Samir Boulahtit
0be95e079d
Add comprehensive marketing folder with vendor outreach strategy: - Feature list and roadmap with status indicators - Pricing tiers (Starter EUR 49, Professional EUR 99, Business EUR 199) - Letzshop automation outreach templates (email, phone, LinkedIn) - Website vendor strategy (connector vs migration options) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
5.7 KiB
Pricing Strategy
Market Context
Luxembourg E-commerce Landscape
- Small market (~650,000 population)
- High purchasing power (GDP per capita ~$130,000)
- Multilingual requirements (FR/DE/EN)
- Letzshop.lu is the dominant local marketplace
- Typical Letzshop vendor: 50-500 orders/month
Competitor Reference
- Letzshop charges vendors ~15% commission on sales
- Enterprise solutions (Shopify Plus, etc.): EUR 300-2000+/month
- Local agencies: EUR 500-3000 for custom integrations
Pricing Tiers
Starter - EUR 49/month
Target: Small vendors, 1-50 orders/month
| Included | Limit |
|---|---|
| Letzshop Order Sync | Up to 100 orders/month |
| Order Confirmation/Rejection | Unlimited |
| Tracking Number Sync | Unlimited |
| Product Export (CSV) | 3 exports/month |
| Team Members | 2 users |
| Email Support | 48h response |
Value Proposition: "Stop copying orders manually. Save 5+ hours/month."
ROI Calculation:
- Time saved: 5 hours/month at EUR 25/hour = EUR 125 value
- Price: EUR 49
- Net savings: EUR 76/month
Professional - EUR 99/month
Target: Active vendors, 50-200 orders/month
| Included | Limit |
|---|---|
| Everything in Starter | - |
| Letzshop Order Sync | Up to 500 orders/month |
| Product Import (CSV) | Unlimited |
| Product Export (CSV) | Unlimited |
| Inventory Management | Full access |
| Order Item Exceptions | Full resolution tools |
| Team Members | 5 users |
| Team Roles & Permissions | Full access |
| Priority Email Support | 24h response |
Value Proposition: "Complete Letzshop automation + team collaboration."
ROI Calculation:
- Time saved: 15 hours/month at EUR 25/hour = EUR 375 value
- Prevented order errors: ~EUR 50/month
- Price: EUR 99
- Net savings: EUR 326/month
Business - EUR 199/month
Target: High-volume vendors, 200+ orders/month
| Included | Limit |
|---|---|
| Everything in Professional | - |
| Letzshop Order Sync | Unlimited orders |
| Customer Messaging | Full inbox |
| Analytics Dashboard | Advanced metrics |
| Team Members | 15 users |
| Phone Support | Available |
| Dedicated Onboarding | Included |
Value Proposition: "Enterprise-grade automation at SMB pricing."
Enterprise - Custom Pricing
Target: Multi-vendor companies, special requirements
| Included | Notes |
|---|---|
| Everything in Business | - |
| Multiple Vendor Accounts | Consolidated billing |
| Custom Integrations | API development |
| SLA Guarantee | 99.9% uptime |
| Dedicated Account Manager | Named contact |
| Custom Reporting | Built to spec |
Starting at EUR 499/month - Contact for quote
Add-On Services
One-Time Services
| Service | Price | Description |
|---|---|---|
| Onboarding & Training | EUR 199 | 2-hour session + setup assistance |
| Data Migration | EUR 299 | Import existing products/orders |
| Custom CSV Mapping | EUR 149 | Map your specific CSV format |
Monthly Add-Ons
| Add-On | Price | Description |
|---|---|---|
| Additional Marketplace | +EUR 29/mo | Per additional marketplace |
| Extra Team Members | +EUR 5/user/mo | Beyond plan limit |
| API Access | +EUR 49/mo | For custom integrations |
For Vendors with Own Websites
Scenario A: Keep Existing Website + Add Automation
For vendors who want to keep their WooCommerce/Shopify/custom site but need Letzshop integration.
Connector Service - EUR 149/month
| Feature | Description |
|---|---|
| Bidirectional Order Sync | Website <-> Letzshop |
| Inventory Sync | Real-time stock levels |
| Product Sync | Push products to Letzshop |
| Unified Dashboard | See all orders in one place |
One-Time Setup: EUR 499-999 (depending on platform complexity)
Supported Platforms:
- WooCommerce (WordPress)
- Shopify
- PrestaShop
- Magento (custom quote)
- Custom PHP/API (custom quote)
Scenario B: Migrate to Wizamart Platform
For vendors wanting a complete solution.
Migration Package - EUR 799 one-time
Includes:
- Full product catalog migration
- Customer data import
- Order history import (last 12 months)
- DNS/domain setup assistance
- 2-week parallel running period
- 3 months at Professional tier
Then continues at chosen tier pricing.
Promotional Offers
Launch Offer (Limited Time)
| Offer | Details |
|---|---|
| 30-Day Free Trial | Full Professional features |
| 50% Off First 3 Months | Any tier |
| Free Onboarding | With annual commitment |
Annual Discount
| Tier | Monthly | Annual (17% off) |
|---|---|---|
| Starter | EUR 49/mo | EUR 490/year (EUR 41/mo) |
| Professional | EUR 99/mo | EUR 990/year (EUR 82/mo) |
| Business | EUR 199/mo | EUR 1,990/year (EUR 166/mo) |
Pricing Psychology Notes
-
Anchor on time saved - Luxembourg has high labor costs. 5 hours/month at EUR 25/hour = EUR 125. Our EUR 49 plan is "obviously worth it."
-
Professional tier is the target - Starter exists to make Professional look reasonable. Most vendors should land on Professional.
-
No per-order fees - Unlike Letzshop's commission model, our flat fee means the more they sell, the better the value.
-
Annual commitment = lower churn - 17% discount is significant enough to encourage annual.
-
Free trial removes friction - 30 days is enough to become dependent on the automation.
Competitive Positioning
| Competitor | Their Model | Our Advantage |
|---|---|---|
| Letzshop Direct | 15% commission | Flat fee, scales better |
| Manual Process | Free but time-consuming | Automation pays for itself |
| Custom Development | EUR 5,000-20,000 | Ready-to-use, maintained |
| Enterprise Solutions | EUR 300+/month | Luxembourg-focused, simpler |