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Add comprehensive marketing folder with vendor outreach strategy:
- Feature list and roadmap with status indicators
- Pricing tiers (Starter EUR 49, Professional EUR 99, Business EUR 199)
- Letzshop automation outreach templates (email, phone, LinkedIn)
- Website vendor strategy (connector vs migration options)

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# Feature List & Roadmap
## Feature Status Legend
| Status | Meaning |
|--------|---------|
| :white_check_mark: Ready | Production-ready, can sell today |
| :construction: In Progress | Development ongoing |
| :calendar: Planned | On roadmap, not started |
---
## Marketplace Integration
### Letzshop Integration :white_check_mark: Ready
| Feature | Status | Notes |
|---------|--------|-------|
| API Credentials Management | :white_check_mark: Ready | Secure storage, key masking |
| Connection Testing | :white_check_mark: Ready | Validate before saving |
| Order Auto-Sync | :white_check_mark: Ready | Configurable intervals |
| Order Confirmation | :white_check_mark: Ready | One-click from dashboard |
| Order Rejection | :white_check_mark: Ready | With exception handling |
| Tracking Number Sync | :white_check_mark: Ready | Push to Letzshop automatically |
| Sync Operation Logs | :white_check_mark: Ready | Full audit trail |
| Fulfillment Queue | :white_check_mark: Ready | Visual queue management |
| CSV Export (Multi-language) | :white_check_mark: Ready | EN/FR/DE Google Shopping format |
### Other Marketplaces :calendar: Planned
| Feature | Status | Notes |
|---------|--------|-------|
| Amazon Luxembourg | :calendar: Planned | API integration |
| eBay | :calendar: Planned | API integration |
| Generic CSV Import | :white_check_mark: Ready | Universal importer |
---
## Product Management
| Feature | Status | Notes |
|---------|--------|-------|
| Product CRUD | :white_check_mark: Ready | Full create/read/update/delete |
| Multi-language Support | :white_check_mark: Ready | EN, FR, DE translations |
| Active/Inactive Toggle | :white_check_mark: Ready | Quick status changes |
| Featured Products | :white_check_mark: Ready | Highlight key products |
| Bulk CSV Import | :white_check_mark: Ready | With validation & error reporting |
| Import Error Tracking | :white_check_mark: Ready | Detailed error logs |
| Marketplace Product Publish | :white_check_mark: Ready | Direct to marketplace |
---
## Order Management
| Feature | Status | Notes |
|---------|--------|-------|
| Order List & Filtering | :white_check_mark: Ready | By status, customer, date |
| Order Details View | :white_check_mark: Ready | Items, addresses, history |
| Status Updates | :white_check_mark: Ready | With tracking info |
| Order Item Exceptions | :white_check_mark: Ready | Handle product mismatches |
| Exception Resolution | :white_check_mark: Ready | Bulk resolve by GTIN |
| Exception Statistics | :white_check_mark: Ready | Pending/resolved counts |
---
## Inventory Management
| Feature | Status | Notes |
|---------|--------|-------|
| Set Inventory Levels | :white_check_mark: Ready | Exact quantity setting |
| Adjust Inventory | :white_check_mark: Ready | Add/remove stock |
| Reserve for Orders | :white_check_mark: Ready | Hold stock during checkout |
| Release Reservations | :white_check_mark: Ready | Cancel order scenarios |
| Fulfill Reservations | :white_check_mark: Ready | Complete order, decrement stock |
| Inventory Summary | :white_check_mark: Ready | Per-product overview |
| Low Stock Filtering | :white_check_mark: Ready | Alert on low inventory |
| Location Filtering | :white_check_mark: Ready | Multi-warehouse support |
---
## Team Management
| Feature | Status | Notes |
|---------|--------|-------|
| Team Member List | :white_check_mark: Ready | With roles and permissions |
| Email Invitations | :white_check_mark: Ready | Automated invitation flow |
| Bulk Invitations | :white_check_mark: Ready | Invite multiple at once |
| Invitation Acceptance | :white_check_mark: Ready | Self-service onboarding |
| Role Management | :white_check_mark: Ready | Manager, Staff, Support, Viewer, Marketing |
| Custom Permissions | :white_check_mark: Ready | Override preset roles |
