apiClient.get('/store/loyalty/analytics/churn'),
+                    apiClient.get('/store/loyalty/analytics/revenue'),
+                ]);
+                if (cohort) this.cohortData = cohort;
+                if (churn) this.churnData = churn;
+                if (revenue) {
+                    this.revenueData = revenue;
+                    this.$nextTick(() => this.renderRevenueChart());
+                }
+                loyaltyAnalyticsLog.info('Advanced analytics loaded');
+            } catch (error) {
+                loyaltyAnalyticsLog.warn('Advanced analytics failed:', error.message);
+            }
+        },
+
+        renderRevenueChart() {
+            const canvas = document.getElementById('revenueChart');
+            if (!canvas || !window.Chart || !this.revenueData.monthly.length) return;
+
+            if (this.revenueChart) this.revenueChart.destroy();
+
+            const labels = this.revenueData.monthly.map(m => m.month);
+            const pointsData = this.revenueData.monthly.map(m => m.total_points_earned);
+            const customersData = this.revenueData.monthly.map(m => m.unique_customers);
+
+            this.revenueChart = new Chart(canvas, {
+                type: 'bar',
+                data: {
+                    labels,
+                    datasets: [
+                        {
+                            label: 'Points Earned',
+                            data: pointsData,
+                            backgroundColor: 'rgba(99, 102, 241, 0.7)',
+                            borderRadius: 4,
+                            yAxisID: 'y',
+                        },
+                        {
+                            label: 'Active Customers',
+                            data: customersData,
+                            type: 'line',
+                            borderColor: '#10b981',
+                            backgroundColor: 'rgba(16, 185, 129, 0.1)',
+                            fill: true,
+                            tension: 0.3,
+                            yAxisID: 'y1',
+                        },
+                    ],
+                },
+                options: {
+                    responsive: true,
+                    maintainAspectRatio: false,
+                    interaction: { mode: 'index', intersect: false },
+                    plugins: { legend: { position: 'bottom' } },
+                    scales: {
+                        y: { position: 'left', title: { display: true, text: 'Points' } },
+                        y1: { position: 'right', title: { display: true, text: 'Customers' }, grid: { drawOnChartArea: false } },
+                    },
+                },
+            });
+        },
+
         formatNumber(num) {
             if (num === null || num === undefined) return '0';
             return new Intl.NumberFormat('en-US').format(num);

app/modules/loyalty/static/store/js/loyalty-card-detail.js

@@ -11,6 +11,7 @@ function storeLoyaltyCardDetail() {
         cardId: null,
         card: null,
         transactions: [],
+        pagination: { page: 1, per_page: 20, total: 0 },
 
         loading: false,
         error: null,
@@ -38,6 +39,13 @@ function storeLoyaltyCardDetail() {
                 return;
             }
 
+            // Use platform pagination setting if available
+            if (window.PlatformSettings) {
+                try {
+                    this.pagination.per_page = await window.PlatformSettings.getRowsPerPage();
+                } catch (e) { /* use default */ }
+            }
+
             await this.loadData();
             loyaltyCardDetailLog.info('=== LOYALTY CARD DETAIL PAGE INITIALIZATION COMPLETE ===');
         },
@@ -67,18 +75,49 @@ function storeLoyaltyCardDetail() {
             }
         },
 
-        async loadTransactions() {
+        async loadTransactions(page = 1) {
             try {
-                const response = await apiClient.get(`/store/loyalty/cards/${this.cardId}/transactions?limit=50`);
+                const skip = (page - 1) * this.pagination.per_page;
+                const response = await apiClient.get(
+                    `/store/loyalty/cards/${this.cardId}/transactions?skip=${skip}&limit=${this.pagination.per_page}`
+                );
                 if (response && response.transactions) {
                     this.transactions = response.transactions;
-                    loyaltyCardDetailLog.info(`Loaded ${this.transactions.length} transactions`);
+                    this.pagination.total = response.total || 0;
+                    this.pagination.page = page;
+                    loyaltyCardDetailLog.info(`Loaded ${this.transactions.length} of ${this.pagination.total} transactions (page ${page})`);
                 }
             } catch (error) {
                 loyaltyCardDetailLog.warn('Failed to load transactions:', error.message);
             }
         },
 
+        // Standard pagination interface (matches shared pagination macro)
+        get totalPages() {
+            return Math.max(1, Math.ceil(this.pagination.total / this.pagination.per_page));
+        },
+        get startIndex() {
+            if (this.pagination.total === 0) return 0;
+            return (this.pagination.page - 1) * this.pagination.per_page + 1;
+        },
+        get endIndex() {
+            return Math.min(this.pagination.page * this.pagination.per_page, this.pagination.total);
+        },
+        get pageNumbers() {
+            const pages = [];
+            for (let i = 1; i <= this.totalPages; i++) {
+                if (i === 1 || i === this.totalPages || Math.abs(i - this.pagination.page) <= 1) {
+                    pages.push(i);
+                } else if (pages[pages.length - 1] !== '...') {
+                    pages.push('...');
+                }
+            }
+            return pages;
+        },
+        previousPage() { if (this.pagination.page > 1) this.loadTransactions(this.pagination.page - 1); },
+        nextPage() { if (this.pagination.page < this.totalPages) this.loadTransactions(this.pagination.page + 1); },
+        goToPage(p) { if (p >= 1 && p <= this.totalPages) this.loadTransactions(p); },
+
         formatNumber(num) {
             return num == null ? '0' : new Intl.NumberFormat('en-US').format(num);
         },

app/modules/loyalty/static/store/js/loyalty-terminal.js

@@ -31,6 +31,8 @@ function storeLoyaltyTerminal() {
         // Transaction inputs
         earnAmount: null,
         selectedReward: '',
+        selectedCategories: [],
+        categories: [],
 
         // PIN entry
         showPinEntry: false,
@@ -63,6 +65,7 @@ function storeLoyaltyTerminal() {
             }
 
             await this.loadData();
+            await this.loadCategories();
 
             loyaltyTerminalLog.info('=== LOYALTY TERMINAL INITIALIZATION COMPLETE ===');
         },
@@ -279,13 +282,25 @@ function storeLoyaltyTerminal() {
             }
         },
 
+        // Load categories for this store
+        async loadCategories() {
+            try {
+                const response = await apiClient.get('/store/loyalty/categories');
+                this.categories = (response?.categories || []).filter(c => c.is_active);
+                loyaltyTerminalLog.info(`Loaded ${this.categories.length} categories`);
+            } catch (error) {
+                loyaltyTerminalLog.warn('Failed to load categories:', error.message);
+            }
+        },
+
         // Add stamp
         async addStamp() {
             loyaltyTerminalLog.info('Adding stamp...');
 
             await apiClient.post('/store/loyalty/stamp', {
-                card_id: this.selectedCard.card_id,
-                staff_pin: this.pinDigits
+                card_id: this.selectedCard.id,
+                staff_pin: this.pinDigits,
+                category_ids: this.selectedCategories.length > 0 ? this.selectedCategories : undefined,
             });
 
             Utils.showToast(I18n.t('loyalty.store.terminal.stamp_added'), 'success');
@@ -296,8 +311,8 @@ function storeLoyaltyTerminal() {
             loyaltyTerminalLog.info('Redeeming stamps...');
 
             await apiClient.post('/store/loyalty/stamp/redeem', {
-                card_id: this.selectedCard.card_id,
-                staff_pin: this.pinDigits
+                card_id: this.selectedCard.id,
+                staff_pin: this.pinDigits,
             });
 
