orion/docs/marketing/outreach/letzshop-automation.md

Letzshop Order Automation - Outreach Templates

Overview

This document contains ready-to-use outreach templates for selling the Letzshop Order Automation feature to Luxembourg stores.

Primary Value Proposition:

"Stop manually copying orders from Letzshop. Automate your order management and save 5+ hours every week."

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Email Templates

Template 1: Cold Outreach (Problem-Aware)

Subject Lines (A/B test):

• A: "Still copying Letzshop orders manually?"
• B: "5 hours/week you're losing to Letzshop admin"
• C: "Quick question about your Letzshop orders"

Bonjour [Name],

I noticed [Merchant] is selling on Letzshop - congratulations on building a presence on Luxembourg's marketplace.

Quick question: How much time does your team spend each week manually copying orders from Letzshop into your system?

For most stores, it's 5-10 hours per week of repetitive work:
- Logging into Letzshop
- Copying customer details
- Entering order items
- Going back to add tracking numbers

We built a tool that automates this entirely. Orders flow from Letzshop into your dashboard automatically. One click to confirm. Tracking numbers sync back instantly.

The result? That 5-10 hours becomes 5-10 minutes.

Would you be open to a 15-minute demo? I can show you exactly how it works with your Letzshop account.

Best regards,
[Your name]

P.S. We're offering a free 30-day trial with no commitment. You'll see the time savings in your first week.

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Template 2: Follow-Up (No Response)

Subject: Re: Still copying Letzshop orders manually?

Bonjour [Name],

Just following up on my previous email.

I understand you're busy - that's exactly why I reached out. The stores using our Letzshop automation are saving significant time every week.

One quick example: [Reference store] was processing 150 orders/month manually. Now their orders sync automatically, and they've reassigned that staff time to customer service.

If order management isn't a pain point for you, just let me know and I'll stop reaching out. But if it is, I'd love to show you how we solve it.

15 minutes on a call - that's all I'm asking.

[Your name]

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Template 3: Value-First (With Social Proof)

Subject: How [Similar Store] cut their Letzshop admin time by 80%

Bonjour [Name],

[Similar Store] was spending 8 hours/week managing their Letzshop orders manually. Sound familiar?

After switching to Orion's automation:
- Orders sync automatically every 15 minutes
- Confirmations happen with one click
- Tracking numbers push to Letzshop instantly
- Product mismatches get flagged before they become problems

The result: 8 hours became 45 minutes. They now spend that time on what actually grows their business.

I'd love to show you how this could work for [Merchant]. Free 30-day trial, no credit card required.

Interested in a quick demo?

[Your name]

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Template 4: Trial Invitation

Subject: Your free Orion trial is ready

Bonjour [Name],

Following our conversation, I've set up your free 30-day trial of Orion's Letzshop automation.

Here's what's included:
✓ Automatic order sync from Letzshop
✓ One-click order confirmation
✓ Automatic tracking number sync
✓ Product mismatch handling
✓ Full team access (up to 5 users)

Getting started takes about 10 minutes:
1. Create your account: [Link]
2. Connect your Letzshop API key
3. Watch orders flow in automatically

I'm available this week if you'd like me to walk you through the setup. Just reply with a time that works.

Looking forward to saving you some hours.

[Your name]

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LinkedIn Messages

Connection Request

Bonjour [Name] - I see you're running [Merchant] on Letzshop. I work with Luxembourg stores to automate their marketplace operations. Would love to connect!

First Message (After Connection)

Thanks for connecting, [Name]!

Quick question - how are you currently managing your Letzshop orders? Manual copy-paste, or do you have something automated?

I ask because we've built a tool specifically for Luxembourg stores that syncs Letzshop orders automatically. Most of our users save 5+ hours/week.

Happy to show you a quick demo if you're curious.

Follow-Up Message

Hi [Name] - just wanted to check in. Did you get a chance to think about the Letzshop automation?

No pressure at all - just wanted to mention we're offering free 30-day trials right now. Zero commitment, you just try it and see if it saves you time.

Let me know if you'd like me to set one up for you.

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Phone Script

Opening

"Bonjour, this is [Name] from Orion. Am I speaking with [Contact]?"

[If yes]

"Thanks for taking my call. I'll be brief - I know you're busy.