| Team Statistics | :white_check_mark: Ready | Active, pending, role distribution |
---
## Messaging & Communication
| Feature | Status | Notes |
|---------|--------|-------|
| Conversation List | :white_check_mark: Ready | Filter by type/status |
| Unread Count | :white_check_mark: Ready | For notifications |
| Create Conversations | :white_check_mark: Ready | Initiate with customers |
| Send Messages | :white_check_mark: Ready | With file attachments |
| Message History | :white_check_mark: Ready | Full conversation view |
| Close/Reopen Conversations | :white_check_mark: Ready | Conversation lifecycle |
| Email Notifications | :white_check_mark: Ready | Per-conversation control |
| Mute Notifications | :white_check_mark: Ready | Granular control |
---
## Analytics & Dashboard
| Feature | Status | Notes |
|---------|--------|-------|
| Dashboard Statistics | :white_check_mark: Ready | Products, orders, customers |
| Revenue Metrics | :white_check_mark: Ready | Total and monthly |
| Order Status Breakdown | :white_check_mark: Ready | Visual status distribution |
| Time-Period Analytics | :white_check_mark: Ready | 7d, 30d, 90d, 1y views |
| Import Statistics | :white_check_mark: Ready | Track import activity |
---
## Customer Management
| Feature | Status | Notes |
|---------|--------|-------|
| Customer List | :white_check_mark: Ready | Search and filter |
| Customer Details | :white_check_mark: Ready | Profile information |
| Order History | :construction: In Progress | Coming in Slice 4 |
| Customer Statistics | :construction: In Progress | Coming in Slice 4 |
---
## Media Management
| Feature | Status | Notes |
|---------|--------|-------|
| Media Library | :construction: In Progress | Coming in Slice 3 |
| File Upload | :construction: In Progress | Single and bulk |
| Image Optimization | :construction: In Progress | Compress and resize |
---
## Payments
| Feature | Status | Notes |
|---------|--------|-------|
| Stripe Connect | :calendar: Planned | Coming in Slice 5 |
| Payment Methods | :calendar: Planned | Credit card, bank transfer |
| Transaction History | :calendar: Planned | Full payment logs |
| Refund Processing | :calendar: Planned | Self-service refunds |
---
## Notifications
| Feature | Status | Notes |
|---------|--------|-------|
| In-App Notifications | :calendar: Planned | Coming in Slice 5 |
| Email Notifications | :calendar: Planned | Configurable templates |
| Notification Preferences | :calendar: Planned | Per-type control |
---
## Coming Soon
### Q1 2025
- Media management complete
- Customer analytics
### Q2 2025
- External website connectors (WooCommerce, Shopify)
- Additional marketplace integrations
### Q3 2025
- Stripe payments integration
- Advanced notification system
- Mobile app (consideration)

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# Wizamart Vendor Solutions
## Overview
Wizamart provides e-commerce automation tools for Luxembourg vendors, with a focus on marketplace integration and operational efficiency.
## Target Market
- **Primary:** Luxembourg vendors selling on Letzshop.lu
- **Secondary:** Vendors with their own e-commerce websites seeking automation
- **Tertiary:** Multi-channel sellers needing unified order management
## Product Offerings
### Tier 1: Letzshop Automation (Entry Point)
The easiest way to get started. Solves immediate daily pain points.
| Feature | Pain Point Solved |
|---------|-------------------|
| Order Auto-Sync | Stop manually copying orders from Letzshop |
| One-Click Confirmation | Confirm orders without logging into Letzshop |
| Tracking Sync | Automatically push tracking numbers to Letzshop |
| Exception Handling | Never lose sales due to product mismatches |
**See:** [Letzshop Automation Outreach](outreach/letzshop-automation.md)
### Tier 2: Catalog Management
For vendors struggling with multi-language product management.
| Feature | Pain Point Solved |
|---------|-------------------|
| Multi-language Export | Generate EN/FR/DE catalogs automatically |
| Product Import | Bulk import from CSV/marketplace |
| Inventory Sync | Real-time stock levels across channels |
### Tier 3: Full Platform
Complete e-commerce solution for growing vendors.