             Utils.showToast(I18n.t('loyalty.store.terminal.stamps_redeemed'), 'success');
@@ -308,9 +323,10 @@ function storeLoyaltyTerminal() {
             loyaltyTerminalLog.info('Earning points...', { amount: this.earnAmount });
 
             const response = await apiClient.post('/store/loyalty/points/earn', {
-                card_id: this.selectedCard.card_id,
+                card_id: this.selectedCard.id,
                 purchase_amount_cents: Math.round(this.earnAmount * 100),
-                staff_pin: this.pinDigits
+                staff_pin: this.pinDigits,
+                category_ids: this.selectedCategories.length > 0 ? this.selectedCategories : undefined,
             });
 
             const pointsEarned = response.points_earned || Math.floor(this.earnAmount * (this.program?.points_per_euro || 1));
@@ -327,9 +343,9 @@ function storeLoyaltyTerminal() {
             loyaltyTerminalLog.info('Redeeming reward...', { reward: reward.name });
 
             await apiClient.post('/store/loyalty/points/redeem', {
-                card_id: this.selectedCard.card_id,
+                card_id: this.selectedCard.id,
                 reward_id: this.selectedReward,
-                staff_pin: this.pinDigits
+                staff_pin: this.pinDigits,
             });
 
             Utils.showToast(I18n.t('loyalty.store.terminal.reward_redeemed', {name: reward.name}), 'success');
@@ -340,7 +356,7 @@ function storeLoyaltyTerminal() {
         // Refresh card data
         async refreshCard() {
             try {
-                const response = await apiClient.get(`/store/loyalty/cards/${this.selectedCard.card_id}`);
+                const response = await apiClient.get(`/store/loyalty/cards/${this.selectedCard.id}`);
                 if (response) {
                     this.selectedCard = response;
                 }
@@ -353,9 +369,11 @@ function storeLoyaltyTerminal() {
         getTransactionLabel(tx) {
             const type = tx.transaction_type;
             if (type) {
-                return I18n.t('loyalty.transactions.' + type, {defaultValue: type.replace(/_/g, ' ')});
+                // Use server-rendered labels (no async flicker)
+                if (window._txLabels && window._txLabels[type]) return window._txLabels[type];
+                return type.replace(/_/g, ' ');
             }
-            return I18n.t('loyalty.common.unknown');
+            return 'Unknown';
         },
 
         getTransactionColor(tx) {

app/modules/loyalty/static/storefront/js/loyalty-enroll.js

@@ -27,10 +27,26 @@ function customerLoyaltyEnroll() {
         enrolledCard: null,
         error: null,
         showTerms: false,
+        termsHtml: null,
 
         async init() {
             loyaltyEnrollLog.info('Customer loyalty enroll initializing...');
             await this.loadProgram();
+            // Load CMS T&C content if a page slug is configured
+            if (this.program?.terms_cms_page_slug) {
+                this.loadTermsFromCms(this.program.terms_cms_page_slug);
+            }
+        },
+
+        async loadTermsFromCms(slug) {
+            try {
+                const response = await apiClient.get(`/storefront/cms/pages/${slug}`);
+                if (response?.content_html) {
+                    this.termsHtml = response.content_html;
+                }
+            } catch (e) {
+                loyaltyEnrollLog.warn('Could not load CMS T&C page:', e.message);
+            }
         },
 
         async loadProgram() {

app/modules/loyalty/tasks/notifications.py

@@ -0,0 +1,72 @@
+# app/modules/loyalty/tasks/notifications.py
+"""
+Async email notification dispatch for loyalty events.
+
+All loyalty notification emails are sent asynchronously via this Celery
+task to avoid blocking request handlers.  The task opens its own DB
+session and calls EmailService.send_template() which handles language
+resolution, store overrides, Jinja2 rendering, and EmailLog creation.
+"""
+
+import logging
+
+from celery import shared_task
+
+logger = logging.getLogger(__name__)
+
+
+@shared_task(
+    name="loyalty.send_notification_email",
+    bind=True,
+    max_retries=3,
+    default_retry_delay=60,
+)
+def send_notification_email(
+    self,
+    template_code: str,
+    to_email: str,
+    to_name: str | None = None,
+    variables: dict | None = None,
+    store_id: int | None = None,
+    customer_id: int | None = None,
+    language: str | None = None,
+):
+    """
+    Send a loyalty notification email asynchronously.
+
+    Args:
+        template_code: Email template code (e.g. 'loyalty_enrollment')
+        to_email: Recipient email address
+        to_name: Recipient display name
+        variables: Template variables dict
+        store_id: Store ID for branding and template overrides
+        customer_id: Customer ID for language resolution
+        language: Explicit language override (otherwise auto-resolved)
+    """
+    from app.core.database import SessionLocal
+    from app.modules.messaging.services.email_service import EmailService
+
+    db = SessionLocal()
+    try:
+        email_service = EmailService(db)
+        email_log = email_service.send_template(
+            template_code=template_code,
+            to_email=to_email,
+            to_name=to_name,
+            language=language,
+            variables=variables or {},
+            store_id=store_id,
+            customer_id=customer_id,
+        )
+        logger.info(
+            f"Loyalty notification sent: {template_code} to {to_email} "
+            f"(log_id={email_log.id if email_log else 'none'})"
+        )
+    except Exception as exc:
+        logger.error(
+            f"Loyalty notification failed: {template_code} to {to_email}: {exc}"
+        )
+        db.rollback()
+        raise self.retry(exc=exc)
+    finally:
+        db.close()

app/modules/loyalty/tasks/point_expiration.py

@@ -6,12 +6,16 @@ Handles expiring points that are older than the configured
 expiration period based on card inactivity.
 
 Runs daily at 02:00 via the scheduled task configuration in definition.py.
+
+Processing is chunked (LIMIT 500 + FOR UPDATE SKIP LOCKED) to avoid
+holding long-running row locks on the loyalty_cards table.
 """
 
 import logging
 from datetime import UTC, datetime, timedelta
 
 from celery import shared_task
+from sqlalchemy import or_
 from sqlalchemy.orm import Session
 
 from app.core.database import SessionLocal
@@ -20,6 +24,8 @@ from app.modules.loyalty.models.loyalty_transaction import TransactionType
 
 logger = logging.getLogger(__name__)
 
+CHUNK_SIZE = 500
+
 
 @shared_task(name="loyalty.expire_points")
 def expire_points() -> dict:
@@ -27,10 +33,9 @@ def expire_points() -> dict:
     Expire points that are past their expiration date based on card inactivity.
 
