docs: add marketing documentation with outreach templates and pricing
Add comprehensive marketing folder with vendor outreach strategy: - Feature list and roadmap with status indicators - Pricing tiers (Starter EUR 49, Professional EUR 99, Business EUR 199) - Letzshop automation outreach templates (email, phone, LinkedIn) - Website vendor strategy (connector vs migration options) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
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docs/marketing/features.md
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# Feature List & Roadmap
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## Feature Status Legend
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| Status | Meaning |
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|--------|---------|
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| :white_check_mark: Ready | Production-ready, can sell today |
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| :construction: In Progress | Development ongoing |
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| :calendar: Planned | On roadmap, not started |
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---
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## Marketplace Integration
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### Letzshop Integration :white_check_mark: Ready
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| Feature | Status | Notes |
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|---------|--------|-------|
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| API Credentials Management | :white_check_mark: Ready | Secure storage, key masking |
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| Connection Testing | :white_check_mark: Ready | Validate before saving |
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| Order Auto-Sync | :white_check_mark: Ready | Configurable intervals |
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| Order Confirmation | :white_check_mark: Ready | One-click from dashboard |
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| Order Rejection | :white_check_mark: Ready | With exception handling |
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| Tracking Number Sync | :white_check_mark: Ready | Push to Letzshop automatically |
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| Sync Operation Logs | :white_check_mark: Ready | Full audit trail |
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| Fulfillment Queue | :white_check_mark: Ready | Visual queue management |
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| CSV Export (Multi-language) | :white_check_mark: Ready | EN/FR/DE Google Shopping format |
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### Other Marketplaces :calendar: Planned
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Amazon Luxembourg | :calendar: Planned | API integration |
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| eBay | :calendar: Planned | API integration |
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| Generic CSV Import | :white_check_mark: Ready | Universal importer |
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---
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## Product Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Product CRUD | :white_check_mark: Ready | Full create/read/update/delete |
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| Multi-language Support | :white_check_mark: Ready | EN, FR, DE translations |
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| Active/Inactive Toggle | :white_check_mark: Ready | Quick status changes |
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| Featured Products | :white_check_mark: Ready | Highlight key products |
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| Bulk CSV Import | :white_check_mark: Ready | With validation & error reporting |
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| Import Error Tracking | :white_check_mark: Ready | Detailed error logs |
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| Marketplace Product Publish | :white_check_mark: Ready | Direct to marketplace |
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---
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## Order Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Order List & Filtering | :white_check_mark: Ready | By status, customer, date |
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| Order Details View | :white_check_mark: Ready | Items, addresses, history |
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| Status Updates | :white_check_mark: Ready | With tracking info |
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| Order Item Exceptions | :white_check_mark: Ready | Handle product mismatches |
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| Exception Resolution | :white_check_mark: Ready | Bulk resolve by GTIN |
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| Exception Statistics | :white_check_mark: Ready | Pending/resolved counts |
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---
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## Inventory Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Set Inventory Levels | :white_check_mark: Ready | Exact quantity setting |
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| Adjust Inventory | :white_check_mark: Ready | Add/remove stock |
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| Reserve for Orders | :white_check_mark: Ready | Hold stock during checkout |
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| Release Reservations | :white_check_mark: Ready | Cancel order scenarios |
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| Fulfill Reservations | :white_check_mark: Ready | Complete order, decrement stock |
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| Inventory Summary | :white_check_mark: Ready | Per-product overview |
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| Low Stock Filtering | :white_check_mark: Ready | Alert on low inventory |
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| Location Filtering | :white_check_mark: Ready | Multi-warehouse support |
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---
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## Team Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Team Member List | :white_check_mark: Ready | With roles and permissions |
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| Email Invitations | :white_check_mark: Ready | Automated invitation flow |
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| Bulk Invitations | :white_check_mark: Ready | Invite multiple at once |
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| Invitation Acceptance | :white_check_mark: Ready | Self-service onboarding |
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| Role Management | :white_check_mark: Ready | Manager, Staff, Support, Viewer, Marketing |
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| Custom Permissions | :white_check_mark: Ready | Override preset roles |
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| Team Statistics | :white_check_mark: Ready | Active, pending, role distribution |
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---
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## Messaging & Communication
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Conversation List | :white_check_mark: Ready | Filter by type/status |
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| Unread Count | :white_check_mark: Ready | For notifications |
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| Create Conversations | :white_check_mark: Ready | Initiate with customers |
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| Send Messages | :white_check_mark: Ready | With file attachments |
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| Message History | :white_check_mark: Ready | Full conversation view |
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| Close/Reopen Conversations | :white_check_mark: Ready | Conversation lifecycle |
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| Email Notifications | :white_check_mark: Ready | Per-conversation control |
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| Mute Notifications | :white_check_mark: Ready | Granular control |
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---
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## Analytics & Dashboard
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Dashboard Statistics | :white_check_mark: Ready | Products, orders, customers |
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| Revenue Metrics | :white_check_mark: Ready | Total and monthly |
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| Order Status Breakdown | :white_check_mark: Ready | Visual status distribution |
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| Time-Period Analytics | :white_check_mark: Ready | 7d, 30d, 90d, 1y views |
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| Import Statistics | :white_check_mark: Ready | Track import activity |
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---
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## Customer Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Customer List | :white_check_mark: Ready | Search and filter |
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| Customer Details | :white_check_mark: Ready | Profile information |
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| Order History | :construction: In Progress | Coming in Slice 4 |
