docs: add marketing documentation with outreach templates and pricing
Add comprehensive marketing folder with vendor outreach strategy: - Feature list and roadmap with status indicators - Pricing tiers (Starter EUR 49, Professional EUR 99, Business EUR 199) - Letzshop automation outreach templates (email, phone, LinkedIn) - Website vendor strategy (connector vs migration options) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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docs/marketing/pricing.md
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docs/marketing/pricing.md
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# Pricing Strategy
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## Market Context
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### Luxembourg E-commerce Landscape
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- Small market (~650,000 population)
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- High purchasing power (GDP per capita ~$130,000)
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- Multilingual requirements (FR/DE/EN)
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- Letzshop.lu is the dominant local marketplace
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- Typical Letzshop vendor: 50-500 orders/month
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### Competitor Reference
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- Letzshop charges vendors ~15% commission on sales
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- Enterprise solutions (Shopify Plus, etc.): EUR 300-2000+/month
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- Local agencies: EUR 500-3000 for custom integrations
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---
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## Pricing Tiers
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### Starter - EUR 49/month
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**Target:** Small vendors, 1-50 orders/month
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| Included | Limit |
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|----------|-------|
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| Letzshop Order Sync | Up to 100 orders/month |
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| Order Confirmation/Rejection | Unlimited |
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| Tracking Number Sync | Unlimited |
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| Product Export (CSV) | 3 exports/month |
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| Team Members | 2 users |
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| Email Support | 48h response |
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**Value Proposition:** "Stop copying orders manually. Save 5+ hours/month."
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**ROI Calculation:**
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- Time saved: 5 hours/month at EUR 25/hour = EUR 125 value
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- Price: EUR 49
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- **Net savings: EUR 76/month**
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---
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### Professional - EUR 99/month
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**Target:** Active vendors, 50-200 orders/month
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| Included | Limit |
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|----------|-------|
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| Everything in Starter | - |
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| Letzshop Order Sync | Up to 500 orders/month |
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| Product Import (CSV) | Unlimited |
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| Product Export (CSV) | Unlimited |
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| Inventory Management | Full access |
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| Order Item Exceptions | Full resolution tools |
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| Team Members | 5 users |
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| Team Roles & Permissions | Full access |
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| Priority Email Support | 24h response |
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**Value Proposition:** "Complete Letzshop automation + team collaboration."
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**ROI Calculation:**
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- Time saved: 15 hours/month at EUR 25/hour = EUR 375 value
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- Prevented order errors: ~EUR 50/month
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- Price: EUR 99
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- **Net savings: EUR 326/month**
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---
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### Business - EUR 199/month
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**Target:** High-volume vendors, 200+ orders/month
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| Included | Limit |
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|----------|-------|
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| Everything in Professional | - |
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| Letzshop Order Sync | Unlimited orders |
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| Customer Messaging | Full inbox |
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| Analytics Dashboard | Advanced metrics |
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| Team Members | 15 users |
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| Phone Support | Available |
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| Dedicated Onboarding | Included |
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**Value Proposition:** "Enterprise-grade automation at SMB pricing."
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---
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### Enterprise - Custom Pricing
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**Target:** Multi-vendor companies, special requirements
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| Included | Notes |
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|----------|-------|
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| Everything in Business | - |
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| Multiple Vendor Accounts | Consolidated billing |
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| Custom Integrations | API development |
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| SLA Guarantee | 99.9% uptime |
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| Dedicated Account Manager | Named contact |
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| Custom Reporting | Built to spec |
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**Starting at EUR 499/month** - Contact for quote
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---
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## Add-On Services
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### One-Time Services
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| Service | Price | Description |
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|---------|-------|-------------|
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| Onboarding & Training | EUR 199 | 2-hour session + setup assistance |
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| Data Migration | EUR 299 | Import existing products/orders |
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| Custom CSV Mapping | EUR 149 | Map your specific CSV format |
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### Monthly Add-Ons
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| Add-On | Price | Description |
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|--------|-------|-------------|
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| Additional Marketplace | +EUR 29/mo | Per additional marketplace |
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| Extra Team Members | +EUR 5/user/mo | Beyond plan limit |
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| API Access | +EUR 49/mo | For custom integrations |
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---
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## For Vendors with Own Websites
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### Scenario A: Keep Existing Website + Add Automation
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For vendors who want to keep their WooCommerce/Shopify/custom site but need Letzshop integration.
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**Connector Service - EUR 149/month**
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| Feature | Description |
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|---------|-------------|
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| Bidirectional Order Sync | Website <-> Letzshop |
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| Inventory Sync | Real-time stock levels |
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| Product Sync | Push products to Letzshop |
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| Unified Dashboard | See all orders in one place |
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**One-Time Setup: EUR 499-999** (depending on platform complexity)
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Supported Platforms:
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- WooCommerce (WordPress)
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- Shopify
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- PrestaShop
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- Magento (custom quote)
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- Custom PHP/API (custom quote)
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### Scenario B: Migrate to Wizamart Platform
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For vendors wanting a complete solution.
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**Migration Package - EUR 799 one-time**
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Includes:
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- Full product catalog migration
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- Customer data import
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- Order history import (last 12 months)
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- DNS/domain setup assistance
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- 2-week parallel running period
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- 3 months at Professional tier
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**Then continues at chosen tier pricing.**
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---
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## Promotional Offers
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### Launch Offer (Limited Time)
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| Offer | Details |
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|-------|---------|
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| 30-Day Free Trial | Full Professional features |
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| 50% Off First 3 Months | Any tier |
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| Free Onboarding | With annual commitment |
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### Annual Discount
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| Tier | Monthly | Annual (17% off) |
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|------|---------|------------------|
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| Starter | EUR 49/mo | EUR 490/year (EUR 41/mo) |
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| Professional | EUR 99/mo | EUR 990/year (EUR 82/mo) |
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| Business | EUR 199/mo | EUR 1,990/year (EUR 166/mo) |
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---
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## Pricing Psychology Notes
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1. **Anchor on time saved** - Luxembourg has high labor costs. 5 hours/month at EUR 25/hour = EUR 125. Our EUR 49 plan is "obviously worth it."
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2. **Professional tier is the target** - Starter exists to make Professional look reasonable. Most vendors should land on Professional.
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3. **No per-order fees** - Unlike Letzshop's commission model, our flat fee means the more they sell, the better the value.
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4. **Annual commitment = lower churn** - 17% discount is significant enough to encourage annual.
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5. **Free trial removes friction** - 30 days is enough to become dependent on the automation.
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---
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## Competitive Positioning
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| Competitor | Their Model | Our Advantage |
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|------------|-------------|---------------|
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| Letzshop Direct | 15% commission | Flat fee, scales better |
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| Manual Process | Free but time-consuming | Automation pays for itself |
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| Custom Development | EUR 5,000-20,000 | Ready-to-use, maintained |
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| Enterprise Solutions | EUR 300+/month | Luxembourg-focused, simpler |
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