     For each program with points_expiration_days configured:
-    1. Find cards that haven't had activity in the expiration period
-    2. Expire all points on those cards
-    3. Create POINTS_EXPIRED transaction records
-    4. Update card balances
+    1. Send 14-day warning emails to cards approaching expiry
+    2. Expire points in chunks of 500, committing after each chunk
+    3. Send expired notifications
 
     Returns:
         Summary of expired points
@@ -40,10 +45,10 @@ def expire_points() -> dict:
     db: Session = SessionLocal()
     try:
         result = _process_point_expiration(db)
-        db.commit()
         logger.info(
             f"Point expiration complete: {result['cards_processed']} cards, "
-            f"{result['points_expired']} points expired"
+            f"{result['points_expired']} points expired, "
+            f"{result['warnings_sent']} warnings sent"
         )
         return result
     except Exception as e:
@@ -54,30 +59,23 @@ def expire_points() -> dict:
             "error": str(e),
             "cards_processed": 0,
             "points_expired": 0,
+            "warnings_sent": 0,
         }
     finally:
         db.close()
 
 
 def _process_point_expiration(db: Session) -> dict:
-    """
-    Process point expiration for all programs.
-
-    Args:
-        db: Database session
-
-    Returns:
-        Summary of expired points
-    """
-    total_cards_processed = 0
-    total_points_expired = 0
+    """Process point expiration for all programs."""
+    total_cards = 0
+    total_points = 0
+    total_warnings = 0
     programs_processed = 0
 
-    # Find all active programs with point expiration configured
     programs = (
         db.query(LoyaltyProgram)
         .filter(
-            LoyaltyProgram.is_active == True,
+            LoyaltyProgram.is_active == True,  # noqa: E712
             LoyaltyProgram.points_expiration_days.isnot(None),
             LoyaltyProgram.points_expiration_days > 0,
         )
@@ -87,104 +85,238 @@ def _process_point_expiration(db: Session) -> dict:
     logger.info(f"Found {len(programs)} programs with point expiration configured")
 
     for program in programs:
-        cards_count, points_count = _expire_points_for_program(db, program)
-        total_cards_processed += cards_count
-        total_points_expired += points_count
+        cards, points, warnings = _process_program(db, program)
+        total_cards += cards
+        total_points += points
+        total_warnings += warnings
         programs_processed += 1
 
-        logger.debug(
-            f"Program {program.id} (merchant {program.merchant_id}): "
-            f"{cards_count} cards, {points_count} points expired"
-        )
-
     return {
         "status": "success",
         "programs_processed": programs_processed,
-        "cards_processed": total_cards_processed,
-        "points_expired": total_points_expired,
+        "cards_processed": total_cards,
+        "points_expired": total_points,
+        "warnings_sent": total_warnings,
     }
 
 
-def _expire_points_for_program(db: Session, program: LoyaltyProgram) -> tuple[int, int]:
-    """
-    Expire points for a specific loyalty program.
+def _process_program(
+    db: Session, program: LoyaltyProgram
+) -> tuple[int, int, int]:
+    """Process warnings + expiration for a single program.
 
-    Args:
-        db: Database session
-        program: Loyalty program to process
-
-    Returns:
-        Tuple of (cards_processed, points_expired)
+    Returns (cards_expired, points_expired, warnings_sent).
     """
     if not program.points_expiration_days:
-        return 0, 0
+        return 0, 0, 0
 
-    # Calculate expiration threshold
-    expiration_threshold = datetime.now(UTC) - timedelta(days=program.points_expiration_days)
+    now = datetime.now(UTC)
+    expiration_threshold = now - timedelta(days=program.points_expiration_days)
 
-    logger.debug(
-        f"Processing program {program.id}: expiration after {program.points_expiration_days} days "
-        f"(threshold: {expiration_threshold})"
+    # --- Phase 1: Send 14-day warning emails (chunked) ---
+    warning_days = 14
+    warning_threshold = now - timedelta(
+        days=program.points_expiration_days - warning_days
+    )
+    warnings_sent = _send_expiration_warnings_chunked(
+        db, program, warning_threshold, expiration_threshold, warning_days, now
     )
 
-    # Find cards with:
-    # - Points balance > 0
-    # - Last activity before expiration threshold
-    # - Belonging to this program's merchant
-    cards_to_expire = (
-        db.query(LoyaltyCard)
-        .filter(
-            LoyaltyCard.merchant_id == program.merchant_id,
-            LoyaltyCard.points_balance > 0,
-            LoyaltyCard.last_activity_at < expiration_threshold,
-            LoyaltyCard.is_active == True,
-        )
-        .all()
+    # --- Phase 2: Expire points (chunked) ---
+    cards_expired, points_expired = _expire_points_chunked(
+        db, program, expiration_threshold, now
     )
 
-    if not cards_to_expire:
-        logger.debug(f"No cards to expire for program {program.id}")
-        return 0, 0
+    return cards_expired, points_expired, warnings_sent
 
-    logger.info(f"Found {len(cards_to_expire)} cards to expire for program {program.id}")
 
-    cards_processed = 0
-    points_expired = 0
+# =========================================================================
+# Chunked expiration
+# =========================================================================
 
-    for card in cards_to_expire:
-        if card.points_balance <= 0:
-            continue
 
-        expired_points = card.points_balance
+def _expire_points_chunked(
+    db: Session,
+    program: LoyaltyProgram,
+    expiration_threshold: datetime,
+    now: datetime,
+) -> tuple[int, int]:
+    """Expire points in chunks to avoid long-held row locks.
 
-        # Create expiration transaction
-        transaction = LoyaltyTransaction(
-            card_id=card.id,
-            merchant_id=program.merchant_id,
-            store_id=None,  # System action, no store
-            transaction_type=TransactionType.POINTS_EXPIRED.value,
-            points_delta=-expired_points,
-            points_balance_after=0,
-            stamps_delta=0,
-            stamps_balance_after=card.stamp_count,
-            notes=f"Points expired after {program.points_expiration_days} days of inactivity",
-            transaction_at=datetime.now(UTC),
-        )
-        db.add(transaction)  # noqa: PERF006
+    Each chunk:
+    1. SELECT ... LIMIT 500 FOR UPDATE SKIP LOCKED
+    2. Create POINTS_EXPIRED transactions
+    3. Update card balances
+    4. Commit (releases locks for this chunk)
 
-        # Update card balance and voided tracking
-        card.expire_points(expired_points)
-        # Note: We don't update last_activity_at for expiration
+    Returns (total_cards, total_points).
+    """
+    total_cards = 0
+    total_points = 0
 
-        cards_processed += 1
-        points_expired += expired_points
-
-        logger.debug(
-            f"Expired {expired_points} points from card {card.id} "
-            f"(last activity: {card.last_activity_at})"
+    while True:
+        # Fetch next chunk with row-level locks; SKIP LOCKED means
+        # concurrent workers won't block on the same rows.
+        card_ids_and_balances = (
+            db.query(LoyaltyCard.id, LoyaltyCard.points_balance, LoyaltyCard.stamp_count)
+            .filter(
+                LoyaltyCard.merchant_id == program.merchant_id,
+                LoyaltyCard.points_balance > 0,
+                LoyaltyCard.last_activity_at < expiration_threshold,
+                LoyaltyCard.is_active == True,  # noqa: E712
+            )
+            .limit(CHUNK_SIZE)
+            .with_for_update(skip_locked=True)
+            .all()
         )
 