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| Customer Statistics | :construction: In Progress | Coming in Slice 4 |
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---
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## Media Management
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Media Library | :construction: In Progress | Coming in Slice 3 |
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| File Upload | :construction: In Progress | Single and bulk |
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| Image Optimization | :construction: In Progress | Compress and resize |
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---
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## Payments
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| Feature | Status | Notes |
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|---------|--------|-------|
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| Stripe Connect | :calendar: Planned | Coming in Slice 5 |
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| Payment Methods | :calendar: Planned | Credit card, bank transfer |
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| Transaction History | :calendar: Planned | Full payment logs |
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| Refund Processing | :calendar: Planned | Self-service refunds |
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---
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## Notifications
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| Feature | Status | Notes |
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|---------|--------|-------|
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| In-App Notifications | :calendar: Planned | Coming in Slice 5 |
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| Email Notifications | :calendar: Planned | Configurable templates |
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| Notification Preferences | :calendar: Planned | Per-type control |
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---
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## Coming Soon
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### Q1 2025
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- Media management complete
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- Customer analytics
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### Q2 2025
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- External website connectors (WooCommerce, Shopify)
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- Additional marketplace integrations
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### Q3 2025
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- Stripe payments integration
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- Advanced notification system
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- Mobile app (consideration)
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73
docs/marketing/index.md
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# Wizamart Vendor Solutions
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## Overview
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Wizamart provides e-commerce automation tools for Luxembourg vendors, with a focus on marketplace integration and operational efficiency.
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## Target Market
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- **Primary:** Luxembourg vendors selling on Letzshop.lu
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- **Secondary:** Vendors with their own e-commerce websites seeking automation
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- **Tertiary:** Multi-channel sellers needing unified order management
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## Product Offerings
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### Tier 1: Letzshop Automation (Entry Point)
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The easiest way to get started. Solves immediate daily pain points.
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| Feature | Pain Point Solved |
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|---------|-------------------|
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| Order Auto-Sync | Stop manually copying orders from Letzshop |
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| One-Click Confirmation | Confirm orders without logging into Letzshop |
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| Tracking Sync | Automatically push tracking numbers to Letzshop |
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| Exception Handling | Never lose sales due to product mismatches |
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**See:** [Letzshop Automation Outreach](outreach/letzshop-automation.md)
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### Tier 2: Catalog Management
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For vendors struggling with multi-language product management.
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| Feature | Pain Point Solved |
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|---------|-------------------|
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| Multi-language Export | Generate EN/FR/DE catalogs automatically |
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| Product Import | Bulk import from CSV/marketplace |
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| Inventory Sync | Real-time stock levels across channels |
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### Tier 3: Full Platform
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Complete e-commerce solution for growing vendors.
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| Feature | Value Proposition |
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|---------|-------------------|
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| Team Management | Role-based access for staff |
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| Customer Messaging | Unified inbox for all customer communications |
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| Analytics Dashboard | Revenue and order insights |
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| Multi-Marketplace | Connect multiple sales channels |
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## Go-To-Market Strategy
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### Phase 1: Letzshop Vendors (Now)
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1. **Target:** Active Letzshop sellers with >50 orders/month
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2. **Offer:** Free 30-day trial of order automation
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3. **Value Prop:** "Save 5+ hours/week on order management"
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### Phase 2: Website Integration (Q2)
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1. **Target:** Vendors with WooCommerce/Shopify/custom sites
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2. **Offer:** API connector or full platform migration
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3. **Value Prop:** "Unified operations across all channels"
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### Phase 3: Full Platform (Q3+)
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1. **Target:** Growing vendors needing complete solution
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2. **Offer:** Full Wizamart platform subscription
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3. **Value Prop:** "One platform for your entire e-commerce operation"
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## Quick Links
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- [Feature List & Roadmap](features.md)
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- [Pricing Strategy](pricing.md)
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- [Outreach Templates](outreach/letzshop-automation.md)
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docs/marketing/outreach/letzshop-automation.md
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# Letzshop Order Automation - Outreach Templates
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## Overview
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This document contains ready-to-use outreach templates for selling the Letzshop Order Automation feature to Luxembourg vendors.
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**Primary Value Proposition:**
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> "Stop manually copying orders from Letzshop. Automate your order management and save 5+ hours every week."
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---
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## Email Templates
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### Template 1: Cold Outreach (Problem-Aware)
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**Subject Lines (A/B test):**
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- A: "Still copying Letzshop orders manually?"
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- B: "5 hours/week you're losing to Letzshop admin"
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- C: "Quick question about your Letzshop orders"
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```
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Bonjour [Name],
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I noticed [Company] is selling on Letzshop - congratulations on building a presence on Luxembourg's marketplace.