| Feature | Value Proposition |
|---------|-------------------|
| Team Management | Role-based access for staff |
| Customer Messaging | Unified inbox for all customer communications |
| Analytics Dashboard | Revenue and order insights |
| Multi-Marketplace | Connect multiple sales channels |
## Go-To-Market Strategy
### Phase 1: Letzshop Vendors (Now)
1. **Target:** Active Letzshop sellers with >50 orders/month
2. **Offer:** Free 30-day trial of order automation
3. **Value Prop:** "Save 5+ hours/week on order management"
### Phase 2: Website Integration (Q2)
1. **Target:** Vendors with WooCommerce/Shopify/custom sites
2. **Offer:** API connector or full platform migration
3. **Value Prop:** "Unified operations across all channels"
### Phase 3: Full Platform (Q3+)
1. **Target:** Growing vendors needing complete solution
2. **Offer:** Full Wizamart platform subscription
3. **Value Prop:** "One platform for your entire e-commerce operation"
## Quick Links
- [Feature List & Roadmap](features.md)
- [Pricing Strategy](pricing.md)
- [Outreach Templates](outreach/letzshop-automation.md)

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# Letzshop Order Automation - Outreach Templates
## Overview
This document contains ready-to-use outreach templates for selling the Letzshop Order Automation feature to Luxembourg vendors.
**Primary Value Proposition:**
> "Stop manually copying orders from Letzshop. Automate your order management and save 5+ hours every week."
---
## Email Templates
### Template 1: Cold Outreach (Problem-Aware)
**Subject Lines (A/B test):**
- A: "Still copying Letzshop orders manually?"
- B: "5 hours/week you're losing to Letzshop admin"
- C: "Quick question about your Letzshop orders"
```
Bonjour [Name],
I noticed [Company] is selling on Letzshop - congratulations on building a presence on Luxembourg's marketplace.
Quick question: How much time does your team spend each week manually copying orders from Letzshop into your system?
For most vendors, it's 5-10 hours per week of repetitive work:
- Logging into Letzshop
- Copying customer details
- Entering order items
- Going back to add tracking numbers
We built a tool that automates this entirely. Orders flow from Letzshop into your dashboard automatically. One click to confirm. Tracking numbers sync back instantly.
The result? That 5-10 hours becomes 5-10 minutes.
Would you be open to a 15-minute demo? I can show you exactly how it works with your Letzshop account.
Best regards,
[Your name]
P.S. We're offering a free 30-day trial with no commitment. You'll see the time savings in your first week.
```
---
### Template 2: Follow-Up (No Response)
**Subject:** Re: Still copying Letzshop orders manually?
```
Bonjour [Name],
Just following up on my previous email.
I understand you're busy - that's exactly why I reached out. The vendors using our Letzshop automation are saving significant time every week.
One quick example: [Reference vendor] was processing 150 orders/month manually. Now their orders sync automatically, and they've reassigned that staff time to customer service.
If order management isn't a pain point for you, just let me know and I'll stop reaching out. But if it is, I'd love to show you how we solve it.
15 minutes on a call - that's all I'm asking.
[Your name]
```
---
### Template 3: Value-First (With Social Proof)
**Subject:** How [Similar Vendor] cut their Letzshop admin time by 80%
```
Bonjour [Name],
[Similar Vendor] was spending 8 hours/week managing their Letzshop orders manually. Sound familiar?
After switching to Wizamart's automation:
- Orders sync automatically every 15 minutes
- Confirmations happen with one click
- Tracking numbers push to Letzshop instantly
- Product mismatches get flagged before they become problems
The result: 8 hours became 45 minutes. They now spend that time on what actually grows their business.
I'd love to show you how this could work for [Company]. Free 30-day trial, no credit card required.
Interested in a quick demo?
[Your name]
```
---
### Template 4: Trial Invitation
**Subject:** Your free Wizamart trial is ready
```
Bonjour [Name],
Following our conversation, I've set up your free 30-day trial of Wizamart's Letzshop automation.