I'm reaching out because we work with Letzshop stores in Luxembourg, and I wanted to ask you a quick question:

How much time does your team spend each week manually managing Letzshop orders?"

[Listen and acknowledge]

Pain Exploration

"That's actually very common. Most stores we talk to spend 5-10 hours per week on:
- Copying orders from Letzshop
- Entering them into their own system
- Going back to update tracking numbers

Does that sound like what you're experiencing?"

[If yes]

"That's exactly why we built Orion. We automate that entire process."

Value Pitch

"Here's how it works in simple terms:

1. You connect your Letzshop API key - takes 5 minutes
2. Orders start syncing automatically into your dashboard
3. You confirm orders with one click
4. Tracking numbers push back to Letzshop automatically

The result? That 5-10 hours becomes maybe 30 minutes of oversight.

Would you be open to seeing a quick 15-minute demo?"

Handling Objections

"We don't have time right now"

"I completely understand. The irony is, that's exactly why this exists - to give you time back.

How about this: I can set up a free trial for you. No call needed. You just try it for a week, and if it doesn't save you time, no harm done.

Would that work?"

"We're happy with our current process"

"That's great that it's working for you. Can I ask - about how many orders do you process per month from Letzshop?"

[If significant volume]

"At that volume, even small time savings add up. Our stores at similar volumes save 10+ hours/month.

Would you be open to just seeing what the automation looks like? 15 minutes, and you can decide if it's worth exploring further."

"What does it cost?"

"Our plans start at 49 euros per month for smaller stores. Most Letzshop sellers are on our Professional plan at 99 euros/month, which includes unlimited orders and team access.

But honestly, the pricing makes more sense once you see what it does. Can I show you a quick demo first, and then we can talk about which plan fits?"

"We have our own system"

"That's actually perfect. Orion can connect to your existing system through our API, or we can export orders in whatever format you need.

The key is automating the Letzshop-to-your-system flow. Does your current system pull from Letzshop automatically, or is there still manual work involved?"

[If manual]

"That's the part we solve. We can talk about integration options - many of our stores keep their existing tools and just add Orion as the bridge."

Closing

"Great. So here's what I suggest:

I'll send you a link to start a free 30-day trial. No credit card needed.

You can play with it this week, see orders flowing in automatically, and then we can reconnect next [day] to answer any questions.

Does that sound fair?"

[Get email and commitment]

"Perfect. I'll send that over in the next 5 minutes. Looking forward to helping you get those hours back."

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WhatsApp/SMS Templates

Initial Outreach

Bonjour [Name]! This is [Your name] from Orion. We help Letzshop stores automate their order management. Would you have 5 min this week for a quick demo? Offering free 30-day trials right now.

Trial Reminder

Hi [Name]! Just a reminder - your Orion trial is active. Have you had a chance to connect your Letzshop account? Happy to help if you're stuck on setup.

Post-Trial

Hi [Name]! Your Orion trial ends in 3 days. I noticed you've synced [X] orders automatically this month. Ready to continue? I can set you up on our Professional plan today - just let me know.

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Key Talking Points

The Problem

• Manual order copying is tedious and error-prone
• Takes 5-10+ hours/week for active stores
• Tracking number updates require logging back into Letzshop
• Product mismatches cause fulfillment delays

The Solution

• Orders sync automatically (configurable interval)
• One-click confirmation from dashboard
• Tracking numbers push back instantly
• Product mismatches are flagged proactively

The Proof

• Specific time savings (5-10 hours → 30 minutes)
• Error reduction (no more copy-paste mistakes)
• Faster fulfillment (customers get tracking sooner)

The Offer

• Free 30-day trial
• No credit card required
• 15-minute setup
• Full support included

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Qualifying Questions

Ask these early to qualify the lead:

1. "How many orders do you typically get from Letzshop per month?"

   • Sweet spot: 50-500 orders/month
   • Below 50: Starter plan, maybe not urgent pain
   • Above 500: Business plan, high urgency

2. "How are you currently managing those orders?"

   • Manual copy-paste = high pain, good fit
   • Partially automated = medium pain, still a fit
   • Fully automated = low pain, may not need us

3. "How many people are involved in order processing?"

   • More people = more value from automation
   • Also indicates team plan potential

4. "Do you sell on other channels besides Letzshop?"

   • Yes = upsell opportunity (unified dashboard)
   • No = focus on Letzshop automation value