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Quick question: How much time does your team spend each week manually copying orders from Letzshop into your system?
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For most vendors, it's 5-10 hours per week of repetitive work:
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- Logging into Letzshop
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- Copying customer details
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- Entering order items
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- Going back to add tracking numbers
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We built a tool that automates this entirely. Orders flow from Letzshop into your dashboard automatically. One click to confirm. Tracking numbers sync back instantly.
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The result? That 5-10 hours becomes 5-10 minutes.
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Would you be open to a 15-minute demo? I can show you exactly how it works with your Letzshop account.
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Best regards,
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[Your name]
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P.S. We're offering a free 30-day trial with no commitment. You'll see the time savings in your first week.
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```
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---
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### Template 2: Follow-Up (No Response)
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**Subject:** Re: Still copying Letzshop orders manually?
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```
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Bonjour [Name],
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Just following up on my previous email.
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I understand you're busy - that's exactly why I reached out. The vendors using our Letzshop automation are saving significant time every week.
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One quick example: [Reference vendor] was processing 150 orders/month manually. Now their orders sync automatically, and they've reassigned that staff time to customer service.
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If order management isn't a pain point for you, just let me know and I'll stop reaching out. But if it is, I'd love to show you how we solve it.
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15 minutes on a call - that's all I'm asking.
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[Your name]
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```
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---
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### Template 3: Value-First (With Social Proof)
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**Subject:** How [Similar Vendor] cut their Letzshop admin time by 80%
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```
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Bonjour [Name],
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[Similar Vendor] was spending 8 hours/week managing their Letzshop orders manually. Sound familiar?
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After switching to Wizamart's automation:
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- Orders sync automatically every 15 minutes
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- Confirmations happen with one click
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- Tracking numbers push to Letzshop instantly
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- Product mismatches get flagged before they become problems
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The result: 8 hours became 45 minutes. They now spend that time on what actually grows their business.
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I'd love to show you how this could work for [Company]. Free 30-day trial, no credit card required.
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Interested in a quick demo?
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[Your name]
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```
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---
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### Template 4: Trial Invitation
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**Subject:** Your free Wizamart trial is ready
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```
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Bonjour [Name],
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Following our conversation, I've set up your free 30-day trial of Wizamart's Letzshop automation.
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Here's what's included:
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✓ Automatic order sync from Letzshop
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✓ One-click order confirmation
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✓ Automatic tracking number sync
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✓ Product mismatch handling
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✓ Full team access (up to 5 users)
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Getting started takes about 10 minutes:
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1. Create your account: [Link]
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2. Connect your Letzshop API key
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3. Watch orders flow in automatically
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I'm available this week if you'd like me to walk you through the setup. Just reply with a time that works.
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Looking forward to saving you some hours.
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[Your name]
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```
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---
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## LinkedIn Messages
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### Connection Request
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```
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Bonjour [Name] - I see you're running [Company] on Letzshop. I work with Luxembourg vendors to automate their marketplace operations. Would love to connect!
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```
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### First Message (After Connection)
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```
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Thanks for connecting, [Name]!
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Quick question - how are you currently managing your Letzshop orders? Manual copy-paste, or do you have something automated?
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I ask because we've built a tool specifically for Luxembourg vendors that syncs Letzshop orders automatically. Most of our users save 5+ hours/week.
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Happy to show you a quick demo if you're curious.
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||||
```
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### Follow-Up Message
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```
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Hi [Name] - just wanted to check in. Did you get a chance to think about the Letzshop automation?
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No pressure at all - just wanted to mention we're offering free 30-day trials right now. Zero commitment, you just try it and see if it saves you time.
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Let me know if you'd like me to set one up for you.
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||||
```
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---
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## Phone Script
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### Opening
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```
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"Bonjour, this is [Name] from Wizamart. Am I speaking with [Contact]?"
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||||
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[If yes]
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||||
"Thanks for taking my call. I'll be brief - I know you're busy.
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||||
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||||
I'm reaching out because we work with Letzshop vendors in Luxembourg, and I wanted to ask you a quick question:
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How much time does your team spend each week manually managing Letzshop orders?"
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[Listen and acknowledge]
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```
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### Pain Exploration
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```
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"That's actually very common. Most vendors we talk to spend 5-10 hours per week on:
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||||
- Copying orders from Letzshop
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||||
- Entering them into their own system
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- Going back to update tracking numbers
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Does that sound like what you're experiencing?"
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[If yes]
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||||
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||||
"That's exactly why we built Wizamart. We automate that entire process."
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```
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### Value Pitch
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```
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||||
"Here's how it works in simple terms:
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||||
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||||
1. You connect your Letzshop API key - takes 5 minutes
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2. Orders start syncing automatically into your dashboard
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3. You confirm orders with one click
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4. Tracking numbers push back to Letzshop automatically
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||||
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The result? That 5-10 hours becomes maybe 30 minutes of oversight.
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Would you be open to seeing a quick 15-minute demo?"
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```
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### Handling Objections
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||||
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**"We don't have time right now"**
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```
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"I completely understand. The irony is, that's exactly why this exists - to give you time back.