Here's what's included:
✓ Automatic order sync from Letzshop
✓ One-click order confirmation
✓ Automatic tracking number sync
✓ Product mismatch handling
✓ Full team access (up to 5 users)
Getting started takes about 10 minutes:
1. Create your account: [Link]
2. Connect your Letzshop API key
3. Watch orders flow in automatically
I'm available this week if you'd like me to walk you through the setup. Just reply with a time that works.
Looking forward to saving you some hours.
[Your name]
```
---
## LinkedIn Messages
### Connection Request
```
Bonjour [Name] - I see you're running [Company] on Letzshop. I work with Luxembourg vendors to automate their marketplace operations. Would love to connect!
```
### First Message (After Connection)
```
Thanks for connecting, [Name]!
Quick question - how are you currently managing your Letzshop orders? Manual copy-paste, or do you have something automated?
I ask because we've built a tool specifically for Luxembourg vendors that syncs Letzshop orders automatically. Most of our users save 5+ hours/week.
Happy to show you a quick demo if you're curious.
```
### Follow-Up Message
```
Hi [Name] - just wanted to check in. Did you get a chance to think about the Letzshop automation?
No pressure at all - just wanted to mention we're offering free 30-day trials right now. Zero commitment, you just try it and see if it saves you time.
Let me know if you'd like me to set one up for you.
```
---
## Phone Script
### Opening
```
"Bonjour, this is [Name] from Wizamart. Am I speaking with [Contact]?"
[If yes]
"Thanks for taking my call. I'll be brief - I know you're busy.
I'm reaching out because we work with Letzshop vendors in Luxembourg, and I wanted to ask you a quick question:
How much time does your team spend each week manually managing Letzshop orders?"
[Listen and acknowledge]
```
### Pain Exploration
```
"That's actually very common. Most vendors we talk to spend 5-10 hours per week on:
- Copying orders from Letzshop
- Entering them into their own system
- Going back to update tracking numbers
Does that sound like what you're experiencing?"
[If yes]
"That's exactly why we built Wizamart. We automate that entire process."
```
### Value Pitch
```
"Here's how it works in simple terms:
1. You connect your Letzshop API key - takes 5 minutes
2. Orders start syncing automatically into your dashboard
3. You confirm orders with one click
4. Tracking numbers push back to Letzshop automatically
The result? That 5-10 hours becomes maybe 30 minutes of oversight.
Would you be open to seeing a quick 15-minute demo?"
```
### Handling Objections
**"We don't have time right now"**
```
"I completely understand. The irony is, that's exactly why this exists - to give you time back.
How about this: I can set up a free trial for you. No call needed. You just try it for a week, and if it doesn't save you time, no harm done.
Would that work?"
```
**"We're happy with our current process"**
```
"That's great that it's working for you. Can I ask - about how many orders do you process per month from Letzshop?"
[If significant volume]
"At that volume, even small time savings add up. Our vendors at similar volumes save 10+ hours/month.
Would you be open to just seeing what the automation looks like? 15 minutes, and you can decide if it's worth exploring further."
```
**"What does it cost?"**
```
"Our plans start at 49 euros per month for smaller vendors. Most Letzshop sellers are on our Professional plan at 99 euros/month, which includes unlimited orders and team access.
But honestly, the pricing makes more sense once you see what it does. Can I show you a quick demo first, and then we can talk about which plan fits?"
```
**"We have our own system"**
```
"That's actually perfect. Wizamart can connect to your existing system through our API, or we can export orders in whatever format you need.
The key is automating the Letzshop-to-your-system flow. Does your current system pull from Letzshop automatically, or is there still manual work involved?"
[If manual]
"That's the part we solve. We can talk about integration options - many of our vendors keep their existing tools and just add Wizamart as the bridge."
```
### Closing
```
"Great. So here's what I suggest:
I'll send you a link to start a free 30-day trial. No credit card needed.
You can play with it this week, see orders flowing in automatically, and then we can reconnect next [day] to answer any questions.
Does that sound fair?"
