orion/docs/marketing/pricing.md

Pricing Strategy

Product Positioning

"Lightweight OMS for Letzshop Sellers"

A focused Order Management System that works alongside Letzshop, not instead of it. Provides the operational tools Letzshop lacks: real inventory, correct invoicing, customer ownership.

---

Market Context

Luxembourg E-commerce Landscape

• Small market (~650,000 population)
• High purchasing power (GDP per capita ~$130,000)
• Multilingual requirements (FR/DE/EN)
• Letzshop.lu is the dominant local marketplace
• Typical Letzshop vendor: 50-500 orders/month

Competitor Reference

• Letzshop charges vendors ~15% commission on sales
• Enterprise OMS (SAP, NetSuite): EUR 500-5000+/month
• Local agencies for custom integrations: EUR 5,000-20,000
• Spreadsheets: Free but error-prone and time-consuming

---

Pricing Tiers

Essential - EUR 49/month

Target: Solo vendors, getting started, Letzshop-focused

Feature	Limit
Letzshop Order Sync	Up to 100 orders/month
Order Confirmation & Tracking	Included
Inventory Management	Up to 200 products
Basic Invoice (Luxembourg VAT)	Included
Customer List	View only
Team Members	1 user
Order History	6 months
Email Support	72h response

Value Proposition: "Stop the spreadsheet chaos. Your orders, inventory, and invoices in one place."

Upgrade Triggers:

• Exceeds 100 orders/month
• Ships to other EU countries (needs VAT invoicing)
• Needs team access
• Has more than 200 products

---

Professional - EUR 99/month

Target: Active multi-channel vendors, shipping EU-wide

Feature	Limit
Letzshop Order Sync	Up to 500 orders/month
Order Confirmation & Tracking	Included
Inventory Management	Unlimited products
EU VAT Invoices	Correct VAT for any EU country
Product Locations	Warehouse/bin tracking
Incoming Stock / Purchase Orders	Track what's on order
Customer Export	CSV for Mailchimp, marketing
Team Members	3 users
Order History	24 months
Priority Email Support	24h response

Value Proposition: "Professional operations. Correct invoices. Know your customers."

ROI Calculation:

• Time saved: 10+ hours/month at EUR 25/hour = EUR 250 value
• Accountant VAT corrections avoided: EUR 50/month
• Price: EUR 99
• Net value: EUR 200+/month

Upgrade Triggers:

• Exceeds 500 orders/month
• Multiple Letzshop vendor accounts
• Needs API for integrations
• Team grows beyond 3

---

Business - EUR 199/month

Target: High-volume vendors, teams, multiple operations

Feature	Limit
Letzshop Order Sync	Unlimited orders
Everything in Professional	Included
Multi-Vendor Support	Multiple Letzshop accounts
API Access	For custom integrations
Accounting Export	CSV/XML for accounting software
Team Members	10 users
Team Roles & Permissions	Full access control
Order History	Unlimited
Phone Support	Available
Dedicated Onboarding	2-hour session included

Value Proposition: "Enterprise-grade OMS at SMB pricing."

---

Enterprise - Custom Pricing

Target: Large operations, special requirements

Feature	Notes
Everything in Business	Included
Unlimited Team Members	As needed
Custom Integrations	Built to spec
SLA Guarantee	99.9% uptime
Dedicated Account Manager	Named contact
On-Premise Option	If required

Starting at EUR 499/month - Contact for quote

---

Feature Comparison Matrix

Feature	Essential	Professional	Business
Orders
Letzshop Sync	100/mo	500/mo	Unlimited
Order Confirmation	✓	✓	✓
Tracking Sync	✓	✓	✓
Order History	6 months	24 months	Unlimited
Inventory
Product Limit	200	Unlimited	Unlimited
Stock Levels	✓	✓	✓
Product Locations	-	✓	✓
Incoming Stock / PO	-	✓	✓
Invoicing
Luxembourg Invoice	✓	✓	✓
EU VAT Invoice	-	✓	✓
Accounting Export	-	-	✓
Customers
Customer List	View	View + Export	View + Export
Team
Users	1	3	10
Roles & Permissions	-	-	✓
Operations
Multi-Vendor	-	-	✓
API Access	-	-	✓
Support
Email	72h	24h	24h
Phone	-	-	✓
Onboarding	-	-	Included

---

Promotional Offers

Launch Offer (Limited Time)

Offer	Details
14-Day Free Trial	Full Professional features
50% Off First 3 Months	Any tier
Free Onboarding	With annual commitment

Annual Discount (2 months free)

Tier	Monthly	Annual
Essential	EUR 49/mo	EUR 490/year (EUR 41/mo)
Professional	EUR 99/mo	EUR 990/year (EUR 82/mo)
Business	EUR 199/mo	EUR 1,990/year (EUR 166/mo)

---

Add-On Services

One-Time Services

Service	Price	Description
Onboarding & Training	EUR 149	1-hour session + setup assistance
Data Migration	EUR 299	Import existing products/orders from spreadsheets
Custom Invoice Template	EUR 99	Branded invoice design

Monthly Add-Ons

Add-On	Price	Description
Additional Team Member	+EUR 9/user/mo	Beyond plan limit
Additional Vendor Account	+EUR 29/mo	For Professional tier
Extended History	+EUR 19/mo	Unlimited history for Essential

---

Pricing Psychology

Why This Structure Works

1. Essential (EUR 49) creates entry point

   • Low enough to try without much deliberation
   • Genuinely useful for small operations
   • Natural limits trigger upgrades organically

2. Professional (EUR 99) is the target tier

   • EU VAT invoicing is the killer feature (compliance fear)
   • Most active vendors will need this
   • Price feels reasonable for operational software

3. Business (EUR 199) provides anchor

   • Makes Professional look affordable
   • Captures high-value customers
   • Multi-vendor is a clear enterprise need

4. No per-order fees

   • Unlike Letzshop's commission model
   • The more you sell, the better the value
   • Predictable costs for budgeting

5. Annual = lower churn

   • 17% discount is meaningful
   • 2 months free is easy to understand
   • Reduces monthly cancellation opportunity

---

Competitive Positioning

Alternative	Their Model	Our Advantage
Just Letzshop	Free but limited	Real inventory, correct VAT, customer access
Spreadsheets	Free but fragile	Automated, fewer errors, scales
Enterprise OMS	EUR 500+/month	Right-sized, affordable, Letzshop-specific
Custom Development	EUR 5,000-20,000	Ready now, maintained, supported
Accountant fixes VAT	EUR 50-100/month	Built-in, automatic, instant

---

Sales Guidance

Qualifying Questions

1. "How many orders do you process per month?"

   • <100 → Essential
   • 100-500 → Professional
   • 500+ → Business

2. "Do you ship to other EU countries?"

   • Yes → Professional minimum (VAT invoicing)
   • No → Essential may suffice

3. "How many people handle orders?"

   • 1 → Essential
   • 2-3 → Professional
   • 4+ → Business

4. "Do you have multiple Letzshop accounts?"

   • Yes → Business

Objection Handling

"EUR 49 is too much for what I get"

"How much time do you spend on manual order entry and spreadsheets each month? At EUR 25/hour, 2 hours of saved time pays for itself."

"I can do this with spreadsheets"

"You can, until you oversell because inventory wasn't updated, or your accountant flags incorrect VAT. How much does one of those mistakes cost?"

"Why do I need Professional for EU invoices?"

"EU VAT rules are complex - wrong rate, wrong country, wrong invoice = compliance issues. We handle this automatically so your accountant doesn't have to fix it."