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||||
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||||
How about this: I can set up a free trial for you. No call needed. You just try it for a week, and if it doesn't save you time, no harm done.
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Would that work?"
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```
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||||
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||||
**"We're happy with our current process"**
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||||
```
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||||
"That's great that it's working for you. Can I ask - about how many orders do you process per month from Letzshop?"
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||||
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[If significant volume]
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||||
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||||
"At that volume, even small time savings add up. Our vendors at similar volumes save 10+ hours/month.
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||||
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Would you be open to just seeing what the automation looks like? 15 minutes, and you can decide if it's worth exploring further."
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||||
```
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||||
**"What does it cost?"**
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||||
```
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||||
"Our plans start at 49 euros per month for smaller vendors. Most Letzshop sellers are on our Professional plan at 99 euros/month, which includes unlimited orders and team access.
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||||
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||||
But honestly, the pricing makes more sense once you see what it does. Can I show you a quick demo first, and then we can talk about which plan fits?"
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||||
```
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||||
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||||
**"We have our own system"**
|
||||
```
|
||||
"That's actually perfect. Wizamart can connect to your existing system through our API, or we can export orders in whatever format you need.
|
||||
|
||||
The key is automating the Letzshop-to-your-system flow. Does your current system pull from Letzshop automatically, or is there still manual work involved?"
|
||||
|
||||
[If manual]
|
||||
|
||||
"That's the part we solve. We can talk about integration options - many of our vendors keep their existing tools and just add Wizamart as the bridge."
|
||||
```
|
||||
|
||||
### Closing
|
||||
|
||||
```
|
||||
"Great. So here's what I suggest:
|
||||
|
||||
I'll send you a link to start a free 30-day trial. No credit card needed.
|
||||
|
||||
You can play with it this week, see orders flowing in automatically, and then we can reconnect next [day] to answer any questions.
|
||||
|
||||
Does that sound fair?"
|
||||
|
||||
[Get email and commitment]
|
||||
|
||||
"Perfect. I'll send that over in the next 5 minutes. Looking forward to helping you get those hours back."
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## WhatsApp/SMS Templates
|
||||
|
||||
### Initial Outreach
|
||||
|
||||
```
|
||||
Bonjour [Name]! This is [Your name] from Wizamart. We help Letzshop vendors automate their order management. Would you have 5 min this week for a quick demo? Offering free 30-day trials right now.
|
||||
```
|
||||
|
||||
### Trial Reminder
|
||||
|
||||
```
|
||||
Hi [Name]! Just a reminder - your Wizamart trial is active. Have you had a chance to connect your Letzshop account? Happy to help if you're stuck on setup.
|
||||
```
|
||||
|
||||
### Post-Trial
|
||||
|
||||
```
|
||||
Hi [Name]! Your Wizamart trial ends in 3 days. I noticed you've synced [X] orders automatically this month. Ready to continue? I can set you up on our Professional plan today - just let me know.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Key Talking Points
|
||||
|
||||
### The Problem
|
||||
- Manual order copying is tedious and error-prone
|
||||
- Takes 5-10+ hours/week for active vendors
|
||||
- Tracking number updates require logging back into Letzshop
|
||||
- Product mismatches cause fulfillment delays
|
||||
|
||||
### The Solution
|
||||
- Orders sync automatically (configurable interval)
|
||||
- One-click confirmation from dashboard
|
||||
- Tracking numbers push back instantly
|
||||
- Product mismatches are flagged proactively
|
||||
|
||||
### The Proof
|
||||
- Specific time savings (5-10 hours → 30 minutes)
|
||||
- Error reduction (no more copy-paste mistakes)
|
||||
- Faster fulfillment (customers get tracking sooner)
|
||||
|
||||
### The Offer
|
||||
- Free 30-day trial
|
||||
- No credit card required
|
||||
- 15-minute setup
|
||||
- Full support included
|
||||
|
||||
---
|
||||
|
||||
## Qualifying Questions
|
||||
|
||||
Ask these early to qualify the lead:
|
||||
|
||||
1. "How many orders do you typically get from Letzshop per month?"
|
||||
- Sweet spot: 50-500 orders/month
|
||||
- Below 50: Starter plan, maybe not urgent pain
|
||||
- Above 500: Business plan, high urgency
|
||||
|
||||
2. "How are you currently managing those orders?"
|
||||
- Manual copy-paste = high pain, good fit
|
||||
- Partially automated = medium pain, still a fit
|
||||
- Fully automated = low pain, may not need us
|
||||
|
||||
3. "How many people are involved in order processing?"
|
||||
- More people = more value from automation
|
||||
- Also indicates team plan potential
|
||||
|
||||
4. "Do you sell on other channels besides Letzshop?"