-    return cards_processed, points_expired
+        if not card_ids_and_balances:
+            break
+
+        chunk_cards = 0
+        chunk_points = 0
+
+        for card_id, balance, stamp_count in card_ids_and_balances:
+            if balance <= 0:
+                continue
+
+            # Create expiration transaction
+            db.add(
+                LoyaltyTransaction(
+                    card_id=card_id,
+                    merchant_id=program.merchant_id,
+                    store_id=None,
+                    transaction_type=TransactionType.POINTS_EXPIRED.value,
+                    points_delta=-balance,
+                    points_balance_after=0,
+                    stamps_delta=0,
+                    stamps_balance_after=stamp_count,
+                    notes=(
+                        f"Points expired after {program.points_expiration_days} "
+                        f"days of inactivity"
+                    ),
+                    transaction_at=now,
+                )
+            )
+
+            # Bulk-update the card in the same transaction
+            db.query(LoyaltyCard).filter(LoyaltyCard.id == card_id).update(
+                {
+                    LoyaltyCard.points_balance: 0,
+                    LoyaltyCard.total_points_voided: (
+                        LoyaltyCard.total_points_voided + balance
+                    ),
+                },
+                synchronize_session=False,
+            )
+
+            chunk_cards += 1
+            chunk_points += balance
+
+        # Commit this chunk — releases row locks
+        db.commit()
+
+        # Send notifications AFTER commit (outside the lock window)
+        for card_id, balance, _stamp_count in card_ids_and_balances:
+            if balance <= 0:
+                continue
+            try:
+                card = db.query(LoyaltyCard).get(card_id)
+                if card:
+                    from app.modules.loyalty.services.notification_service import (
+                        notification_service,
+                    )
+
+                    notification_service.send_points_expired(db, card, balance)
+            except Exception:
+                logger.warning(
+                    f"Failed to queue expiration notification for card {card_id}",
+                    exc_info=True,
+                )
+
+        total_cards += chunk_cards
+        total_points += chunk_points
+
+        logger.info(
+            f"Program {program.id}: expired chunk of {chunk_cards} cards "
+            f"({chunk_points} pts), total so far: {total_cards} cards"
+        )
+
+    return total_cards, total_points
+
+
+# =========================================================================
+# Chunked expiration warnings
+# =========================================================================
+
+
+def _send_expiration_warnings_chunked(
+    db: Session,
+    program: LoyaltyProgram,
+    warning_threshold: datetime,
+    expiration_threshold: datetime,
+    warning_days: int,
+    now: datetime,
+) -> int:
+    """Send expiration warning emails in chunks.
+
+    Only sends one warning per expiration cycle (tracked via
+    last_expiration_warning_at on the card).
+    """
+    total_warnings = 0
+    expiration_date = (now + timedelta(days=warning_days)).strftime("%Y-%m-%d")
+
+    while True:
+        cards = (
+            db.query(LoyaltyCard)
+            .filter(
+                LoyaltyCard.merchant_id == program.merchant_id,
+                LoyaltyCard.points_balance > 0,
+                LoyaltyCard.is_active == True,  # noqa: E712
+                LoyaltyCard.last_activity_at < warning_threshold,
+                LoyaltyCard.last_activity_at >= expiration_threshold,
+                or_(
+                    LoyaltyCard.last_expiration_warning_at.is_(None),
+                    LoyaltyCard.last_expiration_warning_at < warning_threshold,
+                ),
+            )
+            .limit(CHUNK_SIZE)
+            .all()
+        )
+
+        if not cards:
+            break
+
+        chunk_warnings = 0
+        for card in cards:
+            try:
+                from app.modules.loyalty.services.notification_service import (
+                    notification_service,
+                )
+
+                notification_service.send_points_expiration_warning(
+                    db,
+                    card,
+                    expiring_points=card.points_balance,
+                    days_remaining=warning_days,
+                    expiration_date=expiration_date,
+                )
+                card.last_expiration_warning_at = now
+                chunk_warnings += 1
+            except Exception:
+                logger.warning(
+                    f"Failed to queue expiration warning for card {card.id}",
+                    exc_info=True,
+                )
+
+        db.commit()
+        total_warnings += chunk_warnings
+
+    if total_warnings:
+        logger.info(
+            f"Sent {total_warnings} expiration warnings for program {program.id}"
+        )
+    return total_warnings
 
 
 # Allow running directly for testing

app/modules/loyalty/tasks/wallet_sync.py

@@ -4,14 +4,22 @@ Wallet synchronization task.
 
 Handles syncing loyalty card data to Google Wallet and Apple Wallet
 for cards that may have missed real-time updates.
+
+Uses exponential backoff (1s, 4s, 16s) per card to handle transient
+API failures without blocking the entire batch.
 """
 
 import logging
+import time
 
 from celery import shared_task
 
 logger = logging.getLogger(__name__)
 
+# Exponential backoff delays in seconds: 1s, 4s, 16s
+_RETRY_DELAYS = [1, 4, 16]
+_MAX_ATTEMPTS = len(_RETRY_DELAYS) + 1  # 4 total attempts
+
 
 @shared_task(name="loyalty.sync_wallet_passes")
 def sync_wallet_passes() -> dict:
@@ -35,7 +43,6 @@ def sync_wallet_passes() -> dict:
         # Find cards with transactions in the last hour that have wallet IDs
         one_hour_ago = datetime.now(UTC) - timedelta(hours=1)
 
-        # Get card IDs with recent transactions
         recent_tx_card_ids = (
             db.query(LoyaltyTransaction.card_id)
             .filter(LoyaltyTransaction.transaction_at >= one_hour_ago)
@@ -51,9 +58,9 @@ def sync_wallet_passes() -> dict:
                 "cards_checked": 0,
                 "google_synced": 0,
                 "apple_synced": 0,
+                "failed_card_ids": [],
             }
 
-        # Get cards with wallet integrations
         cards = (
             db.query(LoyaltyCard)
             .filter(
@@ -69,31 +76,21 @@ def sync_wallet_passes() -> dict:
         failed_card_ids = []
 
         for card in cards:
-            synced = False
-            for attempt in range(2):  # 1 retry
-                try:
-                    results = wallet_service.sync_card_to_wallets(db, card)
-                    if results.get("google_wallet"):
-                        google_synced += 1
-                    if results.get("apple_wallet"):
-                        apple_synced += 1
-                    synced = True
-                    break
-                except Exception as e:
-                    if attempt == 0:
-                        logger.warning(
-                            f"Failed to sync card {card.id} (attempt 1/2), "
-                            f"retrying in 2s: {e}"
-                        )
-                        import time
-                        time.sleep(2)
-                    else:
-                        logger.error(
-                            f"Failed to sync card {card.id} after 2 attempts: {e}"
-                        )
-            if not synced:
+            success, google, apple = _sync_card_with_backoff(
+                wallet_service, db, card
+            )
+            if success:
+                google_synced += google
+                apple_synced += apple
+            else:
                 failed_card_ids.append(card.id)
 