[Get email and commitment]
"Perfect. I'll send that over in the next 5 minutes. Looking forward to helping you get those hours back."
```
---
## WhatsApp/SMS Templates
### Initial Outreach
```
Bonjour [Name]! This is [Your name] from Wizamart. We help Letzshop vendors automate their order management. Would you have 5 min this week for a quick demo? Offering free 30-day trials right now.
```
### Trial Reminder
```
Hi [Name]! Just a reminder - your Wizamart trial is active. Have you had a chance to connect your Letzshop account? Happy to help if you're stuck on setup.
```
### Post-Trial
```
Hi [Name]! Your Wizamart trial ends in 3 days. I noticed you've synced [X] orders automatically this month. Ready to continue? I can set you up on our Professional plan today - just let me know.
```
---
## Key Talking Points
### The Problem
- Manual order copying is tedious and error-prone
- Takes 5-10+ hours/week for active vendors
- Tracking number updates require logging back into Letzshop
- Product mismatches cause fulfillment delays
### The Solution
- Orders sync automatically (configurable interval)
- One-click confirmation from dashboard
- Tracking numbers push back instantly
- Product mismatches are flagged proactively
### The Proof
- Specific time savings (5-10 hours → 30 minutes)
- Error reduction (no more copy-paste mistakes)
- Faster fulfillment (customers get tracking sooner)
### The Offer
- Free 30-day trial
- No credit card required
- 15-minute setup
- Full support included
---
## Qualifying Questions
Ask these early to qualify the lead:
1. "How many orders do you typically get from Letzshop per month?"
- Sweet spot: 50-500 orders/month
- Below 50: Starter plan, maybe not urgent pain
- Above 500: Business plan, high urgency
2. "How are you currently managing those orders?"
- Manual copy-paste = high pain, good fit
- Partially automated = medium pain, still a fit
- Fully automated = low pain, may not need us
3. "How many people are involved in order processing?"
- More people = more value from automation
- Also indicates team plan potential
4. "Do you sell on other channels besides Letzshop?"
- Yes = upsell opportunity (unified dashboard)
- No = focus on Letzshop automation value

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# Vendors with Own Websites - Outreach Strategy
## The Opportunity
Many Luxembourg vendors already have their own e-commerce website (WooCommerce, Shopify, custom) but also sell on Letzshop. Their challenge: **no automated link between their website and Letzshop**.
This creates:
- Duplicate data entry
- Inventory sync issues (overselling)
- Fragmented order management
- Inconsistent product information
## Two Solutions We Offer
### Option A: Connector Service (Keep Their Website)
**For vendors who:**
- Are happy with their current website
- Have invested in customizations
- Just need the Letzshop connection
**What we provide:**
```
┌─────────────────┐ ┌─────────────┐ ┌─────────────┐
│ Their Website │────►│ Wizamart │────►│ Letzshop │
│ (WooCommerce) │◄────│ Connector │◄────│ API │
└─────────────────┘ └─────────────┘ └─────────────┘
```
**Features:**
- Bidirectional order sync
- Real-time inventory sync
- Product catalog sync
- Unified reporting dashboard
**Pricing:** EUR 149/month + setup fee (EUR 499-999)
---
### Option B: Full Platform Migration
**For vendors who:**
- Are frustrated with their current website
- Want a modern, maintained solution
- Need multi-channel capabilities
- Want to simplify their tech stack
**What we provide:**
- Full migration of products, customers, orders
- New Wizamart-powered storefront
- Built-in Letzshop integration
- Ongoing platform maintenance
**Pricing:** EUR 799 migration + tier subscription (EUR 99-199/month)
---
## Qualifying Questions
Ask these to determine which solution fits:
### About Their Current Website
1. "What platform is your website built on?"
- WooCommerce, Shopify = Connector is straightforward
- Custom PHP/other = More complex, may lean toward migration
2. "How happy are you with your current website?"
- Happy = Connector is the answer
- Frustrated = Explore migration
3. "How much have you invested in customizations?"
- Significant investment = They'll want to keep it (Connector)
- Minimal = Migration could be attractive
4. "Who maintains your website currently?"