|
||||
- Yes = upsell opportunity (unified dashboard)
|
||||
- No = focus on Letzshop automation value
|
||||
279
docs/marketing/outreach/website-vendors.md
Normal file
279
docs/marketing/outreach/website-vendors.md
Normal file
@@ -0,0 +1,279 @@
|
||||
# Vendors with Own Websites - Outreach Strategy
|
||||
|
||||
## The Opportunity
|
||||
|
||||
Many Luxembourg vendors already have their own e-commerce website (WooCommerce, Shopify, custom) but also sell on Letzshop. Their challenge: **no automated link between their website and Letzshop**.
|
||||
|
||||
This creates:
|
||||
- Duplicate data entry
|
||||
- Inventory sync issues (overselling)
|
||||
- Fragmented order management
|
||||
- Inconsistent product information
|
||||
|
||||
## Two Solutions We Offer
|
||||
|
||||
### Option A: Connector Service (Keep Their Website)
|
||||
|
||||
**For vendors who:**
|
||||
- Are happy with their current website
|
||||
- Have invested in customizations
|
||||
- Just need the Letzshop connection
|
||||
|
||||
**What we provide:**
|
||||
```
|
||||
┌─────────────────┐ ┌─────────────┐ ┌─────────────┐
|
||||
│ Their Website │────►│ Wizamart │────►│ Letzshop │
|
||||
│ (WooCommerce) │◄────│ Connector │◄────│ API │
|
||||
└─────────────────┘ └─────────────┘ └─────────────┘
|
||||
```
|
||||
|
||||
**Features:**
|
||||
- Bidirectional order sync
|
||||
- Real-time inventory sync
|
||||
- Product catalog sync
|
||||
- Unified reporting dashboard
|
||||
|
||||
**Pricing:** EUR 149/month + setup fee (EUR 499-999)
|
||||
|
||||
---
|
||||
|
||||
### Option B: Full Platform Migration
|
||||
|
||||
**For vendors who:**
|
||||
- Are frustrated with their current website
|
||||
- Want a modern, maintained solution
|
||||
- Need multi-channel capabilities
|
||||
- Want to simplify their tech stack
|
||||
|
||||
**What we provide:**
|
||||
- Full migration of products, customers, orders
|
||||
- New Wizamart-powered storefront
|
||||
- Built-in Letzshop integration
|
||||
- Ongoing platform maintenance
|
||||
|
||||
**Pricing:** EUR 799 migration + tier subscription (EUR 99-199/month)
|
||||
|
||||
---
|
||||
|
||||
## Qualifying Questions
|
||||
|
||||
Ask these to determine which solution fits:
|
||||
|
||||
### About Their Current Website
|
||||
|
||||
1. "What platform is your website built on?"
|
||||
- WooCommerce, Shopify = Connector is straightforward
|
||||
- Custom PHP/other = More complex, may lean toward migration
|
||||
|
||||
2. "How happy are you with your current website?"
|
||||
- Happy = Connector is the answer
|
||||
- Frustrated = Explore migration
|
||||
|
||||
3. "How much have you invested in customizations?"
|
||||
- Significant investment = They'll want to keep it (Connector)
|
||||
- Minimal = Migration could be attractive
|
||||
|
||||
4. "Who maintains your website currently?"
|
||||
- Agency = Connector (they have support)
|
||||
- No one/struggling = Migration (we handle everything)
|
||||
|
||||
### About Their Operations
|
||||
|
||||
5. "How do you currently keep Letzshop and your website in sync?"
|
||||
- Manual = High pain, both solutions help
|
||||
- Partial automation = Understand what they have
|
||||
|
||||
6. "Have you ever oversold because inventory wasn't synced?"
|
||||
- Yes = Inventory sync is a key pain point
|
||||
|
||||
7. "How many orders come from each channel?"
|
||||
- Website-heavy = They care about their site
|
||||
- Letzshop-heavy = Might consider moving everything to Letzshop-focus
|
||||
|
||||
---
|
||||
|
||||
## Email Template: Website + Letzshop Vendor
|
||||
|
||||
**Subject:** Syncing [Website] with Letzshop automatically?
|
||||
|
||||
```
|
||||
Bonjour [Name],
|
||||
|
||||
I noticed [Company] sells both on your website and on Letzshop. Nice multi-channel strategy!
|
||||
|
||||
Quick question: How do you currently keep inventory and orders in sync between the two?
|
||||
|
||||
Most vendors we talk to are doing it manually - which leads to:
|
||||
- Overselling when stock runs out on one channel
|
||||
- Double data entry for every order
|
||||
- Inconsistent product info across platforms
|
||||
|
||||
We built a connector that syncs everything automatically:
|
||||
- Orders from Letzshop flow into your dashboard
|
||||
- Inventory updates in real-time across both channels
|
||||
- Product changes propagate automatically
|
||||
|
||||
The best part? You keep your existing website exactly as it is. We just add the automated bridge.
|
||||
|
||||
Would you be open to a quick call to see if this fits your setup?
|
||||
|
||||
[Your name]
|
||||
|
||||
P.S. We support WooCommerce, Shopify, PrestaShop, and custom platforms.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Email Template: Migration Pitch
|
||||
|
||||
**Subject:** Simplifying your e-commerce stack
|
||||
|
||||
```
|
||||
Bonjour [Name],
|
||||
|
||||
Managing multiple e-commerce platforms is a headache. I've seen it many times with Luxembourg vendors.
