orion/docs/marketing/pricing.md

# Pricing Strategy

## Market Context

### Luxembourg E-commerce Landscape
- Small market (~650,000 population)
- High purchasing power (GDP per capita ~$130,000)
- Multilingual requirements (FR/DE/EN)
- Letzshop.lu is the dominant local marketplace
- Typical Letzshop vendor: 50-500 orders/month

### Competitor Reference
- Letzshop charges vendors ~15% commission on sales
- Enterprise solutions (Shopify Plus, etc.): EUR 300-2000+/month
- Local agencies: EUR 500-3000 for custom integrations

---

## Pricing Tiers

### Starter - EUR 49/month
**Target:** Small vendors, 1-50 orders/month

| Included | Limit |
|----------|-------|
| Letzshop Order Sync | Up to 100 orders/month |
| Order Confirmation/Rejection | Unlimited |
| Tracking Number Sync | Unlimited |
| Product Export (CSV) | 3 exports/month |
| Team Members | 2 users |
| Email Support | 48h response |

**Value Proposition:** "Stop copying orders manually. Save 5+ hours/month."

**ROI Calculation:**
- Time saved: 5 hours/month at EUR 25/hour = EUR 125 value
- Price: EUR 49
- **Net savings: EUR 76/month**

---

### Professional - EUR 99/month
**Target:** Active vendors, 50-200 orders/month

| Included | Limit |
|----------|-------|
| Everything in Starter | - |
| Letzshop Order Sync | Up to 500 orders/month |
| Product Import (CSV) | Unlimited |
| Product Export (CSV) | Unlimited |
| Inventory Management | Full access |
| Order Item Exceptions | Full resolution tools |
| Team Members | 5 users |
| Team Roles & Permissions | Full access |
| Priority Email Support | 24h response |

**Value Proposition:** "Complete Letzshop automation + team collaboration."

**ROI Calculation:**
- Time saved: 15 hours/month at EUR 25/hour = EUR 375 value
- Prevented order errors: ~EUR 50/month
- Price: EUR 99
- **Net savings: EUR 326/month**

---

### Business - EUR 199/month
**Target:** High-volume vendors, 200+ orders/month

| Included | Limit |
|----------|-------|
| Everything in Professional | - |
| Letzshop Order Sync | Unlimited orders |
| Customer Messaging | Full inbox |
| Analytics Dashboard | Advanced metrics |
| Team Members | 15 users |
| Phone Support | Available |
| Dedicated Onboarding | Included |

**Value Proposition:** "Enterprise-grade automation at SMB pricing."

---

### Enterprise - Custom Pricing
**Target:** Multi-vendor companies, special requirements

| Included | Notes |
|----------|-------|
| Everything in Business | - |
| Multiple Vendor Accounts | Consolidated billing |
| Custom Integrations | API development |
| SLA Guarantee | 99.9% uptime |
| Dedicated Account Manager | Named contact |
| Custom Reporting | Built to spec |

**Starting at EUR 499/month** - Contact for quote

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## Add-On Services

### One-Time Services

| Service | Price | Description |
|---------|-------|-------------|
| Onboarding & Training | EUR 199 | 2-hour session + setup assistance |
| Data Migration | EUR 299 | Import existing products/orders |
| Custom CSV Mapping | EUR 149 | Map your specific CSV format |

### Monthly Add-Ons

| Add-On | Price | Description |
|--------|-------|-------------|
| Additional Marketplace | +EUR 29/mo | Per additional marketplace |
| Extra Team Members | +EUR 5/user/mo | Beyond plan limit |
| API Access | +EUR 49/mo | For custom integrations |

---

## For Vendors with Own Websites

### Scenario A: Keep Existing Website + Add Automation

For vendors who want to keep their WooCommerce/Shopify/custom site but need Letzshop integration.

**Connector Service - EUR 149/month**

| Feature | Description |
|---------|-------------|
| Bidirectional Order Sync | Website <-> Letzshop |
| Inventory Sync | Real-time stock levels |
| Product Sync | Push products to Letzshop |
| Unified Dashboard | See all orders in one place |

**One-Time Setup: EUR 499-999** (depending on platform complexity)

Supported Platforms:
- WooCommerce (WordPress)
- Shopify
- PrestaShop
- Magento (custom quote)
- Custom PHP/API (custom quote)

### Scenario B: Migrate to Wizamart Platform

For vendors wanting a complete solution.

**Migration Package - EUR 799 one-time**

Includes:
- Full product catalog migration
- Customer data import
- Order history import (last 12 months)
- DNS/domain setup assistance
- 2-week parallel running period
- 3 months at Professional tier

**Then continues at chosen tier pricing.**

---

## Promotional Offers

### Launch Offer (Limited Time)

| Offer | Details |
|-------|---------|
| 30-Day Free Trial | Full Professional features |
| 50% Off First 3 Months | Any tier |
| Free Onboarding | With annual commitment |

### Annual Discount

| Tier | Monthly | Annual (17% off) |
|------|---------|------------------|
| Starter | EUR 49/mo | EUR 490/year (EUR 41/mo) |
| Professional | EUR 99/mo | EUR 990/year (EUR 82/mo) |
| Business | EUR 199/mo | EUR 1,990/year (EUR 166/mo) |

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## Pricing Psychology Notes

1. **Anchor on time saved** - Luxembourg has high labor costs. 5 hours/month at EUR 25/hour = EUR 125. Our EUR 49 plan is "obviously worth it."

2. **Professional tier is the target** - Starter exists to make Professional look reasonable. Most vendors should land on Professional.

3. **No per-order fees** - Unlike Letzshop's commission model, our flat fee means the more they sell, the better the value.

4. **Annual commitment = lower churn** - 17% discount is significant enough to encourage annual.

5. **Free trial removes friction** - 30 days is enough to become dependent on the automation.

---

## Competitive Positioning

| Competitor | Their Model | Our Advantage |
|------------|-------------|---------------|
| Letzshop Direct | 15% commission | Flat fee, scales better |
| Manual Process | Free but time-consuming | Automation pays for itself |
| Custom Development | EUR 5,000-20,000 | Ready-to-use, maintained |
| Enterprise Solutions | EUR 300+/month | Luxembourg-focused, simpler |