- Agency = Connector (they have support)
- No one/struggling = Migration (we handle everything)
### About Their Operations
5. "How do you currently keep Letzshop and your website in sync?"
- Manual = High pain, both solutions help
- Partial automation = Understand what they have
6. "Have you ever oversold because inventory wasn't synced?"
- Yes = Inventory sync is a key pain point
7. "How many orders come from each channel?"
- Website-heavy = They care about their site
- Letzshop-heavy = Might consider moving everything to Letzshop-focus
---
## Email Template: Website + Letzshop Vendor
**Subject:** Syncing [Website] with Letzshop automatically?
```
Bonjour [Name],
I noticed [Company] sells both on your website and on Letzshop. Nice multi-channel strategy!
Quick question: How do you currently keep inventory and orders in sync between the two?
Most vendors we talk to are doing it manually - which leads to:
- Overselling when stock runs out on one channel
- Double data entry for every order
- Inconsistent product info across platforms
We built a connector that syncs everything automatically:
- Orders from Letzshop flow into your dashboard
- Inventory updates in real-time across both channels
- Product changes propagate automatically
The best part? You keep your existing website exactly as it is. We just add the automated bridge.
Would you be open to a quick call to see if this fits your setup?
[Your name]
P.S. We support WooCommerce, Shopify, PrestaShop, and custom platforms.
```
---
## Email Template: Migration Pitch
**Subject:** Simplifying your e-commerce stack
```
Bonjour [Name],
Managing multiple e-commerce platforms is a headache. I've seen it many times with Luxembourg vendors.
You've got:
- Your website (with its own admin panel)
- Letzshop (another login, another system)
- Maybe other channels too
What if you could manage everything from one place?
Wizamart is a complete e-commerce platform built for Luxembourg vendors. It includes:
- Your own branded storefront
- Built-in Letzshop integration
- Unified order management
- Multi-language support (FR/DE/EN)
- Team access with permissions
We handle the migration - products, customers, orders - and you get one system instead of three.
Interested in seeing what a unified setup would look like for [Company]?
[Your name]
```
---
## Phone Script: Discovery Call
### Opening
```
"Thanks for taking the call, [Name]. Before I dive into what we do, I'd love to understand your current setup.
Can you walk me through how orders flow when someone buys from your website versus when they buy on Letzshop?"
[Listen carefully - this reveals their pain points]
```
### Discovering Pain
```
"So if I understand correctly:
- Website orders go into [system]
- Letzshop orders you [manually copy/have to check]
- Inventory you [update manually/don't sync]
Is that right?"
[Confirm and empathize]
"That's actually very common. The challenge is these systems weren't built to talk to each other."
```
### Presenting Options
```
"We can solve this in two ways. Let me explain both and you can tell me which sounds more relevant:
Option 1: We build a connector between your current website and Letzshop. Orders sync automatically, inventory syncs in real-time, and you keep everything else exactly as it is. This is 149 euros per month plus a one-time setup.
Option 2: We migrate you to the Wizamart platform entirely. You get a new website with Letzshop built-in, unified management, and we handle all the maintenance. This is a one-time migration fee plus 99-199 euros monthly depending on your volume.
Which of those sounds more interesting to explore?"
[Let them choose the direction]
```
### Handling "We've Invested a Lot in Our Website"
```
"Totally understand. You've put time and money into making your website work for you.
The connector approach respects that completely. Your website stays exactly as it is - same design, same features, same everything.
We just add the automated bridge to Letzshop. Your team manages one dashboard, and both systems stay in sync.
Would you like to see how that works?"
```
### Handling "Our Website is Frustrating Us"
```
"I hear that a lot. Maintaining an e-commerce site is a lot of work, especially when you're also managing Letzshop.
Our platform approach might be a good fit then. We handle all the technical maintenance - security updates, performance, backups, everything.
You focus on selling, we handle the tech.
Would it be helpful to see what a migration would look like for your product catalog?"