|
||||
|
||||
You've got:
|
||||
- Your website (with its own admin panel)
|
||||
- Letzshop (another login, another system)
|
||||
- Maybe other channels too
|
||||
|
||||
What if you could manage everything from one place?
|
||||
|
||||
Wizamart is a complete e-commerce platform built for Luxembourg vendors. It includes:
|
||||
- Your own branded storefront
|
||||
- Built-in Letzshop integration
|
||||
- Unified order management
|
||||
- Multi-language support (FR/DE/EN)
|
||||
- Team access with permissions
|
||||
|
||||
We handle the migration - products, customers, orders - and you get one system instead of three.
|
||||
|
||||
Interested in seeing what a unified setup would look like for [Company]?
|
||||
|
||||
[Your name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Phone Script: Discovery Call
|
||||
|
||||
### Opening
|
||||
|
||||
```
|
||||
"Thanks for taking the call, [Name]. Before I dive into what we do, I'd love to understand your current setup.
|
||||
|
||||
Can you walk me through how orders flow when someone buys from your website versus when they buy on Letzshop?"
|
||||
|
||||
[Listen carefully - this reveals their pain points]
|
||||
```
|
||||
|
||||
### Discovering Pain
|
||||
|
||||
```
|
||||
"So if I understand correctly:
|
||||
- Website orders go into [system]
|
||||
- Letzshop orders you [manually copy/have to check]
|
||||
- Inventory you [update manually/don't sync]
|
||||
|
||||
Is that right?"
|
||||
|
||||
[Confirm and empathize]
|
||||
|
||||
"That's actually very common. The challenge is these systems weren't built to talk to each other."
|
||||
```
|
||||
|
||||
### Presenting Options
|
||||
|
||||
```
|
||||
"We can solve this in two ways. Let me explain both and you can tell me which sounds more relevant:
|
||||
|
||||
Option 1: We build a connector between your current website and Letzshop. Orders sync automatically, inventory syncs in real-time, and you keep everything else exactly as it is. This is 149 euros per month plus a one-time setup.
|
||||
|
||||
Option 2: We migrate you to the Wizamart platform entirely. You get a new website with Letzshop built-in, unified management, and we handle all the maintenance. This is a one-time migration fee plus 99-199 euros monthly depending on your volume.
|
||||
|
||||
Which of those sounds more interesting to explore?"
|
||||
|
||||
[Let them choose the direction]
|
||||
```
|
||||
|
||||
### Handling "We've Invested a Lot in Our Website"
|
||||
|
||||
```
|
||||
"Totally understand. You've put time and money into making your website work for you.
|
||||
|
||||
The connector approach respects that completely. Your website stays exactly as it is - same design, same features, same everything.
|
||||
|
||||
We just add the automated bridge to Letzshop. Your team manages one dashboard, and both systems stay in sync.
|
||||
|
||||
Would you like to see how that works?"
|
||||
```
|
||||
|
||||
### Handling "Our Website is Frustrating Us"
|
||||
|
||||
```
|
||||
"I hear that a lot. Maintaining an e-commerce site is a lot of work, especially when you're also managing Letzshop.
|
||||
|
||||
Our platform approach might be a good fit then. We handle all the technical maintenance - security updates, performance, backups, everything.
|
||||
|
||||
You focus on selling, we handle the tech.
|
||||
|
||||
Would it be helpful to see what a migration would look like for your product catalog?"
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Competitive Landscape
|
||||
|
||||
### WooCommerce/Shopify Plugin Space
|
||||
|
||||
| Solution | Limitation | Our Advantage |
|
||||
|----------|------------|---------------|
|
||||
| Generic marketplace plugins | Not Letzshop-specific | Built for Luxembourg/Letzshop |
|
||||
| DIY API integration | Requires developer | No-code setup |
|
||||
| Hire an agency | EUR 5,000-20,000 | EUR 149/month |
|
||||
|
||||
### For Migration Discussions
|
||||
|
||||
| Their Current Platform | Our Migration Advantage |
|
||||
|------------------------|------------------------|
|
||||
| WooCommerce | No plugin maintenance, built-in multilingual |
|
||||
| Shopify | No transaction fees, Luxembourg-focused |
|
||||
| Custom/Old Platform | Modern, maintained, supported |
|
||||
|
||||
---
|
||||
|
||||
## Technical Capabilities Needed
|
||||
|
||||
### For Connector Service
|
||||
|
||||
**Currently Supported:**
|
||||
- REST API integration (generic)
|
||||
- CSV import/export automation
|
||||
|
||||
**Roadmap (Q2 2025):**
|
||||
- WooCommerce native connector
|
||||
- Shopify native connector
|
||||
- PrestaShop connector
|
||||
|
||||
**Custom Integration:**
|
||||
- Available on request
|
||||
- Quote based on complexity
|
||||
|
||||
### Integration Requirements from Vendor
|
||||
|
||||
1. API access to their platform (or admin access)
|