+        if failed_card_ids:
+            logger.error(
+                f"Wallet sync: {len(failed_card_ids)} cards failed after "
+                f"{_MAX_ATTEMPTS} attempts each: {failed_card_ids}"
+            )
+
         logger.info(
             f"Wallet sync complete: {len(cards)} cards checked, "
             f"{google_synced} Google, {apple_synced} Apple, "
@@ -113,6 +110,37 @@ def sync_wallet_passes() -> dict:
         return {
             "status": "error",
             "error": str(e),
+            "failed_card_ids": [],
         }
     finally:
         db.close()
+
+
+def _sync_card_with_backoff(wallet_service, db, card) -> tuple[bool, int, int]:
+    """Sync a single card with exponential backoff.
+
+    Returns (success, google_count, apple_count).
+    """
+    last_error = None
+
+    for attempt in range(_MAX_ATTEMPTS):
+        try:
+            results = wallet_service.sync_card_to_wallets(db, card)
+            google = 1 if results.get("google_wallet") else 0
+            apple = 1 if results.get("apple_wallet") else 0
+            return True, google, apple
+        except Exception as e:
+            last_error = e
+            if attempt < len(_RETRY_DELAYS):
+                delay = _RETRY_DELAYS[attempt]
+                logger.warning(
+                    f"Card {card.id} sync failed (attempt {attempt + 1}/"
+                    f"{_MAX_ATTEMPTS}), retrying in {delay}s: {e}"
+                )
+                time.sleep(delay)
+
+    logger.error(
+        f"Card {card.id} sync failed after {_MAX_ATTEMPTS} attempts: "
+        f"{last_error}"
+    )
+    return False, 0, 0

app/modules/loyalty/templates/loyalty/admin/analytics.html

@@ -166,7 +166,7 @@
             </a>
             <a href="/admin/merchants"
                class="inline-flex items-center px-4 py-2 text-sm font-medium text-blue-600 bg-blue-100 rounded-lg hover:bg-blue-200 dark:text-blue-300 dark:bg-blue-900/30 dark:hover:bg-blue-900/50">
-                <span x-html="$icon('building-office', 'w-4 h-4 mr-2')"></span>
+                <span x-html="$icon('office-building', 'w-4 h-4 mr-2')"></span>
                 {{ _('loyalty.admin.analytics.manage_merchants') }}
             </a>
         </div>

app/modules/loyalty/templates/loyalty/admin/merchant-detail.html

@@ -43,7 +43,7 @@
             <a
                 :href="`/admin/merchants/${merchant?.id}?back=/admin/loyalty/merchants/${merchantId}`"
                 class="flex items-center px-4 py-2 text-sm font-medium leading-5 text-gray-700 transition-colors duration-150 bg-gray-100 border border-gray-300 rounded-lg hover:bg-gray-200 dark:bg-gray-700 dark:text-gray-300 dark:border-gray-600 dark:hover:bg-gray-600">
-                <span x-html="$icon('building-office', 'w-4 h-4 mr-2')"></span>
+                <span x-html="$icon('office-building', 'w-4 h-4 mr-2')"></span>
                 {{ _('loyalty.admin.merchant_detail.view_merchant') }}
             </a>
             <a x-show="program"
@@ -152,7 +152,7 @@
         </div>
     </div>
 
-    <!-- Delete Confirmation Modal -->
+    <!-- Delete Program Confirmation Modal -->
     {{ confirm_modal(
         'deleteProgramModal',
         _('loyalty.admin.merchant_detail.delete_title'),
@@ -164,6 +164,18 @@
         'danger'
     ) }}
 
+    <!-- Delete Category Confirmation Modal -->
+    {{ confirm_modal(
+        'deleteCategoryModal',
+        _('loyalty.common.delete'),
+        _('loyalty.admin.merchant_detail.delete_category_message'),
+        'confirmDeleteCategory()',
+        'showDeleteCategoryModal',
+        _('loyalty.common.delete'),
+        _('loyalty.common.cancel'),
+        'danger'
+    ) }}
+
     <!-- Location Breakdown -->
     <div x-show="locations.length > 0" class="px-4 py-3 mb-8 bg-white rounded-lg shadow-md dark:bg-gray-800">
         <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
@@ -201,6 +213,175 @@
         {% endcall %}
     </div>
 
