orion/docs/marketing/outreach/website-stores.md

Stores with Own Websites - Outreach Strategy

The Opportunity

Many Luxembourg stores already have their own e-commerce website (WooCommerce, Shopify, custom) but also sell on Letzshop. Their challenge: no automated link between their website and Letzshop.

This creates:

• Duplicate data entry
• Inventory sync issues (overselling)
• Fragmented order management
• Inconsistent product information

Two Solutions We Offer

Option A: Connector Service (Keep Their Website)

For stores who:

• Are happy with their current website
• Have invested in customizations
• Just need the Letzshop connection

What we provide:

┌─────────────────┐     ┌─────────────┐     ┌─────────────┐
│  Their Website  │────►│  Orion   │────►│  Letzshop   │
│  (WooCommerce)  │◄────│  Connector  │◄────│  API        │
└─────────────────┘     └─────────────┘     └─────────────┘

Features:

• Bidirectional order sync
• Real-time inventory sync
• Product catalog sync
• Unified reporting dashboard

Pricing: EUR 149/month + setup fee (EUR 499-999)

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Option B: Full Platform Migration

For stores who:

• Are frustrated with their current website
• Want a modern, maintained solution
• Need multi-channel capabilities
• Want to simplify their tech stack

What we provide:

• Full migration of products, customers, orders
• New Orion-powered storefront
• Built-in Letzshop integration
• Ongoing platform maintenance

Pricing: EUR 799 migration + tier subscription (EUR 99-199/month)

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Qualifying Questions

Ask these to determine which solution fits:

About Their Current Website

1. "What platform is your website built on?"

   • WooCommerce, Shopify = Connector is straightforward
   • Custom PHP/other = More complex, may lean toward migration

2. "How happy are you with your current website?"

   • Happy = Connector is the answer
   • Frustrated = Explore migration

3. "How much have you invested in customizations?"

   • Significant investment = They'll want to keep it (Connector)
   • Minimal = Migration could be attractive

4. "Who maintains your website currently?"

   • Agency = Connector (they have support)
   • No one/struggling = Migration (we handle everything)

About Their Operations

5. "How do you currently keep Letzshop and your website in sync?"

   • Manual = High pain, both solutions help
   • Partial automation = Understand what they have

6. "Have you ever oversold because inventory wasn't synced?"

   • Yes = Inventory sync is a key pain point

7. "How many orders come from each channel?"

   • Website-heavy = They care about their site
   • Letzshop-heavy = Might consider moving everything to Letzshop-focus

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Email Template: Website + Letzshop Store

Subject: Syncing [Website] with Letzshop automatically?

Bonjour [Name],

I noticed [Merchant] sells both on your website and on Letzshop. Nice multi-channel strategy!

Quick question: How do you currently keep inventory and orders in sync between the two?

Most stores we talk to are doing it manually - which leads to:
- Overselling when stock runs out on one channel
- Double data entry for every order
- Inconsistent product info across platforms

We built a connector that syncs everything automatically:
- Orders from Letzshop flow into your dashboard
- Inventory updates in real-time across both channels
- Product changes propagate automatically

The best part? You keep your existing website exactly as it is. We just add the automated bridge.

Would you be open to a quick call to see if this fits your setup?

[Your name]

P.S. We support WooCommerce, Shopify, PrestaShop, and custom platforms.

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Email Template: Migration Pitch

Subject: Simplifying your e-commerce stack

Bonjour [Name],

Managing multiple e-commerce platforms is a headache. I've seen it many times with Luxembourg stores.

You've got:
- Your website (with its own admin panel)
- Letzshop (another login, another system)
- Maybe other channels too

What if you could manage everything from one place?

Orion is a complete e-commerce platform built for Luxembourg stores. It includes:
- Your own branded storefront
- Built-in Letzshop integration
- Unified order management
- Multi-language support (FR/DE/EN)
- Team access with permissions

We handle the migration - products, customers, orders - and you get one system instead of three.

Interested in seeing what a unified setup would look like for [Merchant]?

[Your name]

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Phone Script: Discovery Call

Opening

"Thanks for taking the call, [Name]. Before I dive into what we do, I'd love to understand your current setup.

Can you walk me through how orders flow when someone buys from your website versus when they buy on Letzshop?"

[Listen carefully - this reveals their pain points]

Discovering Pain

"So if I understand correctly:
- Website orders go into [system]
- Letzshop orders you [manually copy/have to check]
- Inventory you [update manually/don't sync]

Is that right?"

[Confirm and empathize]

"That's actually very common. The challenge is these systems weren't built to talk to each other."

Presenting Options

"We can solve this in two ways. Let me explain both and you can tell me which sounds more relevant:

Option 1: We build a connector between your current website and Letzshop. Orders sync automatically, inventory syncs in real-time, and you keep everything else exactly as it is. This is 149 euros per month plus a one-time setup.

Option 2: We migrate you to the Orion platform entirely. You get a new website with Letzshop built-in, unified management, and we handle all the maintenance. This is a one-time migration fee plus 99-199 euros monthly depending on your volume.

Which of those sounds more interesting to explore?"

[Let them choose the direction]

Handling "We've Invested a Lot in Our Website"

"Totally understand. You've put time and money into making your website work for you.

The connector approach respects that completely. Your website stays exactly as it is - same design, same features, same everything.

We just add the automated bridge to Letzshop. Your team manages one dashboard, and both systems stay in sync.

Would you like to see how that works?"

Handling "Our Website is Frustrating Us"

"I hear that a lot. Maintaining an e-commerce site is a lot of work, especially when you're also managing Letzshop.

Our platform approach might be a good fit then. We handle all the technical maintenance - security updates, performance, backups, everything.

You focus on selling, we handle the tech.

Would it be helpful to see what a migration would look like for your product catalog?"

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Competitive Landscape

WooCommerce/Shopify Plugin Space

Solution	Limitation	Our Advantage
Generic marketplace plugins	Not Letzshop-specific	Built for Luxembourg/Letzshop
DIY API integration	Requires developer	No-code setup
Hire an agency	EUR 5,000-20,000	EUR 149/month

For Migration Discussions

Their Current Platform	Our Migration Advantage
WooCommerce	No plugin maintenance, built-in multilingual
Shopify	No transaction fees, Luxembourg-focused
Custom/Old Platform	Modern, maintained, supported

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Technical Capabilities Needed

For Connector Service

Currently Supported:

• REST API integration (generic)
• CSV import/export automation

Roadmap (Q2 2025):

• WooCommerce native connector
• Shopify native connector
• PrestaShop connector

Custom Integration:

• Available on request
• Quote based on complexity

Integration Requirements from Store

1. API access to their platform (or admin access)
2. Letzshop API credentials
3. Product identifier mapping (SKU or GTIN)

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Success Metrics to Track

Metric	Target
Inventory sync accuracy	99%+
Order sync latency	<5 minutes
Time saved per week	5-10 hours
Overselling incidents	Reduced to zero
Customer satisfaction	NPS 50+