||||
2. Letzshop API credentials
|
||||
3. Product identifier mapping (SKU or GTIN)
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics to Track
|
||||
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Inventory sync accuracy | 99%+ |
|
||||
| Order sync latency | <5 minutes |
|
||||
| Time saved per week | 5-10 hours |
|
||||
| Overselling incidents | Reduced to zero |
|
||||
| Customer satisfaction | NPS 50+ |
|
||||
203
docs/marketing/pricing.md
Normal file
203
docs/marketing/pricing.md
Normal file
@@ -0,0 +1,203 @@
|
||||
# Pricing Strategy
|
||||
|
||||
## Market Context
|
||||
|
||||
### Luxembourg E-commerce Landscape
|
||||
- Small market (~650,000 population)
|
||||
- High purchasing power (GDP per capita ~$130,000)
|
||||
- Multilingual requirements (FR/DE/EN)
|
||||
- Letzshop.lu is the dominant local marketplace
|
||||
- Typical Letzshop vendor: 50-500 orders/month
|
||||
|
||||
### Competitor Reference
|
||||
- Letzshop charges vendors ~15% commission on sales
|
||||
- Enterprise solutions (Shopify Plus, etc.): EUR 300-2000+/month
|
||||
- Local agencies: EUR 500-3000 for custom integrations
|
||||
|
||||
---
|
||||
|
||||
## Pricing Tiers
|
||||
|
||||
### Starter - EUR 49/month
|
||||
**Target:** Small vendors, 1-50 orders/month
|
||||
|
||||
| Included | Limit |
|
||||
|----------|-------|
|
||||
| Letzshop Order Sync | Up to 100 orders/month |
|
||||
| Order Confirmation/Rejection | Unlimited |
|
||||
| Tracking Number Sync | Unlimited |
|
||||
| Product Export (CSV) | 3 exports/month |
|
||||
| Team Members | 2 users |
|
||||
| Email Support | 48h response |
|
||||
|
||||
**Value Proposition:** "Stop copying orders manually. Save 5+ hours/month."
|
||||
|
||||
**ROI Calculation:**
|
||||
- Time saved: 5 hours/month at EUR 25/hour = EUR 125 value
|
||||
- Price: EUR 49
|
||||
- **Net savings: EUR 76/month**
|
||||
|
||||
---
|
||||
|
||||
### Professional - EUR 99/month
|
||||
**Target:** Active vendors, 50-200 orders/month
|
||||
|
||||
| Included | Limit |
|
||||
|----------|-------|
|
||||
| Everything in Starter | - |
|
||||
| Letzshop Order Sync | Up to 500 orders/month |
|
||||
| Product Import (CSV) | Unlimited |
|
||||
| Product Export (CSV) | Unlimited |
|
||||
| Inventory Management | Full access |
|
||||
| Order Item Exceptions | Full resolution tools |
|
||||
| Team Members | 5 users |
|
||||
| Team Roles & Permissions | Full access |
|
||||
| Priority Email Support | 24h response |
|
||||
|
||||
**Value Proposition:** "Complete Letzshop automation + team collaboration."
|
||||
|
||||
**ROI Calculation:**
|
||||
- Time saved: 15 hours/month at EUR 25/hour = EUR 375 value
|
||||
- Prevented order errors: ~EUR 50/month
|
||||
- Price: EUR 99
|
||||
- **Net savings: EUR 326/month**
|
||||
|
||||
---
|
||||
|
||||
### Business - EUR 199/month
|
||||
**Target:** High-volume vendors, 200+ orders/month
|
||||
|
||||
| Included | Limit |
|
||||
|----------|-------|
|
||||
| Everything in Professional | - |
|
||||
| Letzshop Order Sync | Unlimited orders |
|
||||
| Customer Messaging | Full inbox |
|
||||
| Analytics Dashboard | Advanced metrics |
|
||||
| Team Members | 15 users |
|
||||
| Phone Support | Available |
|
||||
| Dedicated Onboarding | Included |
|
||||
|
||||
**Value Proposition:** "Enterprise-grade automation at SMB pricing."
|
||||
|
||||
---
|
||||
|
||||
### Enterprise - Custom Pricing
|
||||
**Target:** Multi-vendor companies, special requirements
|
||||
|
||||
| Included | Notes |
|
||||
|----------|-------|
|
||||
| Everything in Business | - |
|
||||
| Multiple Vendor Accounts | Consolidated billing |
|
||||
| Custom Integrations | API development |
|
||||
| SLA Guarantee | 99.9% uptime |
|
||||
| Dedicated Account Manager | Named contact |
|
||||
| Custom Reporting | Built to spec |
|
||||
|
||||
**Starting at EUR 499/month** - Contact for quote
|
||||
|
||||
---
|
||||
|
||||
## Add-On Services
|
||||
|
||||
### One-Time Services
|
||||
|
||||
| Service | Price | Description |
|
||||
|---------|-------|-------------|
|
||||
| Onboarding & Training | EUR 199 | 2-hour session + setup assistance |
|
||||
| Data Migration | EUR 299 | Import existing products/orders |
|
||||
| Custom CSV Mapping | EUR 149 | Map your specific CSV format |
|
||||
|
||||
### Monthly Add-Ons
|
||||
|
||||
| Add-On | Price | Description |
|
||||
|--------|-------|-------------|
|
||||
| Additional Marketplace | +EUR 29/mo | Per additional marketplace |
|
||||
| Extra Team Members | +EUR 5/user/mo | Beyond plan limit |
|
||||
| API Access | +EUR 49/mo | For custom integrations |
|
||||
|
||||
---
|
||||
|
||||
## For Vendors with Own Websites
|
||||
|
||||
### Scenario A: Keep Existing Website + Add Automation
|
||||
|
||||
For vendors who want to keep their WooCommerce/Shopify/custom site but need Letzshop integration.