+    <!-- Transaction Categories (per store) -->
+    <div x-show="locations.length > 0" class="px-4 py-3 mb-8 bg-white rounded-lg shadow-md dark:bg-gray-800">
+        <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+            <span x-html="$icon('tag', 'inline w-5 h-5 mr-2')"></span>
+            {{ _('loyalty.admin.merchant_detail.transaction_categories') }}
+        </h3>
+
+        <!-- Store selector -->
+        <div class="mb-4">
+            <select x-model="selectedCategoryStoreId" @change="loadCategoriesForStore()"
+                    class="w-full md:w-auto px-4 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                <option value="">{{ _('loyalty.admin.merchant_detail.select_store') }}</option>
+                <template x-for="loc in locations" :key="loc.store_id">
+                    <option :value="loc.store_id" x-text="loc.store_name"></option>
+                </template>
+            </select>
+        </div>
+
+        <!-- Categories list -->
+        <div x-show="selectedCategoryStoreId">
+            <div class="flex items-center justify-between mb-3">
+                <p class="text-sm text-gray-500 dark:text-gray-400" x-text="storeCategories.length + ' categories'"></p>
+                <button @click="showAddCategory = true" type="button"
+                        class="px-3 py-1.5 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700">
+                    <span x-html="$icon('plus', 'inline w-4 h-4 mr-1')"></span>
+                    {{ _('loyalty.common.add') }}
+                </button>
+            </div>
+
+            <!-- Add category inline form -->
+            <div x-show="showAddCategory" class="mb-4 p-4 border border-purple-200 dark:border-purple-800 rounded-lg bg-purple-50 dark:bg-purple-900/20">
+                <div class="grid gap-3 md:grid-cols-2 mb-3">
+                    <div>
+                        <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">English (EN) <span class="text-red-500">*</span></label>
+                        <input type="text" x-model="newCategoryName" maxlength="100" placeholder="e.g. Men"
+                               class="w-full px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                    </div>
+                    <div>
+                        <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">French (FR) <span class="text-red-500">*</span></label>
+                        <input type="text" x-model="newCategoryTranslations.fr" maxlength="100" placeholder="e.g. Hommes"
+                               class="w-full px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                    </div>
+                    <div>
+                        <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">German (DE) <span class="text-red-500">*</span></label>
+                        <input type="text" x-model="newCategoryTranslations.de" maxlength="100" placeholder="e.g. Herren"
+                               class="w-full px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                    </div>
+                    <div>
+                        <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">Luxembourgish (LB) <span class="text-red-500">*</span></label>
+                        <input type="text" x-model="newCategoryTranslations.lb" maxlength="100" placeholder="e.g. Hären"
+                               class="w-full px-3 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                    </div>
+                </div>
+                <div class="flex justify-end gap-3">
+                    <button @click="showAddCategory = false; newCategoryName = ''; newCategoryTranslations = {fr:'',de:'',lb:''}" type="button"
+                            class="px-4 py-2 text-sm font-medium text-gray-700 bg-white border border-gray-300 rounded-lg hover:bg-gray-50 dark:bg-gray-800 dark:text-gray-300 dark:border-gray-600">
+                        {{ _('loyalty.common.cancel') }}
+                    </button>
+                    <button @click="createCategory()" :disabled="!newCategoryName || !newCategoryTranslations.fr || !newCategoryTranslations.de || !newCategoryTranslations.lb"
+                            class="px-4 py-2 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700 disabled:opacity-50">
+                        {{ _('loyalty.common.save') }}
+                    </button>
+                </div>
+            </div>
+
+            <!-- Categories table -->
+            <div class="space-y-2">
+                <template x-for="cat in storeCategories" :key="cat.id">
+                    <div class="border border-gray-200 dark:border-gray-700 rounded-lg">
+                        <!-- List mode -->
+                        <div x-show="viewingCategoryId !== cat.id && editingCategoryId !== cat.id" class="flex items-center justify-between p-3">
+                            <div class="flex items-center gap-3">
+                                <span class="text-sm font-medium text-gray-700 dark:text-gray-300" x-text="cat.name"></span>
+                                <span x-show="!cat.is_active" class="px-2 py-0.5 text-xs rounded-full bg-gray-100 text-gray-500 dark:bg-gray-700">{{ _('loyalty.common.inactive') }}</span>
+                            </div>
+                            <div class="flex items-center gap-2">
+                                <button @click="viewingCategoryId = (viewingCategoryId === cat.id ? null : cat.id)" type="button"
+                                        aria-label="{{ _('loyalty.common.view') }}"
+                                        class="text-blue-500 hover:text-blue-700">
+                                    <span x-html="$icon('eye', 'w-4 h-4')"></span>
+                                </button>
+                                <button @click="toggleCategoryActive(cat)" type="button"
+                                        :aria-label="cat.is_active ? '{{ _('loyalty.common.deactivate') }}' : '{{ _('loyalty.common.activate') }}'"
+                                        class="text-sm" :class="cat.is_active ? 'text-orange-500 hover:text-orange-700' : 'text-green-500 hover:text-green-700'">
+                                    <span x-html="$icon(cat.is_active ? 'ban' : 'play', 'w-4 h-4')"></span>
+                                </button>
+                                <button @click="categoryToDelete = cat.id; showDeleteCategoryModal = true" type="button"
+                                        aria-label="{{ _('loyalty.common.delete') }}"
+                                        class="text-red-500 hover:text-red-700">
+                                    <span x-html="$icon('trash', 'w-4 h-4')"></span>
+                                </button>
+                            </div>
+                        </div>
+                        <!-- View mode (read-only) -->
+                        <div x-show="viewingCategoryId === cat.id && editingCategoryId !== cat.id" class="p-3 bg-gray-50 dark:bg-gray-900/20">
+                            <div class="grid gap-2 md:grid-cols-2 mb-3">
+                                <div>
+                                    <p class="text-xs font-medium text-gray-500 dark:text-gray-400">English (EN) <span class="text-red-500">*</span></p>
+                                    <p class="text-sm text-gray-700 dark:text-gray-300" x-text="cat.name || '-'"></p>
+                                </div>
+                                <div>
+                                    <p class="text-xs font-medium text-gray-500 dark:text-gray-400">French (FR) <span class="text-red-500">*</span></p>
+                                    <p class="text-sm text-gray-700 dark:text-gray-300" x-text="cat.name_translations?.fr || '-'"></p>
+                                </div>
+                                <div>
+                                    <p class="text-xs font-medium text-gray-500 dark:text-gray-400">German (DE) <span class="text-red-500">*</span></p>
+                                    <p class="text-sm text-gray-700 dark:text-gray-300" x-text="cat.name_translations?.de || '-'"></p>
+                                </div>
+                                <div>
+                                    <p class="text-xs font-medium text-gray-500 dark:text-gray-400">Luxembourgish (LB) <span class="text-red-500">*</span></p>
+                                    <p class="text-sm text-gray-700 dark:text-gray-300" x-text="cat.name_translations?.lb || '-'"></p>
+                                </div>
+                            </div>
+                            <div class="flex justify-end gap-2">
+                                <button @click="viewingCategoryId = null" type="button"
+                                        class="px-3 py-1.5 text-sm font-medium text-gray-700 bg-white border border-gray-300 rounded-lg hover:bg-gray-50 dark:bg-gray-800 dark:text-gray-300 dark:border-gray-600">
+                                    {{ _('loyalty.common.close') }}
+                                </button>
+                                <button @click="viewingCategoryId = null; startEditCategory(cat)" type="button"
+                                        class="px-3 py-1.5 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700">
+                                    <span x-html="$icon('pencil', 'inline w-3.5 h-3.5 mr-1')"></span>
+                                    {{ _('loyalty.common.edit') }}
+                                </button>
+                            </div>
+                        </div>
+                        <!-- Edit mode -->
+                        <div x-show="editingCategoryId === cat.id" class="p-3 bg-purple-50 dark:bg-purple-900/20">
+                            <div class="grid gap-2 md:grid-cols-2 mb-3">
+                                <div>
+                                    <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">English (EN) <span class="text-red-500">*</span></label>
+                                    <input type="text" x-model="editCategoryData.name" maxlength="100"
+                                           class="w-full px-3 py-1.5 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                                </div>
+                                <div>
+                                    <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">French (FR) <span class="text-red-500">*</span></label>
+                                    <input type="text" x-model="editCategoryData.translations.fr" maxlength="100"
+                                           class="w-full px-3 py-1.5 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                                </div>
+                                <div>
+                                    <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">German (DE) <span class="text-red-500">*</span></label>
+                                    <input type="text" x-model="editCategoryData.translations.de" maxlength="100"
+                                           class="w-full px-3 py-1.5 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                                </div>
+                                <div>
+                                    <label class="block text-xs font-medium text-gray-600 dark:text-gray-400 mb-1">Luxembourgish (LB) <span class="text-red-500">*</span></label>
+                                    <input type="text" x-model="editCategoryData.translations.lb" maxlength="100"
+                                           class="w-full px-3 py-1.5 text-sm border border-gray-300 dark:border-gray-600 rounded-lg dark:bg-gray-700 dark:text-gray-300">
+                                </div>
+                            </div>
+                            <div class="flex justify-end gap-2">
+                                <button @click="editingCategoryId = null" type="button"
+                                        class="px-3 py-1.5 text-sm font-medium text-gray-700 bg-white border border-gray-300 rounded-lg hover:bg-gray-50 dark:bg-gray-800 dark:text-gray-300 dark:border-gray-600">
+                                    {{ _('loyalty.common.cancel') }}
+                                </button>
+                                <button @click="saveEditCategory(cat.id)" :disabled="!editCategoryData.name || !editCategoryData.translations.fr || !editCategoryData.translations.de || !editCategoryData.translations.lb"
+                                        class="px-3 py-1.5 text-sm font-medium text-white bg-purple-600 rounded-lg hover:bg-purple-700 disabled:opacity-50">
+                                    {{ _('loyalty.common.save') }}
+                                </button>
+                            </div>
+                        </div>
+                    </div>
+                </template>
+                <p x-show="storeCategories.length === 0" class="text-sm text-gray-500 dark:text-gray-400 py-4 text-center">
+                    {{ _('loyalty.admin.merchant_detail.no_categories') }}
+                </p>
+            </div>
+        </div>
+    </div>
+
     <!-- Merchant Settings (Admin-controlled) -->
     <div class="px-4 py-3 mb-8 bg-white rounded-lg shadow-md dark:bg-gray-800">
         <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">

app/modules/loyalty/templates/loyalty/admin/programs.html

@@ -215,7 +215,7 @@
                                 <a
                                     :href="'/admin/loyalty/merchants/' + program.merchant_id"
                                     class="flex items-center justify-center p-2 text-blue-600 rounded-lg hover:bg-blue-50 dark:text-blue-400 dark:hover:bg-gray-700 focus:outline-none transition-colors"
-                                    title="{{ _('loyalty.common.view') }}"
+                                    aria-label="{{ _('loyalty.common.view') }}"
                                 >
                                     <span x-html="$icon('eye', 'w-5 h-5')"></span>
                                 </a>
@@ -224,28 +224,28 @@
                                 <a
                                     :href="'/admin/loyalty/merchants/' + program.merchant_id + '/program'"
                                     class="flex items-center justify-center p-2 text-purple-600 rounded-lg hover:bg-purple-50 dark:text-purple-400 dark:hover:bg-gray-700 focus:outline-none transition-colors"
-                                    title="{{ _('loyalty.common.edit') }}"
+                                    aria-label="{{ _('loyalty.common.edit') }}"
                                 >
                                     <span x-html="$icon('edit', 'w-5 h-5')"></span>
                                 </a>
 