```
---
## Competitive Landscape
### WooCommerce/Shopify Plugin Space
| Solution | Limitation | Our Advantage |
|----------|------------|---------------|
| Generic marketplace plugins | Not Letzshop-specific | Built for Luxembourg/Letzshop |
| DIY API integration | Requires developer | No-code setup |
| Hire an agency | EUR 5,000-20,000 | EUR 149/month |
### For Migration Discussions
| Their Current Platform | Our Migration Advantage |
|------------------------|------------------------|
| WooCommerce | No plugin maintenance, built-in multilingual |
| Shopify | No transaction fees, Luxembourg-focused |
| Custom/Old Platform | Modern, maintained, supported |
---
## Technical Capabilities Needed
### For Connector Service
**Currently Supported:**
- REST API integration (generic)
- CSV import/export automation
**Roadmap (Q2 2025):**
- WooCommerce native connector
- Shopify native connector
- PrestaShop connector
**Custom Integration:**
- Available on request
- Quote based on complexity
### Integration Requirements from Vendor
1. API access to their platform (or admin access)
2. Letzshop API credentials
3. Product identifier mapping (SKU or GTIN)
---
## Success Metrics to Track
| Metric | Target |
|--------|--------|
| Inventory sync accuracy | 99%+ |
| Order sync latency | <5 minutes |
| Time saved per week | 5-10 hours |
| Overselling incidents | Reduced to zero |
| Customer satisfaction | NPS 50+ |

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# Pricing Strategy
## Market Context
### Luxembourg E-commerce Landscape
- Small market (~650,000 population)
- High purchasing power (GDP per capita ~$130,000)
- Multilingual requirements (FR/DE/EN)