|
||||
|
||||
**Connector Service - EUR 149/month**
|
||||
|
||||
| Feature | Description |
|
||||
|---------|-------------|
|
||||
| Bidirectional Order Sync | Website <-> Letzshop |
|
||||
| Inventory Sync | Real-time stock levels |
|
||||
| Product Sync | Push products to Letzshop |
|
||||
| Unified Dashboard | See all orders in one place |
|
||||
|
||||
**One-Time Setup: EUR 499-999** (depending on platform complexity)
|
||||
|
||||
Supported Platforms:
|
||||
- WooCommerce (WordPress)
|
||||
- Shopify
|
||||
- PrestaShop
|
||||
- Magento (custom quote)
|
||||
- Custom PHP/API (custom quote)
|
||||
|
||||
### Scenario B: Migrate to Wizamart Platform
|
||||
|
||||
For vendors wanting a complete solution.
|
||||
|
||||
**Migration Package - EUR 799 one-time**
|
||||
|
||||
Includes:
|
||||
- Full product catalog migration
|
||||
- Customer data import
|
||||
- Order history import (last 12 months)
|
||||
- DNS/domain setup assistance
|
||||
- 2-week parallel running period
|
||||
- 3 months at Professional tier
|
||||
|
||||
**Then continues at chosen tier pricing.**
|
||||
|
||||
---
|
||||
|
||||
## Promotional Offers
|
||||
|
||||
### Launch Offer (Limited Time)
|
||||
|
||||
| Offer | Details |
|
||||
|-------|---------|
|
||||
| 30-Day Free Trial | Full Professional features |
|
||||
| 50% Off First 3 Months | Any tier |
|
||||
| Free Onboarding | With annual commitment |
|
||||
|
||||
### Annual Discount
|
||||
|
||||
| Tier | Monthly | Annual (17% off) |
|
||||
|------|---------|------------------|
|
||||
| Starter | EUR 49/mo | EUR 490/year (EUR 41/mo) |
|
||||
| Professional | EUR 99/mo | EUR 990/year (EUR 82/mo) |
|
||||
| Business | EUR 199/mo | EUR 1,990/year (EUR 166/mo) |
|
||||
|
||||
---
|
||||
|
||||
## Pricing Psychology Notes
|
||||
|
||||
1. **Anchor on time saved** - Luxembourg has high labor costs. 5 hours/month at EUR 25/hour = EUR 125. Our EUR 49 plan is "obviously worth it."
|
||||
|
||||
2. **Professional tier is the target** - Starter exists to make Professional look reasonable. Most vendors should land on Professional.
|
||||
|
||||
3. **No per-order fees** - Unlike Letzshop's commission model, our flat fee means the more they sell, the better the value.
|
||||
|
||||
4. **Annual commitment = lower churn** - 17% discount is significant enough to encourage annual.
|
||||
|
||||
5. **Free trial removes friction** - 30 days is enough to become dependent on the automation.
|
||||
|
||||
---
|
||||
|
||||
## Competitive Positioning
|
||||
|
||||
| Competitor | Their Model | Our Advantage |
|
||||
|------------|-------------|---------------|
|
||||
| Letzshop Direct | 15% commission | Flat fee, scales better |
|
||||
| Manual Process | Free but time-consuming | Automation pays for itself |
|
||||
| Custom Development | EUR 5,000-20,000 | Ready-to-use, maintained |
|
||||
| Enterprise Solutions | EUR 300+/month | Luxembourg-focused, simpler |
|
||||
11
mkdocs.yml
11
mkdocs.yml
@@ -215,6 +215,17 @@ nav:
|
||||
- Troubleshooting:
|
||||
- Shop Frontend: troubleshooting/shop-frontend.md
|
||||
|
||||
# ============================================
|
||||
# MARKETING (Business Development)
|
||||
# ============================================
|
||||
- Marketing:
|
||||
- Overview: marketing/index.md
|
||||
- Feature List & Roadmap: marketing/features.md
|
||||
- Pricing Strategy: marketing/pricing.md
|
||||
- Outreach Templates:
|
||||
- Letzshop Automation: marketing/outreach/letzshop-automation.md
|
||||
- Website Vendors: marketing/outreach/website-vendors.md
|
||||
|
||||
# Theme configuration
|
||||
theme:
|
||||
name: material
|
||||
|
||||
Reference in New Issue
Block a user