                                 <!-- Delete Button -->
-                                <button
+                                <button type="button"
                                     @click="confirmDeleteProgram(program)"
                                     class="flex items-center justify-center p-2 text-red-600 rounded-lg hover:bg-red-50 dark:text-red-400 dark:hover:bg-gray-700 focus:outline-none transition-colors"
-                                    title="{{ _('loyalty.common.delete') }}"
+                                    aria-label="{{ _('loyalty.common.delete') }}"
                                 >
                                     <span x-html="$icon('delete', 'w-5 h-5')"></span>
                                 </button>
 
                                 <!-- Activate/Deactivate Toggle -->
-                                <button
+                                <button type="button"
                                     @click="toggleProgramActive(program)"
                                     class="flex items-center justify-center p-2 rounded-lg focus:outline-none transition-colors"
                                     :class="program.is_active ? 'text-orange-600 hover:bg-orange-50 dark:text-orange-400 dark:hover:bg-gray-700' : 'text-green-600 hover:bg-green-50 dark:text-green-400 dark:hover:bg-gray-700'"
-                                    :title="program.is_active ? 'Deactivate program' : 'Activate program'"
+                                    :aria-label="program.is_active ? '{{ _('loyalty.common.deactivate') }}' : '{{ _('loyalty.common.activate') }}'"
                                 >
-                                    <span x-html="$icon(program.is_active ? 'pause' : 'play', 'w-5 h-5')"></span>
+                                    <span x-html="$icon(program.is_active ? 'ban' : 'play', 'w-5 h-5')"></span>
                                 </button>
                             </div>
                         </td>

app/modules/loyalty/templates/loyalty/shared/pins-list.html

@@ -103,17 +103,19 @@
                     <td class="px-4 py-3">
                         {% if show_crud %}
                         <div class="flex items-center gap-2">
-                            <button @click="openEditModal(pin)"
+                            <button @click="openEditModal(pin)" type="button"
+                                    aria-label="{{ _('loyalty.common.edit') }}"
                                     class="text-purple-600 hover:text-purple-700 dark:text-purple-400 text-sm">
                                 <span x-html="$icon('pencil', 'w-4 h-4')"></span>
                             </button>
-                            <button @click="openDeleteModal(pin)"
+                            <button @click="openDeleteModal(pin)" type="button"
+                                    aria-label="{{ _('loyalty.common.delete') }}"
                                     class="text-red-600 hover:text-red-700 dark:text-red-400 text-sm">
                                 <span x-html="$icon('trash', 'w-4 h-4')"></span>
                             </button>
-                            <button x-show="pin.is_locked" @click="unlockPin(pin)"
-                                    class="text-orange-600 hover:text-orange-700 dark:text-orange-400 text-sm"
-                                    :title="$t('loyalty.shared.pins.unlock')">
+                            <button x-show="pin.is_locked" @click="unlockPin(pin)" type="button"
+                                    aria-label="{{ _('loyalty.shared.pins.unlock') }}"
+                                    class="text-orange-600 hover:text-orange-700 dark:text-orange-400 text-sm">
                                 <span x-html="$icon('lock-open', 'w-4 h-4')"></span>
                             </button>
                         </div>

app/modules/loyalty/templates/loyalty/shared/program-form.html

@@ -247,9 +247,11 @@
     </h3>
     <div class="grid gap-6 md:grid-cols-2">
         <div>
-            <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">{{ _('loyalty.shared.program_form.terms_conditions') }}</label>
-            <textarea x-model="settings.terms_text" rows="3"
-                      class="w-full px-4 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"></textarea>
+            <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">{{ _('loyalty.shared.program_form.terms_cms_page') }}</label>
+            <input type="text" x-model="settings.terms_cms_page_slug" maxlength="200"
+                   placeholder="e.g. terms-and-conditions"
+                   class="w-full px-4 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300">
+            <p class="mt-1 text-xs text-gray-500 dark:text-gray-400">{{ _('loyalty.shared.program_form.terms_cms_page_hint') }}</p>
         </div>
         <div>
             <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">{{ _('loyalty.shared.program_form.privacy_policy_url') }}</label>
@@ -257,6 +259,12 @@
                    class="w-full px-4 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300">
         </div>
     </div>
+    <div class="mt-4">
+        <label class="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">{{ _('loyalty.shared.program_form.terms_conditions') }}</label>
+        <textarea x-model="settings.terms_text" rows="3"
+                  placeholder="{{ _('loyalty.shared.program_form.terms_fallback_hint') }}"
+                  class="w-full px-4 py-2 text-sm border border-gray-300 dark:border-gray-600 rounded-lg focus:border-purple-400 focus:outline-none dark:bg-gray-700 dark:text-gray-300"></textarea>
+    </div>
 </div>
 
 <!-- Program Status -->

app/modules/loyalty/templates/loyalty/shared/program-view.html

@@ -28,7 +28,7 @@
                   x-text="program?.loyalty_type || 'unknown'"></span>
             <span class="inline-flex items-center px-2 py-1 text-xs font-semibold leading-tight rounded-full"
                   :class="program?.is_active ? 'text-green-700 bg-green-100 dark:bg-green-700 dark:text-green-100' : 'text-gray-700 bg-gray-100 dark:text-gray-100 dark:bg-gray-700'">
-                <span x-text="program?.is_active ? $t('loyalty.common.active') : $t('loyalty.common.inactive')"></span>
+                <span x-text="program?.is_active ? '{{ _('loyalty.common.active') }}' : '{{ _('loyalty.common.inactive') }}'"></span>
             </span>
             {% if show_edit_button is not defined or show_edit_button %}
             <a href="{{ edit_url }}"
@@ -92,22 +92,22 @@
                 <div>
                     <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.welcome_bonus') }}</p>
                     <p class="text-sm font-medium text-gray-700 dark:text-gray-300"
-                       x-text="program?.welcome_bonus_points ? $t('loyalty.shared.program_view.x_points', {count: program.welcome_bonus_points}) : $t('loyalty.common.none')">-</p>
+                       x-text="program?.welcome_bonus_points ? '{{ _('loyalty.shared.program_view.x_points') }}'.replace('{count}', program.welcome_bonus_points) : '{{ _('loyalty.common.none') }}'">-</p>
                 </div>
                 <div>
                     <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.minimum_redemption') }}</p>
                     <p class="text-sm font-medium text-gray-700 dark:text-gray-300"
-                       x-text="program?.minimum_redemption_points ? $t('loyalty.shared.program_view.x_points', {count: program.minimum_redemption_points}) : $t('loyalty.common.none')">-</p>
+                       x-text="program?.minimum_redemption_points ? '{{ _('loyalty.shared.program_view.x_points') }}'.replace('{count}', program.minimum_redemption_points) : '{{ _('loyalty.common.none') }}'">-</p>
                 </div>
                 <div>
                     <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.minimum_purchase') }}</p>
                     <p class="text-sm font-medium text-gray-700 dark:text-gray-300"
-                       x-text="program?.minimum_purchase_cents ? '€' + (program.minimum_purchase_cents / 100).toFixed(2) : $t('loyalty.common.none')">-</p>
+                       x-text="program?.minimum_purchase_cents ? '€' + (program.minimum_purchase_cents / 100).toFixed(2) : '{{ _('loyalty.common.none') }}'">-</p>
                 </div>
                 <div>
                     <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.points_expiration') }}</p>
                     <p class="text-sm font-medium text-gray-700 dark:text-gray-300"
-                       x-text="program?.points_expiration_days ? $t('loyalty.shared.program_view.x_days_inactivity', {days: program.points_expiration_days}) : $t('loyalty.common.never')">-</p>
+                       x-text="program?.points_expiration_days ? '{{ _('loyalty.shared.program_view.x_days_inactivity') }}'.replace('{days}', program.points_expiration_days) : '{{ _('loyalty.common.never') }}'">-</p>
                 </div>
             </div>
         </div>
@@ -153,7 +153,7 @@
             <div>
                 <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.cooldown') }}</p>
                 <p class="text-sm font-medium text-gray-700 dark:text-gray-300"
-                   x-text="program?.cooldown_minutes ? $t('loyalty.shared.program_view.x_minutes', {count: program.cooldown_minutes}) : $t('loyalty.common.none')">-</p>
+                   x-text="program?.cooldown_minutes ? '{{ _('loyalty.shared.program_view.x_minutes') }}'.replace('{count}', program.cooldown_minutes) : '{{ _('loyalty.common.none') }}'">-</p>
             </div>
             <div>
                 <p class="text-xs text-gray-500 dark:text-gray-400 mb-1">{{ _('loyalty.shared.program_view.max_daily_stamps') }}</p>