- Letzshop.lu is the dominant local marketplace
- Typical Letzshop vendor: 50-500 orders/month
### Competitor Reference
- Letzshop charges vendors ~15% commission on sales
- Enterprise solutions (Shopify Plus, etc.): EUR 300-2000+/month
- Local agencies: EUR 500-3000 for custom integrations
---
## Pricing Tiers
### Starter - EUR 49/month
**Target:** Small vendors, 1-50 orders/month
| Included | Limit |
|----------|-------|
| Letzshop Order Sync | Up to 100 orders/month |
| Order Confirmation/Rejection | Unlimited |
| Tracking Number Sync | Unlimited |
| Product Export (CSV) | 3 exports/month |
| Team Members | 2 users |
| Email Support | 48h response |
**Value Proposition:** "Stop copying orders manually. Save 5+ hours/month."
**ROI Calculation:**
- Time saved: 5 hours/month at EUR 25/hour = EUR 125 value
- Price: EUR 49
- **Net savings: EUR 76/month**
---
### Professional - EUR 99/month
**Target:** Active vendors, 50-200 orders/month
| Included | Limit |
|----------|-------|
| Everything in Starter | - |
| Letzshop Order Sync | Up to 500 orders/month |
| Product Import (CSV) | Unlimited |
| Product Export (CSV) | Unlimited |
| Inventory Management | Full access |
| Order Item Exceptions | Full resolution tools |
| Team Members | 5 users |
| Team Roles & Permissions | Full access |
| Priority Email Support | 24h response |
**Value Proposition:** "Complete Letzshop automation + team collaboration."
**ROI Calculation:**
- Time saved: 15 hours/month at EUR 25/hour = EUR 375 value
- Prevented order errors: ~EUR 50/month
- Price: EUR 99
- **Net savings: EUR 326/month**
---
### Business - EUR 199/month
**Target:** High-volume vendors, 200+ orders/month
| Included | Limit |
|----------|-------|
| Everything in Professional | - |
| Letzshop Order Sync | Unlimited orders |
| Customer Messaging | Full inbox |
| Analytics Dashboard | Advanced metrics |
| Team Members | 15 users |
| Phone Support | Available |
| Dedicated Onboarding | Included |
**Value Proposition:** "Enterprise-grade automation at SMB pricing."
---
### Enterprise - Custom Pricing
**Target:** Multi-vendor companies, special requirements
| Included | Notes |
|----------|-------|
| Everything in Business | - |
| Multiple Vendor Accounts | Consolidated billing |
| Custom Integrations | API development |
| SLA Guarantee | 99.9% uptime |
| Dedicated Account Manager | Named contact |
| Custom Reporting | Built to spec |
**Starting at EUR 499/month** - Contact for quote
---
## Add-On Services
### One-Time Services
| Service | Price | Description |
|---------|-------|-------------|
| Onboarding & Training | EUR 199 | 2-hour session + setup assistance |
| Data Migration | EUR 299 | Import existing products/orders |
| Custom CSV Mapping | EUR 149 | Map your specific CSV format |
### Monthly Add-Ons
| Add-On | Price | Description |
|--------|-------|-------------|
| Additional Marketplace | +EUR 29/mo | Per additional marketplace |
| Extra Team Members | +EUR 5/user/mo | Beyond plan limit |
| API Access | +EUR 49/mo | For custom integrations |
---
## For Vendors with Own Websites
### Scenario A: Keep Existing Website + Add Automation
For vendors who want to keep their WooCommerce/Shopify/custom site but need Letzshop integration.
**Connector Service - EUR 149/month**
| Feature | Description |
|---------|-------------|
| Bidirectional Order Sync | Website <-> Letzshop |
| Inventory Sync | Real-time stock levels |
| Product Sync | Push products to Letzshop |
| Unified Dashboard | See all orders in one place |
**One-Time Setup: EUR 499-999** (depending on platform complexity)
Supported Platforms:
- WooCommerce (WordPress)
- Shopify
- PrestaShop
- Magento (custom quote)
- Custom PHP/API (custom quote)
### Scenario B: Migrate to Wizamart Platform
For vendors wanting a complete solution.
**Migration Package - EUR 799 one-time**
Includes:
- Full product catalog migration
- Customer data import
- Order history import (last 12 months)
- DNS/domain setup assistance
- 2-week parallel running period
- 3 months at Professional tier
**Then continues at chosen tier pricing.**
---
## Promotional Offers
### Launch Offer (Limited Time)
| Offer | Details |
|-------|---------|
| 30-Day Free Trial | Full Professional features |
| 50% Off First 3 Months | Any tier |
| Free Onboarding | With annual commitment |
### Annual Discount
| Tier | Monthly | Annual (17% off) |
|------|---------|------------------|
| Starter | EUR 49/mo | EUR 490/year (EUR 41/mo) |
| Professional | EUR 99/mo | EUR 990/year (EUR 82/mo) |
| Business | EUR 199/mo | EUR 1,990/year (EUR 166/mo) |
---
## Pricing Psychology Notes
1. **Anchor on time saved** - Luxembourg has high labor costs. 5 hours/month at EUR 25/hour = EUR 125. Our EUR 49 plan is "obviously worth it."
2. **Professional tier is the target** - Starter exists to make Professional look reasonable. Most vendors should land on Professional.
3. **No per-order fees** - Unlike Letzshop's commission model, our flat fee means the more they sell, the better the value.
4. **Annual commitment = lower churn** - 17% discount is significant enough to encourage annual.
5. **Free trial removes friction** - 30 days is enough to become dependent on the automation.
---
## Competitive Positioning
| Competitor | Their Model | Our Advantage |
|------------|-------------|---------------|
| Letzshop Direct | 15% commission | Flat fee, scales better |
| Manual Process | Free but time-consuming | Automation pays for itself |
| Custom Development | EUR 5,000-20,000 | Ready-to-use, maintained |
| Enterprise Solutions | EUR 300+/month | Luxembourg-focused, simpler |

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mkdocs.yml
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@@ -215,6 +215,17 @@ nav:
- Troubleshooting: - Troubleshooting:
- Shop Frontend: troubleshooting/shop-frontend.md - Shop Frontend: troubleshooting/shop-frontend.md
# ============================================
# MARKETING (Business Development)
# ============================================
- Marketing:
- Overview: marketing/index.md
- Feature List & Roadmap: marketing/features.md
- Pricing Strategy: marketing/pricing.md
- Outreach Templates:
- Letzshop Automation: marketing/outreach/letzshop-automation.md
- Website Vendors: marketing/outreach/website-vendors.md
# Theme configuration # Theme configuration
theme: theme:
name: material name: material