app/modules/loyalty/templates/loyalty/store/analytics.html

@@ -46,6 +46,90 @@
     {% set show_merchants_metric = false %}
     {% include "loyalty/shared/analytics-stats.html" %}
 
+    <!-- Advanced Analytics Charts -->
+    <div class="grid gap-6 md:grid-cols-2 mb-6">
+        <!-- Revenue Chart -->
+        <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
+            <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+                <span x-html="$icon('chart-bar', 'inline w-5 h-5 mr-2')"></span>
+                {{ _('loyalty.store.analytics.revenue_title') }}
+            </h3>
+            <div x-show="revenueData.monthly.length > 0" style="height: 250px;">
+                <canvas id="revenueChart"></canvas>
+            </div>
+            <p x-show="revenueData.monthly.length === 0" class="text-sm text-gray-500 dark:text-gray-400 py-8 text-center">
+                {{ _('loyalty.store.analytics.no_data_yet') }}
+            </p>
+        </div>
+
+        <!-- Churn / At-Risk Cards -->
+        <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
+            <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+                <span x-html="$icon('exclamation-triangle', 'inline w-5 h-5 mr-2')"></span>
+                {{ _('loyalty.store.analytics.at_risk_title') }}
+            </h3>
+            <div x-show="churnData.at_risk_count > 0">
+                <p class="text-sm text-gray-500 dark:text-gray-400 mb-3">
+                    <span class="text-2xl font-bold text-orange-600" x-text="churnData.at_risk_count"></span>
+                    {{ _('loyalty.store.analytics.cards_at_risk') }}
+                </p>
+                <div class="space-y-2 max-h-48 overflow-y-auto">
+                    <template x-for="card in churnData.cards?.slice(0, 10)" :key="card.card_id">
+                        <div class="flex items-center justify-between text-sm py-1 border-b border-gray-100 dark:border-gray-700">
+                            <span class="text-gray-700 dark:text-gray-300" x-text="card.customer_name || card.card_number"></span>
+                            <span class="text-orange-600 font-medium" x-text="card.days_inactive + 'd inactive'"></span>
+                        </div>
+                    </template>
+                </div>
+            </div>
+            <p x-show="churnData.at_risk_count === 0" class="text-sm text-green-600 dark:text-green-400 py-8 text-center">
+                {{ _('loyalty.store.analytics.no_at_risk') }}
+            </p>
+        </div>
+    </div>
+
+    <!-- Cohort Retention -->
+    <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800 mb-6">
+        <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">
+            <span x-html="$icon('table-cells', 'inline w-5 h-5 mr-2')"></span>
+            {{ _('loyalty.store.analytics.cohort_title') }}
+        </h3>
+        <div x-show="cohortData.cohorts?.length > 0" class="overflow-x-auto">
+            <table class="w-full text-sm">
+                <thead>
+                    <tr>
+                        <th class="px-3 py-2 text-left text-gray-600 dark:text-gray-400">{{ _('loyalty.store.analytics.cohort_month') }}</th>
+                        <th class="px-3 py-2 text-center text-gray-600 dark:text-gray-400">{{ _('loyalty.store.analytics.cohort_enrolled') }}</th>
+                        <template x-for="(_, i) in Array(6)" :key="i">
+                            <th class="px-3 py-2 text-center text-gray-600 dark:text-gray-400" x-text="'M' + i"></th>
+                        </template>
+                    </tr>
+                </thead>
+                <tbody>
+                    <template x-for="cohort in cohortData.cohorts" :key="cohort.month">
+                        <tr class="border-t border-gray-100 dark:border-gray-700">
+                            <td class="px-3 py-2 font-medium text-gray-900 dark:text-white" x-text="cohort.month"></td>
+                            <td class="px-3 py-2 text-center text-gray-600 dark:text-gray-400" x-text="cohort.enrolled"></td>
+                            <template x-for="(pct, i) in cohort.retention.slice(0, 6)" :key="i">
+                                <td class="px-3 py-2 text-center">
+                                    <span class="inline-block px-2 py-1 rounded text-xs font-medium"
+                                          :class="pct >= 60 ? 'bg-green-100 text-green-800 dark:bg-green-900/30 dark:text-green-400' : pct >= 30 ? 'bg-yellow-100 text-yellow-800 dark:bg-yellow-900/30 dark:text-yellow-400' : 'bg-red-100 text-red-800 dark:bg-red-900/30 dark:text-red-400'"
+                                          x-text="pct + '%'"></span>
+                                </td>
+                            </template>
+                            <template x-for="i in Math.max(0, 6 - cohort.retention.length)" :key="'empty-' + i">
+                                <td class="px-3 py-2 text-center text-gray-300">-</td>
+                            </template>
+                        </tr>
+                    </template>
+                </tbody>
+            </table>
+        </div>
+        <p x-show="!cohortData.cohorts?.length" class="text-sm text-gray-500 dark:text-gray-400 py-8 text-center">
+            {{ _('loyalty.store.analytics.no_data_yet') }}
+        </p>
+    </div>
+
     <!-- Quick Actions -->
     <div class="px-4 py-5 bg-white rounded-lg shadow-md dark:bg-gray-800">
         <h3 class="mb-4 text-lg font-semibold text-gray-700 dark:text-gray-200">{{ _('loyalty.store.analytics.quick_actions') }}</h3>
@@ -71,5 +155,6 @@
 {% endblock %}
 
 {% block extra_scripts %}
+<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.1/dist/chart.umd.min.js"></script>
 <script defer src="{{ url_for('loyalty_static', path='store/js/loyalty-analytics.js') }}"></script>
 {% endblock %}